A data profile of the people who buy, follow and care about Rituals in Austria — modelled from more than twelve digital signal sources. Rituals has an estimated audience of 1,000,887 people in Austria.
Rituals has an estimated audience of 1,000,887 people in Austria. 73.7% are female, 26.3% are male, average age 37.4. Top brand affinities: IKEA, Deichmann, Bottega Veneta, Kitchenware, TK Maxx.
Top brand affinities include IKEA, Deichmann, Bottega Veneta, with strongest over-indexing on IKEA (1.58× the country average).
Demographically, the Rituals audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Quality Awareness, Sustainability.
The typical Rituals fan in Austria is more female, around 37.4 years old, with strong Quality Awareness tendencies and a notable affinity for IKEA.
The key figures that characterise the Rituals profile in Austria.
73.7% are female, 26.3% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 37.4 |
| Estimated audience size | 1,000,887 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 14% |
of the worldwide Rituals audience comes from Austria.
| Country | Share |
|---|---|
| Germany | 22.4% |
| France | 13.5% |
| Netherlands | 11.8% |
The strongest cross-interests of the Rituals audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aveda | Beauty & Wellness | 9.96× | ||
| 02 | Guerlain | Beauty & Wellness | 7.92× | ||
| 03 | Lush (company) | Beauty & Wellness | 6.95× | ||
| 04 | Kérastase | Beauty & Wellness | 6.54× | ||
| 05 | Bottega Veneta | Fashion & Accessoires | 6.41× | ||
| 06 | Sunscreen | Beauty & Wellness | 5.50× | ||
| 07 | Hair conditioner | Beauty & Wellness | 3.56× | ||
| 08 | Secret Escapes | Travel & Leisure | 3.06× | ||
| 09 | Kitchenware | Home & Garden | 2.78× | ||
| 10 | Natural skin care | Beauty & Wellness | 2.73× | ||
| 11 | Deichmann | Shopping | 2.61× | ||
| 12 | Primark | Shopping | 2.06× | ||
| 13 | C&A | Shopping | 2.04× | ||
| 14 | TK Maxx | Shopping | 2.02× | ||
| 15 | Fragrances | Beauty & Wellness | 1.98× | ||
| 16 | Skin care | Beauty & Wellness | 1.97× | ||
| 17 | Lingerie | Fashion & Accessoires | 1.88× | ||
| 18 | Hairstyle | Beauty & Wellness | 1.59× | ||
| 19 | IKEA | Home & Garden | 1.58× | ||
| 20 | Toys | Games | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.65× | |
| Sustainability | BALANCE | 1.55× | |
| Convenience Orientation | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.22× | |
| Tradition | CONSERVATISM | 0.82× | |
| Need for Security | CONSERVATISM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Rituals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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