Lacoste Audience in Germany
Lacoste has an estimated audience of 3,039,406 people in Germany. 55.6% are female, 44.4% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Financial technology, Breuninger, Polo shirt, Hermès, Gala.
The average Lacoste fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Financial technology, Breuninger, Polo shirt, with strongest over-indexing on Financial technology (5.85× the country average). Demographically, the Lacoste audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear
Demographics of Lacoste fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 35.5 |
| Estimated audience size | 3,039,406 |
Audience persona
The typical Lacoste fan in Germany is more female, around 35.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Financial technology.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 748,556 | 1.13× |
| Bayern | 455,967 | 0.93× |
| Baden-Württemberg | 455,235 | 1.1× |
| Niedersachsen | 283,318 | 0.96× |
| Hessen | 254,420 | 1.1× |
| Berlin | 167,252 | 1.23× |
| Sachsen | 151,252 | 1.01× |
| Rheinland-Pfalz | 143,253 | 0.94× |
| Brandenburg | 97,597 | 1.04× |
| Schleswig-Holstein | 93,265 | 0.85× |
| Hamburg | 81,063 | 1.18× |
| Sachsen-Anhalt | 77,808 | 0.99× |
| Thüringen | 68,208 | 0.88× |
| Mecklenburg-Vorpommern | 45,325 | 0.78× |
| Saarland | 34,148 | 0.91× |
| Bremen | 25,068 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Financial technology | 5.85× | Business & Career |
| Breuninger | 3.15× | Fashion & Accessoires |
| Polo shirt | 8.4× | Fashion & Accessoires |
| Hermès | 2.52× | Fashion & Accessoires |
| Gala | 2.1× | News |
| Fossil | 9.53× | Fashion & Accessoires |
| Tommy Hilfiger | 3.51× | Fashion & Accessoires |
| TK Maxx | 2.11× | Shopping |
| Engelbert Strauss | 3.73× | Business & Career |
| Designer clothing | 3.27× | Fashion & Accessoires |
| H&M | 1.76× | Shopping |
| Paris Saint-Germain Féminines | 4.97× | Sports |
| Mytheresa.com | 6.51× | Shopping |
| Napapijri | 11.11× | Fashion & Accessoires |
| Footwear | 1.84× | Fashion & Accessoires |
| COS | 3.44× | Shopping |
| FIFA World Cup | 1.55× | Sports |
| Dr. Martens | 5.19× | Fashion & Accessoires |
| Louis Vuitton | 2.46× | Fashion & Accessoires |
| Puma | 4.2× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.56 |
| Early Adopter Mentality | POWER | 1.5 |
| Sustainability | BALANCE | 1.48 |
| Quality Awareness | PREMIUM | 1.43 |
| Design Affinity | PREMIUM | 1.35 |
| Sports Activity | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.2% |
| France | 8.8% |
| Brazil | 6.2% |
See Lacoste audiences in other countries
More Streetwear audiences in Germany
- 6PM (3,767,919)
- Levi Strauss & Co. (2,372,529)
- Supreme (2,125,190)
- LFDY (1,896,433)
- Carhartt (1,718,883)
Frequently asked questions
How many fans does Lacoste have in Germany?
Lacoste has an estimated audience of 3,039,406 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lacoste fans?
55.6% of Lacoste fans are female, 44.4% are male, with an average age of 35.5 years.
Which brands do Lacoste fans like most?
Lacoste fans show strongest brand affinity for Financial technology (5.85×), Breuninger (3.15×), and Polo shirt (8.4×) over the country average.
Where do Lacoste fans live in Germany?
Lacoste fans in Germany are most concentrated in Nordrhein-Westfalen (reach 748,556), Bayern (reach 455,967), and Baden-Württemberg (reach 455,235). These three regions account for the largest share of the active audience.
What other brands do Lacoste fans also like?
Beyond Lacoste itself, the audience over-indexes on Breuninger (3.15×), Polo shirt (8.4×), Hermès (2.52×), and Gala (2.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lacoste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.