Réveillon Audience in United States

Réveillon has an estimated audience of 1,302,668 people in United States. 62.6% are female, 37.4% are male, average age 42.1. Top regions: Florida, Louisiana, California. Top brand affinities: Google Maps, Capital One, Circle K, Google Drive, Indeed.com.

The average Réveillon fan in United States is 42.1 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Louisiana, California. Top brand affinities include Google Maps, Capital One, Circle K, with strongest over-indexing on Google Maps (4.52× the country average). Demographically, the Réveillon audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Réveillon fans

Demographic split for Réveillon audience in United States
MetricValue
Female62.6%
Male37.4%
Average age42.1
Estimated audience size1,302,668

Audience persona

The typical Réveillon fan in United States is more female, around 42.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Réveillon in United States
RegionReachAffinity
Florida116,4481.32×
Louisiana90,0975.36×
California81,9470.57×
New York61,6430.85×
Texas58,6050.52×
Massachusetts47,7131.86×
New Jersey27,9970.85×
Virginia25,2590.8×
Georgia23,9150.6×
Pennsylvania22,3590.51×
North Carolina19,4740.5×
Illinois18,9150.44×
Ohio15,7010.39×
Maryland14,6610.65×
Alabama14,6090.8×
Washington14,2090.54×
Connecticut13,4791.03×
Tennessee12,8870.49×
Michigan12,8720.38×
Mississippi12,4211.16×
Indiana11,4690.48×
South Carolina11,2590.57×
Missouri10,6240.51×
Colorado10,2340.5×
Arizona9,6880.36×
Oregon8,9520.6×
Kentucky8,9440.55×
Utah8,4750.73×
Wisconsin8,2310.42×
Minnesota8,1710.44×
Oklahoma7,9520.55×
Arkansas7,5500.7×
Kansas7,4780.73×
Maine6,8661.47×
New Hampshire6,6701.3×
Idaho6,4790.99×
Nevada6,4770.51×
West Virginia6,4771.07×
Alaska6,4632.32×
Hawaii6,1891.11×
Iowa6,1520.57×
Washington, District of Columbia6,1081.56×
Rhode Island6,0121.45×
Nebraska5,6610.87×
Montana5,6341.56×
South Dakota5,5611.85×
Vermont5,4912.4×
North Dakota5,4152.02×
New Mexico5,1980.8×
Delaware5,0341.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Réveillon audience
BrandAffinityCategory
Google Maps4.52×Internet & Social Media
Capital One4.07×Business & Career
Circle K6.8×Shopping
Google Drive3.72×Technology & Electronics
Indeed.com3.52×Business & Career
Enterprise Rent-A-Car4.71×Cars & Mobility
CarGurus4.1×Cars & Mobility
Autism Awareness6.4×Health
Diabetes mellitus awareness4.54×Health
Walgreens2.61×Shopping
Hyundai Elantra13.67×Cars & Mobility
Neve Campbell11.73×Movies & TV
Valentine's Day4.46×Kids & Family
Singer-songwriter2.4×Music & Radio
Diet soda11.75×Food & Beverages
Jared Leto7.32×Movies & TV
Google News3.3×News
NASDAQ3.29×Business & Career
MSN2.16×News
Beetlejuice2.63×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Réveillon audience
TraitClusterScore
Healthy LifestyleBALANCE2.41
IndulgenceJOY2.09
Career OrientationPOWER1.77
TravellingTHRILL1.61
Price SensitivityPREMIUM1.45
Family OrientationCONSERVATISM1.36

Worldwide distribution

Worldwide audience distribution share by country for Réveillon
CountryShare
United States24.5%
Brazil15.7%
Taiwan12.8%

See Réveillon audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Réveillon have in United States?

Réveillon has an estimated audience of 1,302,668 people in United States, concentrated in Florida and Louisiana.

What is the gender split and age of Réveillon fans?

62.6% of Réveillon fans are female, 37.4% are male, with an average age of 42.1 years.

Which brands do Réveillon fans like most?

Réveillon fans show strongest brand affinity for Google Maps (4.52×), Capital One (4.07×), and Circle K (6.8×) over the country average.

Where do Réveillon fans live in United States?

Réveillon fans in United States are most concentrated in Florida (reach 116,448), Louisiana (reach 90,097), and California (reach 81,947). These three regions account for the largest share of the active audience.

What other brands do Réveillon fans also like?

Beyond Réveillon itself, the audience over-indexes on Capital One (4.07×), Circle K (6.8×), Google Drive (3.72×), and Indeed.com (3.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Réveillon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.