Grapefruit juice Audience in United States

Grapefruit juice has an estimated audience of 260,279 people in United States. 64.9% are female, 35.1% are male, average age 34.6. Top regions: California, Texas, Florida. Top brand affinities: Indiana Hoosiers football, Disaronno, Chartreuse (liqueur), Vodka tonic, Crown Royal.

The average Grapefruit juice fan in United States is 34.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Indiana Hoosiers football, Disaronno, Chartreuse (liqueur), with strongest over-indexing on Indiana Hoosiers football (7.23× the country average). Demographically, the Grapefruit juice audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Grapefruit juice fans

Demographic split for Grapefruit juice audience in United States
MetricValue
Female64.9%
Male35.1%
Average age34.6
Estimated audience size260,279

Audience persona

The typical Grapefruit juice fan in United States is more female, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for Indiana Hoosiers football.

Top regions in United States

Top regions ranked by reach for Grapefruit juice in United States
RegionReachAffinity
California39,8071.39×
Texas27,3371.22×
Florida20,8141.18×
New York17,6141.21×
Illinois11,2011.29×
Georgia11,1221.39×
North Carolina10,1311.29×
Pennsylvania8,5450.98×
Ohio7,8000.97×
New Jersey7,4841.13×
Michigan7,1981.06×
Virginia6,6931.06×
Tennessee5,9701.14×
Arizona5,8911.11×
Maryland5,2451.17×
Massachusetts5,1931.01×
Washington5,1330.98×
South Carolina4,9531.26×
Indiana4,7591×
Alabama4,1781.15×
Missouri4,0140.96×
Colorado3,8940.95×
Louisiana3,8181.14×
Minnesota3,7901.02×
Wisconsin3,4940.89×
Connecticut3,0311.16×
Kentucky2,9970.92×
Oklahoma2,9091.01×
Mississippi2,8921.35×
Nevada2,8591.14×
Oregon2,7200.91×
Arkansas2,1020.98×
Utah2,0340.87×
Iowa2,0170.94×
Kansas2,0050.98×
Nebraska1,2140.93×
New Mexico1,1850.91×
Hawaii1,1361.02×
Idaho1,0690.82×
West Virginia8830.73×
Washington, District of Columbia7891.01×
Rhode Island7600.92×
New Hampshire7510.73×
Maine6210.67×
Delaware6190.86×
Montana5040.7×
South Dakota4600.76×
North Dakota4360.81×
Alaska4190.75×
Vermont2600.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grapefruit juice audience
BrandAffinityCategory
Indiana Hoosiers football7.23×Sports
Disaronno28.48×Food & Beverages
Chartreuse (liqueur)20.53×Food & Beverages
Vodka tonic99.39×Food & Beverages
Crown Royal13.19×Food & Beverages
Google Flights3.61×Travel & Leisure
Business1.66×Business & Career
Réveillon15.74×Home & Garden
Cranberry juice11.58×Food & Beverages
Cocktail shaker8.51×Food & Beverages
Total Wine & More4.33×Food & Beverages
Final Destination2.22×Movies & TV
Bitters12.73×Food & Beverages
Cocktail2.03×Food & Beverages
Tequila2.76×Food & Beverages
Bitter (beer)21.69×Food & Beverages
Japanese whisky10.28×Food & Beverages
Flatline2.15×Technology & Electronics
Whisky2.37×Food & Beverages
Soft drinks2.07×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grapefruit juice audience
TraitClusterScore
PatriotismCONSERVATISM1.76
Healthy LifestyleBALANCE1.72
Family OrientationCONSERVATISM1.57
IndulgenceJOY1.36
Price SensitivityPREMIUM1.32
Career OrientationPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for Grapefruit juice
CountryShare
United States27.3%
Japan8.8%
Romania5.6%

See Grapefruit juice audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Grapefruit juice have in United States?

Grapefruit juice has an estimated audience of 260,279 people in United States, concentrated in California and Texas.

What is the gender split and age of Grapefruit juice fans?

64.9% of Grapefruit juice fans are female, 35.1% are male, with an average age of 34.6 years.

Which brands do Grapefruit juice fans like most?

Grapefruit juice fans show strongest brand affinity for Indiana Hoosiers football (7.23×), Disaronno (28.48×), and Chartreuse (liqueur) (20.53×) over the country average.

Where do Grapefruit juice fans live in United States?

Grapefruit juice fans in United States are most concentrated in California (reach 39,807), Texas (reach 27,337), and Florida (reach 20,814). These three regions account for the largest share of the active audience.

What other brands do Grapefruit juice fans also like?

Beyond Grapefruit juice itself, the audience over-indexes on Disaronno (28.48×), Chartreuse (liqueur) (20.53×), Vodka tonic (99.39×), and Crown Royal (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grapefruit juice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.