A data profile of the people who buy, follow and care about Personal care in Austria — modelled from more than twelve digital signal sources. Personal care has an estimated audience of 1,231,119 people in Austria.
The average Personal care fan in Austria is 40.2 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Bipa, H&M, Natural product, with strongest over-indexing on Bipa (1.56× the country average).
Demographically, the Personal care audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Personal care fan in Austria is more female, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Bipa.
The key figures that characterise the Personal care profile in Austria.
67.7% are female, 32.3% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 40.2 |
| Estimated audience size | 1,231,119 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Personal care audience comes from Austria.
| Country | Share |
|---|---|
| United States | 14.9% |
| Brazil | 6.8% |
| Italy | 5.5% |
Where the Personal care audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vorarlberg | ~50K | 1.13× | |
| 02 | Carinthia (state) | ~70K | 1.08× | |
| 03 | Salzburg | ~80K | 1.03× | |
| 04 | Tyrol | ~80K | 0.98× | |
| 05 | Lower Austria | ~200K | 0.96× | |
| 06 | Upper Austria | ~200K | 0.96× | |
| 07 | Styria | ~100K | 0.94× | |
| 08 | Vienna | ~200K | 0.90× |
The strongest cross-interests of the Personal care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Natural product | Food & Beverages | 2.86× | ||
| 02 | Natural skin care | Beauty & Wellness | 2.36× | ||
| 03 | Anti-aging cream | Beauty & Wellness | 2.18× | ||
| 04 | Hygiene | Beauty & Wellness | 2.07× | ||
| 05 | Skin care | Beauty & Wellness | 1.96× | ||
| 06 | Zara | Shopping | 1.82× | ||
| 07 | Primark | Shopping | 1.80× | ||
| 08 | Hair care | Beauty & Wellness | 1.79× | ||
| 09 | Toddler | Kids & Family | 1.71× | ||
| 10 | Self care | Health | 1.67× | ||
| 11 | JYSK | Home & Garden | 1.61× | ||
| 12 | Organic product | Food & Beverages | 1.57× | ||
| 13 | Bipa | Shopping | 1.56× | ||
| 14 | Deichmann | Shopping | 1.56× | ||
| 15 | Self-love | Health | 1.53× | ||
| 16 | Rituals | Beauty & Wellness | 1.53× | ||
| 17 | Lingerie | Fashion & Accessoires | 1.53× | ||
| 18 | H&M | Shopping | 1.52× | ||
| 19 | Healthy habits | Health | 1.52× | ||
| 20 | Marriage | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.47× | |
| Healthy Lifestyle | BALANCE | 1.10× | |
| Early Adopter Mentality | POWER | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.56× | |
| Social Media Usage | JOY | 0.77× | |
| Travelling | THRILL | 0.79× |
Personal care has an estimated audience of 1,231,119 people in Austria, concentrated in Vienna and Lower Austria.
67.7% of Personal care fans are female, 32.3% are male, with an average age of 40.2 years.
Personal care fans show strongest brand affinity for Bipa (1.56×), H&M (1.52×), and Natural product (2.86×) over the country average.
Personal care fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Personal care itself, the audience over-indexes on H&M (1.52×), Natural product (2.86×), Skin care (1.96×), and Deichmann (1.56×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Personal care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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