Rascasse Audience Intelligence

Wayne Gretzky Audience in United States

A data profile of the people who buy, follow and care about Wayne Gretzky in United States — modelled from more than twelve digital signal sources. Wayne Gretzky has an estimated audience of 2,005,312 people in United States.

#37among Ice hockey in United States#2597among Person in United States#1280in Sports

The average Wayne Gretzky fan in United States is 40.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Sidney Crosby, Connor McDavid, Brad Marchand, with strongest over-indexing on Sidney Crosby (198.63× the country average).

Demographically, the Wayne Gretzky audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Sports Activity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wayne Gretzky fan in United States is more male, around 40.6 years old, with strong Sports Activity tendencies and a notable affinity for Sidney Crosby.

Category: Sports · Type: Person · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wayne Gretzky profile in United States.

Audience size
2M
in United States
Gender
27.4%♀
72.6% male
Age
40.6
average years
Country rank
#14202
Person in United States
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wayne Gretzky fans

27.4% are female, 72.6% are male, average age 40.6.

Fig. 02

Gender split

27.4%
Female
72.6%
Male
Demographic split for Wayne Gretzky audience in United States
MetricValue
Female27.4%
Male72.6%
Average age40.6
Estimated audience size2,005,312
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Wayne Gretzky audience in United States
Age bracketShare%
16-1920%
20-2915%
30-3918%
40-4922%
50+25%
Fig. 04

Worldwide distribution

43.8%

of the worldwide Wayne Gretzky audience comes from United States.

Worldwide audience distribution share by country for Wayne Gretzky
CountryShare
United States43.8%
Canada23.3%
Germany3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wayne Gretzky audience in United States is strongest.

Fig. 05

Top regions by affinity

Wayne Gretzky fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~70K1.75×
02North Dakota~10K1.75×
03Michigan~100K1.51×
04Massachusetts~80K1.43×
05New Hampshire~20K1.43×
06Pennsylvania~100K1.37×
07Vermont~6K1.31×
08Maine~10K1.24×
09Colorado~50K1.22×
10Connecticut~30K1.22×
11New Jersey~90K1.21×
12New York~200K1.20×
13Montana~9K1.15×
14Rhode Island~10K1.14×
15Washington, District of Columbia~10K1.14×
16Missouri~50K1.13×
17Wisconsin~50K1.12×
18Illinois~100K1.08×
19Alaska~6K1.07×
20North Carolina~90K1.05×
21South Dakota~7K1.04×
22Utah~30K1.01×
23Idaho~10K1.01×
24Ohio~80K0.98×
25Nevada~30K0.98×
26Maryland~50K0.97×
27Virginia~70K0.96×
28Delaware~7K0.96×
29Florida~200K0.94×
30Washington~50K0.92×
31Iowa~20K0.90×
32Indiana~50K0.89×
33Nebraska~10K0.88×
34West Virginia~10K0.84×
35Arizona~50K0.83×
36South Carolina~30K0.83×
37Kansas~20K0.83×
38Tennessee~50K0.81×
39California~200K0.79×
40Oregon~20K0.77×
41Texas~200K0.72×
42Kentucky~30K0.72×
43Oklahoma~20K0.71×
44Hawaii~8K0.67×
45Arkansas~20K0.66×
46Georgia~60K0.65×
47Alabama~20K0.62×
48Louisiana~20K0.60×
49New Mexico~8K0.60×
50Mississippi~10K0.57×
Fig. 06

Affinity by region

Affinity by region — Wayne Gretzky, United States
0.57×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wayne Gretzky audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wayne Gretzky audience
#·InterestCategoryAffinity×
01Patrice BergeronSports212.35×
02Connor McDavidSports204.80×
03Brad MarchandSports203.79×
04Sidney CrosbySports198.63×
05Tuukka RaskSports196.54×
06Giant slalomSports163.35×
07Mario LemieuxSports160.09×
08Carey PriceSports111.98×
09Buster PoseySports67.97×
10Mississippi State Bulldogs baseballSports61.76×
11New Jersey DevilsSports36.78×
12Bryce HarperSports25.98×
13Carolina HurricanesSports24.11×
14Washington NationalsSports23.89×
15Montreal CanadiensSports23.43×
16Minnesota WildSports22.69×
17Colorado AvalancheSports21.23×
18Boston BruinsSports21.13×
19Jack HughesSports20.00×
20Buffalo SabresSports19.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wayne Gretzky audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wayne Gretzky audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.34×
PatriotismCONSERVATISM1.27×
Career OrientationPOWER1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wayne Gretzky audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.83×
SustainabilityBALANCE0.87×
TraditionCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wayne Gretzky have in United States?

Wayne Gretzky has an estimated audience of 2,005,312 people in United States, concentrated in California and New York.

02

What is the gender split and age of Wayne Gretzky fans?

27.4% of Wayne Gretzky fans are female, 72.6% are male, with an average age of 40.6 years.

03

Which brands do Wayne Gretzky fans like most?

Wayne Gretzky fans show strongest brand affinity for Sidney Crosby (198.63×), Connor McDavid (204.8×), and Brad Marchand (203.79×) over the country average.

04

Where do Wayne Gretzky fans live in United States?

Wayne Gretzky fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Wayne Gretzky fans also like?

Beyond Wayne Gretzky itself, the audience over-indexes on Connor McDavid (204.8×), Brad Marchand (203.79×), Mario Lemieux (160.09×), and Giant slalom (163.35×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wayne Gretzky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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