Farfetch Audience in Germany
Farfetch has an estimated audience of 752,369 people in Germany. 66.0% are female, 34.0% are male, average age 33.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kingsman, Aimé Leon Dore, Chrome Hearts, AMIRI, Jacquemus.
The average Farfetch fan in Germany is 33.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kingsman, Aimé Leon Dore, Chrome Hearts, with strongest over-indexing on Kingsman (71.67× the country average). Demographically, the Farfetch audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Luxury fashion shop
Demographics of Farfetch fans
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 33.3 |
| Estimated audience size | 752,369 |
Audience persona
The typical Farfetch fan in Germany is more female, around 33.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kingsman.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 205,297 | 1.25× |
| Bayern | 153,197 | 1.27× |
| Baden-Württemberg | 119,630 | 1.17× |
| Hessen | 87,135 | 1.52× |
| Niedersachsen | 67,227 | 0.92× |
| Berlin | 52,113 | 1.55× |
| Rheinland-Pfalz | 37,032 | 0.98× |
| Hamburg | 27,038 | 1.59× |
| Schleswig-Holstein | 26,291 | 0.97× |
| Sachsen | 22,351 | 0.61× |
| Brandenburg | 16,069 | 0.69× |
| Thüringen | 11,504 | 0.6× |
| Mecklenburg-Vorpommern | 7,910 | 0.55× |
| Bremen | 7,706 | 1.2× |
| Saarland | 7,368 | 0.8× |
| Sachsen-Anhalt | 6,742 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kingsman | 71.67× | Movies & TV |
| Aimé Leon Dore | 102.18× | Fashion & Accessoires |
| Chrome Hearts | 37.12× | Fashion & Accessoires |
| AMIRI | 48.45× | Fashion & Accessoires |
| Jacquemus | 36.6× | Fashion & Accessoires |
| Palm Angels | 37.07× | Fashion & Accessoires |
| Off White | 37.17× | Fashion & Accessoires |
| Tatras | 71.65× | Fashion & Accessoires |
| Toteme | 71.53× | Fashion & Accessoires |
| Trend analysis | 7.55× | Business & Career |
| Chrome Hears | 17.44× | Business & Career |
| Gallery Dept | 49.05× | Fashion & Accessoires |
| Kiton | 71.53× | Fashion & Accessoires |
| Valentino | 14.44× | Fashion & Accessoires |
| Top-level domain | 5.08× | Technology & Electronics |
| Heron Preston | 71.92× | Fashion & Accessoires |
| Petrol engine | 5.24× | Cars & Mobility |
| Domain Name System | 5.04× | Internet & Social Media |
| ImmoScout24 | 3.35× | Home & Garden |
| Breuninger | 4.14× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.05 |
| Luxury Orientation | PREMIUM | 1.95 |
| Design Affinity | PREMIUM | 1.92 |
| Quality Awareness | PREMIUM | 1.83 |
| Creativity | OPEN | 1.45 |
| Career Orientation | POWER | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.1% |
| Brazil | 9.6% |
| Italy | 8.0% |
See Farfetch audiences in other countries
More Luxury fashion shop audiences in Germany
- Net-a-Porter (1,560,466)
- Mytheresa.com (1,185,970)
- Mr. Porter (303,230)
- SSENSE (274,152)
- Harrods (4,672)
Frequently asked questions
How many fans does Farfetch have in Germany?
Farfetch has an estimated audience of 752,369 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Farfetch fans?
66.0% of Farfetch fans are female, 34.0% are male, with an average age of 33.3 years.
Which brands do Farfetch fans like most?
Farfetch fans show strongest brand affinity for Kingsman (71.67×), Aimé Leon Dore (102.18×), and Chrome Hearts (37.12×) over the country average.
Where do Farfetch fans live in Germany?
Farfetch fans in Germany are most concentrated in Nordrhein-Westfalen (reach 205,297), Bayern (reach 153,197), and Baden-Württemberg (reach 119,630). These three regions account for the largest share of the active audience.
What other brands do Farfetch fans also like?
Beyond Farfetch itself, the audience over-indexes on Aimé Leon Dore (102.18×), Chrome Hearts (37.12×), AMIRI (48.45×), and Jacquemus (36.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Farfetch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.