Rascasse Audience Intelligence

Farfetch Target Market in Germany

A data profile of the people who buy, follow and care about Farfetch in Germany — modelled from more than twelve digital signal sources. Farfetch has an estimated audience of 754,663 people in Germany.

#3among Luxury fashion shop in Germany#1079among Brand in Germany#246in Shopping

The average Farfetch fan in Germany is 33.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kingsman, Aimé Leon Dore, AMIRI, with strongest over-indexing on Kingsman (71.67× the country average).

Demographically, the Farfetch audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Farfetch fan in Germany is more female, around 33.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Kingsman.

Category: Shopping · Type: Brand · Subtype: Luxury fashion shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Farfetch profile in Germany.

Audience size
755K
in Germany
Gender
66.0%♀
34.0% male
Age
33.3
average years
Country rank
#8332
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Farfetch

66.0% are female, 34.0% are male, average age 33.3.

Fig. 02

Gender split

66.0%
Female
34.0%
Male
Demographic split for Farfetch audience in Germany
MetricValue
Female66.0%
Male34.0%
Average age33.3
Estimated audience size754,663
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Farfetch audience in Germany
Age bracketShare%
16-1932%
20-2924%
30-3919%
40-4916%
50+8%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Farfetch audience comes from Germany.

Worldwide audience distribution share by country for Farfetch
CountryShare
United States11.6%
Brazil9.6%
Italy8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Farfetch audience in Germany is strongest.

Fig. 05

Top regions by affinity

Farfetch customers by region in Germany
#RegionReachAffinity×
01Hamburg~30K1.56×
02Hessen~90K1.49×
03Berlin~50K1.48×
04Bayern~200K1.25×
05Bremen~8K1.21×
06Nordrhein-Westfalen~200K1.20×
07Baden-Württemberg~100K1.15×
08Rheinland-Pfalz~40K0.96×
09Schleswig-Holstein~30K0.96×
10Niedersachsen~70K0.91×
11Saarland~8K0.83×
12Brandenburg~20K0.71×
13Thüringen~10K0.65×
14Sachsen~20K0.61×
15Mecklenburg-Vorpommern~9K0.60×
16Sachsen-Anhalt~10K0.55×
Fig. 06

Affinity by region

Affinity by region — Farfetch, Germany
0.55×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Farfetch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Farfetch audience
#·InterestCategoryAffinity×
01Aimé Leon DoreFashion & Accessoires102.18×
02SKYLRKFashion & Accessoires72.11×
03Heron PrestonFashion & Accessoires71.92×
04KingsmanMovies & TV71.67×
05TatrasFashion & Accessoires71.65×
06TotemeFashion & Accessoires71.53×
07KitonFashion & Accessoires71.53×
08Gallery DeptFashion & Accessoires49.05×
09AMIRIFashion & Accessoires48.45×
10Off WhiteFashion & Accessoires37.17×
11Chrome HeartsFashion & Accessoires37.12×
12Palm AngelsFashion & Accessoires37.07×
13JacquemusFashion & Accessoires36.60×
14Chrome HearsBusiness & Career17.44×
15ValentinoFashion & Accessoires14.44×
16Trend analysisBusiness & Career7.55×
17Petrol engineCars & Mobility5.24×
18Top-level domainTechnology & Electronics5.08×
19Domain Name SystemInternet & Social Media5.04×
20BreuningerFashion & Accessoires4.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Farfetch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Farfetch audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.83×
Design AffinityPREMIUM1.33×
Price SensitivityPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Farfetch audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
TraditionCONSERVATISM0.62×
SpiritualityBALANCE0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Farfetch's target market in Germany?

Farfetch's target market in Germany covers an estimated 754,663 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Farfetch customers?

66.0% of the Farfetch audience are female, 34.0% are male, with an average age of 33.3 years.

03

Which brands do Farfetch fans like most?

Farfetch fans show strongest brand affinity for Kingsman (71.67×), Aimé Leon Dore (102.18×), and AMIRI (48.45×) over the country average.

04

Where do Farfetch fans live in Germany?

Farfetch fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Farfetch fans also like?

Beyond Farfetch itself, the audience over-indexes on Aimé Leon Dore (102.18×), AMIRI (48.45×), Chrome Hearts (37.12×), and Off White (37.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion shop audiences in Germany

See Farfetch audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Farfetch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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