Wayne Gretzky Audience in United States

Wayne Gretzky logo

Wayne Gretzky has an estimated audience of 2,783,272 people in United States. 27.4% are female, 72.6% are male, average age 40.6. Top regions: California, New York, Texas. Top brand affinities: Sidney Crosby, Brad Marchand, Connor McDavid, Mario Lemieux, Giant slalom.

The average Wayne Gretzky fan in United States is 40.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Sidney Crosby, Brad Marchand, Connor McDavid, with strongest over-indexing on Sidney Crosby (198.63× the country average). Demographically, the Wayne Gretzky audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Ice hockey

Demographics of Wayne Gretzky fans

Demographic split for Wayne Gretzky audience in United States
MetricValue
Female27.4%
Male72.6%
Average age40.6
Estimated audience size2,783,272

Audience persona

The typical Wayne Gretzky fan in United States is more male, around 40.6 years old, with strong Risk Appetite tendencies and a notable affinity for Sidney Crosby.

Top regions in United States

Top regions ranked by reach for Wayne Gretzky in United States
RegionReachAffinity
California252,1570.82×
New York198,3361.28×
Texas192,3340.8×
Florida192,3161.02×
Pennsylvania128,7091.37×
Michigan114,6281.57×
Illinois108,4361.17×
New Jersey88,4671.25×
Ohio86,0341×
Massachusetts83,4181.52×
North Carolina76,4590.91×
Virginia72,6901.07×
Minnesota69,6751.75×
Colorado56,2031.28×
Washington55,0610.99×
Georgia53,1200.62×
Maryland50,9431.06×
Missouri48,6221.08×
Indiana46,9200.92×
Arizona46,4070.82×
Tennessee46,3210.83×
Wisconsin46,0371.1×
Connecticut34,7761.25×
South Carolina34,7450.83×
Nevada26,1450.97×
Oregon25,0690.79×
Kentucky24,6420.71×
Utah24,6100.99×
Alabama22,4530.58×
Oklahoma22,0190.71×
Louisiana21,8780.61×
Iowa20,2950.89×
Kansas17,4030.79×
New Hampshire16,1521.47×
Arkansas14,3590.63×
Idaho13,2600.95×
Maine11,9431.2×
Mississippi11,8880.52×
Nebraska11,8110.85×
Washington, District of Columbia10,3591.24×
Rhode Island9,9901.13×
West Virginia9,8650.76×
North Dakota9,3091.63×
Montana8,8691.15×
Hawaii7,6940.64×
New Mexico7,6830.55×
Delaware6,8570.89×
Vermont6,1401.26×
South Dakota6,1160.95×
Alaska5,5620.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wayne Gretzky audience
BrandAffinityCategory
Sidney Crosby198.63×Sports
Brad Marchand203.79×Sports
Connor McDavid204.8×Sports
Mario Lemieux160.09×Sports
Giant slalom163.35×Sports
Patrice Bergeron212.35×Sports
Tuukka Rask196.54×Sports
Minnesota Wild22.69×Sports
Florida Panthers23.73×Sports
Boston Bruins21.13×Sports
Buster Posey67.97×Sports
Carey Price111.98×Sports
Washington Nationals23.89×Sports
New Jersey Devils36.78×Sports
Mississippi State Bulldogs baseball61.76×Sports
Bryce Harper25.98×Sports
Colorado Avalanche21.23×Sports
Carolina Hurricanes24.11×Sports
Skate (video game)53.29×Games
Detroit Tigers9.07×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wayne Gretzky audience
TraitClusterScore
Risk AppetiteTHRILL2.46
Luxury OrientationPREMIUM1.38
Community OrientationOPEN1.25
Sports ActivityPOWER1.22
Family OrientationCONSERVATISM1.2
Early Adopter MentalityPOWER1.1

Worldwide distribution

Worldwide audience distribution share by country for Wayne Gretzky
CountryShare
United States49.5%
Canada23.7%
Germany3.0%

See Wayne Gretzky audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Wayne Gretzky have in United States?

Wayne Gretzky has an estimated audience of 2,783,272 people in United States, concentrated in California and New York.

What is the gender split and age of Wayne Gretzky fans?

27.4% of Wayne Gretzky fans are female, 72.6% are male, with an average age of 40.6 years.

Which brands do Wayne Gretzky fans like most?

Wayne Gretzky fans show strongest brand affinity for Sidney Crosby (198.63×), Brad Marchand (203.79×), and Connor McDavid (204.8×) over the country average.

Where do Wayne Gretzky fans live in United States?

Wayne Gretzky fans in United States are most concentrated in California (reach 252,157), New York (reach 198,336), and Texas (reach 192,334). These three regions account for the largest share of the active audience.

What other brands do Wayne Gretzky fans also like?

Beyond Wayne Gretzky itself, the audience over-indexes on Brad Marchand (203.79×), Connor McDavid (204.8×), Mario Lemieux (160.09×), and Giant slalom (163.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wayne Gretzky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.