Rascasse Audience Intelligence

Dos Equis Target Market in United States

A data profile of the people who buy, follow and care about Dos Equis in United States — modelled from more than twelve digital signal sources. Dos Equis has an estimated audience of 762,298 people in United States.

#28among Beer in United States#2914among Brand in United States#1566in Food & Beverages

The average Dos Equis fan in United States is 34.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Pacifico Beer, Cerveza Modelo, Bonnie Wright, with strongest over-indexing on Pacifico Beer (329× the country average).

Demographically, the Dos Equis audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Luxury Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dos Equis fan in United States is more male, around 34.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Pacifico Beer.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dos Equis profile in United States.

Audience size
762K
in United States
Gender
40.8%♀
59.2% male
Age
34.5
average years
Country rank
#28326
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dos Equis

40.8% are female, 59.2% are male, average age 34.5.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for Dos Equis audience in United States
MetricValue
Female40.8%
Male59.2%
Average age34.5
Estimated audience size762,298
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Dos Equis audience in United States
Age bracketShare%
16-1924%
20-2932%
30-3920%
40-4914%
50+10%
Fig. 04

Worldwide distribution

80.0%

of the worldwide Dos Equis audience comes from United States.

Worldwide audience distribution share by country for Dos Equis
CountryShare
United States80.0%
United Kingdom5.0%
Germany3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dos Equis audience in United States is strongest.

Fig. 05

Top regions by affinity

Dos Equis customers by region in United States
#RegionReachAffinity×
01Texas~200K2.68×
02New Mexico~10K2.60×
03Oklahoma~20K2.02×
04Arizona~30K1.97×
05Louisiana~20K1.80×
06Arkansas~10K1.55×
07North Dakota~2K1.22×
08Mississippi~8K1.20×
09Alabama~10K1.17×
10Kansas~7K1.13×
11South Carolina~10K1.06×
12Tennessee~20K1.03×
13Kentucky~10K1.03×
14Iowa~6K1.01×
15Nebraska~4K1.01×
16Georgia~20K1.00×
17South Dakota~2K0.98×
18Colorado~10K0.97×
19Indiana~10K0.96×
20West Virginia~3K0.96×
21Nevada~7K0.94×
22North Carolina~20K0.93×
23Missouri~10K0.93×
24Vermont~1K0.87×
25Hawaii~3K0.86×
26Alaska~1K0.86×
27Ohio~20K0.85×
28Minnesota~9K0.84×
29New Hampshire~3K0.84×
30Montana~2K0.84×
31Washington, District of Columbia~2K0.83×
32Florida~40K0.82×
33Idaho~3K0.81×
34Maine~2K0.80×
35Delaware~2K0.80×
36Illinois~20K0.79×
37Pennsylvania~20K0.78×
38Wisconsin~9K0.78×
39Michigan~20K0.77×
40Virginia~10K0.76×
41Utah~5K0.75×
42Rhode Island~2K0.75×
43Washington~10K0.73×
44Oregon~6K0.73×
45Massachusetts~10K0.72×
46Connecticut~5K0.71×
47California~60K0.70×
48Maryland~9K0.67×
49New York~30K0.65×
50New Jersey~10K0.59×
Fig. 06

Affinity by region

Affinity by region — Dos Equis, United States
0.59×1.00×2.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dos Equis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dos Equis audience
#·InterestCategoryAffinity×
01Erlebnispark TripsdrillTravel & Leisure438.25×
02Pacifico BeerFood & Beverages329.00×
03Gunslinger GirlLiterature322.49×
04Guilty CrownMovies & TV301.15×
05Saiyuki (manga)Literature299.49×
06Cerveza ModeloFood & Beverages288.39×
07Baccano!Literature276.61×
08Blade of the ImmortalLiterature258.57×
09Imelda StauntonMovies & TV214.80×
10Black BulletMovies & TV211.14×
11Bonnie WrightMovies & TV165.53×
12Julie WaltersMovies & TV157.47×
13School RumbleLiterature152.05×
14Michael GambonMovies & TV144.89×
15Robbie ColtraneMovies & TV138.34×
16Alan RickmanMovies & TV103.17×
17Christine BaranskiMovies & TV79.15×
18Richard HarrisMovies & TV48.31×
19Ralph FiennesMovies & TV29.71×
20GodzillaMovies & TV14.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dos Equis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dos Equis audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.30×
SustainabilityBALANCE1.23×
Early Adopter MentalityPOWER1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dos Equis audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.74×
Need for SecurityCONSERVATISM0.74×
Convenience OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dos Equis's target market in United States?

Dos Equis's target market in United States covers an estimated 762,298 people, concentrated in Texas and California.

02

What is the gender split and age of Dos Equis customers?

40.8% of the Dos Equis audience are female, 59.2% are male, with an average age of 34.5 years.

03

Which brands do Dos Equis fans like most?

Dos Equis fans show strongest brand affinity for Pacifico Beer (329×), Cerveza Modelo (288.39×), and Bonnie Wright (165.53×) over the country average.

04

Where do Dos Equis fans live in United States?

Dos Equis fans in United States are most concentrated in Texas (reach ~200K), California (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Dos Equis fans also like?

Beyond Dos Equis itself, the audience over-indexes on Cerveza Modelo (288.39×), Bonnie Wright (165.53×), Michael Gambon (144.89×), and Imelda Staunton (214.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beer audiences in United States

See Dos Equis audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dos Equis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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