Rascasse Audience Intelligence

Raising Arizona Audience in United States

A data profile of the people who buy, follow and care about Raising Arizona in United States — modelled from more than twelve digital signal sources. Raising Arizona has an estimated audience of 757,927 people in United States.

#2377among Movie / TV Show / Series in United States#5289in Movies & TV

The average Raising Arizona fan in United States is 45.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Gangs of New York, Winona Ryder, Jack Nicholson, with strongest over-indexing on Gangs of New York (342.46× the country average).

Demographically, the Raising Arizona audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Raising Arizona fan in United States is balanced, around 45.4 years old, with strong Spirituality tendencies and a notable affinity for Gangs of New York.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Raising Arizona profile in United States.

Audience size
758K
in United States
Gender
47.2%♀
52.8% male
Age
45.4
average years
Country rank
#28455
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Raising Arizona viewers

47.2% are female, 52.8% are male, average age 45.4.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Raising Arizona audience in United States
MetricValue
Female47.2%
Male52.8%
Average age45.4
Estimated audience size757,927
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Raising Arizona audience in United States
Age bracketShare%
16-196%
20-295%
30-3923%
40-4949%
50+17%
Fig. 04

Worldwide distribution

62.8%

of the worldwide Raising Arizona audience comes from United States.

Worldwide audience distribution share by country for Raising Arizona
CountryShare
United States62.8%
United Kingdom7.9%
Canada5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Raising Arizona audience in United States is strongest.

Fig. 05

Top regions by affinity

Raising Arizona fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~10K1.68×
02Arizona~20K1.59×
03Utah~9K1.46×
04Montana~3K1.39×
05Colorado~10K1.28×
06Washington~20K1.27×
07Vermont~2K1.26×
08Kentucky~10K1.18×
09Oklahoma~9K1.18×
10Tennessee~20K1.16×
11Missouri~10K1.16×
12Idaho~4K1.16×
13New Mexico~4K1.15×
14Maine~3K1.15×
15Kansas~6K1.14×
16Arkansas~7K1.11×
17Alaska~2K1.10×
18Alabama~10K1.07×
19Nebraska~4K1.03×
20Minnesota~10K1.00×
21West Virginia~3K1.00×
22Washington, District of Columbia~2K1.00×
23Iowa~6K0.98×
24North Carolina~20K0.97×
25New Hampshire~3K0.96×
26North Dakota~1K0.95×
27Ohio~20K0.94×
28California~70K0.93×
29Indiana~10K0.93×
30Rhode Island~2K0.93×
31Illinois~20K0.91×
32Massachusetts~10K0.90×
33Wisconsin~10K0.88×
34Virginia~20K0.87×
35South Dakota~1K0.87×
36Pennsylvania~20K0.86×
37South Carolina~9K0.86×
38Michigan~20K0.85×
39New York~30K0.84×
40Georgia~20K0.84×
41Nevada~6K0.84×
42Mississippi~5K0.83×
43Connecticut~6K0.81×
44Texas~50K0.80×
45Louisiana~7K0.80×
46Delaware~1K0.73×
47Maryland~9K0.71×
48Hawaii~2K0.70×
49Florida~30K0.65×
50New Jersey~10K0.65×
Fig. 06

Affinity by region

Affinity by region — Raising Arizona, United States
0.65×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Raising Arizona audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Raising Arizona audience
#·InterestCategoryAffinity×
01Gangs of New YorkMovies & TV342.46×
02EraserheadMovies & TV166.40×
03Requiem for a DreamMovies & TV137.69×
04Toni ColletteMovies & TV131.13×
05Winona RyderMovies & TV99.24×
06Dead Poets SocietyMovies & TV98.21×
07Dumb and DumberMovies & TV97.72×
08Jack NicholsonMovies & TV92.82×
09A Beautiful Mind (film)Movies & TV91.64×
10American Beauty (1999 film)Movies & TV90.91×
11RoseanneMovies & TV90.22×
12The LobsterMovies & TV83.81×
13Burn After ReadingMovies & TV74.78×
14The Big LebowskiMovies & TV74.46×
15Boogie NightsMovies & TV61.53×
16There Will Be BloodMovies & TV58.79×
17Donnie DarkoMovies & TV45.16×
18John GoodmanMovies & TV38.42×
19Twin PeaksMovies & TV37.16×
20Nicolas CageMovies & TV33.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Raising Arizona audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Raising Arizona audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.13×
TraditionCONSERVATISM1.39×
Need for SecurityCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Raising Arizona audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
Pet OwnershipJOY0.75×
Price SensitivityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Raising Arizona have in United States?

Raising Arizona has an estimated audience of 757,927 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Raising Arizona viewers?

47.2% of Raising Arizona fans are female, 52.8% are male, with an average age of 45.4 years.

03

Which brands do Raising Arizona fans like most?

Raising Arizona fans show strongest brand affinity for Gangs of New York (342.46×), Winona Ryder (99.24×), and Jack Nicholson (92.82×) over the country average.

04

Where do Raising Arizona fans live in United States?

Raising Arizona fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Raising Arizona fans also like?

Beyond Raising Arizona itself, the audience over-indexes on Winona Ryder (99.24×), Jack Nicholson (92.82×), Toni Collette (131.13×), and Requiem for a Dream (137.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Raising Arizona audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Raising Arizona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →