Rascasse Audience Intelligence

Toyota Camry Audience in United States

A data profile of the people who buy, follow and care about Toyota Camry in United States — modelled from more than twelve digital signal sources. Toyota Camry has an estimated audience of 6,311,562 people in United States.

#28among Car type in United States#8among Car Model in United States#222in Cars & Mobility

The average Toyota Camry fan in United States is 38.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google News, Toyota Land Cruiser, Used Cars, with strongest over-indexing on Google News (8.55× the country average).

Demographically, the Toyota Camry audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toyota Camry fan in United States is more male, around 38.8 years old, with strong Family Orientation tendencies and a notable affinity for Google News.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toyota Camry profile in United States.

Audience size
6.3M
in United States
Gender
31.5%♀
68.5% male
Age
38.8
average years
Country rank
#5493
Car Model in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toyota Camry fans

31.5% are female, 68.5% are male, average age 38.8.

Fig. 02

Gender split

31.5%
Female
68.5%
Male
Demographic split for Toyota Camry audience in United States
MetricValue
Female31.5%
Male68.5%
Average age38.8
Estimated audience size6,311,562
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Toyota Camry audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3920%
40-4920%
50+20%
Fig. 04

Worldwide distribution

29.6%

of the worldwide Toyota Camry audience comes from United States.

Worldwide audience distribution share by country for Toyota Camry
CountryShare
United States29.6%
India5.8%
Thailand4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toyota Camry audience in United States is strongest.

Fig. 05

Top regions by affinity

Toyota Camry fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~80K1.52×
02Alabama~100K1.34×
03Louisiana~100K1.31×
04Georgia~200K1.29×
05Texas~700K1.28×
06West Virginia~40K1.28×
07California~900K1.27×
08Kentucky~90K1.20×
09Vermont~10K1.20×
10Oklahoma~80K1.17×
11Arizona~100K1.15×
12Florida~500K1.14×
13Maryland~100K1.13×
14North Dakota~10K1.13×
15Illinois~200K1.12×
16Tennessee~100K1.11×
17Nevada~70K1.11×
18Arkansas~60K1.10×
19Virginia~200K1.08×
20North Carolina~200K1.07×
21New Mexico~30K1.06×
22Missouri~100K1.05×
23Indiana~100K1.03×
24Kansas~50K1.02×
25Delaware~20K1.02×
26Hawaii~30K1.00×
27Oregon~70K0.99×
28Nebraska~30K0.96×
29South Carolina~90K0.95×
30Connecticut~60K0.94×
31Washington~100K0.93×
32Minnesota~80K0.93×
33Pennsylvania~200K0.92×
34New Jersey~100K0.91×
35Ohio~200K0.90×
36Iowa~50K0.90×
37Utah~50K0.87×
38Rhode Island~20K0.86×
39New York~300K0.85×
40South Dakota~10K0.85×
41Massachusetts~100K0.84×
42Wisconsin~80K0.84×
43Idaho~30K0.84×
44Alaska~10K0.83×
45Michigan~100K0.77×
46Washington, District of Columbia~10K0.76×
47Maine~20K0.75×
48Colorado~70K0.73×
49New Hampshire~20K0.73×
50Montana~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Toyota Camry, United States
0.64×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toyota Camry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toyota Camry audience
#·InterestCategoryAffinity×
01Honda CityCars & Mobility26.86×
02TajikistanTravel & Leisure26.01×
03Toyota FortunerCars & Mobility24.22×
04Toyota YarisCars & Mobility21.79×
05Chip tuningCars & Mobility20.26×
06UzbekistanTravel & Leisure19.43×
07Toyota Land CruiserCars & Mobility17.88×
08Toyota CorollaCars & Mobility13.88×
09Honda AccordCars & Mobility11.76×
10Toyota HiluxCars & Mobility11.58×
11Honda CivicCars & Mobility9.31×
12Honda CR-VCars & Mobility8.58×
13Google NewsNews8.55×
14PowertrainCars & Mobility8.15×
15Family carCars & Mobility7.24×
16Used CarsCars & Mobility6.59×
17HatchbackCars & Mobility5.94×
18CarGurusCars & Mobility4.07×
19Used carCars & Mobility3.92×
20SUVsCars & Mobility2.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toyota Camry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toyota Camry audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.97×
Need for SecurityCONSERVATISM1.31×
Quality AwarenessPREMIUM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toyota Camry audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
Community OrientationOPEN0.66×
TraditionCONSERVATISM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toyota Camry have in United States?

Toyota Camry has an estimated audience of 6,311,562 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Toyota Camry fans?

31.5% of Toyota Camry fans are female, 68.5% are male, with an average age of 38.8 years.

03

Which brands do Toyota Camry fans like most?

Toyota Camry fans show strongest brand affinity for Google News (8.55×), Toyota Land Cruiser (17.88×), and Used Cars (6.59×) over the country average.

04

Where do Toyota Camry fans live in United States?

Toyota Camry fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Toyota Camry fans also like?

Beyond Toyota Camry itself, the audience over-indexes on Toyota Land Cruiser (17.88×), Used Cars (6.59×), Toyota Corolla (13.88×), and Toyota Fortuner (24.22×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota Camry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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