José Mourinho Audience in Germany
José Mourinho has an estimated audience of 294,668 people in Germany. 10.4% are female, 89.6% are male, average age 30.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pep Guardiola, Eva Green, Barbie, Lille OSC, The Forest (video game).
The average José Mourinho fan in Germany is 30.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pep Guardiola, Eva Green, Barbie, with strongest over-indexing on Pep Guardiola (83.59× the country average). Demographically, the José Mourinho audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Risk Appetite, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of José Mourinho fans
| Metric | Value |
|---|---|
| Female | 10.4% |
| Male | 89.6% |
| Average age | 30.7 |
| Estimated audience size | 294,668 |
Audience persona
The typical José Mourinho fan in Germany is more male, around 30.7 years old, with strong Risk Appetite tendencies and a notable affinity for Pep Guardiola.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 96,920 | 1.5× |
| Bayern | 52,824 | 1.12× |
| Baden-Württemberg | 51,584 | 1.28× |
| Hessen | 31,118 | 1.39× |
| Niedersachsen | 27,983 | 0.98× |
| Rheinland-Pfalz | 15,934 | 1.08× |
| Berlin | 15,798 | 1.2× |
| Schleswig-Holstein | 10,348 | 0.98× |
| Hamburg | 9,331 | 1.4× |
| Sachsen | 9,101 | 0.63× |
| Brandenburg | 6,114 | 0.67× |
| Sachsen-Anhalt | 4,558 | 0.6× |
| Thüringen | 4,375 | 0.58× |
| Saarland | 3,131 | 0.87× |
| Bremen | 3,073 | 1.22× |
| Mecklenburg-Vorpommern | 2,893 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pep Guardiola | 83.59× | Sports |
| Eva Green | 46.6× | Movies & TV |
| Barbie | 11.65× | Movies & TV |
| Lille OSC | 84.66× | Sports |
| The Forest (video game) | 56.05× | Games |
| Coupe de France | 67.31× | Sports |
| OGC Nice | 67.34× | Sports |
| Paris Saint-Germain Féminines | 20× | Sports |
| Romelu Lukaku | 95.19× | Sports |
| Pippa Middleton | 66.22× | Politics & Society |
| S.S.C. Napoli | 22.3× | Sports |
| Petr Čech | 116.27× | Sports |
| Victor Osimhen | 28.14× | Sports |
| Lolcat | 49.15× | Internet & Social Media |
| Candy Crush Saga | 16.13× | Games |
| Freaky Friday (2003 film) | 20× | Movies & TV |
| Uhlsport | 48.49× | Sports |
| Aliens (film) | 20× | Movies & TV |
| FRITZ!Box | 5.63× | Technology & Electronics |
| Paluten | 15.98× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.52 |
| Spirituality | BALANCE | 1.32 |
| Career Orientation | POWER | 1.29 |
| Quality Awareness | PREMIUM | 1.27 |
| Early Adopter Mentality | POWER | 1.22 |
| Sports Activity | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 13.8% |
| United States | 8.7% |
| Indonesia | 6.4% |
See José Mourinho audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does José Mourinho have in Germany?
José Mourinho has an estimated audience of 294,668 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of José Mourinho fans?
10.4% of José Mourinho fans are female, 89.6% are male, with an average age of 30.7 years.
Which brands do José Mourinho fans like most?
José Mourinho fans show strongest brand affinity for Pep Guardiola (83.59×), Eva Green (46.6×), and Barbie (11.65×) over the country average.
Where do José Mourinho fans live in Germany?
José Mourinho fans in Germany are most concentrated in Nordrhein-Westfalen (reach 96,920), Bayern (reach 52,824), and Baden-Württemberg (reach 51,584). These three regions account for the largest share of the active audience.
What other brands do José Mourinho fans also like?
Beyond José Mourinho itself, the audience over-indexes on Eva Green (46.6×), Barbie (11.65×), Lille OSC (84.66×), and The Forest (video game) (56.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for José Mourinho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.