A data profile of the people who buy, follow and care about Miniseries in United States — modelled from more than twelve digital signal sources. Miniseries has an estimated audience of 2,092,417 people in United States.
The average Miniseries fan in United States is 44.1 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Jessica Chastain, Kate Winslet, Succession, with strongest over-indexing on Jessica Chastain (36× the country average).
Demographically, the Miniseries audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Spirituality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Miniseries fan in United States is balanced, around 44.1 years old, with strong Spirituality tendencies and a notable affinity for Jessica Chastain.
The key figures that characterise the Miniseries profile in United States.
54.4% are female, 45.6% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 44.1 |
| Estimated audience size | 2,092,417 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Miniseries audience comes from United States.
| Country | Share |
|---|---|
| United States | 31.2% |
| Ukraine | 8.3% |
| Taiwan | 4.9% |
Where the Miniseries audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pennsylvania | ~80K | 1.16× | |
| 02 | Missouri | ~40K | 1.16× | |
| 03 | Rhode Island | ~8K | 1.15× | |
| 04 | Oregon | ~30K | 1.13× | |
| 05 | Arkansas | ~20K | 1.11× | |
| 06 | New Hampshire | ~9K | 1.11× | |
| 07 | Delaware | ~6K | 1.11× | |
| 08 | New Jersey | ~60K | 1.07× | |
| 09 | Washington | ~40K | 1.07× | |
| 10 | Indiana | ~40K | 1.07× | |
| 11 | Arizona | ~50K | 1.06× | |
| 12 | Massachusetts | ~40K | 1.06× | |
| 13 | Connecticut | ~20K | 1.05× | |
| 14 | Maine | ~8K | 1.05× | |
| 15 | Florida | ~100K | 1.03× | |
| 16 | Michigan | ~60K | 1.03× | |
| 17 | Montana | ~6K | 1.03× | |
| 18 | South Carolina | ~30K | 1.02× | |
| 19 | Kentucky | ~30K | 1.02× | |
| 20 | New Mexico | ~10K | 1.02× | |
| 21 | Idaho | ~10K | 1.02× | |
| 22 | Vermont | ~4K | 1.02× | |
| 23 | Nebraska | ~10K | 1.01× | |
| 24 | Colorado | ~30K | 1.00× | |
| 25 | Wisconsin | ~30K | 1.00× | |
| 26 | Kansas | ~20K | 1.00× | |
| 27 | West Virginia | ~10K | 1.00× | |
| 28 | South Dakota | ~5K | 1.00× | |
| 29 | North Carolina | ~60K | 0.99× | |
| 30 | Oklahoma | ~20K | 0.99× | |
| 31 | Illinois | ~70K | 0.98× | |
| 32 | Maryland | ~40K | 0.98× | |
| 33 | Iowa | ~20K | 0.98× | |
| 34 | Ohio | ~60K | 0.97× | |
| 35 | Minnesota | ~30K | 0.97× | |
| 36 | Alaska | ~4K | 0.97× | |
| 37 | Tennessee | ~40K | 0.96× | |
| 38 | Louisiana | ~30K | 0.96× | |
| 39 | Utah | ~20K | 0.96× | |
| 40 | Nevada | ~20K | 0.95× | |
| 41 | Alabama | ~30K | 0.94× | |
| 42 | North Dakota | ~4K | 0.94× | |
| 43 | New York | ~100K | 0.92× | |
| 44 | Virginia | ~50K | 0.92× | |
| 45 | Mississippi | ~20K | 0.90× | |
| 46 | Hawaii | ~8K | 0.88× | |
| 47 | California | ~200K | 0.87× | |
| 48 | Washington, District of Columbia | ~5K | 0.87× | |
| 49 | Georgia | ~60K | 0.86× | |
| 50 | Texas | ~100K | 0.82× |
The strongest cross-interests of the Miniseries audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jessica Chastain | Movies & TV | 36.00× | ||
| 02 | The Last Kingdom | Movies & TV | 34.32× | ||
| 03 | Endeavour (TV series) | Movies & TV | 29.00× | ||
| 04 | Kate Winslet | Movies & TV | 21.23× | ||
| 05 | Crimea | Travel & Leisure | 20.92× | ||
| 06 | Hugh Grant | Movies & TV | 17.72× | ||
| 07 | Olivia Colman | Movies & TV | 17.68× | ||
| 08 | Oscar Isaac | Movies & TV | 17.50× | ||
| 09 | Gillian Anderson | Movies & TV | 14.76× | ||
| 10 | Emma Thompson | Movies & TV | 14.17× | ||
| 11 | Anya Taylor-Joy | Movies & TV | 12.29× | ||
| 12 | Cheryl Hines | Movies & TV | 12.15× | ||
| 13 | Rose Byrne | Movies & TV | 10.72× | ||
| 14 | Jon Hamm | Movies & TV | 8.73× | ||
| 15 | Succession | Movies & TV | 8.70× | ||
| 16 | Euphoria | Movies & TV | 8.56× | ||
| 17 | True Detective | Movies & TV | 6.34× | ||
| 18 | Diane Keaton | Movies & TV | 5.90× | ||
| 19 | The Gilded Age | Movies & TV | 5.78× | ||
| 20 | Mitch McConnell | Politics & Society | 3.27× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.41× | |
| Need for Security | CONSERVATISM | 1.39× | |
| Career Orientation | POWER | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.92× | |
| Luxury Orientation | PREMIUM | 1.01× | |
| Pet Ownership | JOY | 1.02× |
Miniseries has an estimated audience of 2,092,417 people in United States, concentrated in California and Texas.
54.4% of Miniseries fans are female, 45.6% are male, with an average age of 44.1 years.
Miniseries fans show strongest brand affinity for Jessica Chastain (36×), Kate Winslet (21.23×), and Succession (8.7×) over the country average.
Miniseries fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Miniseries itself, the audience over-indexes on Kate Winslet (21.23×), Succession (8.7×), Oscar Isaac (17.5×), and Endeavour (TV series) (29×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Miniseries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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