Rituals Audience in United States
Rituals has an estimated audience of 1,126,632 people in United States. 78.5% are female, 21.5% are male, average age 36.0. Top brand affinities: Lulu 黃路梓茵, Mothercare, Product design, Elsword, Bank account.
Top brand affinities include Lulu 黃路梓茵, Mothercare, Product design, with strongest over-indexing on Lulu 黃路梓茵 (7.05× the country average). Demographically, the Rituals audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
Category: Beauty & Wellness · Type: Brand · Subtype: Beauty
Demographics of Rituals fans
| Metric | Value |
|---|---|
| Female | 78.5% |
| Male | 21.5% |
| Average age | 36.0 |
| Estimated audience size | 1,126,632 |
Audience persona
The typical Rituals fan in United States is more female, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Lulu 黃路梓茵.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 7.05× | Movies & TV |
| Mothercare | 5.48× | Kids & Family |
| Product design | 3.19× | Business & Career |
| Elsword | 25.25× | Games |
| Bank account | 3.28× | Business & Career |
| Combat sport | 2× | Sports |
| Bugatti Chiron | 12.72× | Cars & Mobility |
| Mount Kilimanjaro | 18.95× | Travel & Leisure |
| Regional styles of Mexican music | 3.17× | Music & Radio |
| Certified diabetes educator | 14.95× | Business & Career |
| Isometric exercise | 9.35× | Sports |
| UK garage | 5.54× | Music & Radio |
| Minnesota | 1.74× | Travel & Leisure |
| Home equity | 1.91× | Home & Garden |
| Collectable | 1.52× | Kids & Family |
| Gilt.com | 7.75× | Shopping |
| Stamp collecting | 3.71× | Home & Garden |
| Natural rubber | 1.61× | Cars & Mobility |
| Nationality | 1.55× | Politics & Society |
| JDSU | 2.12× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.97 |
| Design Affinity | PREMIUM | 1.74 |
| Sustainability | BALANCE | 1.64 |
| Indulgence | JOY | 1.63 |
| Pet Ownership | JOY | 1.57 |
| LGBTQ+ Identity | OPEN | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 22.6% |
| France | 14.6% |
| Netherlands | 11.5% |
See Rituals audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Rituals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.