Honda HR-V Audience in United States

Honda HR-V logo

Honda HR-V has an estimated audience of 1,487,370 people in United States. 34.1% are female, 65.9% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Vehicles, Home Decoration & Design, Shoes, Android (operating system), Coffee.

The average Honda HR-V fan in United States is 37.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vehicles, Home Decoration & Design, Shoes, with strongest over-indexing on Vehicles (1.67× the country average). Demographically, the Honda HR-V audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Honda HR-V fans

Demographic split for Honda HR-V audience in United States
MetricValue
Female34.1%
Male65.9%
Average age37.4
Estimated audience size1,487,370

Audience persona

The typical Honda HR-V fan in United States is more male, around 37.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Vehicles.

Top regions in United States

Top regions ranked by reach for Honda HR-V in United States
RegionReachAffinity
California202,9101.24×
Texas150,9641.18×
Florida124,3341.23×
New York108,7411.31×
Ohio67,7001.48×
Illinois62,0701.25×
Pennsylvania58,9461.18×
North Carolina51,6531.15×
New Jersey51,5881.36×
Georgia50,7461.11×
Massachusetts39,5851.35×
Virginia39,5491.09×
Maryland31,2911.22×
Tennessee30,6261.03×
Michigan30,3940.78×
Washington29,4850.99×
Indiana28,5931.05×
Arizona27,5640.91×
Louisiana22,9871.2×
Minnesota22,7951.07×
Missouri22,5910.94×
South Carolina22,5591.01×
Wisconsin22,5581.01×
Alabama20,0400.96×
Colorado19,8360.85×
Connecticut18,8721.27×
Kentucky18,8431.01×
Oklahoma16,3800.99×
Oregon14,3280.84×
Nevada13,9720.97×
Arkansas12,1280.99×
Mississippi11,9180.97×
Kansas11,4680.98×
Utah11,2800.85×
Iowa10,1340.83×
Hawaii7,8301.22×
West Virginia6,4290.93×
New Hampshire6,2191.06×
Nebraska6,2160.83×
New Mexico5,5570.74×
Idaho5,1920.7×
Rhode Island4,7631.01×
Maine4,5320.85×
Washington, District of Columbia4,3920.98×
Delaware4,3771.07×
Vermont2,5260.97×
Montana2,3770.58×
South Dakota2,3690.69×
Alaska1,8960.6×
North Dakota1,8710.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Honda HR-V audience
BrandAffinityCategory
Vehicles1.67×Cars & Mobility
Home Decoration & Design5.33×Home & Garden
Shoes1.73×Fashion & Accessoires
Android (operating system)1.86×Technology & Electronics
Coffee1.88×Food & Beverages
Cosmetics1.56×Beauty & Wellness
Electronic music1.81×Music & Radio
Nordstrom2.11×Shopping
Alternative hip hop2.77×Music & Radio
Kohl's1.88×Shopping
Staples Inc.2.61×Business & Career
Electro (music)2.82×Music & Radio
Givenchy4.94×Fashion & Accessoires
West Coast hip hop2.6×Music & Radio
Walgreens1.88×Shopping
Google Drive1.96×Technology & Electronics
Creativity1.89×Home & Garden
Texas Roadhouse1.81×Food & Beverages
Fendi4.89×Fashion & Accessoires
Anthropologie2.77×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Honda HR-V audience
TraitClusterScore
Luxury OrientationPREMIUM2.69
Family OrientationCONSERVATISM1.71
Risk AppetiteTHRILL1.6
Quality AwarenessPREMIUM1.4
Need for SecurityCONSERVATISM1.37
Early Adopter MentalityPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for Honda HR-V
CountryShare
Brazil22.1%
United States16.8%
Indonesia9.7%

See Honda HR-V audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Honda HR-V have in United States?

Honda HR-V has an estimated audience of 1,487,370 people in United States, concentrated in California and Texas.

What is the gender split and age of Honda HR-V fans?

34.1% of Honda HR-V fans are female, 65.9% are male, with an average age of 37.4 years.

Which brands do Honda HR-V fans like most?

Honda HR-V fans show strongest brand affinity for Vehicles (1.67×), Home Decoration & Design (5.33×), and Shoes (1.73×) over the country average.

Where do Honda HR-V fans live in United States?

Honda HR-V fans in United States are most concentrated in California (reach 202,910), Texas (reach 150,964), and Florida (reach 124,334). These three regions account for the largest share of the active audience.

What other brands do Honda HR-V fans also like?

Beyond Honda HR-V itself, the audience over-indexes on Home Decoration & Design (5.33×), Shoes (1.73×), Android (operating system) (1.86×), and Coffee (1.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Honda HR-V. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.