Rascasse Audience Intelligence

Arket Target Market in United States

A data profile of the people who buy, follow and care about Arket in United States — modelled from more than twelve digital signal sources. Arket has an estimated audience of 269,343 people in United States.

#5295among Brand in United States#717in Shopping

The average Arket fan in United States is 35.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Baby toys, H&M, Zara Kids, with strongest over-indexing on Baby toys (17.82× the country average).

Demographically, the Arket audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Arket fan in United States is more female, around 35.3 years old, with strong Indulgence tendencies and a notable affinity for Baby toys.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arket profile in United States.

Audience size
269K
in United States
Gender
69.0%♀
31.0% male
Age
35.3
average years
Country rank
#51037
Brand in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Arket

69.0% are female, 31.0% are male, average age 35.3.

Fig. 02

Gender split

69.0%
Female
31.0%
Male
Demographic split for Arket audience in United States
MetricValue
Female69.0%
Male31.0%
Average age35.3
Estimated audience size269,343
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Arket audience in United States
Age bracketShare%
16-1925%
20-2926%
30-3922%
40-4915%
50+12%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Arket audience comes from United States.

Worldwide audience distribution share by country for Arket
CountryShare
Germany16.1%
United Kingdom15.0%
Sweden12.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arket audience in United States is strongest.

Fig. 05

Top regions by affinity

Arket customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K4.28×
02New York~50K3.68×
03Massachusetts~10K2.26×
04California~60K2.00×
05New Jersey~10K1.80×
06Washington~9K1.74×
07Connecticut~4K1.44×
08Illinois~10K1.41×
09Oregon~4K1.32×
10Rhode Island~1K1.32×
11Vermont<1K1.23×
12Virginia~8K1.22×
13Maine~1K1.11×
14Maryland~5K1.09×
15Hawaii~1K1.02×
16New Hampshire~1K1.01×
17Colorado~4K0.99×
18Georgia~8K0.98×
19Minnesota~4K0.98×
20Pennsylvania~9K0.97×
21Utah~2K0.96×
22Delaware<1K0.86×
23Alaska<1K0.86×
24North Carolina~7K0.85×
25North Dakota<1K0.83×
26Nevada~2K0.82×
27Montana<1K0.82×
28South Dakota<1K0.82×
29Texas~20K0.81×
30Michigan~6K0.81×
31Florida~10K0.77×
32Idaho~1K0.77×
33Wisconsin~3K0.76×
34West Virginia<1K0.75×
35New Mexico<1K0.74×
36Arkansas~2K0.72×
37Kansas~1K0.72×
38Tennessee~4K0.71×
39Nebraska<1K0.71×
40Ohio~6K0.69×
41Indiana~3K0.69×
42South Carolina~3K0.69×
43Arizona~4K0.68×
44Missouri~3K0.68×
45Mississippi~1K0.68×
46Iowa~1K0.66×
47Louisiana~2K0.64×
48Oklahoma~2K0.63×
49Kentucky~2K0.62×
50Alabama~2K0.60×
Fig. 06

Affinity by region

Affinity by region — Arket, United States
0.60×1.00×4.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arket audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arket audience
#·InterestCategoryAffinity×
01Nanny McPheeMovies & TV22.39×
02Zara KidsFashion & Accessoires19.52×
03Baby toysKids & Family17.82×
04Janie and JackShopping17.49×
05H&MShopping5.62×
06Baby foodKids & Family4.66×
07Bath and BodyworksShopping3.93×
08YouTube MusicInternet & Social Media2.97×
09SunglassesFashion & Accessoires2.79×
10Google DriveTechnology & Electronics2.54×
11IKEAHome & Garden2.52×
12ULTA BeautyBeauty & Wellness2.39×
13Self-loveHealth2.34×
14Trader Joe'sShopping2.06×
15NordstromShopping2.06×
16Target CorporationShopping1.97×
17Quality of lifeHealth1.78×
18Hair productsBeauty & Wellness1.67×
19PsychologyBusiness & Career1.61×
20ShoesFashion & Accessoires1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arket audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arket audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.30×
Pet OwnershipJOY1.82×
Luxury OrientationPREMIUM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arket audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
Need for SecurityCONSERVATISM0.83×
Risk AppetiteTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Arket's target market in United States?

Arket's target market in United States covers an estimated 269,343 people, concentrated in California and New York.

02

What is the gender split and age of Arket customers?

69.0% of the Arket audience are female, 31.0% are male, with an average age of 35.3 years.

03

Which brands do Arket fans like most?

Arket fans show strongest brand affinity for Baby toys (17.82×), H&M (5.62×), and Zara Kids (19.52×) over the country average.

04

Where do Arket fans live in United States?

Arket fans in United States are most concentrated in California (reach ~60K), New York (reach ~50K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Arket fans also like?

Beyond Arket itself, the audience over-indexes on H&M (5.62×), Zara Kids (19.52×), Janie and Jack (17.49×), and Nanny McPhee (22.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Arket audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Arket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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