Rascasse Audience Intelligence

Palm Angels Target Market in Germany

A data profile of the people who buy, follow and care about Palm Angels in Germany — modelled from more than twelve digital signal sources. Palm Angels has an estimated audience of 423,733 people in Germany.

#24among Streetwear in Germany#1733among Brand in Germany#640in Fashion & Accessoires

The average Palm Angels fan in Germany is 34.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Farfetch, Mytheresa.com, Monty Python's Life of Brian, with strongest over-indexing on Farfetch (37.07× the country average).

Demographically, the Palm Angels audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Palm Angels fan in Germany is more female, around 34.9 years old, with strong Design Affinity tendencies and a notable affinity for Farfetch.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Palm Angels profile in Germany.

Audience size
424K
in Germany
Gender
57.6%♀
42.4% male
Age
34.9
average years
Country rank
#13383
Brand in Germany
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Palm Angels

57.6% are female, 42.4% are male, average age 34.9.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Palm Angels audience in Germany
MetricValue
Female57.6%
Male42.4%
Average age34.9
Estimated audience size423,733
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Palm Angels audience in Germany
Age bracketShare%
16-1928%
20-2924%
30-3920%
40-4917%
50+11%
Fig. 04

Worldwide distribution

7.6%

of the worldwide Palm Angels audience comes from Germany.

Worldwide audience distribution share by country for Palm Angels
CountryShare
United States19.0%
Italy13.9%
United Kingdom11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Palm Angels audience in Germany is strongest.

Fig. 05

Top regions by affinity

Palm Angels customers by region in Germany
#RegionReachAffinity×
01Hamburg~10K1.24×
02Hessen~40K1.10×
03Rheinland-Pfalz~20K1.07×
04Berlin~20K1.07×
05Nordrhein-Westfalen~100K1.05×
06Schleswig-Holstein~20K1.05×
07Baden-Württemberg~60K1.04×
08Niedersachsen~40K1.00×
09Sachsen-Anhalt~10K0.97×
10Brandenburg~10K0.94×
11Saarland~5K0.94×
12Bremen~3K0.94×
13Bayern~60K0.93×
14Mecklenburg-Vorpommern~8K0.93×
15Sachsen~20K0.92×
16Thüringen~10K0.86×
Fig. 06

Affinity by region

Affinity by region — Palm Angels, Germany
0.86×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Palm Angels audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Palm Angels audience
#·InterestCategoryAffinity×
01FarfetchShopping37.07×
02Monty Python's Life of BrianMovies & TV23.04×
03Mytheresa.comShopping16.60×
04BalmainFashion & Accessoires15.86×
05Maison MargielaFashion & Accessoires11.97×
06RimowaFashion & Accessoires10.28×
07OmegaFashion & Accessoires7.32×
08FendiFashion & Accessoires6.39×
09Expensive TasteBusiness & Career5.82×
10Audemars PiguetFashion & Accessoires5.63×
11GivenchyFashion & Accessoires5.42×
12PandoraFashion & Accessoires4.73×
13Luxury yachtTravel & Leisure4.65×
14BalenciagaFashion & Accessoires4.63×
15HermèsFashion & Accessoires4.34×
16MilanTravel & Leisure3.85×
17Ralph LaurenFashion & Accessoires3.72×
18BreuningerFashion & Accessoires3.32×
19Louis VuittonFashion & Accessoires3.19×
20Luxury goodsFashion & Accessoires2.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Palm Angels audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Palm Angels audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.48×
Luxury OrientationPREMIUM2.28×
IndulgenceJOY2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Palm Angels audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.87×
TraditionCONSERVATISM0.92×
SpiritualityBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Palm Angels's target market in Germany?

Palm Angels's target market in Germany covers an estimated 423,733 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Palm Angels customers?

57.6% of the Palm Angels audience are female, 42.4% are male, with an average age of 34.9 years.

03

Which brands do Palm Angels fans like most?

Palm Angels fans show strongest brand affinity for Farfetch (37.07×), Mytheresa.com (16.6×), and Monty Python's Life of Brian (23.04×) over the country average.

04

Where do Palm Angels fans live in Germany?

Palm Angels fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Palm Angels fans also like?

Beyond Palm Angels itself, the audience over-indexes on Mytheresa.com (16.6×), Monty Python's Life of Brian (23.04×), Balmain (15.86×), and Hermès (4.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Streetwear audiences in Germany

See Palm Angels audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Palm Angels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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