Nanny McPhee Audience in United States

Nanny McPhee logo

Nanny McPhee has an estimated audience of 864,849 people in United States. 62.5% are female, 37.5% are male, average age 31.3. Top regions: Texas, California, Florida. Top brand affinities: Carnation (brand), vertbaudet, Zara Kids, Roi Et Province, Mars Exploration Rover.

The average Nanny McPhee fan in United States is 31.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Carnation (brand), vertbaudet, Zara Kids, with strongest over-indexing on Carnation (brand) (127.83× the country average). Demographically, the Nanny McPhee audience skews more female with an average age of 31.3, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Nanny McPhee fans

Demographic split for Nanny McPhee audience in United States
MetricValue
Female62.5%
Male37.5%
Average age31.3
Estimated audience size864,849

Audience persona

The typical Nanny McPhee fan in United States is more female, around 31.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Carnation (brand).

Top regions in United States

Top regions ranked by reach for Nanny McPhee in United States
RegionReachAffinity
Texas81,0901.09×
California80,8130.85×
Florida61,3731.05×
New York40,3390.83×
Georgia30,4321.14×
North Carolina29,1631.12×
Ohio28,5191.07×
Pennsylvania28,1990.97×
Illinois25,0440.87×
Michigan22,0450.97×
Tennessee21,1251.22×
Virginia20,1890.96×
Indiana17,7391.12×
New Jersey17,1250.78×
Arizona16,9190.96×
Louisiana16,1301.45×
Missouri15,5311.11×
Alabama15,4761.28×
Washington15,1650.87×
South Carolina15,0751.16×
Massachusetts14,5570.85×
Kentucky13,8411.28×
Maryland12,8150.86×
Wisconsin11,9070.92×
Oklahoma11,8811.24×
Colorado11,2020.82×
Utah10,6731.38×
Minnesota10,2900.83×
Mississippi9,7501.37×
Arkansas9,0581.27×
Oregon8,7350.88×
Connecticut7,5730.87×
Kansas7,0941.04×
Nevada7,0170.84×
Iowa6,9500.98×
Idaho5,2201.2×
West Virginia4,7771.19×
New Mexico4,1980.97×
Nebraska4,1390.95×
Hawaii3,3940.91×
New Hampshire3,0500.9×
Maine2,8090.91×
Rhode Island2,5240.92×
Montana2,2980.96×
Delaware1,9970.84×
Washington, District of Columbia1,9000.73×
South Dakota1,6490.82×
Alaska1,6020.87×
North Dakota1,5350.86×
Vermont1,2680.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nanny McPhee audience
BrandAffinityCategory
Carnation (brand)127.83×Food & Beverages
vertbaudet299.91×Fashion & Accessoires
Zara Kids63.34×Fashion & Accessoires
Roi Et Province291.66×Travel & Leisure
Mars Exploration Rover190.83×Politics & Society
Maha Sarakham Province351.19×
Paddington (film)60.7×Movies & TV
Stock Car Brasil334.61×Sports
Zhuge Liang242.23×Politics & Society
Babybjörn87.14×Kids & Family
natural hair17.74×Beauty & Wellness
Mom Spark835.69×Kids & Family
Afro-textured hair15.88×Beauty & Wellness
Grapefruit juice89.87×Food & Beverages
Cheryl Richardson248.46×
Obstetrics20×Kids & Family
Geneen Roth281.63×Literature
Orange juice23.36×Food & Beverages
Multiple birth15.75×Kids & Family
Prenatal care20×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nanny McPhee audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.41
Luxury OrientationPREMIUM1.38
Early Adopter MentalityPOWER1.28
SustainabilityBALANCE1.23
Price SensitivityPREMIUM1.23
Social Media UsageJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Nanny McPhee
CountryShare
United States20.2%
United Kingdom16.0%
France12.8%

See Nanny McPhee audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Nanny McPhee have in United States?

Nanny McPhee has an estimated audience of 864,849 people in United States, concentrated in Texas and California.

What is the gender split and age of Nanny McPhee fans?

62.5% of Nanny McPhee fans are female, 37.5% are male, with an average age of 31.3 years.

Which brands do Nanny McPhee fans like most?

Nanny McPhee fans show strongest brand affinity for Carnation (brand) (127.83×), vertbaudet (299.91×), and Zara Kids (63.34×) over the country average.

Where do Nanny McPhee fans live in United States?

Nanny McPhee fans in United States are most concentrated in Texas (reach 81,090), California (reach 80,813), and Florida (reach 61,373). These three regions account for the largest share of the active audience.

What other brands do Nanny McPhee fans also like?

Beyond Nanny McPhee itself, the audience over-indexes on vertbaudet (299.91×), Zara Kids (63.34×), Roi Et Province (291.66×), and Mars Exploration Rover (190.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nanny McPhee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.