Cerveza Modelo Audience in United States

Cerveza Modelo logo

Cerveza Modelo has an estimated audience of 383,977 people in United States. 37.0% are female, 63.0% are male, average age 34.2. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Minnesota, Vocal harmony, Chiari, Lombardy, Mathcore.

The average Cerveza Modelo fan in United States is 34.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Minnesota, Vocal harmony, with strongest over-indexing on Historic site (16.6× the country average). Demographically, the Cerveza Modelo audience skews more male with an average age of 34.2, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Demographics of Cerveza Modelo fans

Demographic split for Cerveza Modelo audience in United States
MetricValue
Female37.0%
Male63.0%
Average age34.2
Estimated audience size383,977

Audience persona

The typical Cerveza Modelo fan in United States is more male, around 34.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Cerveza Modelo in United States
RegionReachAffinity
California75,5861.79×
Texas69,1312.09×
Florida47,6821.83×
New York27,3691.28×
Illinois21,4261.68×
New Jersey15,9241.63×
Georgia15,1051.28×
North Carolina14,3931.25×
Pennsylvania10,5110.81×
Virginia10,0351.07×
Arizona9,0921.16×
Tennessee8,3581.09×
Indiana8,0851.15×
Maryland7,7201.17×
Ohio7,2310.61×
Colorado7,2001.19×
Washington7,1660.93×
Nevada5,9841.61×
South Carolina5,5320.96×
Massachusetts5,3790.71×
Alabama5,0990.95×
Wisconsin5,0690.88×
Minnesota4,9250.9×
Michigan4,9050.49×
Oklahoma4,7231.11×
Utah4,4631.3×
Louisiana4,1890.85×
Kentucky4,0280.84×
Oregon4,0170.91×
Connecticut3,7960.99×
Missouri3,4130.55×
Arkansas3,0580.97×
Kansas2,9010.96×
Iowa2,2300.7×
New Mexico1,921
Mississippi1,9030.6×
Nebraska1,8710.97×
Idaho1,0360.54×
West Virginia9720.54×
Rhode Island9520.78×
Alaska8961.09×
Washington, District of Columbia8080.7×
Delaware7990.75×
Hawaii7920.48×
Montana7810.73×
South Dakota7710.87×
North Dakota7500.95×
New Hampshire7400.49×
Wyoming7261.28×
Maine7140.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cerveza Modelo audience
BrandAffinityCategory
Historic site16.6×Arts & Culture
Minnesota6.74×Travel & Leisure
Vocal harmony16.06×Music & Radio
Chiari, Lombardy91.8×Travel & Leisure
Mathcore17.09×Music & Radio
Who Wants to Be a Millionaire?20×Movies & TV
Hipster18.31×Politics & Society
Governor of Michigan12.92×Politics & Society
Lahaina, Hawaii23.07×Travel & Leisure
Grinch5.03×Movies & TV
The Finder (U.S. TV series)27.31×Movies & TV
Sinaloa4.45×Travel & Leisure
Goop6.42×Internet & Social Media
Nebraska3.23×Travel & Leisure
Fairy godmother8.75×Literature
Home construction1.68×Home & Garden
Alaska1.83×Travel & Leisure
TV Fanatic9.7×Movies & TV
Hibachi7.08×Food & Beverages
Hamden, Connecticut15.05×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cerveza Modelo audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.34
Luxury OrientationPREMIUM1.97
Convenience OrientationPREMIUM1.82
Early Adopter MentalityPOWER1.68
Family OrientationCONSERVATISM1.39
SustainabilityBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for Cerveza Modelo
CountryShare
Mexico59.6%
United States33.9%
Spain3.8%

See Cerveza Modelo audiences in other countries

More Beer audiences in United States

Frequently asked questions

How many fans does Cerveza Modelo have in United States?

Cerveza Modelo has an estimated audience of 383,977 people in United States, concentrated in California and Texas.

What is the gender split and age of Cerveza Modelo fans?

37.0% of Cerveza Modelo fans are female, 63.0% are male, with an average age of 34.2 years.

Which brands do Cerveza Modelo fans like most?

Cerveza Modelo fans show strongest brand affinity for Historic site (16.6×), Minnesota (6.74×), and Vocal harmony (16.06×) over the country average.

Where do Cerveza Modelo fans live in United States?

Cerveza Modelo fans in United States are most concentrated in California (reach 75,586), Texas (reach 69,131), and Florida (reach 47,682). These three regions account for the largest share of the active audience.

What other brands do Cerveza Modelo fans also like?

Beyond Cerveza Modelo itself, the audience over-indexes on Minnesota (6.74×), Vocal harmony (16.06×), Chiari, Lombardy (91.8×), and Mathcore (17.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cerveza Modelo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.