Rascasse Audience Intelligence

Givenchy Target Market in United States

A data profile of the people who buy, follow and care about Givenchy in United States — modelled from more than twelve digital signal sources. Givenchy has an estimated audience of 9,381,982 people in United States.

#10among Luxury fashion in United States#393among Brand in United States#196in Fashion & Accessoires

The average Givenchy fan in United States is 35.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Balenciaga, Prada, Burberry, with strongest over-indexing on Balenciaga (10.34× the country average).

Demographically, the Givenchy audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Givenchy fan in United States is more female, around 35.4 years old, with strong Design Affinity tendencies and a notable affinity for Balenciaga.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Givenchy profile in United States.

Audience size
9.4M
in United States
Gender
67.6%♀
32.4% male
Age
35.4
average years
Country rank
#3812
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Givenchy

67.6% are female, 32.4% are male, average age 35.4.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Givenchy audience in United States
MetricValue
Female67.6%
Male32.4%
Average age35.4
Estimated audience size9,381,982
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Givenchy audience in United States
Age bracketShare%
16-1928%
20-2923%
30-3919%
40-4917%
50+13%
Fig. 04

Worldwide distribution

31.1%

of the worldwide Givenchy audience comes from United States.

Worldwide audience distribution share by country for Givenchy
CountryShare
United States31.1%
France8.9%
Germany7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Givenchy audience in United States is strongest.

Fig. 05

Top regions by affinity

Givenchy customers by region in United States
#RegionReachAffinity×
01New York~1M2.14×
02Maryland~300K1.87×
03Illinois~600K1.85×
04Florida~1M1.74×
05Washington, District of Columbia~50K1.73×
06Georgia~500K1.67×
07California~1.5M1.63×
08New Jersey~400K1.61×
09Texas~1M1.46×
10Nevada~100K1.46×
11Louisiana~200K1.28×
12Michigan~300K1.27×
13Pennsylvania~400K1.22×
14Delaware~30K1.22×
15Connecticut~100K1.20×
16Arizona~200K1.17×
17Massachusetts~200K1.13×
18Virginia~300K1.11×
19Alabama~100K1.09×
20Mississippi~80K1.08×
21Rhode Island~30K1.02×
22North Carolina~300K0.96×
23Washington~200K0.96×
24Tennessee~200K0.96×
25Hawaii~40K0.96×
26Missouri~100K0.92×
27South Carolina~100K0.91×
28Indiana~100K0.85×
29Ohio~200K0.83×
30New Mexico~40K0.82×
31Wisconsin~100K0.81×
32Oklahoma~80K0.80×
33Arkansas~60K0.79×
34Kentucky~90K0.76×
35Colorado~100K0.75×
36Oregon~80K0.75×
37Alaska~10K0.74×
38Minnesota~100K0.71×
39Kansas~50K0.69×
40Nebraska~30K0.67×
41New Hampshire~20K0.65×
42North Dakota~10K0.65×
43Vermont~10K0.64×
44Utah~50K0.63×
45West Virginia~30K0.62×
46Iowa~50K0.61×
47Maine~20K0.61×
48South Dakota~10K0.60×
49Idaho~30K0.59×
50Montana~10K0.56×
Fig. 06

Affinity by region

Affinity by region — Givenchy, United States
0.56×1.00×2.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Givenchy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Givenchy audience
#·InterestCategoryAffinity×
01KingsmanMovies & TV12.74×
02BurberryFashion & Accessoires10.43×
03BalenciagaFashion & Accessoires10.34×
04FendiFashion & Accessoires10.14×
05Lanvin (clothing)Fashion & Accessoires9.50×
06PradaFashion & Accessoires9.17×
07Bergdorf GoodmanFashion & Accessoires8.87×
08VersaceFashion & Accessoires6.36×
09MilanTravel & Leisure6.16×
10Bloomingdale'sShopping4.95×
11GucciFashion & Accessoires4.71×
12Saks Fifth AvenueShopping4.52×
13Louis VuittonFashion & Accessoires4.14×
14ManhattanTravel & Leisure3.44×
15SephoraShopping2.81×
16Women's clothingFashion & Accessoires2.24×
17Hair productsBeauty & Wellness2.20×
18JewelryFashion & Accessoires1.99×
19ShoesFashion & Accessoires1.97×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Givenchy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Givenchy audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.69×
Luxury OrientationPREMIUM2.25×
IndulgenceJOY2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Givenchy audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.32×
Need for SecurityCONSERVATISM0.59×
Community OrientationOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Givenchy's target market in United States?

Givenchy's target market in United States covers an estimated 9,381,982 people, concentrated in California and Texas.

02

What is the gender split and age of Givenchy customers?

67.6% of the Givenchy audience are female, 32.4% are male, with an average age of 35.4 years.

03

Which brands do Givenchy fans like most?

Givenchy fans show strongest brand affinity for Balenciaga (10.34×), Prada (9.17×), and Burberry (10.43×) over the country average.

04

Where do Givenchy fans live in United States?

Givenchy fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Givenchy fans also like?

Beyond Givenchy itself, the audience over-indexes on Prada (9.17×), Burberry (10.43×), Fendi (10.14×), and Bergdorf Goodman (8.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion audiences in United States

See Givenchy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Givenchy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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