Rascasse Audience Intelligence

Lacoste Target Market in Germany

A data profile of the people who buy, follow and care about Lacoste in Germany — modelled from more than twelve digital signal sources. Lacoste has an estimated audience of 2,963,664 people in Germany.

#2among Streetwear in Germany#262among Brand in Germany#114in Fashion & Accessoires

The average Lacoste fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Financial technology, Breuninger, Polo shirt, with strongest over-indexing on Financial technology (5.85× the country average).

Demographically, the Lacoste audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lacoste fan in Germany is more female, around 35.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Financial technology.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lacoste profile in Germany.

Audience size
3M
in Germany
Gender
55.6%♀
44.4% male
Age
35.5
average years
Country rank
#2150
Brand in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lacoste

55.6% are female, 44.4% are male, average age 35.5.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Lacoste audience in Germany
MetricValue
Female55.6%
Male44.4%
Average age35.5
Estimated audience size2,963,664
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Lacoste audience in Germany
Age bracketShare%
16-1924%
20-2926%
30-3922%
40-4916%
50+11%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Lacoste audience comes from Germany.

Worldwide audience distribution share by country for Lacoste
CountryShare
United States9.1%
France8.5%
Brazil6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lacoste audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lacoste customers by region in Germany
#RegionReachAffinity×
01Berlin~200K1.19×
02Hamburg~80K1.17×
03Nordrhein-Westfalen~700K1.09×
04Hessen~300K1.09×
05Baden-Württemberg~400K1.06×
06Brandenburg~100K1.05×
07Sachsen~200K1.03×
08Sachsen-Anhalt~80K1.02×
09Bremen~30K0.98×
10Niedersachsen~300K0.95×
11Bayern~500K0.93×
12Saarland~30K0.93×
13Rheinland-Pfalz~100K0.92×
14Thüringen~70K0.90×
15Schleswig-Holstein~100K0.87×
16Mecklenburg-Vorpommern~50K0.84×
Fig. 06

Affinity by region

Affinity by region — Lacoste, Germany
0.84×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lacoste audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lacoste audience
#·InterestCategoryAffinity×
01NapapijriFashion & Accessoires11.11×
02FossilFashion & Accessoires9.53×
03Polo shirtFashion & Accessoires8.40×
04Mytheresa.comShopping6.51×
05Financial technologyBusiness & Career5.85×
06Dr. MartensFashion & Accessoires5.19×
07Paris Saint-Germain FémininesSports4.97×
08Polo Ralph LaurenFashion & Accessoires4.69×
09Engelbert StraussBusiness & Career3.73×
10Calvin KleinFashion & Accessoires3.57×
11Tommy HilfigerFashion & Accessoires3.51×
12COSShopping3.44×
13MangoShopping3.28×
14Designer clothingFashion & Accessoires3.27×
15BreuningerFashion & Accessoires3.15×
16HermèsFashion & Accessoires2.52×
17TK MaxxShopping2.11×
18FootwearFashion & Accessoires1.84×
19H&MShopping1.76×
20FIFA World CupSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lacoste audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lacoste audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.70×
Luxury OrientationPREMIUM1.65×
IndividualismJOY1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lacoste audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.62×
SpiritualityBALANCE0.77×
TraditionCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lacoste's target market in Germany?

Lacoste's target market in Germany covers an estimated 2,963,664 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lacoste customers?

55.6% of the Lacoste audience are female, 44.4% are male, with an average age of 35.5 years.

03

Which brands do Lacoste fans like most?

Lacoste fans show strongest brand affinity for Financial technology (5.85×), Breuninger (3.15×), and Polo shirt (8.4×) over the country average.

04

Where do Lacoste fans live in Germany?

Lacoste fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Lacoste fans also like?

Beyond Lacoste itself, the audience over-indexes on Breuninger (3.15×), Polo shirt (8.4×), Hermès (2.52×), and FIFA World Cup (1.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Streetwear audiences in Germany

See Lacoste audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lacoste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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