Rascasse Audience Intelligence

Nanny McPhee Audience in United States

A data profile of the people who buy, follow and care about Nanny McPhee in United States — modelled from more than twelve digital signal sources. Nanny McPhee has an estimated audience of 896,634 people in United States.

#2064among Movie / TV Show / Series in United States#4690in Movies & TV

The average Nanny McPhee fan in United States is 31.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cerelac, Carnation (brand), vertbaudet, with strongest over-indexing on Cerelac (715.18× the country average).

Demographically, the Nanny McPhee audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nanny McPhee fan in United States is more female, around 31.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Cerelac.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nanny McPhee profile in United States.

Audience size
897K
in United States
Gender
62.5%♀
37.5% male
Age
31.3
average years
Country rank
#25468
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nanny McPhee viewers

62.5% are female, 37.5% are male, average age 31.3.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Nanny McPhee audience in United States
MetricValue
Female62.5%
Male37.5%
Average age31.3
Estimated audience size896,634
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Nanny McPhee audience in United States
Age bracketShare%
16-1946%
20-2919%
30-3913%
40-4910%
50+12%
Fig. 04

Worldwide distribution

19.9%

of the worldwide Nanny McPhee audience comes from United States.

Worldwide audience distribution share by country for Nanny McPhee
CountryShare
United States19.9%
United Kingdom17.2%
France10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nanny McPhee audience in United States is strongest.

Fig. 05

Top regions by affinity

Nanny McPhee fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~20K1.41×
02Mississippi~10K1.39×
03Utah~10K1.34×
04Alabama~20K1.31×
05Arkansas~9K1.28×
06Kentucky~10K1.25×
07Oklahoma~10K1.25×
08Tennessee~20K1.22×
09Idaho~5K1.22×
10West Virginia~5K1.22×
11South Carolina~10K1.14×
12Georgia~30K1.12×
13Indiana~20K1.12×
14North Carolina~30K1.11×
15Missouri~20K1.10×
16Ohio~30K1.06×
17Kansas~7K1.04×
18Texas~80K1.03×
19Florida~60K0.99×
20Maine~3K0.99×
21Montana~2K0.99×
22Alaska~2K0.99×
23Iowa~7K0.97×
24Nebraska~4K0.97×
25New Mexico~4K0.96×
26Pennsylvania~30K0.95×
27Michigan~20K0.95×
28Rhode Island~3K0.94×
29Arizona~20K0.93×
30Virginia~20K0.92×
31Hawaii~3K0.92×
32South Dakota~2K0.91×
33North Dakota~2K0.91×
34Wisconsin~10K0.90×
35New Hampshire~3K0.90×
36Delaware~2K0.90×
37Connecticut~8K0.88×
38Vermont~1K0.88×
39Oregon~9K0.86×
40Maryland~10K0.85×
41Washington~10K0.84×
42Massachusetts~10K0.84×
43Minnesota~10K0.84×
44Illinois~20K0.82×
45Colorado~10K0.82×
46Nevada~7K0.82×
47California~80K0.81×
48New York~40K0.81×
49New Jersey~20K0.74×
50Washington, District of Columbia~2K0.73×
Fig. 06

Affinity by region

Affinity by region — Nanny McPhee, United States
0.73×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nanny McPhee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nanny McPhee audience
#·InterestCategoryAffinity×
01Mom SparkKids & Family835.69×
02CerelacFood & Beverages715.18×
03Maha Sarakham ProvincePOI351.19×
04Stock Car BrasilSports334.61×
05vertbaudetFashion & Accessoires299.91×
06Roi Et ProvinceTravel & Leisure291.66×
07Geneen RothLiterature281.63×
08Cheryl RichardsonPerson248.46×
09Zhuge LiangPolitics & Society242.23×
10Mars Exploration RoverPolitics & Society190.83×
11Carnation (brand)Food & Beverages127.83×
12Grapefruit juiceFood & Beverages89.87×
13BabybjörnKids & Family87.14×
14Zara KidsFashion & Accessoires63.34×
15Paddington (film)Movies & TV60.70×
16Orange juiceFood & Beverages23.36×
17ObstetricsKids & Family20.00×
18natural hairBeauty & Wellness17.74×
19Afro-textured hairBeauty & Wellness15.88×
20Multiple birthKids & Family15.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nanny McPhee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nanny McPhee audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.05×
Design AffinityPREMIUM1.86×
Career OrientationPOWER1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nanny McPhee audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.78×
Community OrientationOPEN0.84×
DIY MentalityTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nanny McPhee have in United States?

Nanny McPhee has an estimated audience of 896,634 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nanny McPhee viewers?

62.5% of Nanny McPhee fans are female, 37.5% are male, with an average age of 31.3 years.

03

Which brands do Nanny McPhee fans like most?

Nanny McPhee fans show strongest brand affinity for Cerelac (715.18×), Carnation (brand) (127.83×), and vertbaudet (299.91×) over the country average.

04

Where do Nanny McPhee fans live in United States?

Nanny McPhee fans in United States are most concentrated in California (reach ~80K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Nanny McPhee fans also like?

Beyond Nanny McPhee itself, the audience over-indexes on Carnation (brand) (127.83×), vertbaudet (299.91×), Zara Kids (63.34×), and Roi Et Province (291.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Nanny McPhee audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nanny McPhee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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