A data profile of the people who buy, follow and care about Grapefruit juice in United States — modelled from more than twelve digital signal sources. Grapefruit juice has an estimated audience of 260,279 people in United States.
The average Grapefruit juice fan in United States is 34.6 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Indiana Hoosiers football, Disaronno, Chartreuse (liqueur), with strongest over-indexing on Indiana Hoosiers football (7.23× the country average).
Demographically, the Grapefruit juice audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Grapefruit juice fan in United States is more female, around 34.6 years old, with strong Indulgence tendencies and a notable affinity for Indiana Hoosiers football.
The key figures that characterise the Grapefruit juice profile in United States.
64.9% are female, 35.1% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 34.6 |
| Estimated audience size | 260,279 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 14% |
of the worldwide Grapefruit juice audience comes from United States.
| Country | Share |
|---|---|
| United States | 27.2% |
| Japan | 8.8% |
| Romania | 5.6% |
Where the Grapefruit juice audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~40K | 1.32× | |
| 02 | Georgia | ~10K | 1.28× | |
| 03 | Mississippi | ~3K | 1.28× | |
| 04 | North Carolina | ~10K | 1.23× | |
| 05 | Illinois | ~10K | 1.22× | |
| 06 | South Carolina | ~5K | 1.21× | |
| 07 | Alabama | ~4K | 1.18× | |
| 08 | Texas | ~30K | 1.15× | |
| 09 | Florida | ~20K | 1.12× | |
| 10 | New York | ~20K | 1.12× | |
| 11 | Maryland | ~5K | 1.12× | |
| 12 | Louisiana | ~4K | 1.11× | |
| 13 | Arizona | ~6K | 1.10× | |
| 14 | Nevada | ~3K | 1.10× | |
| 15 | Tennessee | ~6K | 1.08× | |
| 16 | Connecticut | ~3K | 1.08× | |
| 17 | New Jersey | ~7K | 1.05× | |
| 18 | Arkansas | ~2K | 1.04× | |
| 19 | Minnesota | ~4K | 1.03× | |
| 20 | Michigan | ~7K | 1.02× | |
| 21 | Virginia | ~6K | 1.02× | |
| 22 | Washington, District of Columbia | <1K | 1.02× | |
| 23 | Oklahoma | ~3K | 1.01× | |
| 24 | Massachusetts | ~5K | 0.99× | |
| 25 | Kansas | ~2K | 0.99× | |
| 26 | Nebraska | ~1K | 0.98× | |
| 27 | Hawaii | ~1K | 0.98× | |
| 28 | Rhode Island | <1K | 0.98× | |
| 29 | Pennsylvania | ~9K | 0.97× | |
| 30 | Indiana | ~5K | 0.96× | |
| 31 | Missouri | ~4K | 0.96× | |
| 32 | Alaska | <1K | 0.96× | |
| 33 | Washington | ~5K | 0.95× | |
| 34 | Colorado | ~4K | 0.95× | |
| 35 | Iowa | ~2K | 0.95× | |
| 36 | New Mexico | ~1K | 0.95× | |
| 37 | Delaware | <1K | 0.95× | |
| 38 | North Dakota | <1K | 0.95× | |
| 39 | Ohio | ~8K | 0.94× | |
| 40 | Kentucky | ~3K | 0.94× | |
| 41 | Wisconsin | ~4K | 0.93× | |
| 42 | South Dakota | <1K | 0.93× | |
| 43 | Oregon | ~3K | 0.91× | |
| 44 | Utah | ~2K | 0.90× | |
| 45 | Idaho | ~1K | 0.90× | |
| 46 | West Virginia | ~1K | 0.89× | |
| 47 | Montana | <1K | 0.89× | |
| 48 | Vermont | <1K | 0.89× | |
| 49 | Maine | <1K | 0.87× | |
| 50 | New Hampshire | <1K | 0.86× |
The strongest cross-interests of the Grapefruit juice audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vodka tonic | Food & Beverages | 99.39× | ||
| 02 | Disaronno | Food & Beverages | 28.48× | ||
| 03 | Bitter (beer) | Food & Beverages | 21.69× | ||
| 04 | Chartreuse (liqueur) | Food & Beverages | 20.53× | ||
| 05 | Réveillon | Home & Garden | 15.74× | ||
| 06 | Crown Royal | Food & Beverages | 13.19× | ||
| 07 | Bitters | Food & Beverages | 12.73× | ||
| 08 | Cranberry juice | Food & Beverages | 11.58× | ||
| 09 | Japanese whisky | Food & Beverages | 10.28× | ||
| 10 | Cocktail shaker | Food & Beverages | 8.51× | ||
| 11 | Indiana Hoosiers football | Sports | 7.23× | ||
| 12 | Syrup | Food & Beverages | 4.77× | ||
| 13 | Total Wine & More | Food & Beverages | 4.33× | ||
| 14 | Google Flights | Travel & Leisure | 3.61× | ||
| 15 | Tequila | Food & Beverages | 2.76× | ||
| 16 | Whisky | Food & Beverages | 2.37× | ||
| 17 | Flatline | Technology & Electronics | 2.15× | ||
| 18 | Soft drinks | Food & Beverages | 2.07× | ||
| 19 | Cocktail | Food & Beverages | 2.03× | ||
| 20 | Business | Business & Career | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.74× | |
| Healthy Lifestyle | BALANCE | 1.30× | |
| Travelling | THRILL | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.02× | |
| Early Adopter Mentality | POWER | 1.03× | |
| Price Sensitivity | PREMIUM | 1.04× |
Grapefruit juice has an estimated audience of 260,279 people in United States, concentrated in California and Texas.
64.9% of Grapefruit juice fans are female, 35.1% are male, with an average age of 34.6 years.
Grapefruit juice fans show strongest brand affinity for Indiana Hoosiers football (7.23×), Disaronno (28.48×), and Chartreuse (liqueur) (20.53×) over the country average.
Grapefruit juice fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Grapefruit juice itself, the audience over-indexes on Disaronno (28.48×), Chartreuse (liqueur) (20.53×), Vodka tonic (99.39×), and Crown Royal (13.19×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Grapefruit juice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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