Rascasse Audience Intelligence

Syrup Audience in Germany

A data profile of the people who buy, follow and care about Syrup in Germany — modelled from more than twelve digital signal sources. Syrup has an estimated audience of 270,586 people in Germany.

#56among Sweet in Germany#6510among Topic in Germany#906in Food & Beverages

The average Syrup fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sex and the City, Coca-Cola Zero, Wine cocktail, with strongest over-indexing on Sex and the City (10.06× the country average).

Demographically, the Syrup audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Syrup fan in Germany is more female, around 40.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Sex and the City.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Syrup profile in Germany.

Audience size
271K
in Germany
Gender
56.7%♀
43.3% male
Age
40.3
average years
Country rank
#18694
Topic in Germany
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Syrup fans

56.7% are female, 43.3% are male, average age 40.3.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Syrup audience in Germany
MetricValue
Female56.7%
Male43.3%
Average age40.3
Estimated audience size270,586
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Syrup audience in Germany
Age bracketShare%
16-1914%
20-2919%
30-3924%
40-4926%
50+17%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Syrup audience comes from Germany.

Worldwide audience distribution share by country for Syrup
CountryShare
United States35.1%
United Kingdom8.7%
Australia3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Syrup audience in Germany is strongest.

Fig. 05

Top regions by affinity

Syrup fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~9K1.24×
02Sachsen-Anhalt~8K1.19×
03Sachsen~10K1.11×
04Brandenburg~9K1.03×
05Rheinland-Pfalz~10K1.01×
06Nordrhein-Westfalen~60K1.00×
07Niedersachsen~30K1.00×
08Mecklenburg-Vorpommern~5K1.00×
09Saarland~3K0.99×
10Schleswig-Holstein~9K0.98×
11Bayern~40K0.94×
12Bremen~2K0.94×
13Hamburg~6K0.93×
14Berlin~10K0.92×
15Baden-Württemberg~30K0.90×
16Hessen~20K0.88×
Fig. 06

Affinity by region

Affinity by region — Syrup, Germany
0.88×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Syrup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Syrup audience
#·InterestCategoryAffinity×
01Wine cocktailFood & Beverages39.33×
02Coca-Cola ZeroFood & Beverages37.76×
03Daft PunkMusic & Radio10.16×
04Sex and the CityMovies & TV10.06×
05Kate WinsletMovies & TV8.42×
06Non-alcoholic beverageFood & Beverages6.95×
07Turkish AirlinesTravel & Leisure5.47×
08Turkish cuisineFood & Beverages5.15×
09PandoraFashion & Accessoires4.58×
10TV game showsMovies & TV3.54×
11PillowHome & Garden3.19×
12RefrigeratorHome & Garden2.62×
13KitchenwareHome & Garden2.46×
14TagesschauMovies & TV2.02×
15ReligionBusiness & Career1.94×
16PostbankBusiness & Career1.89×
17TK MaxxShopping1.81×
18Netto Marken-DiscountShopping1.72×
19AutoScout24Cars & Mobility1.64×
20CommerzbankBusiness & Career1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Syrup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Syrup audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.88×
IndulgenceJOY1.79×
Quality AwarenessPREMIUM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Syrup audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
PatriotismCONSERVATISM0.79×
MindfulnessBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Syrup have in Germany?

Syrup has an estimated audience of 270,586 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Syrup fans?

56.7% of Syrup fans are female, 43.3% are male, with an average age of 40.3 years.

03

Which brands do Syrup fans like most?

Syrup fans show strongest brand affinity for Sex and the City (10.06×), Coca-Cola Zero (37.76×), and Wine cocktail (39.33×) over the country average.

04

Where do Syrup fans live in Germany?

Syrup fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Syrup fans also like?

Beyond Syrup itself, the audience over-indexes on Coca-Cola Zero (37.76×), Wine cocktail (39.33×), Kate Winslet (8.42×), and Non-alcoholic beverage (6.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in Germany

See Syrup audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Syrup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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