Rascasse Audience Intelligence

Kingsman Audience in Germany

A data profile of the people who buy, follow and care about Kingsman in Germany — modelled from more than twelve digital signal sources. Kingsman has an estimated audience of 782,464 people in Germany.

#340among Movie / TV Show / Series in Germany#1071in Movies & TV

The average Kingsman fan in Germany is 35.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Farfetch, Monty Python's Life of Brian, Mytheresa.com, with strongest over-indexing on Farfetch (71.67× the country average).

Demographically, the Kingsman audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kingsman fan in Germany is more female, around 35.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Farfetch.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kingsman profile in Germany.

Audience size
782K
in Germany
Gender
65.7%♀
34.3% male
Age
35.4
average years
Country rank
#8041
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kingsman viewers

65.7% are female, 34.3% are male, average age 35.4.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for Kingsman audience in Germany
MetricValue
Female65.7%
Male34.3%
Average age35.4
Estimated audience size782,464
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Kingsman audience in Germany
Age bracketShare%
16-1927%
20-2923%
30-3920%
40-4918%
50+11%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Kingsman audience comes from Germany.

Worldwide audience distribution share by country for Kingsman
CountryShare
United States20.3%
Brazil6.8%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kingsman audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kingsman fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.09×
02Niedersachsen~80K1.08×
03Schleswig-Holstein~30K1.08×
04Hessen~60K1.04×
05Brandenburg~30K1.04×
06Rheinland-Pfalz~40K1.02×
07Bayern~100K1.01×
08Sachsen~40K1.00×
09Thüringen~20K1.00×
10Sachsen-Anhalt~20K0.99×
11Baden-Württemberg~100K0.97×
12Berlin~30K0.97×
13Hamburg~20K0.97×
14Mecklenburg-Vorpommern~10K0.97×
15Saarland~9K0.91×
16Bremen~6K0.91×
Fig. 06

Affinity by region

Affinity by region — Kingsman, Germany
0.91×1.00×1.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kingsman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kingsman audience
#·InterestCategoryAffinity×
01FarfetchShopping71.67×
02Monty Python's Life of BrianMovies & TV44.57×
03Mytheresa.comShopping20.71×
04BalmainFashion & Accessoires13.85×
05Katie HolmesMovies & TV10.58×
06Victoria BeckhamFashion & Accessoires9.11×
07FIFA Club World CupSports9.03×
08Christian BaleMovies & TV8.98×
09Maison MargielaFashion & Accessoires8.90×
10OmegaFashion & Accessoires7.25×
11GivenchyFashion & Accessoires6.63×
12FendiFashion & Accessoires6.04×
13Expensive TasteBusiness & Career5.82×
14PandoraFashion & Accessoires5.22×
15Luxury yachtTravel & Leisure4.95×
16HermèsFashion & Accessoires4.92×
17BreuningerFashion & Accessoires3.74×
18Designer clothingFashion & Accessoires3.57×
19Louis VuittonFashion & Accessoires3.20×
20Luxury goodsFashion & Accessoires2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kingsman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kingsman audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.25×
Quality AwarenessPREMIUM2.23×
IndulgenceJOY2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kingsman audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.84×
TraditionCONSERVATISM0.89×
Risk AppetiteTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kingsman have in Germany?

Kingsman has an estimated audience of 782,464 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kingsman viewers?

65.7% of Kingsman fans are female, 34.3% are male, with an average age of 35.4 years.

03

Which brands do Kingsman fans like most?

Kingsman fans show strongest brand affinity for Farfetch (71.67×), Monty Python's Life of Brian (44.57×), and Mytheresa.com (20.71×) over the country average.

04

Where do Kingsman fans live in Germany?

Kingsman fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Kingsman fans also like?

Beyond Kingsman itself, the audience over-indexes on Monty Python's Life of Brian (44.57×), Mytheresa.com (20.71×), Hermès (4.92×), and Balmain (13.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Kingsman audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kingsman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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