Rascasse Audience Intelligence

Toyota Yaris Audience in United States

A data profile of the people who buy, follow and care about Toyota Yaris in United States — modelled from more than twelve digital signal sources. Toyota Yaris has an estimated audience of 1,527,730 people in United States.

#132among Car type in United States#118among Car Model in United States#575in Cars & Mobility

The average Toyota Yaris fan in United States is 33.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nissan Juke, Honda Fit, Ford Ranger, with strongest over-indexing on Nissan Juke (101.33× the country average).

Demographically, the Toyota Yaris audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toyota Yaris fan in United States is more male, around 33.3 years old, with strong Patriotism tendencies and a notable affinity for Nissan Juke.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toyota Yaris profile in United States.

Audience size
1.5M
in United States
Gender
26.2%♀
73.8% male
Age
33.3
average years
Country rank
#17517
Car Model in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toyota Yaris fans

26.2% are female, 73.8% are male, average age 33.3.

Fig. 02

Gender split

26.2%
Female
73.8%
Male
Demographic split for Toyota Yaris audience in United States
MetricValue
Female26.2%
Male73.8%
Average age33.3
Estimated audience size1,527,730
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Toyota Yaris audience in United States
Age bracketShare%
16-1935%
20-2922%
30-3918%
40-4915%
50+10%
Fig. 04

Worldwide distribution

8.4%

of the worldwide Toyota Yaris audience comes from United States.

Worldwide audience distribution share by country for Toyota Yaris
CountryShare
Italy10.5%
Brazil8.5%
United States8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toyota Yaris audience in United States is strongest.

Fig. 05

Top regions by affinity

Toyota Yaris fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.36×
02Florida~100K1.33×
03Hawaii~9K1.32×
04Alaska~4K1.28×
05Washington~40K1.27×
06Maryland~30K1.27×
07Arizona~40K1.25×
08Oregon~20K1.20×
09Nevada~20K1.16×
10Utah~20K1.14×
11Texas~100K1.13×
12Massachusetts~30K1.11×
13Rhode Island~5K1.10×
14Washington, District of Columbia~5K1.10×
15Virginia~40K1.09×
16Georgia~50K1.07×
17Connecticut~20K1.06×
18Illinois~50K1.05×
19Alabama~20K1.05×
20New Jersey~40K1.04×
21Maine~6K1.04×
22New York~90K1.02×
23Tennessee~30K1.02×
24North Carolina~50K0.99×
25Vermont~3K0.99×
26Idaho~7K0.98×
27Kentucky~20K0.97×
28Oklahoma~20K0.97×
29Colorado~20K0.96×
30Arkansas~10K0.96×
31New Hampshire~6K0.95×
32Pennsylvania~50K0.93×
33Kansas~10K0.93×
34New Mexico~7K0.93×
35West Virginia~7K0.92×
36Minnesota~20K0.90×
37Nebraska~7K0.89×
38Ohio~40K0.88×
39Missouri~20K0.88×
40Louisiana~20K0.88×
41Indiana~20K0.87×
42Wisconsin~20K0.85×
43Iowa~10K0.85×
44Delaware~4K0.84×
45Montana~3K0.83×
46South Dakota~3K0.83×
47South Carolina~20K0.80×
48Mississippi~10K0.76×
49North Dakota~2K0.76×
50Michigan~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Toyota Yaris, United States
0.70×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toyota Yaris audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toyota Yaris audience
#·InterestCategoryAffinity×
01Volvo S40Cars & Mobility200.45×
02Nissan JukeCars & Mobility101.33×
03Acura TSXCars & Mobility100.23×
04Honda FitCars & Mobility78.35×
05Mitsubishi PajeroCars & Mobility76.23×
06Toyota HiAceCars & Mobility75.00×
07Kia RioCars & Mobility73.33×
08Mitsubishi MirageCars & Mobility72.76×
09Ford RangerCars & Mobility52.78×
10Toyota FortunerCars & Mobility52.45×
11Honda CityCars & Mobility44.12×
12Subcompact carCars & Mobility43.24×
13Honda HR-VCars & Mobility35.95×
14Nissan PathfinderCars & Mobility32.52×
15Ford EcoSportCars & Mobility31.94×
16Jeep CherokeeCars & Mobility31.59×
17Personal luxury carCars & Mobility19.74×
18Toyota CorollaCars & Mobility17.47×
19HatchbackCars & Mobility13.42×
20Instant messagingInternet & Social Media4.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toyota Yaris audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toyota Yaris audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.86×
Risk AppetiteTHRILL2.80×
Price SensitivityPREMIUM2.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toyota Yaris audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.80×
MindfulnessBALANCE0.84×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toyota Yaris have in United States?

Toyota Yaris has an estimated audience of 1,527,730 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Toyota Yaris fans?

26.2% of Toyota Yaris fans are female, 73.8% are male, with an average age of 33.3 years.

03

Which brands do Toyota Yaris fans like most?

Toyota Yaris fans show strongest brand affinity for Nissan Juke (101.33×), Honda Fit (78.35×), and Ford Ranger (52.78×) over the country average.

04

Where do Toyota Yaris fans live in United States?

Toyota Yaris fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Toyota Yaris fans also like?

Beyond Toyota Yaris itself, the audience over-indexes on Honda Fit (78.35×), Ford Ranger (52.78×), Mitsubishi Mirage (72.76×), and Mitsubishi Pajero (76.23×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota Yaris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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