Rascasse Audience Intelligence

Cerveza Modelo Target Market in United States

A data profile of the people who buy, follow and care about Cerveza Modelo in United States — modelled from more than twelve digital signal sources. Cerveza Modelo has an estimated audience of 383,773 people in United States.

#45among Beer in United States#4405among Brand in United States#2230in Food & Beverages

The average Cerveza Modelo fan in United States is 34.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dos Equis, Fresca, Clamato, with strongest over-indexing on Dos Equis (288.39× the country average).

Demographically, the Cerveza Modelo audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cerveza Modelo fan in United States is more male, around 34.2 years old, with strong Indulgence tendencies and a notable affinity for Dos Equis.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cerveza Modelo profile in United States.

Audience size
384K
in United States
Gender
37.0%♀
63.0% male
Age
34.2
average years
Country rank
#42551
Brand in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cerveza Modelo

37.0% are female, 63.0% are male, average age 34.2.

Fig. 02

Gender split

37.0%
Female
63.0%
Male
Demographic split for Cerveza Modelo audience in United States
MetricValue
Female37.0%
Male63.0%
Average age34.2
Estimated audience size383,773
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Cerveza Modelo audience in United States
Age bracketShare%
16-1919%
20-2936%
30-3925%
40-4913%
50+7%
Fig. 04

Worldwide distribution

33.5%

of the worldwide Cerveza Modelo audience comes from United States.

Worldwide audience distribution share by country for Cerveza Modelo
CountryShare
Mexico59.9%
United States33.5%
Spain3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cerveza Modelo audience in United States is strongest.

Fig. 05

Top regions by affinity

Cerveza Modelo customers by region in United States
#RegionReachAffinity×
01Texas~60K1.94×
02Florida~40K1.71×
03California~70K1.62×
04Illinois~20K1.60×
05New Jersey~10K1.43×
06Nevada~5K1.36×
07New York~30K1.18×
08Georgia~10K1.16×
09Utah~4K1.15×
10North Carolina~10K1.13×
11Maryland~7K1.12×
12Arizona~9K1.10×
13Indiana~8K1.09×
14Colorado~7K1.09×
15Oklahoma~4K1.06×
16Tennessee~8K1.05×
17New Mexico~2K1.03×
18Virginia~10K1.02×
19Alaska<1K1.02×
20Kansas~3K1.01×
21North Dakota<1K1.01×
22Nebraska~2K1.00×
23Vermont<1K1.00×
24Arkansas~3K0.99×
25South Dakota<1K0.99×
26Connecticut~4K0.98×
27Montana~1K0.97×
28Rhode Island~1K0.96×
29Delaware~1K0.96×
30Washington~7K0.95×
31Alabama~5K0.95×
32South Carolina~5K0.94×
33Kentucky~5K0.94×
34Oregon~4K0.94×
35Minnesota~5K0.93×
36Louisiana~5K0.93×
37Washington, District of Columbia~1K0.93×
38West Virginia~2K0.92×
39New Hampshire~1K0.92×
40Maine~1K0.92×
41Wisconsin~5K0.91×
42Idaho~2K0.91×
43Hawaii~2K0.91×
44Mississippi~3K0.90×
45Iowa~3K0.87×
46Pennsylvania~10K0.83×
47Massachusetts~6K0.81×
48Missouri~5K0.78×
49Ohio~9K0.73×
50Michigan~7K0.69×
Fig. 06

Affinity by region

Affinity by region — Cerveza Modelo, United States
0.69×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cerveza Modelo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cerveza Modelo audience
#·InterestCategoryAffinity×
01Dos EquisFood & Beverages288.39×
02FrescaFood & Beverages178.32×
03ClamatoFood & Beverages81.82×
04Pacifico BeerFood & Beverages73.75×
05Wayne GretzkySports37.85×
06Sidney CrosbySports20.00×
07The HillsMovies & TV18.18×
08White wineFood & Beverages17.20×
09Carl's Jr.Food & Beverages16.07×
10Red wineFood & Beverages14.56×
11Frida KahloArts & Culture14.29×
12Bargain HuntersShopping14.07×
13Global warmingPolitics & Society13.27×
14Web serverTechnology & Electronics12.31×
15Outback SteakhouseFood & Beverages8.88×
16Manchester City F.C.Sports7.62×
17Fast food restaurantsFood & Beverages7.22×
18Italian cuisineFood & Beverages5.29×
19Sam's ClubShopping3.35×
20FIFA World CupSports3.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cerveza Modelo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cerveza Modelo audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.88×
Convenience OrientationPREMIUM1.84×
Luxury OrientationPREMIUM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cerveza Modelo audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.66×
IndividualismJOY0.67×
TraditionCONSERVATISM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cerveza Modelo's target market in United States?

Cerveza Modelo's target market in United States covers an estimated 383,773 people, concentrated in California and Texas.

02

What is the gender split and age of Cerveza Modelo customers?

37.0% of the Cerveza Modelo audience are female, 63.0% are male, with an average age of 34.2 years.

03

Which brands do Cerveza Modelo fans like most?

Cerveza Modelo fans show strongest brand affinity for Dos Equis (288.39×), Fresca (178.32×), and Clamato (81.82×) over the country average.

04

Where do Cerveza Modelo fans live in United States?

Cerveza Modelo fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Cerveza Modelo fans also like?

Beyond Cerveza Modelo itself, the audience over-indexes on Fresca (178.32×), Clamato (81.82×), Wayne Gretzky (37.85×), and The Hills (18.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Cerveza Modelo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cerveza Modelo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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