Rituals Audience in United States

Rituals has an estimated audience of 1,126,632 people in United States. 78.5% are female, 21.5% are male, average age 36.0. Top brand affinities: Pinky and the Brain, Yves Rocher (company), Kia Sportage, Scooby-Doo, Super Size Me.

Top brand affinities include Pinky and the Brain, Yves Rocher (company), Kia Sportage, with strongest over-indexing on Pinky and the Brain (41.59× the country average). Demographically, the Rituals audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Category: Beauty & Wellness · Type: Brand · Subtype: Beauty

Demographics of Rituals fans

Demographic split for Rituals audience in United States
MetricValue
Female78.5%
Male21.5%
Average age36.0
Estimated audience size1,126,632

Audience persona

The typical Rituals fan in United States is more female, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Pinky and the Brain.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rituals audience
BrandAffinityCategory
Pinky and the Brain41.59×Movies & TV
Yves Rocher (company)104.29×Beauty & Wellness
Kia Sportage25.25×Cars & Mobility
Scooby-Doo6.39×Movies & TV
Super Size Me27.59×Movies & TV
L'Occitane en Provence23.7×Beauty & Wellness
CVS Pharmacy4.61×Shopping
Google Maps3.46×Internet & Social Media
Indeed.com3.44×Business & Career
Do it yourself (DIY)2.48×Home & Garden
Weleda30.32×Beauty & Wellness
Capital One2.88×Business & Career
Avène17.76×Beauty & Wellness
Kérastase12.72×Beauty & Wellness
Autism Awareness6.59×Health
Honda HR-V17.35×Cars & Mobility
Diabetes mellitus awareness4.49×Health
Auchan43.72×Shopping
Circle K4.55×Shopping
Personal care2.87×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rituals audience
TraitClusterScore
Luxury OrientationPREMIUM1.97
Design AffinityPREMIUM1.74
SustainabilityBALANCE1.64
IndulgenceJOY1.63
Pet OwnershipJOY1.57
LGBTQ+ IdentityOPEN1.48

Worldwide distribution

Worldwide audience distribution share by country for Rituals
CountryShare
Germany22.6%
France14.6%
Netherlands11.5%

See Rituals audiences in other countries

More Beauty audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Rituals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.