Moonlighting (TV series) Audience in United States

Moonlighting (TV series) logo

Moonlighting (TV series) has an estimated audience of 349,095 people in United States. 66.0% are female, 34.0% are male, average age 42.8. Top regions: California, Texas, Florida. Top brand affinities: Home construction, Panama, Racing, JTV (Indonesia), Jumia.

The average Moonlighting (TV series) fan in United States is 42.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home construction, Panama, Racing, with strongest over-indexing on Home construction (2.79× the country average). Demographically, the Moonlighting (TV series) audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Mystery

Demographics of Moonlighting (TV series) fans

Demographic split for Moonlighting (TV series) audience in United States
MetricValue
Female66.0%
Male34.0%
Average age42.8
Estimated audience size349,095

Audience persona

The typical Moonlighting (TV series) fan in United States is more female, around 42.8 years old, with strong Extroversion tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Moonlighting (TV series) in United States
RegionReachAffinity
California39,2911.02×
Texas27,6950.92×
Florida22,1310.94×
New York20,8601.07×
Illinois12,7041.09×
Pennsylvania12,2881.05×
Ohio11,0311.03×
North Carolina10,5441×
Michigan9,6191.05×
Georgia9,5800.89×
Virginia8,7691.03×
New Jersey8,5440.96×
Washington8,0331.15×
Massachusetts7,6501.11×
Tennessee7,3721.05×
Arizona7,2931.02×
Maryland6,5771.1×
Indiana6,5671.03×
Wisconsin6,3571.21×
Missouri6,1991.1×
Colorado5,6351.02×
Minnesota5,3221.06×
Oregon5,2611.31×
South Carolina5,2160.99×
Alabama4,7990.98×
Kentucky4,3170.99×
Oklahoma3,9261.01×
Connecticut3,7811.08×
Louisiana3,7310.83×
Iowa3,0601.06×
Kansas2,9451.07×
Nevada2,9020.86×
Arkansas2,8761×
Utah2,7330.87×
Mississippi2,2590.79×
Idaho1,7541×
Nebraska1,6850.96×
New Hampshire1,6711.22×
West Virginia1,5130.93×
New Mexico1,4350.82×
Maine1,4281.14×
Hawaii1,2740.85×
Washington, District of Columbia1,1851.13×
Rhode Island1,0940.98×
Delaware9490.99×
Montana9200.95×
South Dakota6720.83×
Vermont6461.05×
Alaska6260.84×
North Dakota5320.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Moonlighting (TV series) audience
BrandAffinityCategory
Home construction2.79×Home & Garden
Panama3.95×Travel & Leisure
Racing2.08×Cars & Mobility
JTV (Indonesia)3.14×
Jumia9.82×Fashion & Accessoires
Isabela (province)4.91×
Mad About You4.06×Movies & TV
Lebanese cuisine2.33×Food & Beverages
REO Speedwagon1.99×Music & Radio
Falafel2.05×Food & Beverages
Warning sign2.19×Cars & Mobility
E-box2.29×Health
Warren Zevon1.55×Music & Radio
Ext JS4.83×Technology & Electronics
Divergent series1.94×Movies & TV
Bus Driver (video game)2.83×Games
Lion of Judah2.33×
Isan2.59×Travel & Leisure
Assetto Corsa1.52×Games
Ember.js2.37×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Moonlighting (TV series) audience
TraitClusterScore
ExtroversionTHRILL1.71
Risk AppetiteTHRILL1.42
Urban LifestyleOPEN1.23
Price SensitivityPREMIUM1.14
LGBTQ+ IdentityOPEN1.11
SpiritualityBALANCE1.04

Worldwide distribution

Worldwide audience distribution share by country for Moonlighting (TV series)
CountryShare
Japan14.8%
Italy11.9%
United States11.0%

See Moonlighting (TV series) audiences in other countries

More Mystery audiences in United States

Frequently asked questions

How many fans does Moonlighting (TV series) have in United States?

Moonlighting (TV series) has an estimated audience of 349,095 people in United States, concentrated in California and Texas.

What is the gender split and age of Moonlighting (TV series) fans?

66.0% of Moonlighting (TV series) fans are female, 34.0% are male, with an average age of 42.8 years.

Which brands do Moonlighting (TV series) fans like most?

Moonlighting (TV series) fans show strongest brand affinity for Home construction (2.79×), Panama (3.95×), and Racing (2.08×) over the country average.

Where do Moonlighting (TV series) fans live in United States?

Moonlighting (TV series) fans in United States are most concentrated in California (reach 39,291), Texas (reach 27,695), and Florida (reach 22,131). These three regions account for the largest share of the active audience.

What other brands do Moonlighting (TV series) fans also like?

Beyond Moonlighting (TV series) itself, the audience over-indexes on Panama (3.95×), Racing (2.08×), JTV (Indonesia) (3.14×), and Jumia (9.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Moonlighting (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.