Murder Mysteries Audience in United States

Murder Mysteries logo

Murder Mysteries has an estimated audience of 734,824 people in United States. 66.6% are female, 33.4% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Diane Keaton, Capital One, Helen Mirren, Clint Eastwood.

The average Murder Mysteries fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Diane Keaton, Capital One, with strongest over-indexing on Finnair (675× the country average). Demographically, the Murder Mysteries audience skews more female with an average age of 39.0, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Mystery

Demographics of Murder Mysteries fans

Demographic split for Murder Mysteries audience in United States
MetricValue
Female66.6%
Male33.4%
Average age39.0
Estimated audience size734,824

Audience persona

The typical Murder Mysteries fan in United States is more female, around 39.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Murder Mysteries in United States
RegionReachAffinity
California85,2471.05×
Texas68,2351.08×
Florida50,6241.02×
New York41,2221×
Pennsylvania26,2601.06×
Illinois25,8991.06×
Ohio22,8821.01×
Georgia22,7891.01×
North Carolina21,7130.98×
Michigan19,7751.03×
New Jersey19,5681.05×
Virginia18,3391.02×
Tennessee16,5611.12×
Washington15,8331.07×
Massachusetts15,1921.05×
Arizona15,1061.01×
Indiana14,3911.07×
Missouri12,8851.09×
Maryland12,7731.01×
Colorado12,6461.09×
South Carolina11,1661.01×
Minnesota11,1231.06×
Wisconsin10,6570.96×
Kentucky9,5371.04×
Alabama9,5360.93×
Oklahoma8,7011.07×
Louisiana8,5360.9×
Oregon8,5111.01×
Utah8,3681.27×
Connecticut7,4501.01×
Iowa6,4511.07×
Nevada6,3870.9×
Kansas6,2431.08×
Arkansas5,7350.95×
Mississippi5,1260.85×
Idaho4,2881.16×
Nebraska3,3990.92×
New Mexico3,1450.85×
West Virginia3,0370.89×
New Hampshire2,9301.01×
Hawaii2,9120.92×
Maine2,5470.97×
Rhode Island2,0970.9×
Montana1,9520.96×
Washington, District of Columbia1,9200.87×
Delaware1,8990.94×
South Dakota1,5140.89×
North Dakota1,4820.98×
Alaska1,4570.93×
Vermont1,2040.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Murder Mysteries audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Diane Keaton16.96×Movies & TV
Capital One8.62×Business & Career
Helen Mirren26.51×Movies & TV
Clint Eastwood14.19×Movies & TV
Demi Moore14.42×Movies & TV
Beetlejuice7.5×Movies & TV
Billy Bob Thornton13.06×Movies & TV
Bruce Willis9.63×Movies & TV
Elizabeth Taylor15.76×Movies & TV
Anthony Hopkins22.97×Movies & TV
Charlie Hunnam13.42×Movies & TV
MacGyver30.76×Movies & TV
Titanic (1997 film)16.88×Movies & TV
Jennifer Garner14.47×Movies & TV
AccuWeather7.71×Home & Garden
Twin Peaks10.05×Movies & TV
Google Maps4.54×Internet & Social Media
Big Little Lies (TV series)21.49×Movies & TV
Al Pacino13.88×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Murder Mysteries audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.46
MindfulnessBALANCE1.38
Community OrientationOPEN1.38
CreativityOPEN1.37
TraditionCONSERVATISM1.36
Social Media UsageJOY1.34

Worldwide distribution

Worldwide audience distribution share by country for Murder Mysteries
CountryShare
United States27.1%
United Kingdom8.2%
India5.7%

See Murder Mysteries audiences in other countries

More Mystery audiences in United States

Frequently asked questions

How many fans does Murder Mysteries have in United States?

Murder Mysteries has an estimated audience of 734,824 people in United States, concentrated in California and Texas.

What is the gender split and age of Murder Mysteries fans?

66.6% of Murder Mysteries fans are female, 33.4% are male, with an average age of 39.0 years.

Which brands do Murder Mysteries fans like most?

Murder Mysteries fans show strongest brand affinity for Finnair (675×), Diane Keaton (16.96×), and Capital One (8.62×) over the country average.

Where do Murder Mysteries fans live in United States?

Murder Mysteries fans in United States are most concentrated in California (reach 85,247), Texas (reach 68,235), and Florida (reach 50,624). These three regions account for the largest share of the active audience.

What other brands do Murder Mysteries fans also like?

Beyond Murder Mysteries itself, the audience over-indexes on Diane Keaton (16.96×), Capital One (8.62×), Helen Mirren (26.51×), and Clint Eastwood (14.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Murder Mysteries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.