A data profile of the people who buy, follow and care about Crimea in United States — modelled from more than twelve digital signal sources. Crimea has an estimated audience of 2,683,892 people in United States.
The average Crimea fan in United States is 42.4 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Lithuania, Max Mara, Sewing, with strongest over-indexing on Lithuania (47.56× the country average).
Demographically, the Crimea audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Crimea fan in United States is more male, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Lithuania.
The key figures that characterise the Crimea profile in United States.
38.0% are female, 62.0% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 38.0% |
| Male | 62.0% |
| Average age | 42.4 |
| Estimated audience size | 2,683,892 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Crimea audience comes from United States.
| Country | Share |
|---|---|
| United States | 22.5% |
| Ukraine | 13.3% |
| Germany | 12.2% |
Where the Crimea audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~10K | 1.40× | |
| 02 | Massachusetts | ~70K | 1.31× | |
| 03 | Washington | ~70K | 1.26× | |
| 04 | Vermont | ~6K | 1.23× | |
| 05 | Maine | ~10K | 1.22× | |
| 06 | New Hampshire | ~10K | 1.20× | |
| 07 | Alaska | ~7K | 1.16× | |
| 08 | New York | ~200K | 1.14× | |
| 09 | Connecticut | ~30K | 1.13× | |
| 10 | Minnesota | ~40K | 1.12× | |
| 11 | Oregon | ~30K | 1.12× | |
| 12 | Rhode Island | ~9K | 1.11× | |
| 13 | Virginia | ~70K | 1.09× | |
| 14 | Maryland | ~50K | 1.08× | |
| 15 | Montana | ~8K | 1.08× | |
| 16 | Idaho | ~10K | 1.06× | |
| 17 | California | ~300K | 1.04× | |
| 18 | Pennsylvania | ~90K | 1.04× | |
| 19 | Illinois | ~90K | 1.04× | |
| 20 | Colorado | ~40K | 1.03× | |
| 21 | Wisconsin | ~40K | 1.03× | |
| 22 | Hawaii | ~10K | 1.02× | |
| 23 | New Jersey | ~70K | 1.01× | |
| 24 | Utah | ~20K | 1.00× | |
| 25 | Iowa | ~20K | 1.00× | |
| 26 | Florida | ~200K | 0.97× | |
| 27 | North Carolina | ~80K | 0.97× | |
| 28 | Michigan | ~70K | 0.97× | |
| 29 | North Dakota | ~5K | 0.97× | |
| 30 | Ohio | ~80K | 0.95× | |
| 31 | South Dakota | ~6K | 0.95× | |
| 32 | Kansas | ~20K | 0.94× | |
| 33 | Nebraska | ~10K | 0.94× | |
| 34 | Missouri | ~40K | 0.91× | |
| 35 | Nevada | ~20K | 0.91× | |
| 36 | Indiana | ~40K | 0.89× | |
| 37 | Kentucky | ~30K | 0.89× | |
| 38 | Oklahoma | ~30K | 0.89× | |
| 39 | Georgia | ~70K | 0.88× | |
| 40 | Arizona | ~50K | 0.88× | |
| 41 | South Carolina | ~40K | 0.88× | |
| 42 | Delaware | ~6K | 0.87× | |
| 43 | Texas | ~200K | 0.86× | |
| 44 | Tennessee | ~50K | 0.84× | |
| 45 | Louisiana | ~30K | 0.84× | |
| 46 | New Mexico | ~10K | 0.83× | |
| 47 | Arkansas | ~20K | 0.81× | |
| 48 | West Virginia | ~10K | 0.81× | |
| 49 | Alabama | ~30K | 0.76× | |
| 50 | Mississippi | ~20K | 0.72× |
The strongest cross-interests of the Crimea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lithuania | Travel & Leisure | 47.56× | ||
| 02 | Semi-detached | Home & Garden | 33.16× | ||
| 03 | Max Mara | Fashion & Accessoires | 31.39× | ||
| 04 | Hungary | Travel & Leisure | 27.86× | ||
| 05 | Trench coat | Fashion & Accessoires | 21.75× | ||
| 06 | Miniseries | Movies & TV | 20.92× | ||
| 07 | Nissan Juke | Cars & Mobility | 20.00× | ||
| 08 | Toyota Yaris | Cars & Mobility | 16.44× | ||
| 09 | Mitsubishi Outlander | Cars & Mobility | 15.47× | ||
| 10 | Cate Blanchett | Movies & TV | 9.28× | ||
| 11 | Sewing | Home & Garden | 8.60× | ||
| 12 | State school | Kids & Family | 7.33× | ||
| 13 | Toyota Camry | Cars & Mobility | 7.03× | ||
| 14 | Motor oil | Cars & Mobility | 6.69× | ||
| 15 | Chat room | Internet & Social Media | 6.59× | ||
| 16 | Anne Hathaway | Movies & TV | 5.66× | ||
| 17 | Taiwan | Travel & Leisure | 5.60× | ||
| 18 | Subscription business model | Shopping | 2.65× | ||
| 19 | CNN | Movies & TV | 1.91× | ||
| 20 | Donald Trump | Politics & Society | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 4.03× | |
| Indulgence | JOY | 2.07× | |
| Spirituality | BALANCE | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.86× | |
| Sustainability | BALANCE | 0.90× | |
| DIY Mentality | THRILL | 0.92× |
Crimea has an estimated audience of 2,683,892 people in United States, concentrated in California and Texas.
38.0% of Crimea fans are female, 62.0% are male, with an average age of 42.4 years.
Crimea fans show strongest brand affinity for Lithuania (47.56×), Max Mara (31.39×), and Sewing (8.6×) over the country average.
Crimea fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Crimea itself, the audience over-indexes on Max Mara (31.39×), Sewing (8.6×), Hungary (27.86×), and Miniseries (20.92×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Crimea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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