Rascasse Audience Intelligence

American Beauty (1999 film) Audience in United States

A data profile of the people who buy, follow and care about American Beauty (1999 film) in United States — modelled from more than twelve digital signal sources. American Beauty (1999 film) has an estimated audience of 1,589,214 people in United States.

#1129among Movie / TV Show / Series in United States#2789in Movies & TV

The average American Beauty (1999 film) fan in United States is 38.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include There Will Be Blood, The Master (2012 film), Magnolia (film), with strongest over-indexing on There Will Be Blood (80.02× the country average).

Demographically, the American Beauty (1999 film) audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Spirituality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Beauty (1999 film) fan in United States is more female, around 38.8 years old, with strong Spirituality tendencies and a notable affinity for There Will Be Blood.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Beauty (1999 film) profile in United States.

Audience size
1.6M
in United States
Gender
75.8%♀
24.2% male
Age
38.8
average years
Country rank
#16999
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Beauty (1999 film) viewers

75.8% are female, 24.2% are male, average age 38.8.

Fig. 02

Gender split

75.8%
Female
24.2%
Male
Demographic split for American Beauty (1999 film) audience in United States
MetricValue
Female75.8%
Male24.2%
Average age38.8
Estimated audience size1,589,214
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the American Beauty (1999 film) audience in United States
Age bracketShare%
16-1925%
20-2915%
30-3917%
40-4921%
50+22%
Fig. 04

Worldwide distribution

25.8%

of the worldwide American Beauty (1999 film) audience comes from United States.

Worldwide audience distribution share by country for American Beauty (1999 film)
CountryShare
United States25.8%
Germany7.8%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Beauty (1999 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

American Beauty (1999 film) fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.43×
02Oregon~20K1.15×
03Idaho~9K1.13×
04Utah~20K1.10×
05New York~90K1.09×
06Arizona~30K1.08×
07Massachusetts~30K1.08×
08Maine~6K1.08×
09Montana~5K1.08×
10Washington~30K1.07×
11Illinois~50K1.06×
12Colorado~30K1.06×
13New Hampshire~6K1.05×
14Vermont~3K1.05×
15Missouri~30K1.04×
16New Mexico~8K1.04×
17Pennsylvania~50K1.03×
18Rhode Island~5K1.03×
19Oklahoma~20K1.02×
20Connecticut~20K1.01×
21Iowa~10K1.01×
22Kansas~10K1.01×
23Nebraska~8K1.01×
24Alaska~3K1.01×
25Texas~100K1.00×
26Georgia~50K1.00×
27Wisconsin~20K1.00×
28Minnesota~20K1.00×
29Ohio~50K0.99×
30Kentucky~20K0.99×
31Washington, District of Columbia~5K0.99×
32Nevada~10K0.98×
33Michigan~40K0.97×
34Indiana~30K0.97×
35West Virginia~7K0.97×
36Arkansas~10K0.96×
37South Dakota~3K0.95×
38North Dakota~3K0.95×
39New Jersey~40K0.94×
40Tennessee~30K0.94×
41Virginia~30K0.93×
42North Carolina~40K0.91×
43Louisiana~20K0.91×
44Alabama~20K0.87×
45Florida~90K0.86×
46Maryland~20K0.86×
47South Carolina~20K0.86×
48Hawaii~6K0.86×
49Delaware~4K0.86×
50Mississippi~10K0.83×
Fig. 06

Affinity by region

Affinity by region — American Beauty (1999 film), United States
0.83×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Beauty (1999 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Beauty (1999 film) audience
#·InterestCategoryAffinity×
01Conviction (2010 film)Movie / TV Show / Series92.58×
02Melancholia (2011 film)Movies & TV91.31×
03Raising ArizonaMovies & TV90.91×
04Footloose (2011 film)Movies & TV84.78×
05Gangs of New YorkMovies & TV84.52×
06Blue Velvet (film)Movies & TV82.52×
07There Will Be BloodMovies & TV80.02×
08One Flew Over the Cuckoo's Nest (film)Movies & TV70.72×
09Rain or Shine Elasto PaintersTravel & Leisure64.84×
10Jamie BellMovies & TV63.80×
11The Master (2012 film)Movies & TV62.55×
12Dead Poets SocietyMovies & TV60.55×
13Magnolia (film)Movies & TV55.65×
14Boogie NightsMovies & TV50.53×
15Fantastic Mr. Fox (film)Movies & TV49.76×
16Annette BeningMovies & TV49.26×
17The Lovely Bones (film)Movies & TV46.85×
18Nightcrawler (film)Movies & TV46.83×
19Napoleon DynamiteMovies & TV33.02×
20Michelle PfeifferMovies & TV30.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Beauty (1999 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Beauty (1999 film) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.92×
Design AffinityPREMIUM1.60×
Quality AwarenessPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Beauty (1999 film) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.92×
Risk AppetiteTHRILL0.95×
DIY MentalityTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Beauty (1999 film) have in United States?

American Beauty (1999 film) has an estimated audience of 1,589,214 people in United States, concentrated in California and Texas.

02

What is the gender split and age of American Beauty (1999 film) viewers?

75.8% of American Beauty (1999 film) fans are female, 24.2% are male, with an average age of 38.8 years.

03

Which brands do American Beauty (1999 film) fans like most?

American Beauty (1999 film) fans show strongest brand affinity for There Will Be Blood (80.02×), The Master (2012 film) (62.55×), and Magnolia (film) (55.65×) over the country average.

04

Where do American Beauty (1999 film) fans live in United States?

American Beauty (1999 film) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do American Beauty (1999 film) fans also like?

Beyond American Beauty (1999 film) itself, the audience over-indexes on The Master (2012 film) (62.55×), Magnolia (film) (55.65×), Dead Poets Society (60.55×), and Conviction (2010 film) (92.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See American Beauty (1999 film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for American Beauty (1999 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →