Syrup Audience in United States
Syrup has an estimated audience of 5,929,479 people in United States. 57.8% are female, 42.2% are male, average age 41.8. Top regions: California, Texas, Illinois. Top brand affinities: Birthday Gifts, Ken Burns, Karbala, Unique Gifts, Swanson.
The average Syrup fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Birthday Gifts, Ken Burns, Karbala, with strongest over-indexing on Birthday Gifts (3.36× the country average). Demographically, the Syrup audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Syrup fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 41.8 |
| Estimated audience size | 5,929,479 |
Audience persona
The typical Syrup fan in United States is more female, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Birthday Gifts.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 561,488 | 0.86× |
| Texas | 495,366 | 0.97× |
| Illinois | 482,684 | 2.44× |
| Florida | 354,472 | 0.88× |
| Colorado | 342,487 | 3.66× |
| New York | 278,823 | 0.84× |
| Oklahoma | 271,980 | 4.13× |
| Georgia | 194,516 | 1.06× |
| Pennsylvania | 161,738 | 0.81× |
| Ohio | 154,872 | 0.85× |
| North Carolina | 152,911 | 0.86× |
| Michigan | 146,465 | 0.94× |
| Virginia | 117,659 | 0.81× |
| New Jersey | 116,785 | 0.77× |
| Tennessee | 102,190 | 0.86× |
| Washington | 99,283 | 0.83× |
| Indiana | 98,855 | 0.91× |
| Arizona | 97,963 | 0.81× |
| Louisiana | 97,041 | 1.27× |
| Maryland | 92,249 | 0.9× |
| Alabama | 88,717 | 1.07× |
| Missouri | 87,819 | 0.92× |
| South Carolina | 84,486 | 0.95× |
| Massachusetts | 76,544 | 0.66× |
| Minnesota | 73,303 | 0.86× |
| Wisconsin | 72,928 | 0.82× |
| Kentucky | 63,637 | 0.86× |
| Mississippi | 60,540 | 1.24× |
| Oregon | 58,456 | 0.86× |
| Arkansas | 48,588 | 0.99× |
| Nevada | 48,270 | 0.84× |
| Iowa | 44,001 | 0.9× |
| Connecticut | 43,747 | 0.74× |
| Utah | 42,791 | 0.81× |
| Kansas | 39,754 | 0.85× |
| Nebraska | 26,369 | 0.89× |
| New Mexico | 24,536 | 0.83× |
| Idaho | 24,051 | 0.81× |
| West Virginia | 21,520 | 0.78× |
| Hawaii | 17,298 | 0.68× |
| Maine | 14,713 | 0.69× |
| New Hampshire | 14,500 | 0.62× |
| Delaware | 13,255 | 0.81× |
| Washington, District of Columbia | 13,192 | 0.74× |
| Montana | 11,810 | 0.72× |
| Rhode Island | 11,681 | 0.62× |
| Alaska | 10,236 | 0.81× |
| Vermont | 9,837 | 0.94× |
| North Dakota | 9,416 | 0.77× |
| South Dakota | 9,325 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Birthday Gifts | 3.36× | Kids & Family |
| Ken Burns | 6.92× | Movies & TV |
| Karbala | 8.74× | Travel & Leisure |
| Unique Gifts | 2.1× | Shopping |
| Swanson | 8.74× | Health |
| Governor of Michigan | 5.73× | Politics & Society |
| Goop | 3.95× | Internet & Social Media |
| JDSU | 2.11× | Business & Career |
| Hibachi | 5.34× | Food & Beverages |
| Grinch | 2.33× | Movies & TV |
| Jeep Wagoneer | 3.2× | Cars & Mobility |
| Halsey, Oregon | 4.36× | Travel & Leisure |
| Mathcore | 4.04× | Music & Radio |
| Fairy godmother | 3.75× | Literature |
| Who Wants to Be a Millionaire? | 4.76× | Movies & TV |
| Wok | 3.29× | Food & Beverages |
| Vocal harmony | 2.18× | Music & Radio |
| Home staging | 2.44× | Home & Garden |
| Corona (band) | 2.66× | Music & Radio |
| headspace | 4.18× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.46 |
| Healthy Lifestyle | BALANCE | 1.38 |
| Price Sensitivity | PREMIUM | 1.26 |
| Family Orientation | CONSERVATISM | 1.22 |
| Urban Lifestyle | OPEN | 1.21 |
| Quality Awareness | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.1% |
| United Kingdom | 8.7% |
| Australia | 3.2% |
See Syrup audiences in other countries
More Sweet audiences in United States
Frequently asked questions
How many fans does Syrup have in United States?
Syrup has an estimated audience of 5,929,479 people in United States, concentrated in California and Texas.
What is the gender split and age of Syrup fans?
57.8% of Syrup fans are female, 42.2% are male, with an average age of 41.8 years.
Which brands do Syrup fans like most?
Syrup fans show strongest brand affinity for Birthday Gifts (3.36×), Ken Burns (6.92×), and Karbala (8.74×) over the country average.
Where do Syrup fans live in United States?
Syrup fans in United States are most concentrated in California (reach 561,488), Texas (reach 495,366), and Illinois (reach 482,684). These three regions account for the largest share of the active audience.
What other brands do Syrup fans also like?
Beyond Syrup itself, the audience over-indexes on Ken Burns (6.92×), Karbala (8.74×), Unique Gifts (2.1×), and Swanson (8.74×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Syrup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.