Rascasse Audience Intelligence

Connor McDavid Audience in United States

A data profile of the people who buy, follow and care about Connor McDavid in United States — modelled from more than twelve digital signal sources. Connor McDavid has an estimated audience of 1,475,092 people in United States.

#48among Ice hockey in United States#3626among Person in United States#1628in Sports

The average Connor McDavid fan in United States is 36.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Sidney Crosby, Wayne Gretzky, tsn, with strongest over-indexing on Sidney Crosby (220.37× the country average).

Demographically, the Connor McDavid audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Sports Activity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Connor McDavid fan in United States is more male, around 36.2 years old, with strong Sports Activity tendencies and a notable affinity for Sidney Crosby.

Category: Sports · Type: Person · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Connor McDavid profile in United States.

Audience size
1.5M
in United States
Gender
24.9%♀
75.1% male
Age
36.2
average years
Country rank
#17997
Person in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Connor McDavid fans

24.9% are female, 75.1% are male, average age 36.2.

Fig. 02

Gender split

24.9%
Female
75.1%
Male
Demographic split for Connor McDavid audience in United States
MetricValue
Female24.9%
Male75.1%
Average age36.2
Estimated audience size1,475,092
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Connor McDavid audience in United States
Age bracketShare%
16-1930%
20-2918%
30-3918%
40-4918%
50+16%
Fig. 04

Worldwide distribution

27.5%

of the worldwide Connor McDavid audience comes from United States.

Worldwide audience distribution share by country for Connor McDavid
CountryShare
Canada54.8%
United States27.5%
Finland3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Connor McDavid audience in United States is strongest.

Fig. 05

Top regions by affinity

Connor McDavid fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~60K2.16×
02Massachusetts~80K2.10×
03North Dakota~8K2.03×
04New Hampshire~10K1.76×
05Pennsylvania~100K1.67×
06Michigan~80K1.55×
07Vermont~5K1.52×
08Maine~10K1.51×
09New York~100K1.42×
10Connecticut~30K1.36×
11Rhode Island~8K1.36×
12Colorado~40K1.35×
13New Jersey~60K1.32×
14Montana~6K1.23×
15Illinois~80K1.21×
16Alaska~5K1.21×
17Washington, District of Columbia~7K1.17×
18Missouri~30K1.08×
19Wisconsin~30K1.06×
20Nevada~20K1.05×
21Utah~20K1.01×
22South Dakota~4K0.98×
23Ohio~50K0.93×
24Florida~100K0.91×
25North Carolina~50K0.89×
26Washington~30K0.89×
27Delaware~5K0.88×
28Maryland~30K0.86×
29Virginia~40K0.83×
30Idaho~8K0.79×
31Arizona~30K0.78×
32Iowa~10K0.78×
33California~200K0.75×
34Nebraska~7K0.74×
35Indiana~20K0.72×
36Tennessee~30K0.70×
37West Virginia~6K0.68×
38South Carolina~20K0.67×
39Oregon~10K0.66×
40Kansas~10K0.65×
41Hawaii~5K0.65×
42Kentucky~10K0.60×
43Texas~90K0.58×
44Georgia~30K0.52×
45Oklahoma~10K0.50×
46New Mexico~5K0.50×
47Louisiana~10K0.49×
48Arkansas~8K0.48×
49Alabama~10K0.45×
50Mississippi~7K0.42×
Fig. 06

Affinity by region

Affinity by region — Connor McDavid, United States
0.42×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Connor McDavid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Connor McDavid audience
#·InterestCategoryAffinity×
01Sportsnet 360Sports273.07×
02Payless Car RentalCars & Mobility261.61×
03tsnSports255.37×
04Tuukka RaskSports221.01×
05Sidney CrosbySports220.37×
06Brad MarchandSports216.87×
07Wayne GretzkySports182.56×
08Giant slalomSports180.36×
09Patrice BergeronSports173.23×
10Mario LemieuxSports153.65×
11Carey PriceSports116.41×
12Buster PoseySports74.96×
13Mississippi State Bulldogs baseballSports68.67×
14Montreal CanadiensSports26.98×
15Carolina HurricanesSports26.72×
16Washington NationalsSports25.51×
17Minnesota WildSports24.76×
18Colorado AvalancheSports23.17×
19Buffalo SabresSports23.12×
20Boston BruinsSports22.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Connor McDavid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Connor McDavid audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.31×
PatriotismCONSERVATISM1.27×
DIY MentalityTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Connor McDavid audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.80×
CreativityOPEN0.82×
Community OrientationOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Connor McDavid have in United States?

Connor McDavid has an estimated audience of 1,475,092 people in United States, concentrated in California and New York.

02

What is the gender split and age of Connor McDavid fans?

24.9% of Connor McDavid fans are female, 75.1% are male, with an average age of 36.2 years.

03

Which brands do Connor McDavid fans like most?

Connor McDavid fans show strongest brand affinity for Sidney Crosby (220.37×), Wayne Gretzky (182.56×), and tsn (255.37×) over the country average.

04

Where do Connor McDavid fans live in United States?

Connor McDavid fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Connor McDavid fans also like?

Beyond Connor McDavid itself, the audience over-indexes on Wayne Gretzky (182.56×), tsn (255.37×), Brad Marchand (216.87×), and Payless Car Rental (261.61×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Connor McDavid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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