Succession Audience in United States

Succession has an estimated audience of 4,125,706 people in United States. 53.5% are female, 46.5% are male, average age 38.4. Top regions: California, New York, Texas. Top brand affinities: Google Maps, Capital One, Indeed.com, Beetlejuice, Diane Keaton.

The average Succession fan in United States is 38.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (13.5× the country average). Demographically, the Succession audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Succession fans

Demographic split for Succession audience in United States
MetricValue
Female53.5%
Male46.5%
Average age38.4
Estimated audience size4,125,706

Audience persona

The typical Succession fan in United States is balanced, around 38.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Succession in United States
RegionReachAffinity
California577,3021.27×
New York355,5911.54×
Texas347,7550.98×
Florida285,6781.02×
Illinois177,4571.29×
Pennsylvania162,2481.17×
New Jersey133,8651.28×
Massachusetts126,3661.55×
Ohio126,1070.99×
Georgia124,5810.98×
North Carolina121,5110.98×
Michigan111,2401.03×
Arizona111,0861.32×
Virginia108,7811.08×
Washington106,9211.29×
Colorado77,2191.19×
Maryland75,7131.07×
Tennessee72,4680.88×
Minnesota67,4401.14×
Indiana67,1710.89×
Missouri65,9990.99×
Wisconsin63,3871.02×
Oregon58,2571.23×
Alabama54,8640.95×
Connecticut52,9261.28×
South Carolina51,2670.83×
Louisiana48,6900.92×
Kentucky41,3470.8×
Utah36,8421×
Oklahoma35,4740.77×
Nevada33,5240.84×
Kansas29,4250.91×
Iowa29,2100.86×
Arkansas24,7510.73×
Mississippi19,8870.59×
Washington, District of Columbia18,5651.5×
New Hampshire17,6451.09×
Idaho16,8450.81×
Nebraska16,6380.8×
Maine16,0821.09×
Rhode Island15,0191.14×
New Mexico14,6410.71×
Hawaii13,8530.78×
West Virginia12,8090.67×
Delaware9,8520.87×
Montana9,4750.83×
Vermont8,5131.18×
Alaska8,1790.93×
South Dakota6,4240.67×
North Dakota5,9790.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Succession audience
BrandAffinityCategory
Google Maps13.5×Internet & Social Media
Capital One13.04×Business & Career
Indeed.com13.3×Business & Career
Beetlejuice11.48×Movies & TV
Diane Keaton13.88×Movies & TV
Enterprise Rent-A-Car12.68×Cars & Mobility
Aaron Rodgers12.77×Sports
Circle K13.76×Shopping
Google News11.37×News
CarGurus11.09×Cars & Mobility
Bruce Willis13.54×Movies & TV
DeviantArt12.67×Internet & Social Media
Khan Academy14.68×Business & Career
Apple Store13.79×Shopping
AccuWeather10.18×Home & Garden
ICloud14.59×Technology & Electronics
Google Earth15.26×Internet & Social Media
Twin Peaks13.11×Movies & TV
Margot Robbie13.93×Movies & TV
Billy Bob Thornton12.81×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Succession audience
TraitClusterScore
Luxury OrientationPREMIUM1.68
Risk AppetiteTHRILL1.46
ExtroversionTHRILL1.31
Social Media UsageJOY1.14
LGBTQ+ IdentityOPEN1.07
Early Adopter MentalityPOWER1.07

Worldwide distribution

Worldwide audience distribution share by country for Succession
CountryShare
United States26.9%
United Kingdom7.8%
India6.5%

See Succession audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Succession have in United States?

Succession has an estimated audience of 4,125,706 people in United States, concentrated in California and New York.

What is the gender split and age of Succession fans?

53.5% of Succession fans are female, 46.5% are male, with an average age of 38.4 years.

Which brands do Succession fans like most?

Succession fans show strongest brand affinity for Google Maps (13.5×), Capital One (13.04×), and Indeed.com (13.3×) over the country average.

Where do Succession fans live in United States?

Succession fans in United States are most concentrated in California (reach 577,302), New York (reach 355,591), and Texas (reach 347,755). These three regions account for the largest share of the active audience.

What other brands do Succession fans also like?

Beyond Succession itself, the audience over-indexes on Capital One (13.04×), Indeed.com (13.3×), Beetlejuice (11.48×), and Diane Keaton (13.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Succession. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.