Rascasse Audience Intelligence

Jack Hughes Audience in United States

A data profile of the people who buy, follow and care about Jack Hughes in United States — modelled from more than twelve digital signal sources. Jack Hughes has an estimated audience of 5,976,744 people in United States.

#13among Ice hockey in United States#522among Person in United States#483in Sports

The average Jack Hughes fan in United States is 40.2 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include New Jersey Devils, Calgary Flames, Bauer Hockey, with strongest over-indexing on New Jersey Devils (251.6× the country average).

Demographically, the Jack Hughes audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jack Hughes fan in United States is more male, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for New Jersey Devils.

Category: Sports · Type: Person · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jack Hughes profile in United States.

Audience size
6M
in United States
Gender
32.8%♀
67.2% male
Age
40.2
average years
Country rank
#5726
Person in United States
Fig. 01

Search interest · 12-month trend

+179%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jack Hughes fans

32.8% are female, 67.2% are male, average age 40.2.

Fig. 02

Gender split

32.8%
Female
67.2%
Male
Demographic split for Jack Hughes audience in United States
MetricValue
Female32.8%
Male67.2%
Average age40.2
Estimated audience size5,976,744
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Jack Hughes audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3919%
40-4921%
50+24%
Fig. 04

Worldwide distribution

73.7%

of the worldwide Jack Hughes audience comes from United States.

Worldwide audience distribution share by country for Jack Hughes
CountryShare
United States73.7%
Canada13.5%
United Kingdom1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jack Hughes audience in United States is strongest.

Fig. 05

Top regions by affinity

Jack Hughes fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~400K2.97×
02Minnesota~200K2.29×
03North Dakota~20K1.86×
04Massachusetts~200K1.77×
05New Hampshire~40K1.62×
06Vermont~20K1.57×
07Michigan~200K1.56×
08New York~500K1.47×
09Connecticut~80K1.44×
10Pennsylvania~300K1.34×
11Maine~30K1.34×
12Wisconsin~100K1.28×
13Rhode Island~20K1.24×
14Colorado~100K1.13×
15South Dakota~10K1.09×
16Ohio~200K1.07×
17Washington, District of Columbia~20K1.06×
18Montana~20K1.02×
19Illinois~200K1.01×
20Utah~50K0.97×
21Iowa~40K0.94×
22Delaware~10K0.93×
23Missouri~80K0.92×
24Virginia~100K0.91×
25North Carolina~100K0.86×
26Maryland~80K0.85×
27Florida~300K0.84×
28Nebraska~20K0.84×
29South Carolina~70K0.81×
30Alaska~10K0.80×
31Tennessee~90K0.79×
32Kansas~30K0.79×
33Indiana~80K0.78×
34Idaho~20K0.78×
35West Virginia~20K0.76×
36Kentucky~50K0.72×
37Nevada~40K0.70×
38Arizona~80K0.67×
39Washington~70K0.64×
40Georgia~100K0.62×
41California~400K0.61×
42Alabama~50K0.61×
43Oregon~40K0.59×
44Oklahoma~40K0.58×
45Arkansas~30K0.56×
46Texas~300K0.55×
47Louisiana~40K0.53×
48Hawaii~10K0.52×
49New Mexico~10K0.47×
50Mississippi~20K0.46×
Fig. 06

Affinity by region

Affinity by region — Jack Hughes, United States
0.46×1.00×2.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jack Hughes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jack Hughes audience
#·InterestCategoryAffinity×
01New Jersey DevilsSports251.60×
02Calgary FlamesSports58.28×
03Bauer HockeySports48.69×
04Ottawa SenatorsSports35.32×
05Connor McDavidSports21.22×
06Wayne GretzkySports20.00×
07Florida PanthersSports19.47×
08Sidney CrosbySports18.47×
09New York IslandersSports18.41×
10Montreal CanadiensSports14.72×
11New York RangersSports13.81×
12Buffalo SabresSports11.31×
13San Jose SharksSports11.07×
14Los Angeles KingsSports10.60×
15Dallas StarsSports9.99×
16Colorado AvalancheSports9.09×
17World SeriesSports8.00×
18Seattle MarinersSports6.07×
19Aaron RodgersSports5.00×
20NHLSports3.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jack Hughes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jack Hughes audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.92×
Convenience OrientationPREMIUM1.48×
Risk AppetiteTHRILL1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jack Hughes audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
CreativityOPEN0.77×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jack Hughes have in United States?

Jack Hughes has an estimated audience of 5,976,744 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of Jack Hughes fans?

32.8% of Jack Hughes fans are female, 67.2% are male, with an average age of 40.2 years.

03

Which brands do Jack Hughes fans like most?

Jack Hughes fans show strongest brand affinity for New Jersey Devils (251.6×), Calgary Flames (58.28×), and Bauer Hockey (48.69×) over the country average.

04

Where do Jack Hughes fans live in United States?

Jack Hughes fans in United States are most concentrated in New York (reach ~500K), New Jersey (reach ~400K), and California (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Jack Hughes fans also like?

Beyond Jack Hughes itself, the audience over-indexes on Calgary Flames (58.28×), Bauer Hockey (48.69×), Ottawa Senators (35.32×), and Florida Panthers (19.47×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Jack Hughes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jack Hughes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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