Jack Hughes Audience in United States

Jack Hughes has an estimated audience of 5,202,294 people in United States. 35.4% are female, 64.6% are male, average age 37.4. Top regions: New Jersey, New York, California. Top brand affinities: New Jersey Devils, Bauer Hockey, Calgary Flames, Kia Sportage, Florida Panthers.

The average Jack Hughes fan in United States is 37.4 years old, more male, and lives primarily in New Jersey. The audience is concentrated in New Jersey, New York, California. Top brand affinities include New Jersey Devils, Bauer Hockey, Calgary Flames, with strongest over-indexing on New Jersey Devils (226.54× the country average). Demographically, the Jack Hughes audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Ice hockey

Demographics of Jack Hughes fans

Demographic split for Jack Hughes audience in United States
MetricValue
Female35.4%
Male64.6%
Average age37.4
Estimated audience size5,202,294

Audience persona

The typical Jack Hughes fan in United States is more male, around 37.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for New Jersey Devils.

Top regions in United States

Top regions ranked by reach for Jack Hughes in United States
RegionReachAffinity
New Jersey594,5994.49×
New York534,1861.84×
California364,8970.64×
Florida307,5820.87×
Pennsylvania251,0991.43×
Texas239,4650.54×
Michigan204,5671.5×
Massachusetts198,9861.94×
Illinois192,0291.11×
Ohio146,3120.91×
North Carolina142,5380.91×
Minnesota121,3141.63×
Virginia115,7540.91×
Colorado88,6911.08×
Georgia88,1230.55×
Connecticut85,9531.65×
Tennessee83,9820.8×
Missouri79,1850.94×
Wisconsin75,2150.96×
Washington74,0610.71×
Indiana73,4090.77×
Maryland68,5510.77×
Arizona68,5150.65×
South Carolina58,5700.75×
Kentucky44,4830.68×
Nevada43,0400.86×
Utah41,6160.89×
Louisiana37,6130.56×
Alabama36,7690.51×
Iowa36,5210.85×
New Hampshire34,4101.68×
Oregon32,2700.54×
Oklahoma29,9740.52×
Kansas27,5600.67×
Maine23,9051.28×
Arkansas22,1360.52×
Rhode Island20,2781.22×
Idaho20,0390.77×
Nebraska19,6970.75×
Mississippi17,8660.42×
West Virginia17,2920.71×
Washington, District of Columbia17,2401.1×
North Dakota17,0561.6×
Vermont14,2401.56×
Delaware13,4480.94×
Montana11,7000.81×
South Dakota10,9660.91×
Hawaii10,7180.48×
New Mexico9,7060.37×
Alaska7,8390.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jack Hughes audience
BrandAffinityCategory
New Jersey Devils226.54×Sports
Bauer Hockey71.95×Sports
Calgary Flames49.45×Sports
Kia Sportage25.05×Cars & Mobility
Florida Panthers15.64×Sports
Ottawa Senators27.81×Sports
Houston Astros8.1×Sports
Toronto Maple Leafs14.62×Sports
New York Rangers12.58×Sports
Buffalo Sabres11.4×Sports
New York Islanders15.51×Sports
Dallas Stars8.86×Sports
NHL4.08×Sports
Aaron Judge6.69×Sports
World Series7.32×Sports
Honda HR-V16.7×Cars & Mobility
San Jose Sharks10.63×Sports
Colorado Avalanche8.33×Sports
Duke Blue Devils men's basketball5.46×Sports
Seattle Mariners4.31×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jack Hughes audience
TraitClusterScore
Early Adopter MentalityPOWER1.25
Risk AppetiteTHRILL1.24
Sports ActivityPOWER1.22
PatriotismCONSERVATISM1.21
Family OrientationCONSERVATISM1.14
ExtroversionTHRILL1.09

Worldwide distribution

Worldwide audience distribution share by country for Jack Hughes
CountryShare
United States73.3%
Canada13.7%
United Kingdom1.8%

See Jack Hughes audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Jack Hughes have in United States?

Jack Hughes has an estimated audience of 5,202,294 people in United States, concentrated in New Jersey and New York.

What is the gender split and age of Jack Hughes fans?

35.4% of Jack Hughes fans are female, 64.6% are male, with an average age of 37.4 years.

Which brands do Jack Hughes fans like most?

Jack Hughes fans show strongest brand affinity for New Jersey Devils (226.54×), Bauer Hockey (71.95×), and Calgary Flames (49.45×) over the country average.

Where do Jack Hughes fans live in United States?

Jack Hughes fans in United States are most concentrated in New Jersey (reach 594,599), New York (reach 534,186), and California (reach 364,897). These three regions account for the largest share of the active audience.

What other brands do Jack Hughes fans also like?

Beyond Jack Hughes itself, the audience over-indexes on Bauer Hockey (71.95×), Calgary Flames (49.45×), Kia Sportage (25.05×), and Florida Panthers (15.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jack Hughes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.