Rascasse Audience Intelligence

Honda HR-V Audience in United States

A data profile of the people who buy, follow and care about Honda HR-V in United States — modelled from more than twelve digital signal sources. Honda HR-V has an estimated audience of 1,488,810 people in United States.

#134among Car type in United States#124among Car Model in United States#585in Cars & Mobility

The average Honda HR-V fan in United States is 37.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Vehicles, Home Decoration & Design, Shoes, with strongest over-indexing on Vehicles (1.67× the country average).

Demographically, the Honda HR-V audience skews more male with an average age of 37.4, and over-indexes on personality traits such as DIY Mentality, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Honda HR-V fan in United States is more male, around 37.4 years old, with strong DIY Mentality tendencies and a notable affinity for Vehicles.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Honda HR-V profile in United States.

Audience size
1.5M
in United States
Gender
34.1%♀
65.9% male
Age
37.4
average years
Country rank
#17864
Car Model in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Honda HR-V fans

34.1% are female, 65.9% are male, average age 37.4.

Fig. 02

Gender split

34.1%
Female
65.9%
Male
Demographic split for Honda HR-V audience in United States
MetricValue
Female34.1%
Male65.9%
Average age37.4
Estimated audience size1,488,810
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Honda HR-V audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3920%
40-4918%
50+17%
Fig. 04

Worldwide distribution

16.7%

of the worldwide Honda HR-V audience comes from United States.

Worldwide audience distribution share by country for Honda HR-V
CountryShare
Brazil22.1%
United States16.7%
Indonesia9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Honda HR-V audience in United States is strongest.

Fig. 05

Top regions by affinity

Honda HR-V fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~60K1.34×
02Massachusetts~40K1.32×
03New Jersey~50K1.31×
04Louisiana~20K1.24×
05Connecticut~20K1.23×
06Illinois~60K1.22×
07Maryland~30K1.22×
08Florida~100K1.20×
09California~200K1.19×
10Pennsylvania~60K1.15×
11Hawaii~7K1.13×
12Delaware~5K1.12×
13Texas~100K1.11×
14New York~90K1.11×
15North Carolina~50K1.11×
16Minnesota~20K1.08×
17New Hampshire~6K1.08×
18Georgia~50K1.07×
19Virginia~40K1.07×
20Indiana~30K1.05×
21Arkansas~10K1.05×
22Rhode Island~5K1.05×
23Mississippi~10K1.04×
24West Virginia~7K1.03×
25Wisconsin~20K1.02×
26Kansas~10K1.02×
27Kentucky~20K1.01×
28Vermont~3K1.01×
29Tennessee~30K1.00×
30South Carolina~20K1.00×
31Alabama~20K0.99×
32Oklahoma~20K0.99×
33Washington, District of Columbia~4K0.99×
34Nevada~10K0.96×
35Washington~30K0.93×
36Missouri~20K0.93×
37Arizona~30K0.92×
38Maine~5K0.92×
39Nebraska~7K0.90×
40Iowa~10K0.88×
41Oregon~10K0.87×
42South Dakota~3K0.86×
43Alaska~3K0.84×
44North Dakota~3K0.84×
45Colorado~20K0.83×
46Utah~10K0.83×
47New Mexico~6K0.80×
48Idaho~6K0.80×
49Montana~3K0.79×
50Michigan~30K0.71×
Fig. 06

Affinity by region

Affinity by region — Honda HR-V, United States
0.71×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Honda HR-V audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Honda HR-V audience
#·InterestCategoryAffinity×
01Home Decoration & DesignHome & Garden5.33×
02GivenchyFashion & Accessoires4.94×
03FendiFashion & Accessoires4.89×
04Electro (music)Music & Radio2.82×
05Alternative hip hopMusic & Radio2.77×
06AnthropologieShopping2.77×
07Staples Inc.Business & Career2.61×
08West Coast hip hopMusic & Radio2.60×
09NordstromShopping2.11×
10Google DriveTechnology & Electronics1.96×
11CreativityHome & Garden1.89×
12CoffeeFood & Beverages1.88×
13Kohl'sShopping1.88×
14WalgreensShopping1.88×
15Android (operating system)Technology & Electronics1.86×
16Electronic musicMusic & Radio1.81×
17Texas RoadhouseFood & Beverages1.81×
18ShoesFashion & Accessoires1.73×
19VehiclesCars & Mobility1.67×
20CosmeticsBeauty & Wellness1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Honda HR-V audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Honda HR-V audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.32×
Early Adopter MentalityPOWER1.14×
SustainabilityBALANCE1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Honda HR-V audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.05×
PatriotismCONSERVATISM0.15×
Price SensitivityPREMIUM0.15×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Honda HR-V have in United States?

Honda HR-V has an estimated audience of 1,488,810 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Honda HR-V fans?

34.1% of Honda HR-V fans are female, 65.9% are male, with an average age of 37.4 years.

03

Which brands do Honda HR-V fans like most?

Honda HR-V fans show strongest brand affinity for Vehicles (1.67×), Home Decoration & Design (5.33×), and Shoes (1.73×) over the country average.

04

Where do Honda HR-V fans live in United States?

Honda HR-V fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Honda HR-V fans also like?

Beyond Honda HR-V itself, the audience over-indexes on Home Decoration & Design (5.33×), Shoes (1.73×), Android (operating system) (1.86×), and Coffee (1.88×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Honda HR-V audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Honda HR-V. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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