A data profile of the people who buy, follow and care about Ruby Sparks in United States — modelled from more than twelve digital signal sources. Ruby Sparks has an estimated audience of 510,066 people in United States.
The average Ruby Sparks fan in United States is 43.7 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Gangs of New York, Super Size Me, Taron Egerton, with strongest over-indexing on Gangs of New York (187.14× the country average).
Demographically, the Ruby Sparks audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Ruby Sparks fan in United States is more female, around 43.7 years old, with strong Spirituality tendencies and a notable affinity for Gangs of New York.
The key figures that characterise the Ruby Sparks profile in United States.
65.6% are female, 34.4% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 43.7 |
| Estimated audience size | 510,066 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide Ruby Sparks audience comes from United States.
| Country | Share |
|---|---|
| United States | 57.9% |
| United Kingdom | 5.2% |
| France | 3.9% |
Where the Ruby Sparks audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~8K | 1.44× | |
| 02 | California | ~80K | 1.43× | |
| 03 | Utah | ~6K | 1.31× | |
| 04 | Washington | ~10K | 1.27× | |
| 05 | Texas | ~50K | 1.14× | |
| 06 | Arizona | ~10K | 1.13× | |
| 07 | Vermont | <1K | 1.11× | |
| 08 | New York | ~30K | 1.10× | |
| 09 | New Mexico | ~3K | 1.10× | |
| 10 | Massachusetts | ~10K | 1.09× | |
| 11 | Idaho | ~3K | 1.09× | |
| 12 | Nevada | ~5K | 1.08× | |
| 13 | Alaska | ~1K | 1.08× | |
| 14 | Colorado | ~8K | 1.07× | |
| 15 | Illinois | ~20K | 1.06× | |
| 16 | Oklahoma | ~6K | 1.05× | |
| 17 | Rhode Island | ~2K | 1.02× | |
| 18 | Virginia | ~10K | 1.01× | |
| 19 | Maine | ~2K | 1.01× | |
| 20 | Washington, District of Columbia | ~1K | 1.01× | |
| 21 | Kansas | ~4K | 1.00× | |
| 22 | Missouri | ~8K | 0.98× | |
| 23 | Minnesota | ~7K | 0.98× | |
| 24 | Montana | ~1K | 0.98× | |
| 25 | Indiana | ~8K | 0.97× | |
| 26 | Connecticut | ~5K | 0.97× | |
| 27 | Hawaii | ~2K | 0.97× | |
| 28 | Pennsylvania | ~20K | 0.96× | |
| 29 | Georgia | ~10K | 0.96× | |
| 30 | New Jersey | ~10K | 0.96× | |
| 31 | Maryland | ~8K | 0.96× | |
| 32 | New Hampshire | ~2K | 0.96× | |
| 33 | Michigan | ~10K | 0.95× | |
| 34 | Kentucky | ~6K | 0.95× | |
| 35 | Iowa | ~4K | 0.95× | |
| 36 | North Carolina | ~10K | 0.93× | |
| 37 | Arkansas | ~4K | 0.93× | |
| 38 | Tennessee | ~9K | 0.92× | |
| 39 | Wisconsin | ~7K | 0.92× | |
| 40 | Nebraska | ~2K | 0.92× | |
| 41 | West Virginia | ~2K | 0.91× | |
| 42 | North Dakota | <1K | 0.91× | |
| 43 | South Dakota | <1K | 0.90× | |
| 44 | Louisiana | ~5K | 0.89× | |
| 45 | Delaware | ~1K | 0.89× | |
| 46 | South Carolina | ~6K | 0.88× | |
| 47 | Ohio | ~10K | 0.87× | |
| 48 | Alabama | ~6K | 0.87× | |
| 49 | Florida | ~30K | 0.86× | |
| 50 | Mississippi | ~3K | 0.78× |
The strongest cross-interests of the Ruby Sparks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gangs of New York | Movies & TV | 187.14× | ||
| 02 | Super Size Me | Movies & TV | 165.95× | ||
| 03 | Vicky Cristina Barcelona | Movies & TV | 144.38× | ||
| 04 | Noah Baumbach | Movies & TV | 134.86× | ||
| 05 | The Lobster | Movies & TV | 121.34× | ||
| 06 | Eraserhead | Movies & TV | 107.03× | ||
| 07 | The Grand Budapest Hotel | Movies & TV | 89.87× | ||
| 08 | Silver Linings Playbook | Movies & TV | 81.14× | ||
| 09 | Requiem for a Dream | Movies & TV | 77.91× | ||
| 10 | Taron Egerton | Movies & TV | 68.48× | ||
| 11 | School of Rock | Movies & TV | 65.53× | ||
| 12 | A Beautiful Mind (film) | Movies & TV | 64.30× | ||
| 13 | American Beauty (1999 film) | Movies & TV | 62.48× | ||
| 14 | RocketMan | Movies & TV | 60.53× | ||
| 15 | Dead Poets Society | Movies & TV | 55.45× | ||
| 16 | Burn After Reading | Movies & TV | 45.91× | ||
| 17 | Boogie Nights | Movies & TV | 40.02× | ||
| 18 | There Will Be Blood | Movies & TV | 37.79× | ||
| 19 | Colin Firth | Movies & TV | 32.65× | ||
| 20 | Obsessed (2009 film) | Movies & TV | 20.00× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.62× | |
| Urban Lifestyle | OPEN | 1.40× | |
| Indulgence | JOY | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.80× | |
| Family Orientation | CONSERVATISM | 0.82× | |
| Luxury Orientation | PREMIUM | 0.85× |
Ruby Sparks has an estimated audience of 510,066 people in United States, concentrated in California and Texas.
65.6% of Ruby Sparks fans are female, 34.4% are male, with an average age of 43.7 years.
Ruby Sparks fans show strongest brand affinity for Gangs of New York (187.14×), Super Size Me (165.95×), and Taron Egerton (68.48×) over the country average.
Ruby Sparks fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and New York (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Ruby Sparks itself, the audience over-indexes on Super Size Me (165.95×), Taron Egerton (68.48×), School of Rock (65.53×), and The Lobster (121.34×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Ruby Sparks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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