A data profile of the people who buy, follow and care about Réveillon in United States — modelled from more than twelve digital signal sources. Réveillon has an estimated audience of 1,302,668 people in United States.
The average Réveillon fan in United States is 42.1 years old, more female, and lives primarily in Florida.
The audience is concentrated in Florida, California, Massachusetts.
Top brand affinities include Neve Campbell, Google Drive, No Doubt, with strongest over-indexing on Neve Campbell (15.74× the country average).
Demographically, the Réveillon audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Réveillon fan in United States is more female, around 42.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Neve Campbell.
The key figures that characterise the Réveillon profile in United States.
62.6% are female, 37.4% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 42.1 |
| Estimated audience size | 1,302,668 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Réveillon audience comes from United States.
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 15.7% |
| Taiwan | 12.8% |
Where the Réveillon audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Louisiana | ~60K | 3.54× | |
| 02 | Massachusetts | ~90K | 3.52× | |
| 03 | Florida | ~300K | 2.90× | |
| 04 | Connecticut | ~20K | 1.27× | |
| 05 | Vermont | ~3K | 1.20× | |
| 06 | New Hampshire | ~6K | 1.18× | |
| 07 | Maine | ~5K | 1.17× | |
| 08 | New Jersey | ~40K | 1.16× | |
| 09 | Washington, District of Columbia | ~5K | 1.15× | |
| 10 | Alaska | ~3K | 1.15× | |
| 11 | Rhode Island | ~5K | 1.14× | |
| 12 | North Dakota | ~3K | 1.11× | |
| 13 | South Dakota | ~3K | 1.08× | |
| 14 | Delaware | ~4K | 1.06× | |
| 15 | Montana | ~4K | 1.05× | |
| 16 | Mississippi | ~10K | 1.02× | |
| 17 | Utah | ~10K | 1.01× | |
| 18 | Hawaii | ~6K | 1.01× | |
| 19 | West Virginia | ~6K | 0.98× | |
| 20 | Nevada | ~10K | 0.97× | |
| 21 | Idaho | ~6K | 0.96× | |
| 22 | New York | ~70K | 0.95× | |
| 23 | Nebraska | ~6K | 0.95× | |
| 24 | South Carolina | ~20K | 0.94× | |
| 25 | Kansas | ~10K | 0.94× | |
| 26 | New Mexico | ~6K | 0.94× | |
| 27 | Arkansas | ~10K | 0.92× | |
| 28 | Alabama | ~20K | 0.90× | |
| 29 | Iowa | ~10K | 0.89× | |
| 30 | Oklahoma | ~10K | 0.88× | |
| 31 | Kentucky | ~10K | 0.87× | |
| 32 | Pennsylvania | ~40K | 0.86× | |
| 33 | Virginia | ~30K | 0.85× | |
| 34 | Oregon | ~10K | 0.85× | |
| 35 | Georgia | ~30K | 0.83× | |
| 36 | Maryland | ~20K | 0.83× | |
| 37 | Missouri | ~20K | 0.82× | |
| 38 | Wisconsin | ~20K | 0.82× | |
| 39 | Washington | ~20K | 0.81× | |
| 40 | Tennessee | ~20K | 0.81× | |
| 41 | Indiana | ~20K | 0.81× | |
| 42 | Minnesota | ~20K | 0.81× | |
| 43 | Colorado | ~20K | 0.80× | |
| 44 | North Carolina | ~30K | 0.77× | |
| 45 | Arizona | ~20K | 0.77× | |
| 46 | Michigan | ~30K | 0.74× | |
| 47 | Illinois | ~30K | 0.72× | |
| 48 | Ohio | ~30K | 0.72× | |
| 49 | Texas | ~80K | 0.68× | |
| 50 | California | ~90K | 0.65× |
The strongest cross-interests of the Réveillon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Neve Campbell | Movies & TV | 15.74× | ||
| 02 | No Doubt | Music & Radio | 15.74× | ||
| 03 | Nanny McPhee | Movies & TV | 15.74× | ||
| 04 | Dos Equis | Food & Beverages | 15.74× | ||
| 05 | Hyundai Elantra | Cars & Mobility | 11.61× | ||
| 06 | Fetty Wap | Music & Radio | 7.56× | ||
| 07 | LINE | Technology & Electronics | 6.94× | ||
| 08 | Cranberry juice | Food & Beverages | 6.88× | ||
| 09 | Jewel-Osco | Shopping | 5.26× | ||
| 10 | Public administration | Business & Career | 4.72× | ||
| 11 | Jamba Juice | Food & Beverages | 4.30× | ||
| 12 | Valentine's Day | Kids & Family | 3.50× | ||
| 13 | Google Drive | Technology & Electronics | 3.15× | ||
| 14 | Compact car | Cars & Mobility | 2.86× | ||
| 15 | NASDAQ | Business & Career | 2.21× | ||
| 16 | Walgreens | Shopping | 2.09× | ||
| 17 | Enterprise Rent-A-Car | Cars & Mobility | 2.03× | ||
| 18 | CVS Pharmacy | Shopping | 1.72× | ||
| 19 | Discount stores | Shopping | 1.62× | ||
| 20 | Vegetable | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 2.42× | |
| Patriotism | CONSERVATISM | 1.78× | |
| Indulgence | JOY | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.75× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| DIY Mentality | THRILL | 0.92× |
Réveillon has an estimated audience of 1,302,668 people in United States, concentrated in Florida and California.
62.6% of Réveillon fans are female, 37.4% are male, with an average age of 42.1 years.
Réveillon fans show strongest brand affinity for Neve Campbell (15.74×), Google Drive (3.15×), and No Doubt (15.74×) over the country average.
Réveillon fans in United States are most concentrated in Florida (reach ~300K), California (reach ~90K), and Massachusetts (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Réveillon itself, the audience over-indexes on Google Drive (3.15×), No Doubt (15.74×), Hyundai Elantra (11.61×), and Walgreens (2.09×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Réveillon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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