Rascasse Audience Intelligence

Brad Marchand Audience in United States

A data profile of the people who buy, follow and care about Brad Marchand in United States — modelled from more than twelve digital signal sources. Brad Marchand has an estimated audience of 921,956 people in United States.

#61among Ice hockey in United States#5640among Person in United States#2321in Sports

The average Brad Marchand fan in United States is 42.4 years old, more male, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, Florida, New York.

Top brand affinities include Sidney Crosby, Wayne Gretzky, Connor McDavid, with strongest over-indexing on Sidney Crosby (168.82× the country average).

Demographically, the Brad Marchand audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brad Marchand fan in United States is more male, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Sidney Crosby.

Category: Sports · Type: Person · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brad Marchand profile in United States.

Audience size
922K
in United States
Gender
16.5%♀
83.5% male
Age
42.4
average years
Country rank
#25000
Person in United States
Fig. 01

Search interest · 12-month trend

-91%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brad Marchand fans

16.5% are female, 83.5% are male, average age 42.4.

Fig. 02

Gender split

16.5%
Female
83.5%
Male
Demographic split for Brad Marchand audience in United States
MetricValue
Female16.5%
Male83.5%
Average age42.4
Estimated audience size921,956
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Brad Marchand audience in United States
Age bracketShare%
16-1918%
20-2912%
30-3918%
40-4925%
50+28%
Fig. 04

Worldwide distribution

36.1%

of the worldwide Brad Marchand audience comes from United States.

Worldwide audience distribution share by country for Brad Marchand
CountryShare
Canada43.8%
United States36.1%
Finland5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brad Marchand audience in United States is strongest.

Fig. 05

Top regions by affinity

Brad Marchand fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~50K7.09×
02Massachusetts~300K7.01×
03Maine~30K4.93×
04Rhode Island~30K4.42×
05Vermont~10K3.25×
06Connecticut~30K1.79×
07Florida~200K1.28×
08North Dakota~4K0.96×
09Minnesota~30K0.92×
10New York~90K0.87×
11Pennsylvania~60K0.86×
12Michigan~40K0.84×
13Colorado~20K0.79×
14Alaska~3K0.79×
15Montana~4K0.77×
16Washington, District of Columbia~4K0.73×
17New Jersey~30K0.66×
18North Carolina~40K0.65×
19South Dakota~3K0.62×
20Delaware~3K0.59×
21Nevada~10K0.58×
22Illinois~40K0.57×
23Missouri~20K0.57×
24Wisconsin~20K0.57×
25Virginia~30K0.56×
26Utah~10K0.55×
27South Carolina~20K0.54×
28Ohio~30K0.53×
29West Virginia~5K0.53×
30Idaho~5K0.51×
31Nebraska~5K0.49×
32Maryland~20K0.47×
33Iowa~8K0.47×
34Hawaii~4K0.45×
35Tennessee~20K0.44×
36Washington~20K0.43×
37Indiana~20K0.43×
38Kansas~6K0.41×
39New Mexico~4K0.41×
40Kentucky~10K0.39×
41Oregon~9K0.39×
42Mississippi~6K0.39×
43Arizona~10K0.38×
44Arkansas~6K0.37×
45Georgia~20K0.35×
46Louisiana~9K0.35×
47Oklahoma~8K0.35×
48Alabama~9K0.34×
49California~60K0.30×
50Texas~50K0.27×
Fig. 06

Affinity by region

Affinity by region — Brad Marchand, United States
0.27×1.00×7.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brad Marchand audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brad Marchand audience
#·InterestCategoryAffinity×
01Connor McDavidSports216.87×
02Wayne GretzkySports203.79×
03Sidney CrosbySports168.82×
04New England RevolutionSports46.88×
05Boston BruinsSports45.00×
06Michael KeatonMovies & TV29.81×
07Jennifer Love HewittMovies & TV28.95×
08Lindsey VonnSports20.00×
09Florida PanthersSports20.00×
10FIS Alpine Ski World CupSports19.42×
11Buffalo SabresSports19.22×
12San Jose SharksSports17.29×
13Colorado AvalancheSports14.51×
14Dallas StarsSports14.38×
15Boston Red SoxSports13.50×
16Brittany SnowMovies & TV11.38×
17Minnesota WildSports11.32×
18Ice skatingSports10.50×
19San Francisco 49ersSports8.20×
20NHLSports6.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brad Marchand audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brad Marchand audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.15×
Convenience OrientationPREMIUM1.24×
Risk AppetiteTHRILL1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brad Marchand audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.63×
Quality AwarenessPREMIUM0.73×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brad Marchand have in United States?

Brad Marchand has an estimated audience of 921,956 people in United States, concentrated in Massachusetts and Florida.

02

What is the gender split and age of Brad Marchand fans?

16.5% of Brad Marchand fans are female, 83.5% are male, with an average age of 42.4 years.

03

Which brands do Brad Marchand fans like most?

Brad Marchand fans show strongest brand affinity for Sidney Crosby (168.82×), Wayne Gretzky (203.79×), and Connor McDavid (216.87×) over the country average.

04

Where do Brad Marchand fans live in United States?

Brad Marchand fans in United States are most concentrated in Massachusetts (reach ~300K), Florida (reach ~200K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Brad Marchand fans also like?

Beyond Brad Marchand itself, the audience over-indexes on Wayne Gretzky (203.79×), Connor McDavid (216.87×), Boston Bruins (45×), and Jennifer Love Hewitt (28.95×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Brad Marchand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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