Rascasse Audience Intelligence

José Mourinho Audience in Germany

A data profile of the people who buy, follow and care about José Mourinho in Germany — modelled from more than twelve digital signal sources. José Mourinho has an estimated audience of 309,202 people in Germany.

#424among Soccer in Germany#3574among Person in Germany#1343in Sports

The average José Mourinho fan in Germany is 30.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pep Guardiola, Eva Green, Barbie, with strongest over-indexing on Pep Guardiola (83.59× the country average).

Demographically, the José Mourinho audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical José Mourinho fan in Germany is more male, around 30.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Pep Guardiola.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the José Mourinho profile in Germany.

Audience size
309K
in Germany
Gender
10.4%♀
89.6% male
Age
30.7
average years
Country rank
#16955
Person in Germany
Fig. 01

Search interest · 12-month trend

+245%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of José Mourinho fans

10.4% are female, 89.6% are male, average age 30.7.

Fig. 02

Gender split

10.4%
Female
89.6%
Male
Demographic split for José Mourinho audience in Germany
MetricValue
Female10.4%
Male89.6%
Average age30.7
Estimated audience size309,202
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the José Mourinho audience in Germany
Age bracketShare%
16-1944%
20-2921%
30-3915%
40-4912%
50+7%
Fig. 04

Worldwide distribution

4.5%

of the worldwide José Mourinho audience comes from Germany.

Worldwide audience distribution share by country for José Mourinho
CountryShare
Portugal22.7%
Spain6.1%
Germany4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the José Mourinho audience in Germany is strongest.

Fig. 05

Top regions by affinity

José Mourinho fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~8K1.34×
02Nordrhein-Westfalen~70K1.32×
03Hessen~30K1.32×
04Bremen~3K1.25×
05Baden-Württemberg~40K1.23×
06Berlin~10K1.19×
07Bayern~50K1.16×
08Rheinland-Pfalz~10K1.00×
09Niedersachsen~20K0.96×
10Schleswig-Holstein~8K0.92×
11Saarland~3K0.91×
12Thüringen~5K0.74×
13Sachsen~9K0.73×
14Brandenburg~6K0.73×
15Sachsen-Anhalt~5K0.71×
16Mecklenburg-Vorpommern~3K0.66×
Fig. 06

Affinity by region

Affinity by region — José Mourinho, Germany
0.66×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the José Mourinho audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for José Mourinho audience
#·InterestCategoryAffinity×
01Romelu LukakuSports95.19×
02Lille OSCSports84.66×
03Pep GuardiolaSports83.59×
04OGC NiceSports67.34×
05Coupe de FranceSports67.31×
06Pippa MiddletonPolitics & Society66.22×
07The Forest (video game)Games56.05×
08LolcatInternet & Social Media49.15×
09UhlsportSports48.49×
10Eva GreenMovies & TV46.60×
11FC ZürichSports32.62×
12Victor OsimhenSports28.14×
13S.S.C. NapoliSports22.30×
14Paris Saint-Germain FémininesSports20.00×
15Freaky Friday (2003 film)Movies & TV20.00×
16Aliens (film)Movies & TV20.00×
17Candy Crush SagaGames16.13×
18BarbieMovies & TV11.65×
19Manuel NeuerSports7.80×
20FRITZ!BoxTechnology & Electronics5.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the José Mourinho audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by José Mourinho audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.61×
Family OrientationCONSERVATISM2.20×
Healthy LifestyleBALANCE2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by José Mourinho audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.59×
ExtroversionTHRILL0.83×
CreativityOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does José Mourinho have in Germany?

José Mourinho has an estimated audience of 309,202 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of José Mourinho fans?

10.4% of José Mourinho fans are female, 89.6% are male, with an average age of 30.7 years.

03

Which brands do José Mourinho fans like most?

José Mourinho fans show strongest brand affinity for Pep Guardiola (83.59×), Eva Green (46.6×), and Barbie (11.65×) over the country average.

04

Where do José Mourinho fans live in Germany?

José Mourinho fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do José Mourinho fans also like?

Beyond José Mourinho itself, the audience over-indexes on Eva Green (46.6×), Barbie (11.65×), Lille OSC (84.66×), and Pippa Middleton (66.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See José Mourinho audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for José Mourinho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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