Rascasse Audience Intelligence

Succession Audience in United States

A data profile of the people who buy, follow and care about Succession in United States — modelled from more than twelve digital signal sources. Succession has an estimated audience of 26,361,224 people in United States.

#12among TV series in United States#20among Movie / TV Show / Series in United States#77in Movies & TV

The average Succession fan in United States is 37.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Science fiction movies, HBO, Miniseries, with strongest over-indexing on Science fiction movies (1.75× the country average).

Demographically, the Succession audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Succession fan in United States is balanced, around 37.4 years old, with strong Extroversion tendencies and a notable affinity for Science fiction movies.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Succession profile in United States.

Audience size
26.4M
in United States
Gender
51.7%♀
48.3% male
Age
37.4
average years
Country rank
#1127
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Succession viewers

51.7% are female, 48.3% are male, average age 37.4.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Succession audience in United States
MetricValue
Female51.7%
Male48.3%
Average age37.4
Estimated audience size26,361,224
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Succession audience in United States
Age bracketShare%
16-1925%
20-2919%
30-3919%
40-4919%
50+18%
Fig. 04

Worldwide distribution

36.5%

of the worldwide Succession audience comes from United States.

Worldwide audience distribution share by country for Succession
CountryShare
United States36.5%
United Kingdom11.9%
India9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Succession audience in United States is strongest.

Fig. 05

Top regions by affinity

Succession fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~900K1.52×
02Washington, District of Columbia~100K1.46×
03New York~2.5M1.43×
04Connecticut~400K1.28×
05Washington~800K1.27×
06New Jersey~1M1.26×
07Illinois~1.5M1.23×
08Vermont~70K1.22×
09California~4M1.21×
10Oregon~400K1.18×
11Arizona~700K1.17×
12Rhode Island~100K1.17×
13Minnesota~500K1.14×
14New Hampshire~100K1.14×
15Maine~100K1.14×
16Pennsylvania~1M1.13×
17Colorado~600K1.13×
18Virginia~800K1.10×
19Maryland~600K1.07×
20Wisconsin~500K1.03×
21Michigan~800K1.02×
22Utah~300K1.00×
23Florida~2M0.99×
24Georgia~1M0.99×
25Ohio~900K0.98×
26North Carolina~900K0.98×
27Texas~2.5M0.97×
28Missouri~500K0.96×
29Louisiana~400K0.95×
30Delaware~80K0.94×
31Alaska~60K0.94×
32Kansas~200K0.91×
33Indiana~500K0.90×
34Tennessee~600K0.89×
35Montana~80K0.89×
36Alabama~400K0.87×
37Iowa~200K0.87×
38South Carolina~400K0.85×
39Nebraska~100K0.85×
40Kentucky~300K0.84×
41Idaho~100K0.84×
42Nevada~200K0.82×
43Oklahoma~300K0.80×
44Hawaii~100K0.80×
45North Dakota~50K0.79×
46Arkansas~200K0.76×
47South Dakota~50K0.76×
48New Mexico~100K0.73×
49West Virginia~100K0.73×
50Mississippi~200K0.63×
Fig. 06

Affinity by region

Affinity by region — Succession, United States
0.63×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Succession audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Succession audience
#·InterestCategoryAffinity×
01MiniseriesMovies & TV8.70×
02Real-time strategyGames2.19×
03Tony AwardArts & Culture2.18×
04Independent filmMovies & TV2.16×
05Internet celebrityInternet & Social Media1.99×
06True DetectiveMovies & TV1.97×
07Mystery fictionLiterature1.96×
08HBOMovies & TV1.92×
09Romance filmMovies & TV1.84×
10FandomLiterature1.77×
11Science fiction moviesMovies & TV1.75×
12Romance novelsLiterature1.71×
13Fiction booksLiterature1.70×
14Movie theaterMovies & TV1.66×
15Mobile gameGames1.60×
16Mixed martial artsSports1.54×
17Talk radioMusic & Radio1.52×
18Live televisionMovies & TV1.52×
19DemocracyPolitics & Society1.51×
20Diane KeatonMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Succession audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Succession audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.21×
Early Adopter MentalityPOWER1.19×
IndulgenceJOY1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Succession audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.88×
Family OrientationCONSERVATISM0.89×
Quality AwarenessPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Succession have in United States?

Succession has an estimated audience of 26,361,224 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Succession viewers?

51.7% of Succession fans are female, 48.3% are male, with an average age of 37.4 years.

03

Which brands do Succession fans like most?

Succession fans show strongest brand affinity for Science fiction movies (1.75×), HBO (1.92×), and Miniseries (8.7×) over the country average.

04

Where do Succession fans live in United States?

Succession fans in United States are most concentrated in California (reach ~4M), Texas (reach ~2.5M), and New York (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Succession fans also like?

Beyond Succession itself, the audience over-indexes on HBO (1.92×), Miniseries (8.7×), Fiction books (1.7×), and Independent film (2.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Succession audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Succession. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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