LFDY Target Market in Germany
A data profile of the people who buy, follow and care about LFDY in Germany — modelled from more than twelve digital signal sources. LFDY has an estimated audience of 1,761,536 people in Germany.
The average LFDY fan in Germany is 21.4 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Haftbefehl, Finch, SSIO, with strongest over-indexing on Haftbefehl (7.18× the country average).
Demographically, the LFDY audience skews more male with an average age of 21.4, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical LFDY fan in Germany is more male, around 21.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Haftbefehl.
At a glance
The key figures that characterise the LFDY profile in Germany.
Search interest · 12-month trend
Customer demographics of LFDY
13.5% are female, 86.5% are male, average age 21.4.
Gender split
| Metric | Value |
|---|---|
| Female | 13.5% |
| Male | 86.5% |
| Average age | 21.4 |
| Estimated audience size | 1,761,536 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 78% | |
| 20-29 | 21% | |
| 30-39 | 1% | |
| 40-49 | 0% | |
| 50+ | 0% |
Worldwide distribution
of the worldwide LFDY audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 85.8% |
| Austria | 5.5% |
| Switzerland | 2.1% |
Geography
Where the LFDY audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~700K | 1.88× | |
| 02 | Bayern | ~300K | 1.22× | |
| 03 | Hamburg | ~50K | 1.19× | |
| 04 | Niedersachsen | ~200K | 1.11× | |
| 05 | Berlin | ~80K | 1.06× | |
| 06 | Rheinland-Pfalz | ~90K | 1.05× | |
| 07 | Baden-Württemberg | ~200K | 1.04× | |
| 08 | Schleswig-Holstein | ~60K | 1.01× | |
| 09 | Hessen | ~100K | 1.00× | |
| 10 | Brandenburg | ~50K | 0.87× | |
| 11 | Bremen | ~10K | 0.84× | |
| 12 | Saarland | ~20K | 0.79× | |
| 13 | Mecklenburg-Vorpommern | ~30K | 0.76× | |
| 14 | Sachsen | ~60K | 0.75× | |
| 15 | Thüringen | ~30K | 0.75× | |
| 16 | Sachsen-Anhalt | ~30K | 0.72× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the LFDY audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Battlefield 4 | Games | 21.89× | ||
| 02 | Shindy | Music & Radio | 20.67× | ||
| 03 | Peter Fox (musician) | Music & Radio | 14.40× | ||
| 04 | SSIO | Music & Radio | 12.13× | ||
| 05 | Betfair | Games | 11.85× | ||
| 06 | Haftbefehl | Music & Radio | 7.18× | ||
| 07 | Finch | Music & Radio | 5.21× | ||
| 08 | Sneaker collecting | Fashion & Accessoires | 4.34× | ||
| 09 | Ikkimel | Music & Radio | 4.32× | ||
| 10 | Robert Redford | Movies & TV | 3.91× | ||
| 11 | Nina Chuba | Music & Radio | 3.88× | ||
| 12 | Paris Saint-Germain | Sports | 3.48× | ||
| 13 | Tipico | Games | 3.42× | ||
| 14 | Fortnite | Games | 3.30× | ||
| 15 | Nike | Fashion & Accessoires | 2.26× | ||
| 16 | Luxury goods | Fashion & Accessoires | 2.02× | ||
| 17 | Lieferando.de | Food & Beverages | 1.87× | ||
| 18 | Burger King | Food & Beverages | 1.85× | ||
| 19 | SV Werder Bremen | Sports | 1.78× | ||
| 20 | FIFA World Cup | Sports | 1.74× |
Personality of the LFDY audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.74× | |
| Risk Appetite | THRILL | 1.59× | |
| Luxury Orientation | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.72× | |
| Creativity | OPEN | 0.81× | |
| Convenience Orientation | PREMIUM | 0.82× |
Frequently asked questions
Who is LFDY's target market in Germany?
LFDY's target market in Germany covers an estimated 1,761,536 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of LFDY customers?
13.5% of the LFDY audience are female, 86.5% are male, with an average age of 21.4 years.
Which brands do LFDY fans like most?
LFDY fans show strongest brand affinity for Haftbefehl (7.18×), Finch (5.21×), and SSIO (12.13×) over the country average.
Where do LFDY fans live in Germany?
LFDY fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do LFDY fans also like?
Beyond LFDY itself, the audience over-indexes on Finch (5.21×), SSIO (12.13×), Shindy (20.67×), and Tipico (3.42×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for LFDY. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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