Ruby Sparks Audience in United States

Ruby Sparks logo

Ruby Sparks has an estimated audience of 477,822 people in United States. 65.6% are female, 34.4% are male, average age 43.7. Top regions: California, Texas, New York. Top brand affinities: Oracle Certification Program, Home equity, Chromebook, Zagreb, Paisley.

The average Ruby Sparks fan in United States is 43.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Oracle Certification Program, Home equity, Chromebook, with strongest over-indexing on Oracle Certification Program (114.18× the country average). Demographically, the Ruby Sparks audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person

Demographics of Ruby Sparks fans

Demographic split for Ruby Sparks audience in United States
MetricValue
Female65.6%
Male34.4%
Average age43.7
Estimated audience size477,822

Audience persona

The typical Ruby Sparks fan in United States is more female, around 43.7 years old, with strong Risk Appetite tendencies and a notable affinity for Oracle Certification Program.

Top regions in United States

Top regions ranked by reach for Ruby Sparks in United States
RegionReachAffinity
California81,9401.56×
Texas51,8591.26×
New York30,1301.13×
Florida28,4540.88×
Illinois17,4751.1×
Pennsylvania16,4581.02×
Georgia14,5570.99×
North Carolina13,3790.93×
Ohio13,1880.9×
Michigan12,4070.99×
Washington12,3961.29×
Arizona12,2521.26×
New Jersey11,7090.96×
Virginia11,5280.99×
Massachusetts10,0201.06×
Tennessee9,5360.99×
Indiana8,8091.01×
Colorado8,1321.08×
Oregon7,7401.41×
Missouri7,6310.99×
Maryland7,6260.93×
Minnesota6,8761×
Wisconsin6,5300.91×
Alabama6,0270.9×
Oklahoma6,0201.13×
Kentucky5,9801×
South Carolina5,9270.82×
Utah5,4691.28×
Louisiana5,4200.88×
Nevada5,2761.14×
Connecticut4,4170.92×
Iowa3,7390.95×
Arkansas3,5060.89×
Kansas3,4980.93×
Mississippi2,7270.69×
Idaho2,6661.11×
New Mexico2,5511.06×
West Virginia1,9600.88×
Nebraska1,9230.8×
New Hampshire1,7890.95×
Hawaii1,7520.85×
Maine1,7481.02×
Rhode Island1,4330.94×
Washington, District of Columbia1,4311×
Montana1,1980.9×
Alaska1,0841.06×
Vermont1,0361.24×
Delaware1,0000.76×
South Dakota8870.8×
North Dakota7090.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ruby Sparks audience
BrandAffinityCategory
Oracle Certification Program114.18×Technology & Electronics
Home equity8.2×Home & Garden
Chromebook15.36×Technology & Electronics
Zagreb44.29×Travel & Leisure
Paisley19.47×Fashion & Accessoires
headspace17.5×Health
Cleveland Institute of Art51.43×Arts & Culture
Throne of Glass10.93×Literature
Paleo Grubs119.74×Food & Beverages
Klingspor's Woodworking Shop37.47×Shopping
Grace Slick11.48×Music & Radio
Cryptic crossword19.67×Technology & Electronics
Plainfield, New Jersey13.95×Travel & Leisure
Goop6.6×Internet & Social Media
Wok7.73×Food & Beverages
Hemnet14.91×Home & Garden
Steampunk4.16×Fashion & Accessoires
Sussex County, New Jersey8.09×Travel & Leisure
Google Photos1.94×Technology & Electronics
Monogram2.95×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ruby Sparks audience
TraitClusterScore
Risk AppetiteTHRILL2.26
Luxury OrientationPREMIUM2.2
TraditionCONSERVATISM1.45
IndulgenceJOY1.41
ExtroversionTHRILL1.37
MindfulnessBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Ruby Sparks
CountryShare
United States58.5%
United Kingdom5.4%
Canada4.2%

See Ruby Sparks audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Ruby Sparks have in United States?

Ruby Sparks has an estimated audience of 477,822 people in United States, concentrated in California and Texas.

What is the gender split and age of Ruby Sparks fans?

65.6% of Ruby Sparks fans are female, 34.4% are male, with an average age of 43.7 years.

Which brands do Ruby Sparks fans like most?

Ruby Sparks fans show strongest brand affinity for Oracle Certification Program (114.18×), Home equity (8.2×), and Chromebook (15.36×) over the country average.

Where do Ruby Sparks fans live in United States?

Ruby Sparks fans in United States are most concentrated in California (reach 81,940), Texas (reach 51,859), and New York (reach 30,130). These three regions account for the largest share of the active audience.

What other brands do Ruby Sparks fans also like?

Beyond Ruby Sparks itself, the audience over-indexes on Home equity (8.2×), Chromebook (15.36×), Zagreb (44.29×), and Paisley (19.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ruby Sparks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.