Givenchy Audience in United States

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Givenchy has an estimated audience of 9,413,071 people in United States. 67.6% are female, 32.4% are male, average age 35.4. Top regions: California, Texas, New York. Top brand affinities: Balenciaga, Prada, Burberry, Fendi, Bergdorf Goodman.

The average Givenchy fan in United States is 35.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Balenciaga, Prada, Burberry, with strongest over-indexing on Balenciaga (10.34× the country average). Demographically, the Givenchy audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Givenchy fans

Demographic split for Givenchy audience in United States
MetricValue
Female67.6%
Male32.4%
Average age35.4
Estimated audience size9,413,071

Audience persona

The typical Givenchy fan in United States is more female, around 35.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Balenciaga.

Top regions in United States

Top regions ranked by reach for Givenchy in United States
RegionReachAffinity
California1,725,5701.67×
Texas1,227,8171.52×
New York1,189,8722.26×
Florida1,155,3181.81×
Illinois608,3631.94×
Georgia519,3771.79×
Pennsylvania411,9841.3×
New Jersey405,3921.69×
Michigan332,1011.35×
Maryland324,6362.01×
North Carolina280,4210.99×
Virginia258,6891.13×
Ohio237,7420.82×
Arizona234,0191.22×
Massachusetts208,1711.12×
Tennessee180,4890.96×
Washington180,2670.95×
Louisiana158,4801.31×
Alabama150,5151.14×
Indiana142,1620.83×
Missouri137,6790.91×
Nevada132,0641.45×
South Carolina129,6170.92×
Connecticut113,1281.2×
Wisconsin112,0090.79×
Colorado106,2240.72×
Minnesota93,2910.69×
Kentucky83,3960.71×
Mississippi82,4261.06×
Oklahoma80,0230.77×
Oregon77,1650.72×
Arkansas57,2300.74×
Washington, District of Columbia51,8771.83×
Utah47,0310.56×
Kansas45,9490.62×
Iowa43,6210.56×
New Mexico35,1320.74×
Hawaii35,1200.87×
Delaware32,2521.24×
Rhode Island28,2880.94×
Nebraska28,1440.6×
Idaho22,6930.48×
West Virginia22,0350.5×
New Hampshire20,0640.54×
Maine15,6800.47×
Alaska12,0750.6×
Montana9,2920.36×
North Dakota8,8680.46×
South Dakota8,4660.39×
Vermont6,5470.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Givenchy audience
BrandAffinityCategory
Balenciaga10.34×Fashion & Accessoires
Prada9.17×Fashion & Accessoires
Burberry10.43×Fashion & Accessoires
Fendi10.14×Fashion & Accessoires
Bergdorf Goodman8.87×Fashion & Accessoires
Euphoria2.11×Movies & TV
Louis Vuitton4.14×Fashion & Accessoires
Gucci4.71×Fashion & Accessoires
Beauty1.75×Beauty & Wellness
Milan6.16×Travel & Leisure
Saks Fifth Avenue4.52×Shopping
Shoes1.97×Fashion & Accessoires
Sephora2.81×Shopping
Hair products2.2×Beauty & Wellness
Versace6.36×Fashion & Accessoires
Kingsman12.74×Movies & TV
Jewelry1.99×Fashion & Accessoires
Manhattan3.44×Travel & Leisure
Lanvin (clothing)9.5×Fashion & Accessoires
Women's clothing2.24×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Givenchy audience
TraitClusterScore
Luxury OrientationPREMIUM2.41
Design AffinityPREMIUM2.19
LGBTQ+ IdentityOPEN2.17
Early Adopter MentalityPOWER1.78
SustainabilityBALANCE1.77
IndulgenceJOY1.6

Worldwide distribution

Worldwide audience distribution share by country for Givenchy
CountryShare
United States30.6%
France8.7%
Germany7.0%

See Givenchy audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Givenchy have in United States?

Givenchy has an estimated audience of 9,413,071 people in United States, concentrated in California and Texas.

What is the gender split and age of Givenchy fans?

67.6% of Givenchy fans are female, 32.4% are male, with an average age of 35.4 years.

Which brands do Givenchy fans like most?

Givenchy fans show strongest brand affinity for Balenciaga (10.34×), Prada (9.17×), and Burberry (10.43×) over the country average.

Where do Givenchy fans live in United States?

Givenchy fans in United States are most concentrated in California (reach 1,725,570), Texas (reach 1,227,817), and New York (reach 1,189,872). These three regions account for the largest share of the active audience.

What other brands do Givenchy fans also like?

Beyond Givenchy itself, the audience over-indexes on Prada (9.17×), Burberry (10.43×), Fendi (10.14×), and Bergdorf Goodman (8.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Givenchy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.