A data profile of the people who buy, follow and care about Hair care in Austria — modelled from more than twelve digital signal sources. Hair care has an estimated audience of 805,374 people in Austria.
The average Hair care fan in Austria is 39.2 years old, more female, and lives primarily in Lower Austria.
The audience is concentrated in Lower Austria, Vienna, Upper Austria.
Top brand affinities include Hygiene, H&M, Skin care, with strongest over-indexing on Hygiene (2.7× the country average).
Demographically, the Hair care audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Hair care fan in Austria is more female, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Hygiene.
The key figures that characterise the Hair care profile in Austria.
74.4% are female, 25.6% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 39.2 |
| Estimated audience size | 805,374 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 25% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 16% |
of the worldwide Hair care audience comes from Austria.
| Country | Share |
|---|---|
| United States | 17.3% |
| Japan | 6.7% |
| Italy | 4.9% |
Where the Hair care audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lower Austria | ~100K | 1.26× | |
| 02 | Burgenland | ~20K | 1.14× | |
| 03 | Upper Austria | ~100K | 1.07× | |
| 04 | Carinthia (state) | ~40K | 1.07× | |
| 05 | Vorarlberg | ~30K | 1.00× | |
| 06 | Salzburg | ~50K | 0.96× | |
| 07 | Tyrol | ~50K | 0.90× | |
| 08 | Styria | ~80K | 0.84× | |
| 09 | Vienna | ~100K | 0.75× |
The strongest cross-interests of the Hair care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eyebrow | Beauty & Wellness | 3.27× | ||
| 02 | Hair conditioner | Beauty & Wellness | 3.21× | ||
| 03 | Hair coloring | Beauty & Wellness | 2.97× | ||
| 04 | Eyelash | Beauty & Wellness | 2.96× | ||
| 05 | Makeup Tutorials | Beauty & Wellness | 2.96× | ||
| 06 | Natural skin care | Beauty & Wellness | 2.72× | ||
| 07 | Hygiene | Beauty & Wellness | 2.70× | ||
| 08 | Shampoo | Beauty & Wellness | 2.59× | ||
| 09 | Natural product | Food & Beverages | 2.30× | ||
| 10 | Skin care | Beauty & Wellness | 2.26× | ||
| 11 | Zara | Shopping | 2.01× | ||
| 12 | Primark | Shopping | 1.97× | ||
| 13 | Toddler | Kids & Family | 1.88× | ||
| 14 | Personal care | Health | 1.85× | ||
| 15 | Self care | Health | 1.82× | ||
| 16 | Weddings | Kids & Family | 1.69× | ||
| 17 | Beauty salons | Beauty & Wellness | 1.67× | ||
| 18 | H&M | Shopping | 1.61× | ||
| 19 | Dresses | Fashion & Accessoires | 1.57× | ||
| 20 | Parenting | Kids & Family | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.53× | |
| Healthy Lifestyle | BALANCE | 1.26× | |
| Sports Activity | POWER | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.49× | |
| Mindfulness | BALANCE | 0.80× | |
| Social Media Usage | JOY | 0.80× |
Hair care has an estimated audience of 805,374 people in Austria, concentrated in Lower Austria and Vienna.
74.4% of Hair care fans are female, 25.6% are male, with an average age of 39.2 years.
Hair care fans show strongest brand affinity for Hygiene (2.7×), H&M (1.61×), and Skin care (2.26×) over the country average.
Hair care fans in Austria are most concentrated in Lower Austria (reach ~100K), Vienna (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Hair care itself, the audience over-indexes on H&M (1.61×), Skin care (2.26×), Natural skin care (2.72×), and Beauty salons (1.67×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Hair care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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