Rascasse Audience Intelligence

Syrup Audience in United States

A data profile of the people who buy, follow and care about Syrup in United States — modelled from more than twelve digital signal sources. Syrup has an estimated audience of 5,929,479 people in United States.

#28among Sweet in United States#3378among Topic in United States#407in Food & Beverages

The average Syrup fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include Livemusic, Neve Campbell, Microwave oven, with strongest over-indexing on Livemusic (2.74× the country average).

Demographically, the Syrup audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Syrup fan in United States is more female, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Livemusic.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Syrup profile in United States.

Audience size
5.9M
in United States
Gender
57.8%♀
42.2% male
Age
41.8
average years
Country rank
#5761
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Syrup fans

57.8% are female, 42.2% are male, average age 41.8.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Syrup audience in United States
MetricValue
Female57.8%
Male42.2%
Average age41.8
Estimated audience size5,929,479
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Syrup audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3921%
40-4925%
50+24%
Fig. 04

Worldwide distribution

35.1%

of the worldwide Syrup audience comes from United States.

Worldwide audience distribution share by country for Syrup
CountryShare
United States35.1%
United Kingdom8.7%
Australia3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Syrup audience in United States is strongest.

Fig. 05

Top regions by affinity

Syrup fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~200K3.25×
02Colorado~300K3.22×
03Illinois~400K2.23×
04Louisiana~100K1.36×
05Mississippi~60K1.30×
06Vermont~10K1.11×
07Alabama~90K1.10×
08Georgia~200K1.06×
09Arkansas~50K1.03×
10North Dakota~10K0.99×
11Texas~500K0.98×
12Indiana~100K0.96×
13Nebraska~30K0.96×
14South Carolina~90K0.95×
15Iowa~50K0.95×
16Alaska~10K0.95×
17Michigan~100K0.93×
18Kentucky~70K0.93×
19Kansas~40K0.93×
20Missouri~90K0.92×
21Maryland~90K0.90×
22South Dakota~10K0.90×
23North Carolina~200K0.89×
24Wisconsin~80K0.89×
25Minnesota~80K0.89×
26New Mexico~30K0.89×
27West Virginia~20K0.89×
28Delaware~10K0.89×
29California~600K0.87×
30Ohio~200K0.87×
31Tennessee~100K0.87×
32Oregon~60K0.87×
33Idaho~30K0.87×
34Florida~300K0.86×
35Washington~100K0.85×
36Utah~50K0.85×
37Montana~10K0.85×
38Arizona~100K0.84×
39Nevada~50K0.84×
40Pennsylvania~200K0.83×
41Virginia~100K0.83×
42New York~300K0.82×
43Maine~20K0.81×
44Connecticut~50K0.80×
45New Jersey~100K0.78×
46Washington, District of Columbia~10K0.77×
47Hawaii~20K0.75×
48Rhode Island~10K0.74×
49New Hampshire~20K0.73×
50Massachusetts~80K0.68×
Fig. 06

Affinity by region

Affinity by region — Syrup, United States
0.68×1.00×3.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Syrup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Syrup audience
#·InterestCategoryAffinity×
01Neve CampbellMovies & TV8.74×
02Baking powderFood & Beverages7.54×
03LINETechnology & Electronics7.54×
04BevMo!Shopping7.53×
05Naked WinesFood & Beverages7.33×
06Stephen HawkingBusiness & Career4.35×
07Total Wine & MoreFood & Beverages3.23×
08Microwave ovenHome & Garden3.16×
09Mineral waterFood & Beverages3.07×
10Non-alcoholic beverageFood & Beverages2.91×
11LivemusicMusic & Radio2.74×
12Scooby-DooMovies & TV2.37×
13Hardware storeHome & Garden1.99×
14Real propertyHome & Garden1.88×
15PharmacyBusiness & Career1.81×
16Pizza HutFood & Beverages1.77×
17CocktailFood & Beverages1.68×
18Trader Joe'sShopping1.59×
19BreakfastFood & Beverages1.57×
20Nonprofit organizationPolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Syrup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Syrup audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.66×
Healthy LifestyleBALANCE1.47×
Convenience OrientationPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Syrup audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
Early Adopter MentalityPOWER0.81×
Luxury OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Syrup have in United States?

Syrup has an estimated audience of 5,929,479 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Syrup fans?

57.8% of Syrup fans are female, 42.2% are male, with an average age of 41.8 years.

03

Which brands do Syrup fans like most?

Syrup fans show strongest brand affinity for Livemusic (2.74×), Neve Campbell (8.74×), and Microwave oven (3.16×) over the country average.

04

Where do Syrup fans live in United States?

Syrup fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Illinois (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Syrup fans also like?

Beyond Syrup itself, the audience over-indexes on Neve Campbell (8.74×), Microwave oven (3.16×), Baking powder (7.54×), and BevMo! (7.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Syrup audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Syrup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →