Blue Velvet (film) Audience in United States

Blue Velvet (film) logo

Blue Velvet (film) has an estimated audience of 1,074,786 people in United States. 69.3% are female, 30.7% are male, average age 40.4. Top regions: California, New York, Texas. Top brand affinities: Plainfield, New Jersey, Home equity, Home construction, Canton, Georgia, Steampunk.

The average Blue Velvet (film) fan in United States is 40.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Plainfield, New Jersey, Home equity, Home construction, with strongest over-indexing on Plainfield, New Jersey (16.65× the country average). Demographically, the Blue Velvet (film) audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Design Affinity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Mystery

Demographics of Blue Velvet (film) fans

Demographic split for Blue Velvet (film) audience in United States
MetricValue
Female69.3%
Male30.7%
Average age40.4
Estimated audience size1,074,786

Audience persona

The typical Blue Velvet (film) fan in United States is more female, around 40.4 years old, with strong Design Affinity tendencies and a notable affinity for Plainfield, New Jersey.

Top regions in United States

Top regions ranked by reach for Blue Velvet (film) in United States
RegionReachAffinity
California169,2561.43×
New York98,0281.63×
Texas93,5871.01×
Florida61,6490.85×
Illinois47,5881.33×
Pennsylvania42,0481.16×
North Carolina35,6091.1×
Ohio32,6860.99×
Washington31,3611.45×
Massachusetts31,0531.47×
Georgia30,5180.92×
Michigan28,2271×
Virginia27,4141.05×
Oregon21,5731.75×
Colorado20,5471.21×
New Jersey19,0770.7×
Minnesota18,0011.17×
Indiana17,8060.91×
Missouri17,6041.02×
Maryland17,4190.94×
Wisconsin16,1831×
Arizona15,8960.72×
Tennessee14,5030.67×
Kentucky13,1850.98×
South Carolina12,6240.78×
Connecticut12,6181.17×
Louisiana11,3150.82×
Oklahoma9,9700.84×
Utah9,4400.98×
Nevada9,2070.89×
Iowa8,2150.93×
Alabama7,9570.53×
Kansas7,3130.86×
Arkansas7,1840.81×
Idaho5,3450.99×
Mississippi5,2750.6×
New Mexico5,1820.96×
Washington, District of Columbia4,8401.5×
Nebraska4,7080.87×
New Hampshire4,6901.11×
Maine4,5721.19×
Rhode Island4,4301.29×
West Virginia3,9730.79×
Hawaii3,4710.75×
Montana3,3151.11×
Vermont2,7351.45×
Delaware2,1500.73×
South Dakota1,7550.71×
Alaska1,4110.61×
North Dakota1,3170.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blue Velvet (film) audience
BrandAffinityCategory
Plainfield, New Jersey16.65×Travel & Leisure
Home equity2.81×Home & Garden
Home construction1.92×Home & Garden
Canton, Georgia24.01×Travel & Leisure
Steampunk6.17×Fashion & Accessoires
Elsword20×Games
Klingspor's Woodworking Shop28.25×Shopping
Nebraska Cornhuskers football3.57×Sports
Oracle Certification Program22.94×Technology & Electronics
Collectable1.5×Kids & Family
Throne of Glass6.36×Literature
The Halal Guys5.15×Food & Beverages
The Nice Guys5.77×Movies & TV
JDSU2.12×Business & Career
Bank account1.69×Business & Career
Home staging3.35×Home & Garden
Theocracy5×Music & Radio
Hexbug13.5×Kids & Family
Cleveland Clinic3.42×Health
Kansas1.55×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blue Velvet (film) audience
TraitClusterScore
Design AffinityPREMIUM1.8
MindfulnessBALANCE1.79
IndulgenceJOY1.49
CreativityOPEN1.46
TraditionCONSERVATISM1.42
LGBTQ+ IdentityOPEN1.39

Worldwide distribution

Worldwide audience distribution share by country for Blue Velvet (film)
CountryShare
United States27.4%
United Kingdom6.9%
France5.3%

See Blue Velvet (film) audiences in other countries

More Mystery audiences in United States

Frequently asked questions

How many fans does Blue Velvet (film) have in United States?

Blue Velvet (film) has an estimated audience of 1,074,786 people in United States, concentrated in California and New York.

What is the gender split and age of Blue Velvet (film) fans?

69.3% of Blue Velvet (film) fans are female, 30.7% are male, with an average age of 40.4 years.

Which brands do Blue Velvet (film) fans like most?

Blue Velvet (film) fans show strongest brand affinity for Plainfield, New Jersey (16.65×), Home equity (2.81×), and Home construction (1.92×) over the country average.

Where do Blue Velvet (film) fans live in United States?

Blue Velvet (film) fans in United States are most concentrated in California (reach 169,256), New York (reach 98,028), and Texas (reach 93,587). These three regions account for the largest share of the active audience.

What other brands do Blue Velvet (film) fans also like?

Beyond Blue Velvet (film) itself, the audience over-indexes on Home equity (2.81×), Home construction (1.92×), Canton, Georgia (24.01×), and Steampunk (6.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blue Velvet (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.