Cerveza Modelo Audience in United States

Cerveza Modelo has an estimated audience of 383,977 people in United States. 37.0% are female, 63.0% are male, average age 34.2. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Minnesota, Vocal harmony, Chiari, Lombardy, Mathcore.
The average Cerveza Modelo fan in United States is 34.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Minnesota, Vocal harmony, with strongest over-indexing on Historic site (16.6× the country average). Demographically, the Cerveza Modelo audience skews more male with an average age of 34.2, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Beer
Demographics of Cerveza Modelo fans
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 34.2 |
| Estimated audience size | 383,977 |
Audience persona
The typical Cerveza Modelo fan in United States is more male, around 34.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 75,586 | 1.79× |
| Texas | 69,131 | 2.09× |
| Florida | 47,682 | 1.83× |
| New York | 27,369 | 1.28× |
| Illinois | 21,426 | 1.68× |
| New Jersey | 15,924 | 1.63× |
| Georgia | 15,105 | 1.28× |
| North Carolina | 14,393 | 1.25× |
| Pennsylvania | 10,511 | 0.81× |
| Virginia | 10,035 | 1.07× |
| Arizona | 9,092 | 1.16× |
| Tennessee | 8,358 | 1.09× |
| Indiana | 8,085 | 1.15× |
| Maryland | 7,720 | 1.17× |
| Ohio | 7,231 | 0.61× |
| Colorado | 7,200 | 1.19× |
| Washington | 7,166 | 0.93× |
| Nevada | 5,984 | 1.61× |
| South Carolina | 5,532 | 0.96× |
| Massachusetts | 5,379 | 0.71× |
| Alabama | 5,099 | 0.95× |
| Wisconsin | 5,069 | 0.88× |
| Minnesota | 4,925 | 0.9× |
| Michigan | 4,905 | 0.49× |
| Oklahoma | 4,723 | 1.11× |
| Utah | 4,463 | 1.3× |
| Louisiana | 4,189 | 0.85× |
| Kentucky | 4,028 | 0.84× |
| Oregon | 4,017 | 0.91× |
| Connecticut | 3,796 | 0.99× |
| Missouri | 3,413 | 0.55× |
| Arkansas | 3,058 | 0.97× |
| Kansas | 2,901 | 0.96× |
| Iowa | 2,230 | 0.7× |
| New Mexico | 1,921 | 1× |
| Mississippi | 1,903 | 0.6× |
| Nebraska | 1,871 | 0.97× |
| Idaho | 1,036 | 0.54× |
| West Virginia | 972 | 0.54× |
| Rhode Island | 952 | 0.78× |
| Alaska | 896 | 1.09× |
| Washington, District of Columbia | 808 | 0.7× |
| Delaware | 799 | 0.75× |
| Hawaii | 792 | 0.48× |
| Montana | 781 | 0.73× |
| South Dakota | 771 | 0.87× |
| North Dakota | 750 | 0.95× |
| New Hampshire | 740 | 0.49× |
| Wyoming | 726 | 1.28× |
| Maine | 714 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 16.6× | Arts & Culture |
| Minnesota | 6.74× | Travel & Leisure |
| Vocal harmony | 16.06× | Music & Radio |
| Chiari, Lombardy | 91.8× | Travel & Leisure |
| Mathcore | 17.09× | Music & Radio |
| Who Wants to Be a Millionaire? | 20× | Movies & TV |
| Hipster | 18.31× | Politics & Society |
| Governor of Michigan | 12.92× | Politics & Society |
| Lahaina, Hawaii | 23.07× | Travel & Leisure |
| Grinch | 5.03× | Movies & TV |
| The Finder (U.S. TV series) | 27.31× | Movies & TV |
| Sinaloa | 4.45× | Travel & Leisure |
| Goop | 6.42× | Internet & Social Media |
| Nebraska | 3.23× | Travel & Leisure |
| Fairy godmother | 8.75× | Literature |
| Home construction | 1.68× | Home & Garden |
| Alaska | 1.83× | Travel & Leisure |
| TV Fanatic | 9.7× | Movies & TV |
| Hibachi | 7.08× | Food & Beverages |
| Hamden, Connecticut | 15.05× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.34 |
| Luxury Orientation | PREMIUM | 1.97 |
| Convenience Orientation | PREMIUM | 1.82 |
| Early Adopter Mentality | POWER | 1.68 |
| Family Orientation | CONSERVATISM | 1.39 |
| Sustainability | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 59.6% |
| United States | 33.9% |
| Spain | 3.8% |
See Cerveza Modelo audiences in other countries
More Beer audiences in United States
- Budweiser (3,487,859)
- Coors Light (2,677,237)
- Guinness (2,514,089)
- Heineken (2,388,133)
- Miller Lite (2,271,577)
Frequently asked questions
How many fans does Cerveza Modelo have in United States?
Cerveza Modelo has an estimated audience of 383,977 people in United States, concentrated in California and Texas.
What is the gender split and age of Cerveza Modelo fans?
37.0% of Cerveza Modelo fans are female, 63.0% are male, with an average age of 34.2 years.
Which brands do Cerveza Modelo fans like most?
Cerveza Modelo fans show strongest brand affinity for Historic site (16.6×), Minnesota (6.74×), and Vocal harmony (16.06×) over the country average.
Where do Cerveza Modelo fans live in United States?
Cerveza Modelo fans in United States are most concentrated in California (reach 75,586), Texas (reach 69,131), and Florida (reach 47,682). These three regions account for the largest share of the active audience.
What other brands do Cerveza Modelo fans also like?
Beyond Cerveza Modelo itself, the audience over-indexes on Minnesota (6.74×), Vocal harmony (16.06×), Chiari, Lombardy (91.8×), and Mathcore (17.09×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Cerveza Modelo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.