LFDY Audience in Germany
LFDY has an estimated audience of 1,896,433 people in Germany. 21.0% are female, 79.0% are male, average age 22.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, CAC 40, Gil Ofarim, Combat sport, Stamp collecting.
The average LFDY fan in Germany is 22.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, CAC 40, Gil Ofarim, with strongest over-indexing on Progressive rock (2.81× the country average). Demographically, the LFDY audience skews more male with an average age of 22.2, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear
Demographics of LFDY fans
| Metric | Value |
|---|---|
| Female | 21.0% |
| Male | 79.0% |
| Average age | 22.2 |
| Estimated audience size | 1,896,433 |
Audience persona
The typical LFDY fan in Germany is more male, around 22.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 805,810 | 1.94× |
| Bayern | 378,551 | 1.24× |
| Baden-Württemberg | 276,701 | 1.07× |
| Niedersachsen | 211,278 | 1.15× |
| Hessen | 147,824 | 1.02× |
| Rheinland-Pfalz | 100,486 | 1.06× |
| Berlin | 83,250 | 0.98× |
| Sachsen | 70,926 | 0.76× |
| Schleswig-Holstein | 69,387 | 1.02× |
| Hamburg | 50,495 | 1.18× |
| Brandenburg | 50,113 | 0.85× |
| Thüringen | 35,339 | 0.73× |
| Sachsen-Anhalt | 34,062 | 0.69× |
| Mecklenburg-Vorpommern | 26,697 | 0.74× |
| Saarland | 17,522 | 0.75× |
| Bremen | 13,162 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.81× | Music & Radio |
| CAC 40 | 2.32× | Business & Career |
| Gil Ofarim | 1.7× | Music & Radio |
| Combat sport | 1.8× | Sports |
| Stamp collecting | 5.38× | Home & Garden |
| N'Golo Kanté | 5.11× | Sports |
| Racing | 1.61× | Cars & Mobility |
| Grinch | 1.91× | Movies & TV |
| Whist | 4.08× | Games |
| Handmade Gifts | 1.51× | Kids & Family |
| myDealZ | 2.07× | Shopping |
| Graham Greene | 3.27× | Literature |
| Buddy – The Buddy Holly Story | 3.45× | Music & Radio |
| Mohamed Salah | 2.59× | Sports |
| Fantasy Earth: Zero | 4.45× | Games |
| Staycation | 2.5× | Home & Garden |
| Phil Campbell (musician) | 3.25× | Music & Radio |
| Hard Knocks | 15.81× | Movies & TV |
| Carrie (novel) | 3.11× | Literature |
| Jaguar F-Pace | 3.29× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.68 |
| Luxury Orientation | PREMIUM | 1.22 |
| Sustainability | BALANCE | 1.13 |
| Social Media Usage | JOY | 1.11 |
| Price Sensitivity | PREMIUM | 1.09 |
| Risk Appetite | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.6% |
| Austria | 5.3% |
| Switzerland | 2.0% |
See LFDY audiences in other countries
More Streetwear audiences in Germany
- 6PM (3,767,919)
- Lacoste (3,039,407)
- Levi Strauss & Co. (2,372,529)
- Supreme (2,125,190)
- Carhartt (1,718,883)
Frequently asked questions
How many fans does LFDY have in Germany?
LFDY has an estimated audience of 1,896,433 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of LFDY fans?
21.0% of LFDY fans are female, 79.0% are male, with an average age of 22.2 years.
Which brands do LFDY fans like most?
LFDY fans show strongest brand affinity for Progressive rock (2.81×), CAC 40 (2.32×), and Gil Ofarim (1.7×) over the country average.
Where do LFDY fans live in Germany?
LFDY fans in Germany are most concentrated in Nordrhein-Westfalen (reach 805,810), Bayern (reach 378,551), and Baden-Württemberg (reach 276,701). These three regions account for the largest share of the active audience.
What other brands do LFDY fans also like?
Beyond LFDY itself, the audience over-indexes on CAC 40 (2.32×), Gil Ofarim (1.7×), Combat sport (1.8×), and Stamp collecting (5.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for LFDY. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.