Napapijri Audience in Germany
Napapijri has an estimated audience of 403,634 people in Germany. 36.4% are female, 63.6% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gala, Street One, Zadig & Voltaire, La Redoute, Breuninger.
The average Napapijri fan in Germany is 37.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gala, Street One, Zadig & Voltaire, with strongest over-indexing on Gala (6.81× the country average). Demographically, the Napapijri audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Family Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Napapijri fans
| Metric | Value |
|---|---|
| Female | 36.4% |
| Male | 63.6% |
| Average age | 37.4 |
| Estimated audience size | 403,634 |
Audience persona
The typical Napapijri fan in Germany is more male, around 37.4 years old, with strong Family Orientation tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 102,985 | 1.17× |
| Bayern | 79,026 | 1.22× |
| Baden-Württemberg | 68,319 | 1.24× |
| Hessen | 38,625 | 1.26× |
| Niedersachsen | 33,845 | 0.86× |
| Rheinland-Pfalz | 20,799 | 1.03× |
| Berlin | 20,109 | 1.11× |
| Sachsen | 16,658 | 0.84× |
| Schleswig-Holstein | 13,624 | 0.94× |
| Hamburg | 10,879 | 1.19× |
| Brandenburg | 10,855 | 0.87× |
| Sachsen-Anhalt | 8,139 | 0.78× |
| Thüringen | 7,756 | 0.75× |
| Mecklenburg-Vorpommern | 7,492 | 0.97× |
| Saarland | 5,193 | 1.05× |
| Bremen | 2,486 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 6.81× | News |
| Street One | 10.92× | Fashion & Accessoires |
| Zadig & Voltaire | 28.2× | Fashion & Accessoires |
| La Redoute | 20.45× | Shopping |
| Breuninger | 5.08× | Fashion & Accessoires |
| Dieter Bohlen | 7.48× | Music & Radio |
| Philipp Plein | 18.43× | Fashion & Accessoires |
| Sessùn | 35.53× | Fashion & Accessoires |
| Woolworths | 5.34× | Shopping |
| E.Leclerc | 29.88× | Shopping |
| Esprit | 17.32× | Fashion & Accessoires |
| Busuu | 27.45× | Business & Career |
| Gina Tricot | 6.59× | Fashion & Accessoires |
| BAUR | 4.2× | Shopping |
| Vegan Recipes | 4.98× | Food & Beverages |
| Arket | 6.94× | Shopping |
| Harry Potter | 1.61× | Movies & TV |
| Henna | 5.46× | Home & Garden |
| Smallable | 25.23× | Beauty & Wellness |
| Primark | 2.65× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.66 |
| Sports Activity | POWER | 1.64 |
| Early Adopter Mentality | POWER | 1.61 |
| Creativity | OPEN | 1.51 |
| Design Affinity | PREMIUM | 1.38 |
| Sustainability | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 21.3% |
| Italy | 18.0% |
| Germany | 8.8% |
See Napapijri audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Napapijri have in Germany?
Napapijri has an estimated audience of 403,634 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Napapijri fans?
36.4% of Napapijri fans are female, 63.6% are male, with an average age of 37.4 years.
Which brands do Napapijri fans like most?
Napapijri fans show strongest brand affinity for Gala (6.81×), Street One (10.92×), and Zadig & Voltaire (28.2×) over the country average.
Where do Napapijri fans live in Germany?
Napapijri fans in Germany are most concentrated in Nordrhein-Westfalen (reach 102,985), Bayern (reach 79,026), and Baden-Württemberg (reach 68,319). These three regions account for the largest share of the active audience.
What other brands do Napapijri fans also like?
Beyond Napapijri itself, the audience over-indexes on Street One (10.92×), Zadig & Voltaire (28.2×), La Redoute (20.45×), and Breuninger (5.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Napapijri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.