Rascasse Audience Intelligence

Kingsman Audience in United States

A data profile of the people who buy, follow and care about Kingsman in United States — modelled from more than twelve digital signal sources. Kingsman has an estimated audience of 2,376,475 people in United States.

#678among Movie / TV Show / Series in United States#1825in Movies & TV

The average Kingsman fan in United States is 34.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Arizona, Texas.

Top brand affinities include Farfetch, Nordstrom rack, Givenchy, with strongest over-indexing on Farfetch (154.88× the country average).

Demographically, the Kingsman audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kingsman fan in United States is more female, around 34.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Farfetch.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kingsman profile in United States.

Audience size
2.4M
in United States
Gender
68.3%♀
31.7% male
Age
34.1
average years
Country rank
#12412
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kingsman viewers

68.3% are female, 31.7% are male, average age 34.1.

Fig. 02

Gender split

68.3%
Female
31.7%
Male
Demographic split for Kingsman audience in United States
MetricValue
Female68.3%
Male31.7%
Average age34.1
Estimated audience size2,376,475
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Kingsman audience in United States
Age bracketShare%
16-1932%
20-2923%
30-3918%
40-4916%
50+11%
Fig. 04

Worldwide distribution

20.3%

of the worldwide Kingsman audience comes from United States.

Worldwide audience distribution share by country for Kingsman
CountryShare
United States20.3%
Brazil6.8%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kingsman audience in United States is strongest.

Fig. 05

Top regions by affinity

Kingsman fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~300K5.66×
02Kansas~40K1.98×
03Nevada~40K1.82×
04New Mexico~20K1.41×
05Alaska~6K1.17×
06Idaho~10K1.14×
07Utah~20K1.13×
08California~300K1.08×
09Oklahoma~30K1.08×
10Montana~7K1.06×
11Indiana~50K1.04×
12Colorado~40K1.03×
13North Dakota~5K1.01×
14Hawaii~10K1.00×
15Wyoming~4K1.00×
16Washington~50K0.96×
17Missouri~40K0.95×
18Oregon~30K0.94×
19Nebraska~10K0.94×
20Texas~200K0.93×
21South Dakota~5K0.93×
22Iowa~20K0.91×
23South Carolina~30K0.88×
24Arkansas~20K0.88×
25Minnesota~30K0.86×
26Kentucky~30K0.86×
27Illinois~70K0.85×
28Michigan~50K0.85×
29Wisconsin~30K0.85×
30Georgia~60K0.82×
31Tennessee~40K0.82×
32New Hampshire~8K0.82×
33Maine~7K0.82×
34Ohio~60K0.81×
35North Carolina~60K0.80×
36Virginia~50K0.80×
37Alabama~30K0.80×
38Mississippi~20K0.80×
39Washington, District of Columbia~6K0.80×
40Louisiana~20K0.79×
41Florida~100K0.78×
42Maryland~30K0.78×
43West Virginia~9K0.78×
44Pennsylvania~60K0.77×
45Massachusetts~40K0.77×
46Connecticut~20K0.77×
47New York~100K0.75×
48New Jersey~40K0.73×
49Rhode Island~5K0.71×
50Delaware~5K0.68×
Fig. 06

Affinity by region

Affinity by region — Kingsman, United States
0.68×1.00×5.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kingsman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kingsman audience
#·InterestCategoryAffinity×
01FarfetchShopping154.88×
02Giuseppe ZanottiFashion & Accessoires22.10×
03Maison MargielaFashion & Accessoires17.08×
04Apple PayTechnology & Electronics12.97×
05GivenchyFashion & Accessoires12.74×
06Acne StudiosFashion & Accessoires10.19×
07Stella McCartneyFashion & Accessoires9.91×
08Yves Saint LaurentFashion & Accessoires7.60×
09MilanTravel & Leisure6.81×
10BalenciagaFashion & Accessoires6.76×
11BurberryFashion & Accessoires6.59×
12Nordstrom rackFashion & Accessoires6.24×
13PradaFashion & Accessoires6.21×
14High-net-worth individualBusiness & Career6.17×
15HermèsFashion & Accessoires4.96×
16Louis VuittonFashion & Accessoires4.40×
17GucciFashion & Accessoires3.68×
18LeatherFashion & Accessoires2.64×
19Instant messagingInternet & Social Media2.42×
20Luxury goodsFashion & Accessoires2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kingsman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kingsman audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.51×
IndulgenceJOY2.37×
Design AffinityPREMIUM2.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kingsman audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.65×
TraditionCONSERVATISM0.70×
Community OrientationOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kingsman have in United States?

Kingsman has an estimated audience of 2,376,475 people in United States, concentrated in California and Arizona.

02

What is the gender split and age of Kingsman viewers?

68.3% of Kingsman fans are female, 31.7% are male, with an average age of 34.1 years.

03

Which brands do Kingsman fans like most?

Kingsman fans show strongest brand affinity for Farfetch (154.88×), Nordstrom rack (6.24×), and Givenchy (12.74×) over the country average.

04

Where do Kingsman fans live in United States?

Kingsman fans in United States are most concentrated in California (reach ~300K), Arizona (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kingsman fans also like?

Beyond Kingsman itself, the audience over-indexes on Nordstrom rack (6.24×), Givenchy (12.74×), Maison Margiela (17.08×), and Balenciaga (6.76×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Kingsman audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kingsman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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