Rascasse Audience Intelligence

Honda HR-V Audience in United States

Honda HR-V has an estimated audience of 1.5M people in United States.

#134among Car type in United States
#124among Car Model in United States
#595in Cars & Mobility

The average Honda HR-V fan in United States is 38.1 years old, more male, and lives primarily in California.

Its fans are 1.1 years younger than the group average of 39.2.

Women make up 34.1% of the fan base, 6.1 percentage points more than the group average.

Compared with the other 1187 objects in Car type, Honda HR-V fans stand out for their interest in Home Decoration & Design, Givenchy and Fendi.

Most fans live in California, Florida, Texas.

Top affinities include Home Decoration & Design, Givenchy, Fendi, with strongest over-indexing on Home Decoration & Design (5.33× the country average).

Demographically, the Honda HR-V audience skews more male with an average age of 38.1, and over-indexes on personality traits such as DIY Mentality, Early Adopter Mentality.

The typical Honda HR-V fan in United States is more male, around 38.1 years old, with strong DIY Mentality tendencies and a notable affinity for Home Decoration & Design.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.5M
in United States
Gender
34.1%♀
65.9% male
Age
38.1
average years
Country rank
#17785
among all objects in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Honda HR-V fans

34.1% are female, 65.9% are male, average age 38.1.

Fig. 02

Gender split

34.1%
Female
65.9%
Male
Demographic split for Honda HR-V audience in United States
MetricValue
Female34.1%
Male65.9%
Average age38.1
Estimated audience size1.5M
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Honda HR-V audience in United States
Age bracketShare%
16-2423%
25-3422%
35-4420%
45-5418%
55+17%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Honda HR-V audience comes from United States.

Worldwide audience distribution share by country for Honda HR-V
CountryShare
Brazil21.3%
United States16.2%
Indonesia9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Honda HR-V fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~70K1.34×
02Massachusetts~40K1.32×
03New Jersey~50K1.31×
04Louisiana~30K1.24×
05Connecticut~20K1.23×
06Illinois~70K1.22×
07Maryland~30K1.22×
08Florida~100K1.20×
09California~200K1.19×
10Pennsylvania~70K1.15×
11Hawaii~7K1.13×
12Delaware~5K1.12×
13Texas~100K1.11×
14New York~100K1.11×
15North Carolina~50K1.11×
16Minnesota~30K1.08×
17New Hampshire~6K1.08×
18Georgia~50K1.07×
19Virginia~40K1.07×
20Indiana~30K1.05×
21Arkansas~10K1.05×
22Rhode Island~5K1.05×
23Mississippi~10K1.04×
24West Virginia~8K1.03×
25Wisconsin~30K1.02×
26Kansas~10K1.02×
27Kentucky~20K1.01×
28Vermont~3K1.01×
29Tennessee~30K1.00×
30South Carolina~20K1.00×
31Alabama~20K0.99×
32Oklahoma~20K0.99×
33Washington, District of Columbia~3K0.99×
34Nevada~10K0.96×
35Washington~30K0.93×
36Missouri~30K0.93×
37Arizona~30K0.92×
38Maine~6K0.92×
39Nebraska~8K0.90×
40Iowa~10K0.88×
41Oregon~20K0.87×
42South Dakota~3K0.86×
43North Dakota~3K0.84×
44Alaska~3K0.84×
45Colorado~20K0.83×
46Utah~10K0.83×
47New Mexico~8K0.80×
48Idaho~7K0.80×
49Montana~4K0.79×
50Michigan~30K0.71×
Fig. 06

Affinity by region

Affinity by region — Honda HR-V, United States
0.71×1.00×1.34×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Honda HR-V audience vs. the country average
#·InterestCategoryAffinity×
01Home Decoration & DesignHome & Garden5.33×
02GivenchyFashion & Accessoires4.94×
03FendiFashion & Accessoires4.89×
04Electro (music)Music & Radio2.82×
05Alternative hip hopMusic & Radio2.77×
06AnthropologieShopping2.77×
07Staples Inc.Business & Career2.61×
08West Coast hip hopMusic & Radio2.60×
09NordstromShopping2.11×
10Google DriveTechnology & Electronics1.96×
11CreativityHome & Garden1.89×
12CoffeeFood & Beverages1.88×
13Kohl'sShopping1.88×
14WalgreensShopping1.88×
15Android (operating system)Technology & Electronics1.86×
16Electronic musicMusic & Radio1.81×
17Texas RoadhouseFood & Beverages1.81×
18ShoesFashion & Accessoires1.73×
19VehiclesCars & Mobility1.67×
20CosmeticsBeauty & Wellness1.56×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Honda HR-V audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Honda HR-V audience vs. the country average · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.32×
Early Adopter MentalityPOWER1.14×
SustainabilityBALANCE1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Honda HR-V audience vs. the country average · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.05×
PatriotismCONSERVATISM0.15×
Price SensitivityPREMIUM0.15×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Honda HR-V over the last 12 months. Modelled, not counted; people interested in several car models count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/honda-hr-v-6376” · Methodology