Brad Marchand Audience in United States

Brad Marchand logo

Brad Marchand has an estimated audience of 1,949,157 people in United States. 16.5% are female, 83.5% are male, average age 42.4. Top regions: Massachusetts, Florida, New York. Top brand affinities: Aaron Rodgers, Boston Bruins, Sidney Crosby, Wayne Gretzky, Connor McDavid.

The average Brad Marchand fan in United States is 42.4 years old, more male, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, Florida, New York. Top brand affinities include Aaron Rodgers, Boston Bruins, Sidney Crosby, with strongest over-indexing on Aaron Rodgers (28.78× the country average). Demographically, the Brad Marchand audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Ice hockey

Demographics of Brad Marchand fans

Demographic split for Brad Marchand audience in United States
MetricValue
Female16.5%
Male83.5%
Average age42.4
Estimated audience size1,949,157

Audience persona

The typical Brad Marchand fan in United States is more male, around 42.4 years old, with strong Sports Activity tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for Brad Marchand in United States
RegionReachAffinity
Massachusetts303,0667.89×
Florida129,1410.98×
New York95,3060.88×
California59,4250.28×
New Hampshire57,8527.53×
Pennsylvania54,6650.83×
Michigan42,0540.83×
Texas39,2160.23×
Connecticut37,4911.92×
Maine36,6585.25×
Illinois36,5720.56×
North Carolina35,8920.61×
New Jersey31,7710.64×
Rhode Island29,0824.69×
Ohio27,5560.46×
Virginia24,8190.52×
Colorado23,8050.77×
Minnesota22,7600.81×
Georgia17,9030.3×
Missouri15,7700.5×
Tennessee14,6370.37×
Wisconsin14,6310.5×
Washington14,5290.37×
South Carolina14,2180.48×
Maryland13,9270.42×
Indiana13,0820.37×
Vermont11,2053.27×
Nevada10,2480.54×
Arizona9,8540.25×
Utah7,8570.45×
Kentucky6,8470.28×
Oregon6,7030.3×
Iowa5,9370.37×
Louisiana4,9640.2×
Oklahoma4,3330.2×
Kansas4,1520.27×
Alabama3,8300.14×
Washington, District of Columbia3,7720.64×
Montana3,7310.69×
Idaho3,4010.35×
West Virginia3,3850.37×
Nebraska3,2760.34×
North Dakota3,0980.77×
Arkansas2,7570.17×
Delaware2,3470.44×
Hawaii2,3310.28×
New Mexico2,1940.22×
Mississippi2,1330.13×
South Dakota1,7380.39×
Alaska1,6320.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brad Marchand audience
BrandAffinityCategory
Aaron Rodgers28.78×Sports
Boston Bruins46.4×Sports
Sidney Crosby64.91×Sports
Wayne Gretzky59.23×Sports
Connor McDavid69.6×Sports
Yandex82.91×Technology & Electronics
Luka Dončić23.69×Sports
Autism Awareness19.03×Health
Lindsey Vonn20×Sports
Boston Red Sox15.37×Sports
Capital One7.52×Business & Career
Diabetes mellitus awareness12.48×Health
DraftKings27.53×Sports
Florida Panthers20×Sports
Dennis Rodman23.74×Sports
Enterprise Rent-A-Car8.81×Cars & Mobility
Microblogging12.67×Technology & Electronics
Boston Celtics8.9×Sports
Singer-songwriter5.51×Music & Radio
Novak Djokovic18.1×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brad Marchand audience
TraitClusterScore
Sports ActivityPOWER1.23
PatriotismCONSERVATISM1.15
Risk AppetiteTHRILL1.06
Luxury OrientationPREMIUM1.05
Pet OwnershipJOY1.04
Early Adopter MentalityPOWER1.04

Worldwide distribution

Worldwide audience distribution share by country for Brad Marchand
CountryShare
Canada48.2%
United States40.2%
Finland2.7%

See Brad Marchand audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Brad Marchand have in United States?

Brad Marchand has an estimated audience of 1,949,157 people in United States, concentrated in Massachusetts and Florida.

What is the gender split and age of Brad Marchand fans?

16.5% of Brad Marchand fans are female, 83.5% are male, with an average age of 42.4 years.

Which brands do Brad Marchand fans like most?

Brad Marchand fans show strongest brand affinity for Aaron Rodgers (28.78×), Boston Bruins (46.4×), and Sidney Crosby (64.91×) over the country average.

Where do Brad Marchand fans live in United States?

Brad Marchand fans in United States are most concentrated in Massachusetts (reach 303,066), Florida (reach 129,141), and New York (reach 95,306). These three regions account for the largest share of the active audience.

What other brands do Brad Marchand fans also like?

Beyond Brad Marchand itself, the audience over-indexes on Boston Bruins (46.4×), Sidney Crosby (64.91×), Wayne Gretzky (59.23×), and Connor McDavid (69.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brad Marchand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.