Connor McDavid Audience in United States

Connor McDavid logo

Connor McDavid has an estimated audience of 1,889,220 people in United States. 24.9% are female, 75.1% are male, average age 36.2. Top regions: California, New York, Florida. Top brand affinities: Sidney Crosby, Wayne Gretzky, Brad Marchand, tsn, Payless Car Rental.

The average Connor McDavid fan in United States is 36.2 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Sidney Crosby, Wayne Gretzky, Brad Marchand, with strongest over-indexing on Sidney Crosby (220.37× the country average). Demographically, the Connor McDavid audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Sports Activity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Ice hockey

Demographics of Connor McDavid fans

Demographic split for Connor McDavid audience in United States
MetricValue
Female24.9%
Male75.1%
Average age36.2
Estimated audience size1,889,220

Audience persona

The typical Connor McDavid fan in United States is more male, around 36.2 years old, with strong Sports Activity tendencies and a notable affinity for Sidney Crosby.

Top regions in United States

Top regions ranked by reach for Connor McDavid in United States
RegionReachAffinity
California156,9560.76×
New York153,1251.45×
Florida126,5810.99×
Pennsylvania108,8121.71×
Texas102,8010.63×
Massachusetts83,9802.26×
Illinois83,7111.33×
Michigan81,4731.65×
New Jersey68,5171.43×
Ohio58,1751×
Minnesota53,2241.97×
North Carolina52,3960.92×
Colorado41,7291.4×
Virginia39,8030.86×
Washington35,3520.93×
Missouri33,0581.09×
Georgia32,3980.56×
Arizona31,0590.81×
Wisconsin30,5231.07×
Maryland29,7320.92×
Tennessee27,0280.71×
Connecticut26,7721.41×
Indiana25,9940.75×
South Carolina19,7090.69×
Nevada18,9501.04×
Utah16,2570.96×
Oregon14,6900.68×
Kentucky14,3250.6×
New Hampshire13,1331.76×
Iowa12,0940.78×
Louisiana12,0730.5×
Alabama10,4140.39×
Maine10,0901.49×
Oklahoma10,0770.48×
Kansas9,8450.66×
Rhode Island8,2491.37×
North Dakota6,9131.78×
Arkansas6,8900.44×
Washington, District of Columbia6,8571.21×
Idaho6,7250.71×
Nebraska6,6720.7×
Montana6,1001.16×
West Virginia5,3390.61×
Mississippi5,2840.34×
Vermont4,9801.5×
Hawaii4,7860.59×
Delaware4,3280.83×
New Mexico4,1140.43×
Alaska3,8800.96×
South Dakota3,7700.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Connor McDavid audience
BrandAffinityCategory
Sidney Crosby220.37×Sports
Wayne Gretzky182.56×Sports
Brad Marchand216.87×Sports
tsn255.37×Sports
Payless Car Rental261.61×Cars & Mobility
Mario Lemieux153.65×Sports
Giant slalom180.36×Sports
Tuukka Rask221.01×Sports
Minnesota Wild24.76×Sports
Florida Panthers26.19×Sports
Patrice Bergeron173.23×Sports
Buster Posey74.96×Sports
Auston Matthews52.8×Sports
Mississippi State Bulldogs baseball68.67×Sports
Carolina Hurricanes26.72×Sports
Washington Nationals25.51×Sports
Boston Bruins22.12×Sports
Colorado Avalanche23.17×Sports
New Jersey Devils39.06×Sports
Carey Price116.41×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Connor McDavid audience
TraitClusterScore
Sports ActivityPOWER1.3
Risk AppetiteTHRILL1.26
Luxury OrientationPREMIUM1.26
PatriotismCONSERVATISM1.21
Early Adopter MentalityPOWER1.19
Family OrientationCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Connor McDavid
CountryShare
Canada54.1%
United States30.6%
Finland2.5%

See Connor McDavid audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Connor McDavid have in United States?

Connor McDavid has an estimated audience of 1,889,220 people in United States, concentrated in California and New York.

What is the gender split and age of Connor McDavid fans?

24.9% of Connor McDavid fans are female, 75.1% are male, with an average age of 36.2 years.

Which brands do Connor McDavid fans like most?

Connor McDavid fans show strongest brand affinity for Sidney Crosby (220.37×), Wayne Gretzky (182.56×), and Brad Marchand (216.87×) over the country average.

Where do Connor McDavid fans live in United States?

Connor McDavid fans in United States are most concentrated in California (reach 156,956), New York (reach 153,125), and Florida (reach 126,581). These three regions account for the largest share of the active audience.

What other brands do Connor McDavid fans also like?

Beyond Connor McDavid itself, the audience over-indexes on Wayne Gretzky (182.56×), Brad Marchand (216.87×), tsn (255.37×), and Payless Car Rental (261.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Connor McDavid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.