Toyota Yaris Audience in United States

Toyota Yaris logo

Toyota Yaris has an estimated audience of 1,522,805 people in United States. 26.2% are female, 73.8% are male, average age 33.3. Top regions: California, Texas, Florida. Top brand affinities: Nissan Juke, Honda Fit, Ford Ranger, Mitsubishi Mirage, Mitsubishi Pajero.

The average Toyota Yaris fan in United States is 33.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nissan Juke, Honda Fit, Ford Ranger, with strongest over-indexing on Nissan Juke (101.33× the country average). Demographically, the Toyota Yaris audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Toyota Yaris fans

Demographic split for Toyota Yaris audience in United States
MetricValue
Female26.2%
Male73.8%
Average age33.3
Estimated audience size1,522,805

Audience persona

The typical Toyota Yaris fan in United States is more male, around 33.3 years old, with strong Family Orientation tendencies and a notable affinity for Nissan Juke.

Top regions in United States

Top regions ranked by reach for Toyota Yaris in United States
RegionReachAffinity
California237,7721.42×
Texas154,5401.18×
Florida141,3461.37×
New York92,0671.08×
Illinois55,3031.09×
Georgia51,5501.1×
Pennsylvania48,6910.95×
North Carolina46,5171.02×
Ohio41,8360.89×
New Jersey41,7671.08×
Virginia41,6081.12×
Washington40,4861.33×
Arizona39,2891.26×
Massachusetts34,2071.14×
Maryland33,6191.28×
Tennessee31,5161.03×
Michigan28,0080.7×
Indiana24,3280.87×
Colorado23,5360.98×
Missouri23,0330.94×
Alabama22,0491.04×
Oregon21,5641.24×
Minnesota19,7520.91×
Wisconsin19,1170.83×
Kentucky18,5630.97×
South Carolina18,0840.79×
Nevada17,2961.17×
Louisiana16,5020.84×
Connecticut16,3601.07×
Oklahoma16,2560.96×
Utah15,2011.11×
Arkansas11,9970.96×
Kansas11,0320.92×
Iowa10,5280.84×
Mississippi8,9210.71×
Hawaii8,6151.32×
Idaho7,0840.93×
New Mexico6,9270.91×
Nebraska6,7310.88×
West Virginia6,1780.87×
Maine5,5471.02×
New Hampshire5,5010.92×
Washington, District of Columbia5,1221.12×
Rhode Island5,1191.06×
Alaska3,9391.21×
Delaware3,2810.78×
Montana3,2400.77×
South Dakota2,7640.79×
Vermont2,7421.03×
North Dakota2,0330.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toyota Yaris audience
BrandAffinityCategory
Nissan Juke101.33×Cars & Mobility
Honda Fit78.35×Cars & Mobility
Ford Ranger52.78×Cars & Mobility
Mitsubishi Mirage72.76×Cars & Mobility
Mitsubishi Pajero76.23×Cars & Mobility
Toyota Fortuner52.45×Cars & Mobility
Kia Rio73.33×Cars & Mobility
Acura TSX100.23×Cars & Mobility
Personal luxury car19.74×Cars & Mobility
Hatchback13.42×Cars & Mobility
Subcompact car43.24×Cars & Mobility
Toyota HiAce75×Cars & Mobility
Honda HR-V35.95×Cars & Mobility
Volvo S40200.45×Cars & Mobility
Nissan Pathfinder32.52×Cars & Mobility
Honda City44.12×Cars & Mobility
Ford EcoSport31.94×Cars & Mobility
Toyota Sequoia23.26×Cars & Mobility
Jeep Cherokee31.59×Cars & Mobility
Toyota Corolla17.47×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toyota Yaris audience
TraitClusterScore
Family OrientationCONSERVATISM3.7
Early Adopter MentalityPOWER1.52
Quality AwarenessPREMIUM1.52
TravellingTHRILL1.42
Need for SecurityCONSERVATISM1.37
Price SensitivityPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Toyota Yaris
CountryShare
Italy10.8%
Brazil9.1%
United States8.8%

See Toyota Yaris audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Toyota Yaris have in United States?

Toyota Yaris has an estimated audience of 1,522,805 people in United States, concentrated in California and Texas.

What is the gender split and age of Toyota Yaris fans?

26.2% of Toyota Yaris fans are female, 73.8% are male, with an average age of 33.3 years.

Which brands do Toyota Yaris fans like most?

Toyota Yaris fans show strongest brand affinity for Nissan Juke (101.33×), Honda Fit (78.35×), and Ford Ranger (52.78×) over the country average.

Where do Toyota Yaris fans live in United States?

Toyota Yaris fans in United States are most concentrated in California (reach 237,772), Texas (reach 154,540), and Florida (reach 141,346). These three regions account for the largest share of the active audience.

What other brands do Toyota Yaris fans also like?

Beyond Toyota Yaris itself, the audience over-indexes on Honda Fit (78.35×), Ford Ranger (52.78×), Mitsubishi Mirage (72.76×), and Mitsubishi Pajero (76.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota Yaris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.