Kingsman Audience in United States

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Kingsman has an estimated audience of 2,436,425 people in United States. 67.9% are female, 32.1% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Home equity, Gilt.com, Sub Zero (Official), Cam Ward.

The average Kingsman fan in United States is 34.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Home equity, Gilt.com, with strongest over-indexing on Elsword (52.96× the country average). Demographically, the Kingsman audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Kingsman fans

Demographic split for Kingsman audience in United States
MetricValue
Female67.9%
Male32.1%
Average age34.9
Estimated audience size2,436,425

Audience persona

The typical Kingsman fan in United States is more female, around 34.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Kingsman in United States
RegionReachAffinity
California316,4591.18×
Texas215,7281.03×
Florida143,1980.87×
Arizona130,7642.63×
New York114,1950.84×
Illinois77,0970.95×
Pennsylvania69,6390.85×
Georgia68,2320.91×
Ohio66,7900.89×
North Carolina64,2540.88×
Michigan59,6360.94×
Virginia52,6530.89×
Washington51,5731.06×
New Jersey49,0510.79×
Indiana45,1781.01×
Colorado42,9031.12×
Tennessee42,8600.88×
Massachusetts41,0600.86×
Missouri40,4911.03×
Nevada39,3211.67×
Maryland35,3160.84×
South Carolina34,9250.95×
Wisconsin33,5470.92×
Minnesota32,0660.92×
Oklahoma31,3521.16×
Alabama29,2370.86×
Oregon28,5931.02×
Kentucky28,5120.93×
Kansas27,6331.44×
Louisiana26,1290.83×
Utah25,8561.19×
Connecticut19,8480.81×
Iowa19,5100.97×
Arkansas18,1800.91×
Mississippi16,3230.81×
New Mexico16,0421.31×
Idaho14,3471.17×
Nebraska11,9470.98×
Hawaii11,1221.06×
West Virginia8,7990.78×
New Hampshire8,1820.85×
Montana7,3051.08×
Maine7,1970.82×
Washington, District of Columbia6,2860.86×
Alaska5,9331.14×
Rhode Island5,5710.72×
South Dakota5,3750.95×
North Dakota4,9180.98×
Delaware4,3980.65×
Wyoming3,6401.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kingsman audience
BrandAffinityCategory
Elsword52.96×Games
Home equity5.37×Home & Garden
Gilt.com18.6×Shopping
Sub Zero (Official)19.87×Literature
Cam Ward5.99×Sports
Bank account3.6×Business & Career
Home construction1.68×Home & Garden
New York Harbor13.92×Travel & Leisure
Ohio State Buckeyes women's basketball12.6×Sports
Iowa Lottery10.87×Games
Mothercare3.35×Kids & Family
JDSU2.9×Business & Career
Natural rubber1.8×Cars & Mobility
Highland games7.39×Sports
Brooklyn College10.33×Business & Career
Stamp collecting3.24×Home & Garden
Box lacrosse5.14×Sports
Ellen Burstyn5.36×Movies & TV
Fairfield County, Connecticut5.72×Travel & Leisure
9NEWS (KUSA)2.5×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kingsman audience
TraitClusterScore
Luxury OrientationPREMIUM2.71
Design AffinityPREMIUM2.38
Early Adopter MentalityPOWER1.9
Quality AwarenessPREMIUM1.9
LGBTQ+ IdentityOPEN1.73
IndulgenceJOY1.6

Worldwide distribution

Worldwide audience distribution share by country for Kingsman
CountryShare
United States20.9%
Germany6.9%
Brazil6.5%

See Kingsman audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Kingsman have in United States?

Kingsman has an estimated audience of 2,436,425 people in United States, concentrated in California and Texas.

What is the gender split and age of Kingsman fans?

67.9% of Kingsman fans are female, 32.1% are male, with an average age of 34.9 years.

Which brands do Kingsman fans like most?

Kingsman fans show strongest brand affinity for Elsword (52.96×), Home equity (5.37×), and Gilt.com (18.6×) over the country average.

Where do Kingsman fans live in United States?

Kingsman fans in United States are most concentrated in California (reach 316,459), Texas (reach 215,728), and Florida (reach 143,198). These three regions account for the largest share of the active audience.

What other brands do Kingsman fans also like?

Beyond Kingsman itself, the audience over-indexes on Home equity (5.37×), Gilt.com (18.6×), Sub Zero (Official) (19.87×), and Cam Ward (5.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kingsman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.