Raising Arizona Audience in United States

Raising Arizona logo

Raising Arizona has an estimated audience of 720,568 people in United States. 47.2% are female, 52.8% are male, average age 45.4. Top regions: California, Texas, New York. Top brand affinities: Hauptschule, Khādī, Nationality, Klingspor's Woodworking Shop, Hawes.

The average Raising Arizona fan in United States is 45.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hauptschule, Khādī, Nationality, with strongest over-indexing on Hauptschule (70.3× the country average). Demographically, the Raising Arizona audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Raising Arizona fans

Demographic split for Raising Arizona audience in United States
MetricValue
Female47.2%
Male52.8%
Average age45.4
Estimated audience size720,568

Audience persona

The typical Raising Arizona fan in United States is balanced, around 45.4 years old, with strong Extroversion tendencies and a notable affinity for Hauptschule.

Top regions in United States

Top regions ranked by reach for Raising Arizona in United States
RegionReachAffinity
California78,3750.99×
Texas52,0180.84×
New York36,7230.91×
Florida31,8020.65×
Arizona24,3201.65×
Illinois22,7110.95×
North Carolina21,5390.99×
Ohio21,1550.95×
Pennsylvania20,8350.86×
Georgia19,4940.88×
Washington18,7581.3×
Tennessee16,8831.17×
Michigan16,2370.86×
Virginia15,4110.88×
Colorado15,1671.34×
Oregon14,2351.72×
Missouri13,5221.16×
Indiana12,8740.98×
Massachusetts12,4640.88×
New Jersey12,1300.66×
Alabama11,4441.14×
Kentucky10,6021.17×
Minnesota10,2670.99×
Utah9,9781.55×
Oklahoma9,5931.2×
Wisconsin9,4360.87×
South Carolina9,4220.87×
Maryland8,8230.71×
Louisiana7,1550.77×
Arkansas6,8381.15×
Kansas6,3071.11×
Nevada5,7860.83×
Connecticut5,7620.8×
Iowa5,4910.92×
Mississippi4,8980.83×
Idaho4,1931.16×
New Mexico4,0621.12×
Nebraska3,4960.97×
West Virginia2,9920.89×
Maine2,8201.09×
Montana2,7541.38×
New Hampshire2,5610.9×
Washington, District of Columbia2,1871.01×
Rhode Island1,8750.82×
Hawaii1,8450.6×
Vermont1,6731.32×
Alaska1,6601.08×
North Dakota1,4680.99×
Delaware1,2270.62×
South Dakota1,1610.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Raising Arizona audience
BrandAffinityCategory
Hauptschule70.3×Kids & Family
Khādī31.77×Home & Garden
Nationality4.36×Politics & Society
Klingspor's Woodworking Shop49.01×Shopping
Hawes66.35×Travel & Leisure
Dog breed1.81×Pets & Animals
Oracle Certification Program36.12×Technology & Electronics
Historic site6.03×Arts & Culture
Elsword20×Games
JDSU3.38×Business & Career
YouTube Red20×Movies & TV
Home construction1.5×Home & Garden
Throne of Glass7.63×Literature
Horeca14.45×Travel & Leisure
KLIX (AM)20×Music & Radio
Alaska1.53×Travel & Leisure
Grammarly3.78×Business & Career
3D printing1.83×Technology & Electronics
Home staging3.66×Home & Garden
Electrolyte3.24×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Raising Arizona audience
TraitClusterScore
ExtroversionTHRILL1.41
TraditionCONSERVATISM1.36
LGBTQ+ IdentityOPEN1.35
MindfulnessBALANCE1.33
SpiritualityBALANCE1.3
IndividualismJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for Raising Arizona
CountryShare
United States61.9%
United Kingdom8.2%
Canada5.4%

See Raising Arizona audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Raising Arizona have in United States?

Raising Arizona has an estimated audience of 720,568 people in United States, concentrated in California and Texas.

What is the gender split and age of Raising Arizona fans?

47.2% of Raising Arizona fans are female, 52.8% are male, with an average age of 45.4 years.

Which brands do Raising Arizona fans like most?

Raising Arizona fans show strongest brand affinity for Hauptschule (70.3×), Khādī (31.77×), and Nationality (4.36×) over the country average.

Where do Raising Arizona fans live in United States?

Raising Arizona fans in United States are most concentrated in California (reach 78,375), Texas (reach 52,018), and New York (reach 36,723). These three regions account for the largest share of the active audience.

What other brands do Raising Arizona fans also like?

Beyond Raising Arizona itself, the audience over-indexes on Khādī (31.77×), Nationality (4.36×), Klingspor's Woodworking Shop (49.01×), and Hawes (66.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Raising Arizona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.