Dos Equis Audience in United States

Demographics of Dos Equis fans

Audience persona

The typical Dos Equis fan in United States is more male, around 34.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Pacifico Beer.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Dos Equis audiences in other countries

• Dos Equis — Germany
• Dos Equis — United Kingdom
• Dos Equis — France
• Dos Equis — Italy
• Dos Equis — Spain
• Dos Equis — Brazil
• Dos Equis — Japan
• Dos Equis — South Korea
• Dos Equis — India

More Beer audiences in United States

• Budweiser (3,487,859)
• Coors Light (2,677,237)
• Guinness (2,514,089)
• Heineken (2,388,133)
• Miller Lite (2,271,577)

Frequently asked questions

How many fans does Dos Equis have in United States?

Dos Equis has an estimated audience of 760,851 people in United States, concentrated in Texas and California.

What is the gender split and age of Dos Equis fans?

40.8% of Dos Equis fans are female, 59.2% are male, with an average age of 34.5 years.

Which brands do Dos Equis fans like most?

Dos Equis fans show strongest brand affinity for Pacifico Beer (329×), Cerveza Modelo (288.39×), and Bonnie Wright (165.53×) over the country average.

Where do Dos Equis fans live in United States?

Dos Equis fans in United States are most concentrated in Texas (reach 191,542), California (reach 58,999), and Florida (reach 42,695). These three regions account for the largest share of the active audience.

What other brands do Dos Equis fans also like?

Beyond Dos Equis itself, the audience over-indexes on Cerveza Modelo (288.39×), Bonnie Wright (165.53×), Imelda Staunton (214.8×), and Michael Gambon (144.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dos Equis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.