Super Size Me Audience in United States

Super Size Me logo

Super Size Me has an estimated audience of 1,289,498 people in United States. 58.1% are female, 41.9% are male, average age 37.0. Top regions: California, Texas, New York. Top brand affinities: The Hundred-Foot Journey (film), Conviction (2010 film), Eastbound & Down, Woody Harrelson, Gordon Ramsey.

The average Super Size Me fan in United States is 37.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include The Hundred-Foot Journey (film), Conviction (2010 film), Eastbound & Down, with strongest over-indexing on The Hundred-Foot Journey (film) (662.29× the country average). Demographically, the Super Size Me audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Super Size Me fans

Demographic split for Super Size Me audience in United States
MetricValue
Female58.1%
Male41.9%
Average age37.0
Estimated audience size1,289,498

Audience persona

The typical Super Size Me fan in United States is more female, around 37.0 years old, with strong Price Sensitivity tendencies and a notable affinity for The Hundred-Foot Journey (film).

Top regions in United States

Top regions ranked by reach for Super Size Me in United States
RegionReachAffinity
California169,6561.2×
Texas96,7210.87×
New York85,1821.18×
Florida75,8610.87×
Illinois48,6181.13×
Pennsylvania46,5261.07×
Ohio40,8721.03×
North Carolina39,2011.01×
Michigan39,1691.16×
Georgia38,1540.96×
New Jersey36,7081.12×
Virginia30,6620.98×
Washington29,0261.12×
Arizona28,7561.09×
Massachusetts26,0841.03×
Indiana24,3401.03×
Maryland24,0341.08×
Tennessee23,9350.93×
Missouri23,2751.12×
Wisconsin20,9301.08×
Colorado20,1400.99×
Minnesota19,2581.04×
Oregon17,3531.17×
Kentucky16,7871.04×
South Carolina15,3580.79×
Connecticut14,5991.13×
Nevada13,8611.11×
Oklahoma13,6940.96×
Louisiana13,6680.82×
Alabama12,9610.72×
Utah12,7621.11×
Kansas10,6461.05×
Iowa10,2320.96×
Arkansas9,5780.9×
Mississippi7,7870.73×
West Virginia6,4761.08×
Nebraska6,4330.99×
Idaho6,2550.97×
New Mexico6,1420.95×
New Hampshire5,2871.04×
Maine4,8851.06×
Hawaii4,6330.84×
Rhode Island4,2641.04×
Washington, District of Columbia4,2061.09×
Montana3,5871×
Delaware3,4210.96×
South Dakota2,8260.95×
North Dakota2,5130.95×
Alaska2,4550.89×
Vermont1,9430.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Super Size Me audience
BrandAffinityCategory
The Hundred-Foot Journey (film)662.29×Movies & TV
Conviction (2010 film)196.05×
Eastbound & Down142.11×Movies & TV
Woody Harrelson75.69×Movies & TV
Gordon Ramsey77.88×Food & Beverages
Giacomo Raspadori697.74×Sports
Fantastic Mr. Fox (film)84.91×Movies & TV
U.S. Sassuolo Calcio1389.27×Sports
Legally Blonde65.32×Movies & TV
Ruby Sparks165.95×Movies & TV
Manuel Locatelli698.15×Sports
Destination X104.52×Movies & TV
Begin Again (film)158.28×Movies & TV
Chef (film)84.3×Movies & TV
Shame (2011 film)150.06×Movies & TV
Casey's General Stores31.4×Food & Beverages
Julie & Julia155.86×Movies & TV
Domenico Berardi697.74×Sports
Morgan Spurlock122.37×Movies & TV
No Reservations (film)112.75×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Super Size Me audience
TraitClusterScore
Price SensitivityPREMIUM1.5
Quality AwarenessPREMIUM1.39
Career OrientationPOWER1.31
IndulgenceJOY1.23
Need for SecurityCONSERVATISM1.21
Family OrientationCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for Super Size Me
CountryShare
United States57.1%
United Kingdom5.2%
Canada5.1%

See Super Size Me audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Super Size Me have in United States?

Super Size Me has an estimated audience of 1,289,498 people in United States, concentrated in California and Texas.

What is the gender split and age of Super Size Me fans?

58.1% of Super Size Me fans are female, 41.9% are male, with an average age of 37.0 years.

Which brands do Super Size Me fans like most?

Super Size Me fans show strongest brand affinity for The Hundred-Foot Journey (film) (662.29×), Conviction (2010 film) (196.05×), and Eastbound & Down (142.11×) over the country average.

Where do Super Size Me fans live in United States?

Super Size Me fans in United States are most concentrated in California (reach 169,656), Texas (reach 96,721), and New York (reach 85,182). These three regions account for the largest share of the active audience.

What other brands do Super Size Me fans also like?

Beyond Super Size Me itself, the audience over-indexes on Conviction (2010 film) (196.05×), Eastbound & Down (142.11×), Woody Harrelson (75.69×), and Gordon Ramsey (77.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Super Size Me. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.