Syrup Audience in Germany
Syrup has an estimated audience of 270,586 people in Germany. 56.7% are female, 43.3% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sex and the City, JACK & JONES, Coca-Cola Zero, Western Union, Tagesschau.
The average Syrup fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sex and the City, JACK & JONES, Coca-Cola Zero, with strongest over-indexing on Sex and the City (13.76× the country average). Demographically, the Syrup audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Syrup fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 40.3 |
| Estimated audience size | 270,586 |
Audience persona
The typical Syrup fan in Germany is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Sex and the City.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 57,535 | 0.97× |
| Bayern | 41,493 | 0.95× |
| Baden-Württemberg | 34,569 | 0.94× |
| Niedersachsen | 26,107 | 0.99× |
| Hessen | 17,278 | 0.84× |
| Sachsen | 15,128 | 1.14× |
| Rheinland-Pfalz | 13,471 | 0.99× |
| Berlin | 11,390 | 0.94× |
| Schleswig-Holstein | 9,454 | 0.97× |
| Brandenburg | 8,954 | 1.07× |
| Thüringen | 8,801 | 1.28× |
| Sachsen-Anhalt | 8,342 | 1.19× |
| Hamburg | 5,594 | 0.91× |
| Mecklenburg-Vorpommern | 5,228 | 1.01× |
| Saarland | 3,038 | 0.91× |
| Bremen | 2,046 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sex and the City | 13.76× | Movies & TV |
| JACK & JONES | 49.19× | Fashion & Accessoires |
| Coca-Cola Zero | 31.15× | Food & Beverages |
| Western Union | 5.54× | Business & Career |
| Tagesschau | 2.5× | Movies & TV |
| Wine cocktail | 29.61× | Food & Beverages |
| Pandora | 6.57× | Fashion & Accessoires |
| Ryanair | 3.05× | Travel & Leisure |
| Kate Winslet | 7.78× | Movies & TV |
| Real property | 4.38× | Home & Garden |
| Pets | 1.72× | Pets & Animals |
| Turkish Airlines | 5.15× | Travel & Leisure |
| Transfermarkt | 2.46× | Sports |
| Turkish cuisine | 6.64× | Food & Beverages |
| Secret Escapes | 4.75× | Travel & Leisure |
| Automobiles | 1.64× | Cars & Mobility |
| Netto Marken-Discount | 1.72× | Shopping |
| Westdeutscher Rundfunk | 2.75× | Movies & TV |
| Discounts and allowances | 2.48× | Shopping |
| TK Maxx | 1.83× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.77 |
| Sports Activity | POWER | 1.66 |
| Quality Awareness | PREMIUM | 1.6 |
| Price Sensitivity | PREMIUM | 1.53 |
| Convenience Orientation | PREMIUM | 1.5 |
| Healthy Lifestyle | BALANCE | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.1% |
| United Kingdom | 8.7% |
| Australia | 3.2% |
See Syrup audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Syrup have in Germany?
Syrup has an estimated audience of 270,586 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Syrup fans?
56.7% of Syrup fans are female, 43.3% are male, with an average age of 40.3 years.
Which brands do Syrup fans like most?
Syrup fans show strongest brand affinity for Sex and the City (13.76×), JACK & JONES (49.19×), and Coca-Cola Zero (31.15×) over the country average.
Where do Syrup fans live in Germany?
Syrup fans in Germany are most concentrated in Nordrhein-Westfalen (reach 57,535), Bayern (reach 41,493), and Baden-Württemberg (reach 34,569). These three regions account for the largest share of the active audience.
What other brands do Syrup fans also like?
Beyond Syrup itself, the audience over-indexes on JACK & JONES (49.19×), Coca-Cola Zero (31.15×), Western Union (5.54×), and Tagesschau (2.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Syrup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.