Toyota Camry Audience in United States

Toyota Camry logo

Toyota Camry has an estimated audience of 6,127,902 people in United States. 31.5% are female, 68.5% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Google News, Toyota Land Cruiser, Used Cars, Toyota Corolla, Toyota Fortuner.

The average Toyota Camry fan in United States is 38.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google News, Toyota Land Cruiser, Used Cars, with strongest over-indexing on Google News (8.55× the country average). Demographically, the Toyota Camry audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Toyota Camry fans

Demographic split for Toyota Camry audience in United States
MetricValue
Female31.5%
Male68.5%
Average age38.8
Estimated audience size6,127,902

Audience persona

The typical Toyota Camry fan in United States is more male, around 38.8 years old, with strong Need for Security tendencies and a notable affinity for Google News.

Top regions in United States

Top regions ranked by reach for Toyota Camry in United States
RegionReachAffinity
California888,1001.32×
Texas654,9481.24×
Florida481,4661.16×
New York311,8960.91×
Georgia238,7531.26×
Illinois226,1641.11×
Pennsylvania197,3950.96×
North Carolina191,6491.04×
Ohio160,7490.85×
Virginia156,9971.05×
New Jersey143,2660.92×
Arizona141,1671.13×
Tennessee135,0711.1×
Maryland121,8881.16×
Michigan116,5080.73×
Washington116,0500.94×
Indiana110,7500.99×
Alabama109,0691.27×
Massachusetts101,0630.84×
Louisiana98,2141.24×
Missouri94,9640.96×
Kentucky91,8691.2×
South Carolina85,5760.93×
Oklahoma77,2631.14×
Oregon75,3471.07×
Minnesota74,2270.85×
Wisconsin73,5480.8×
Mississippi72,6011.44×
Colorado70,1370.73×
Nevada66,3601.12×
Connecticut56,2400.92×
Arkansas52,8541.05×
Kansas46,9530.97×
Utah44,7630.82×
Iowa41,4120.82×
West Virginia38,6401.35×
New Mexico31,7031.03×
Nebraska28,1280.92×
Idaho25,5330.83×
Hawaii25,5270.97×
New Hampshire17,6170.73×
Delaware16,8251×
Maine16,7280.76×
Rhode Island16,5330.85×
North Dakota15,6501.24×
Vermont14,5811.36×
Washington, District of Columbia14,1360.77×
South Dakota12,7550.9×
Montana11,2500.66×
Alaska11,2080.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toyota Camry audience
BrandAffinityCategory
Google News8.55×News
Toyota Land Cruiser17.88×Cars & Mobility
Used Cars6.59×Cars & Mobility
Toyota Corolla13.88×Cars & Mobility
Toyota Fortuner24.22×Cars & Mobility
Uzbekistan19.43×Travel & Leisure
Toyota Yaris21.79×Cars & Mobility
Honda Civic9.31×Cars & Mobility
Honda Accord11.76×Cars & Mobility
Used car3.92×Cars & Mobility
Honda City26.86×Cars & Mobility
CarGurus4.07×Cars & Mobility
Family car7.24×Cars & Mobility
Chip tuning20.26×Cars & Mobility
Hatchback5.94×Cars & Mobility
Honda CR-V8.58×Cars & Mobility
SUVs2.58×Cars & Mobility
Tajikistan26.01×Travel & Leisure
Powertrain8.15×Cars & Mobility
Toyota Hilux11.58×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toyota Camry audience
TraitClusterScore
Need for SecurityCONSERVATISM1.45
Family OrientationCONSERVATISM1.41
Quality AwarenessPREMIUM1.37
Price SensitivityPREMIUM1.21
Luxury OrientationPREMIUM1.09
Social Media UsageJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Toyota Camry
CountryShare
United States30.2%
India5.9%
Thailand4.8%

See Toyota Camry audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Toyota Camry have in United States?

Toyota Camry has an estimated audience of 6,127,902 people in United States, concentrated in California and Texas.

What is the gender split and age of Toyota Camry fans?

31.5% of Toyota Camry fans are female, 68.5% are male, with an average age of 38.8 years.

Which brands do Toyota Camry fans like most?

Toyota Camry fans show strongest brand affinity for Google News (8.55×), Toyota Land Cruiser (17.88×), and Used Cars (6.59×) over the country average.

Where do Toyota Camry fans live in United States?

Toyota Camry fans in United States are most concentrated in California (reach 888,100), Texas (reach 654,948), and Florida (reach 481,466). These three regions account for the largest share of the active audience.

What other brands do Toyota Camry fans also like?

Beyond Toyota Camry itself, the audience over-indexes on Toyota Land Cruiser (17.88×), Used Cars (6.59×), Toyota Corolla (13.88×), and Toyota Fortuner (24.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota Camry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.