A data profile of the people who buy, follow and care about Super Size Me in United States — modelled from more than twelve digital signal sources. Super Size Me has an estimated audience of 1,266,750 people in United States.
The average Super Size Me fan in United States is 37.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include The Hundred-Foot Journey (film), Conviction (2010 film), Eastbound & Down, with strongest over-indexing on The Hundred-Foot Journey (film) (662.29× the country average).
Demographically, the Super Size Me audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Super Size Me fan in United States is more female, around 37.0 years old, with strong Spirituality tendencies and a notable affinity for The Hundred-Foot Journey (film).
The key figures that characterise the Super Size Me profile in United States.
58.1% are female, 41.9% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 37.0 |
| Estimated audience size | 1,266,750 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 17% | |
| 50+ | 20% |
of the worldwide Super Size Me audience comes from United States.
| Country | Share |
|---|---|
| United States | 57.0% |
| United Kingdom | 5.2% |
| Canada | 5.1% |
Where the Super Size Me audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~200K | 1.15× | |
| 02 | Oregon | ~20K | 1.15× | |
| 03 | West Virginia | ~7K | 1.14× | |
| 04 | New York | ~80K | 1.13× | |
| 05 | Michigan | ~40K | 1.12× | |
| 06 | Missouri | ~20K | 1.12× | |
| 07 | Connecticut | ~10K | 1.12× | |
| 08 | Nevada | ~10K | 1.11× | |
| 09 | Utah | ~10K | 1.11× | |
| 10 | Illinois | ~50K | 1.10× | |
| 11 | New Jersey | ~40K | 1.09× | |
| 12 | Washington | ~30K | 1.08× | |
| 13 | Wisconsin | ~20K | 1.08× | |
| 14 | Maryland | ~20K | 1.07× | |
| 15 | Arizona | ~30K | 1.06× | |
| 16 | Maine | ~5K | 1.06× | |
| 17 | Rhode Island | ~4K | 1.06× | |
| 18 | Washington, District of Columbia | ~4K | 1.06× | |
| 19 | Kansas | ~10K | 1.05× | |
| 20 | New Hampshire | ~5K | 1.05× | |
| 21 | Pennsylvania | ~50K | 1.04× | |
| 22 | Indiana | ~20K | 1.04× | |
| 23 | Nebraska | ~7K | 1.04× | |
| 24 | Kentucky | ~20K | 1.03× | |
| 25 | Montana | ~4K | 1.03× | |
| 26 | North Dakota | ~3K | 1.03× | |
| 27 | Ohio | ~40K | 1.01× | |
| 28 | Massachusetts | ~30K | 1.01× | |
| 29 | Minnesota | ~20K | 1.01× | |
| 30 | South Dakota | ~3K | 1.01× | |
| 31 | New Mexico | ~6K | 1.00× | |
| 32 | Delaware | ~4K | 1.00× | |
| 33 | Idaho | ~6K | 0.99× | |
| 34 | Alaska | ~3K | 0.99× | |
| 35 | Iowa | ~10K | 0.98× | |
| 36 | Colorado | ~20K | 0.97× | |
| 37 | North Carolina | ~40K | 0.95× | |
| 38 | Virginia | ~30K | 0.94× | |
| 39 | Vermont | ~2K | 0.94× | |
| 40 | Oklahoma | ~10K | 0.93× | |
| 41 | Arkansas | ~10K | 0.93× | |
| 42 | Georgia | ~40K | 0.92× | |
| 43 | Tennessee | ~20K | 0.90× | |
| 44 | Hawaii | ~5K | 0.89× | |
| 45 | Texas | ~90K | 0.85× | |
| 46 | Florida | ~70K | 0.83× | |
| 47 | Louisiana | ~10K | 0.81× | |
| 48 | South Carolina | ~20K | 0.79× | |
| 49 | Mississippi | ~8K | 0.77× | |
| 50 | Alabama | ~10K | 0.73× |
The strongest cross-interests of the Super Size Me audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | U.S. Sassuolo Calcio | Sports | 1389.27× | ||
| 02 | Manuel Locatelli | Sports | 698.15× | ||
| 03 | Giacomo Raspadori | Sports | 697.74× | ||
| 04 | Domenico Berardi | Sports | 697.74× | ||
| 05 | The Hundred-Foot Journey (film) | Movies & TV | 662.29× | ||
| 06 | Conviction (2010 film) | Movie / TV Show / Series | 196.05× | ||
| 07 | Ruby Sparks | Movies & TV | 165.95× | ||
| 08 | Begin Again (film) | Movies & TV | 158.28× | ||
| 09 | Julie & Julia | Movies & TV | 155.86× | ||
| 10 | Shame (2011 film) | Movies & TV | 150.06× | ||
| 11 | Eastbound & Down | Movies & TV | 142.11× | ||
| 12 | Morgan Spurlock | Movies & TV | 122.37× | ||
| 13 | No Reservations (film) | Movies & TV | 112.75× | ||
| 14 | Fantastic Mr. Fox (film) | Movies & TV | 84.91× | ||
| 15 | Chef (film) | Movies & TV | 84.30× | ||
| 16 | Sissy Spacek | Movies & TV | 78.46× | ||
| 17 | Gordon Ramsey | Food & Beverages | 77.88× | ||
| 18 | Woody Harrelson | Movies & TV | 75.69× | ||
| 19 | Legally Blonde | Movies & TV | 65.32× | ||
| 20 | Casey's General Stores | Food & Beverages | 31.40× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.50× | |
| Travelling | THRILL | 1.48× | |
| Healthy Lifestyle | BALANCE | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.15× | |
| Design Affinity | PREMIUM | 1.19× | |
| Tradition | CONSERVATISM | 1.22× |
Super Size Me has an estimated audience of 1,266,750 people in United States, concentrated in California and Texas.
58.1% of Super Size Me fans are female, 41.9% are male, with an average age of 37.0 years.
Super Size Me fans show strongest brand affinity for The Hundred-Foot Journey (film) (662.29×), Conviction (2010 film) (196.05×), and Eastbound & Down (142.11×) over the country average.
Super Size Me fans in United States are most concentrated in California (reach ~200K), Texas (reach ~90K), and New York (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Super Size Me itself, the audience over-indexes on Conviction (2010 film) (196.05×), Eastbound & Down (142.11×), Gordon Ramsey (77.88×), and Woody Harrelson (75.69×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Super Size Me. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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