American Beauty (1999 film) Audience in United States

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American Beauty (1999 film) has an estimated audience of 1,534,838 people in United States. 75.8% are female, 24.2% are male, average age 38.8. Top regions: California, Texas, New York. Top brand affinities: There Will Be Blood, The Master (2012 film), Magnolia (film), Conviction (2010 film), Dead Poets Society.

The average American Beauty (1999 film) fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include There Will Be Blood, The Master (2012 film), Magnolia (film), with strongest over-indexing on There Will Be Blood (80.02× the country average). Demographically, the American Beauty (1999 film) audience skews more female with an average age of 38.8, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of American Beauty (1999 film) fans

Demographic split for American Beauty (1999 film) audience in United States
MetricValue
Female75.8%
Male24.2%
Average age38.8
Estimated audience size1,534,838

Audience persona

The typical American Beauty (1999 film) fan in United States is more female, around 38.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for There Will Be Blood.

Top regions in United States

Top regions ranked by reach for American Beauty (1999 film) in United States
RegionReachAffinity
California239,4741.42×
Texas139,6871.06×
New York98,1511.14×
Florida89,3820.86×
Illinois57,3081.12×
Pennsylvania53,6251.04×
Georgia47,5311.01×
Ohio46,9220.99×
North Carolina43,8860.95×
Michigan39,2720.98×
New Jersey38,0970.98×
Virginia35,8920.96×
Arizona35,0901.12×
Washington34,4071.12×
Massachusetts33,9801.12×
Tennessee28,7000.93×
Indiana27,3290.97×
Colorado26,9141.11×
Missouri26,7201.08×
Wisconsin23,8671.03×
Maryland22,5930.86×
Minnesota22,3911.02×
Oregon20,2481.15×
Kentucky19,7441.03×
South Carolina19,5900.85×
Alabama18,9230.88×
Louisiana17,5980.89×
Oklahoma16,8990.99×
Connecticut16,0381.04×
Utah15,7771.15×
Nevada15,1001.02×
Iowa12,5000.99×
Arkansas11,9240.94×
Kansas11,7610.97×
Mississippi10,0780.8×
Idaho8,2031.07×
New Mexico7,8391.02×
Nebraska7,3800.96×
West Virginia6,4420.9×
New Hampshire6,3451.05×
Maine5,9441.08×
Hawaii5,6740.86×
Rhode Island4,9311.01×
Washington, District of Columbia4,8411.05×
Montana4,3701.03×
Delaware3,2520.77×
South Dakota3,0960.87×
Alaska2,9800.91×
North Dakota2,8110.89×
Vermont2,7631.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Beauty (1999 film) audience
BrandAffinityCategory
There Will Be Blood80.02×Movies & TV
The Master (2012 film)62.55×Movies & TV
Magnolia (film)55.65×Movies & TV
Conviction (2010 film)92.58×
Dead Poets Society60.55×Movies & TV
Footloose (2011 film)84.78×Movies & TV
Gangs of New York84.52×Movies & TV
Blue Velvet (film)82.52×Movies & TV
Melancholia (2011 film)91.31×Movies & TV
Michelle Pfeiffer30.49×Movies & TV
Raising Arizona90.91×Movies & TV
One Flew Over the Cuckoo's Nest (film)70.72×Movies & TV
Napoleon Dynamite33.02×Movies & TV
The Lovely Bones (film)46.85×Movies & TV
Rain or Shine Elasto Painters64.84×Travel & Leisure
Fantastic Mr. Fox (film)49.76×Movies & TV
Boogie Nights50.53×Movies & TV
Nightcrawler (film)46.83×Movies & TV
Jamie Bell63.8×Movies & TV
Eraserhead67.79×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Beauty (1999 film) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.77
MindfulnessBALANCE1.6
ExtroversionTHRILL1.5
Urban LifestyleOPEN1.46
TraditionCONSERVATISM1.46
SpiritualityBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for American Beauty (1999 film)
CountryShare
United States25.3%
Germany7.6%
United Kingdom6.4%

See American Beauty (1999 film) audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does American Beauty (1999 film) have in United States?

American Beauty (1999 film) has an estimated audience of 1,534,838 people in United States, concentrated in California and Texas.

What is the gender split and age of American Beauty (1999 film) fans?

75.8% of American Beauty (1999 film) fans are female, 24.2% are male, with an average age of 38.8 years.

Which brands do American Beauty (1999 film) fans like most?

American Beauty (1999 film) fans show strongest brand affinity for There Will Be Blood (80.02×), The Master (2012 film) (62.55×), and Magnolia (film) (55.65×) over the country average.

Where do American Beauty (1999 film) fans live in United States?

American Beauty (1999 film) fans in United States are most concentrated in California (reach 239,474), Texas (reach 139,687), and New York (reach 98,151). These three regions account for the largest share of the active audience.

What other brands do American Beauty (1999 film) fans also like?

Beyond American Beauty (1999 film) itself, the audience over-indexes on The Master (2012 film) (62.55×), Magnolia (film) (55.65×), Conviction (2010 film) (92.58×), and Dead Poets Society (60.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Beauty (1999 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.