Arket Audience in Germany
Arket has an estimated audience of 1,555,866 people in Germany. 75.3% are female, 24.7% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: H&M, Drop shipping, Baby food, TikTok, Max Mara.
The average Arket fan in Germany is 35.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include H&M, Drop shipping, Baby food, with strongest over-indexing on H&M (2.54× the country average). Demographically, the Arket audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Individualism, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Arket fans
| Metric | Value |
|---|---|
| Female | 75.3% |
| Male | 24.7% |
| Average age | 35.8 |
| Estimated audience size | 1,555,866 |
Audience persona
The typical Arket fan in Germany is more female, around 35.8 years old, with strong Individualism tendencies and a notable affinity for H&M.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 368,770 | 1.08× |
| Bayern | 313,007 | 1.25× |
| Berlin | 204,459 | 2.94× |
| Baden-Württemberg | 165,440 | 0.78× |
| Hessen | 130,011 | 1.1× |
| Niedersachsen | 106,719 | 0.71× |
| Hamburg | 103,976 | 2.96× |
| Schleswig-Holstein | 55,128 | 0.99× |
| Rheinland-Pfalz | 46,196 | 0.59× |
| Sachsen | 37,847 | 0.5× |
| Brandenburg | 28,916 | 0.6× |
| Thüringen | 13,556 | 0.34× |
| Bremen | 13,260 | 1× |
| Sachsen-Anhalt | 12,907 | 0.32× |
| Mecklenburg-Vorpommern | 11,915 | 0.4× |
| Saarland | 8,643 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| H&M | 2.54× | Shopping |
| Drop shipping | 3.21× | Shopping |
| Baby food | 3.49× | Kids & Family |
| TikTok | 1.77× | Internet & Social Media |
| Max Mara | 6.13× | Fashion & Accessoires |
| Personalised Gifts | 5.7× | Home & Garden |
| Spiegel Online | 2× | News |
| IKEA | 1.96× | Home & Garden |
| Bassinet | 6.6× | Kids & Family |
| Children's clothing | 3.05× | Fashion & Accessoires |
| Breuninger | 2.73× | Fashion & Accessoires |
| C&A | 2.67× | Shopping |
| Do it yourself (DIY) | 1.88× | Home & Garden |
| Knitting | 2.86× | Home & Garden |
| English Home | 12.04× | Shopping |
| Rossmann | 1.99× | Shopping |
| Massimo Dutti | 5.11× | Shopping |
| Parental leave | 3.77× | Kids & Family |
| Flowering plant | 3.3× | Home & Garden |
| Oysho | 4.6× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.99 |
| Creativity | OPEN | 1.7 |
| Design Affinity | PREMIUM | 1.58 |
| Sustainability | BALANCE | 1.53 |
| DIY Mentality | THRILL | 1.38 |
| Luxury Orientation | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 16.1% |
| Germany | 15.7% |
| Sweden | 11.8% |
See Arket audiences in other countries
More Shopping audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Arket have in Germany?
Arket has an estimated audience of 1,555,866 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Arket fans?
75.3% of Arket fans are female, 24.7% are male, with an average age of 35.8 years.
Which brands do Arket fans like most?
Arket fans show strongest brand affinity for H&M (2.54×), Drop shipping (3.21×), and Baby food (3.49×) over the country average.
Where do Arket fans live in Germany?
Arket fans in Germany are most concentrated in Nordrhein-Westfalen (reach 368,770), Bayern (reach 313,007), and Berlin (reach 204,459). These three regions account for the largest share of the active audience.
What other brands do Arket fans also like?
Beyond Arket itself, the audience over-indexes on Drop shipping (3.21×), Baby food (3.49×), TikTok (1.77×), and Max Mara (6.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Arket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.