Syrup Audience in United States

Syrup has an estimated audience of 5,929,479 people in United States. 57.8% are female, 42.2% are male, average age 41.8. Top regions: California, Texas, Illinois. Top brand affinities: Google Maps, Circle K, Capital One, Indeed.com, Moto Guzzi.

The average Syrup fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Google Maps, Circle K, Capital One, with strongest over-indexing on Google Maps (4.94× the country average). Demographically, the Syrup audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Syrup fans

Demographic split for Syrup audience in United States
MetricValue
Female57.8%
Male42.2%
Average age41.8
Estimated audience size5,929,479

Audience persona

The typical Syrup fan in United States is more female, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Syrup in United States
RegionReachAffinity
California561,4880.86×
Texas495,3660.97×
Illinois482,6842.44×
Florida354,4720.88×
Colorado342,4873.66×
New York278,8230.84×
Oklahoma271,9804.13×
Georgia194,5161.06×
Pennsylvania161,7380.81×
Ohio154,8720.85×
North Carolina152,9110.86×
Michigan146,4650.94×
Virginia117,6590.81×
New Jersey116,7850.77×
Tennessee102,1900.86×
Washington99,2830.83×
Indiana98,8550.91×
Arizona97,9630.81×
Louisiana97,0411.27×
Maryland92,2490.9×
Alabama88,7171.07×
Missouri87,8190.92×
South Carolina84,4860.95×
Massachusetts76,5440.66×
Minnesota73,3030.86×
Wisconsin72,9280.82×
Kentucky63,6370.86×
Mississippi60,5401.24×
Oregon58,4560.86×
Arkansas48,5880.99×
Nevada48,2700.84×
Iowa44,0010.9×
Connecticut43,7470.74×
Utah42,7910.81×
Kansas39,7540.85×
Nebraska26,3690.89×
New Mexico24,5360.83×
Idaho24,0510.81×
West Virginia21,5200.78×
Hawaii17,2980.68×
Maine14,7130.69×
New Hampshire14,5000.62×
Delaware13,2550.81×
Washington, District of Columbia13,1920.74×
Montana11,8100.72×
Rhode Island11,6810.62×
Alaska10,2360.81×
Vermont9,8370.94×
North Dakota9,4160.77×
South Dakota9,3250.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Syrup audience
BrandAffinityCategory
Google Maps4.94×Internet & Social Media
Circle K8.74×Shopping
Capital One4.88×Business & Career
Indeed.com4.79×Business & Career
Moto Guzzi25×Cars & Mobility
Diabetes mellitus awareness6.32×Health
Autism Awareness8.74×Health
Enterprise Rent-A-Car4.7×Cars & Mobility
Livemusic4.07×Music & Radio
CarGurus4.35×Cars & Mobility
Singer-songwriter2.98×Music & Radio
Microblogging6.2×Technology & Electronics
DeviantArt4.19×Internet & Social Media
AccuWeather3.71×Home & Garden
MSN2.24×News
Khan Academy4.65×Business & Career
Beetlejuice2.59×Movies & TV
Income tax6.45×Business & Career
Google News3.14×News
Diane Keaton3.26×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Syrup audience
TraitClusterScore
IndulgenceJOY1.46
Healthy LifestyleBALANCE1.38
Price SensitivityPREMIUM1.26
Family OrientationCONSERVATISM1.22
Urban LifestyleOPEN1.21
Quality AwarenessPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Syrup
CountryShare
United States35.1%
United Kingdom8.7%
Australia3.2%

See Syrup audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Syrup have in United States?

Syrup has an estimated audience of 5,929,479 people in United States, concentrated in California and Texas.

What is the gender split and age of Syrup fans?

57.8% of Syrup fans are female, 42.2% are male, with an average age of 41.8 years.

Which brands do Syrup fans like most?

Syrup fans show strongest brand affinity for Google Maps (4.94×), Circle K (8.74×), and Capital One (4.88×) over the country average.

Where do Syrup fans live in United States?

Syrup fans in United States are most concentrated in California (reach 561,488), Texas (reach 495,366), and Illinois (reach 482,684). These three regions account for the largest share of the active audience.

What other brands do Syrup fans also like?

Beyond Syrup itself, the audience over-indexes on Circle K (8.74×), Capital One (4.88×), Indeed.com (4.79×), and Moto Guzzi (25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Syrup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.