Rascasse Audience Intelligence

Moonlighting (TV series) Audience in United States

A data profile of the people who buy, follow and care about Moonlighting (TV series) in United States — modelled from more than twelve digital signal sources. Moonlighting (TV series) has an estimated audience of 1,795,798 people in United States.

#1among Mystery in United States#974among Movie / TV Show / Series in United States#2456in Movies & TV

The average Moonlighting (TV series) fan in United States is 42.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Georgia.

Top brand affinities include Milwaukee Brewers, Alcoholic beverages, Non-alcoholic beverage, with strongest over-indexing on Milwaukee Brewers (4.51× the country average).

Demographically, the Moonlighting (TV series) audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Indulgence, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Moonlighting (TV series) fan in United States is more female, around 42.8 years old, with strong Indulgence tendencies and a notable affinity for Milwaukee Brewers.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Mystery

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Moonlighting (TV series) profile in United States.

Audience size
1.8M
in United States
Gender
66.0%♀
34.0% male
Age
42.8
average years
Country rank
#15485
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Moonlighting (TV series) viewers

66.0% are female, 34.0% are male, average age 42.8.

Fig. 02

Gender split

66.0%
Female
34.0%
Male
Demographic split for Moonlighting (TV series) audience in United States
MetricValue
Female66.0%
Male34.0%
Average age42.8
Estimated audience size1,795,798
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Moonlighting (TV series) audience in United States
Age bracketShare%
16-190%
20-2921%
30-3931%
40-4937%
50+11%
Fig. 04

Worldwide distribution

35.4%

of the worldwide Moonlighting (TV series) audience comes from United States.

Worldwide audience distribution share by country for Moonlighting (TV series)
CountryShare
United States35.4%
Japan9.5%
Italy7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Moonlighting (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Moonlighting (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~30K2.55×
02Pennsylvania~20K1.33×
03Maryland~7K1.25×
04Washington, District of Columbia~1K1.23×
05California~50K1.22×
06Missouri~7K1.18×
07New York~20K1.16×
08Washington~8K1.13×
09Illinois~10K1.11×
10Massachusetts~8K1.10×
11Oregon~4K1.10×
12Mississippi~3K1.10×
13Connecticut~4K1.09×
14Texas~30K1.08×
15Virginia~9K1.07×
16Rhode Island~1K1.06×
17North Carolina~10K1.05×
18Louisiana~5K1.04×
19New Jersey~9K1.01×
20Florida~20K1.00×
21Kansas~3K1.00×
22Colorado~5K0.99×
23Kentucky~4K0.99×
24Nevada~3K0.99×
25Delaware<1K0.96×
26Alabama~5K0.95×
27Utah~3K0.95×
28Arizona~7K0.94×
29Minnesota~5K0.94×
30Michigan~8K0.93×
31Vermont<1K0.93×
32Ohio~10K0.92×
33Tennessee~6K0.92×
34South Carolina~5K0.92×
35Arkansas~3K0.92×
36Wisconsin~5K0.91×
37Indiana~6K0.90×
38Oklahoma~3K0.90×
39New Hampshire~1K0.89×
40Maine~1K0.89×
41Idaho~2K0.88×
42West Virginia~1K0.86×
43New Mexico~1K0.85×
44Montana<1K0.85×
45Iowa~2K0.84×
46Nebraska~1K0.84×
47Hawaii~1K0.83×
48Alaska<1K0.83×
49North Dakota<1K0.79×
50South Dakota<1K0.78×
Fig. 06

Affinity by region

Affinity by region — Moonlighting (TV series), United States
0.78×1.00×2.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Moonlighting (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Moonlighting (TV series) audience
#·InterestCategoryAffinity×
01Atlético MadridSports7.80×
02ShakiraMusic & Radio5.59×
03La LigaSports4.68×
04Milwaukee BrewersSports4.51×
05Non-alcoholic beverageFood & Beverages4.31×
06Permanent makeupBeauty & Wellness4.02×
07Detroit TigersSports3.43×
08Real Madrid C.F.Sports2.78×
09Horror moviesMovies & TV2.25×
10TelecommunicationTechnology & Electronics2.16×
11Beauty salonsBeauty & Wellness2.07×
12T-MobileTechnology & Electronics2.05×
13BeerFood & Beverages1.90×
14BaseballSports1.81×
15CoffeeFood & Beverages1.74×
16Alcoholic beveragesFood & Beverages1.73×
17WalmartShopping1.73×
18FIFA World CupSports1.73×
19XInternet & Social Media1.55×
20CookingFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Moonlighting (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Moonlighting (TV series) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.73×
Need for SecurityCONSERVATISM1.60×
SpiritualityBALANCE1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Moonlighting (TV series) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.41×
Luxury OrientationPREMIUM0.53×
MindfulnessBALANCE0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Moonlighting (TV series) have in United States?

Moonlighting (TV series) has an estimated audience of 1,795,798 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Moonlighting (TV series) viewers?

66.0% of Moonlighting (TV series) fans are female, 34.0% are male, with an average age of 42.8 years.

03

Which brands do Moonlighting (TV series) fans like most?

Moonlighting (TV series) fans show strongest brand affinity for Milwaukee Brewers (4.51×), Alcoholic beverages (1.73×), and Non-alcoholic beverage (4.31×) over the country average.

04

Where do Moonlighting (TV series) fans live in United States?

Moonlighting (TV series) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Georgia (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Moonlighting (TV series) fans also like?

Beyond Moonlighting (TV series) itself, the audience over-indexes on Alcoholic beverages (1.73×), Non-alcoholic beverage (4.31×), Cooking (1.53×), and Beauty salons (2.07×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Moonlighting (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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