Kingsman Audience in Germany
Kingsman has an estimated audience of 809,756 people in Germany. 65.5% are female, 34.5% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Farfetch, Hermès, Monty Python's Life of Brian, Breuninger, Mytheresa.com.
The average Kingsman fan in Germany is 36.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Farfetch, Hermès, Monty Python's Life of Brian, with strongest over-indexing on Farfetch (48.08× the country average). Demographically, the Kingsman audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Kingsman fans
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 36.4 |
| Estimated audience size | 809,756 |
Audience persona
The typical Kingsman fan in Germany is more female, around 36.4 years old, with strong Quality Awareness tendencies and a notable affinity for Farfetch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 197,948 | 1.12× |
| Bayern | 136,782 | 1.05× |
| Baden-Württemberg | 109,951 | 1× |
| Niedersachsen | 84,872 | 1.08× |
| Hessen | 66,306 | 1.07× |
| Rheinland-Pfalz | 41,839 | 1.03× |
| Sachsen | 38,732 | 0.98× |
| Berlin | 37,159 | 1.03× |
| Schleswig-Holstein | 31,840 | 1.1× |
| Brandenburg | 25,452 | 1.01× |
| Sachsen-Anhalt | 19,507 | 0.93× |
| Thüringen | 19,470 | 0.94× |
| Hamburg | 18,359 | 1× |
| Mecklenburg-Vorpommern | 14,248 | 0.92× |
| Saarland | 8,636 | 0.87× |
| Bremen | 6,060 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Farfetch | 48.08× | Shopping |
| Hermès | 5.27× | Fashion & Accessoires |
| Monty Python's Life of Brian | 25.63× | Movies & TV |
| Breuninger | 4.61× | Fashion & Accessoires |
| Mytheresa.com | 12.34× | Shopping |
| Balmain | 12.63× | Fashion & Accessoires |
| Givenchy | 7.92× | Fashion & Accessoires |
| Katie Holmes | 11.11× | Movies & TV |
| Louis Vuitton | 3.87× | Fashion & Accessoires |
| Gina Tricot | 6.58× | Fashion & Accessoires |
| Balenciaga | 5.2× | Fashion & Accessoires |
| TikTok | 1.75× | Internet & Social Media |
| Victoria Beckham | 9.31× | Fashion & Accessoires |
| Christian Bale | 8.07× | Movies & TV |
| Drop shipping | 2.81× | Shopping |
| Boulanger | 11.36× | Shopping |
| Designer clothing | 3.77× | Fashion & Accessoires |
| Maison Margiela | 7.91× | Fashion & Accessoires |
| H&M | 1.98× | Shopping |
| ICloud | 4.24× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.95 |
| Luxury Orientation | PREMIUM | 1.87 |
| Design Affinity | PREMIUM | 1.81 |
| Early Adopter Mentality | POWER | 1.59 |
| Indulgence | JOY | 1.46 |
| Creativity | OPEN | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| Germany | 6.9% |
| Brazil | 6.5% |
See Kingsman audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does Kingsman have in Germany?
Kingsman has an estimated audience of 809,756 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kingsman fans?
65.5% of Kingsman fans are female, 34.5% are male, with an average age of 36.4 years.
Which brands do Kingsman fans like most?
Kingsman fans show strongest brand affinity for Farfetch (48.08×), Hermès (5.27×), and Monty Python's Life of Brian (25.63×) over the country average.
Where do Kingsman fans live in Germany?
Kingsman fans in Germany are most concentrated in Nordrhein-Westfalen (reach 197,948), Bayern (reach 136,782), and Baden-Württemberg (reach 109,951). These three regions account for the largest share of the active audience.
What other brands do Kingsman fans also like?
Beyond Kingsman itself, the audience over-indexes on Hermès (5.27×), Monty Python's Life of Brian (25.63×), Breuninger (4.61×), and Mytheresa.com (12.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kingsman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.