Sidney Crosby Audience in United States

Sidney Crosby logo

Sidney Crosby has an estimated audience of 2,955,549 people in United States. 24.9% are female, 75.1% are male, average age 40.7. Top regions: Pennsylvania, New York, California. Top brand affinities: Ethan Hawke, Connor McDavid, Wayne Gretzky, Brad Marchand, Evgeni Malkin.

The average Sidney Crosby fan in United States is 40.7 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New York, California. Top brand affinities include Ethan Hawke, Connor McDavid, Wayne Gretzky, with strongest over-indexing on Ethan Hawke (265.99× the country average). Demographically, the Sidney Crosby audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Ice hockey

Demographics of Sidney Crosby fans

Demographic split for Sidney Crosby audience in United States
MetricValue
Female24.9%
Male75.1%
Average age40.7
Estimated audience size2,955,549

Audience persona

The typical Sidney Crosby fan in United States is more male, around 40.7 years old, with strong Risk Appetite tendencies and a notable affinity for Ethan Hawke.

Top regions in United States

Top regions ranked by reach for Sidney Crosby in United States
RegionReachAffinity
Pennsylvania445,9184.48×
New York219,0751.33×
California186,4550.57×
Florida176,4750.88×
Texas131,6340.52×
Ohio114,7491.26×
Michigan107,4201.39×
Illinois102,4351.04×
Massachusetts101,3501.74×
New Jersey92,0971.23×
North Carolina80,7230.91×
Virginia71,3440.99×
Minnesota68,4771.62×
Colorado66,4611.43×
Georgia51,1070.56×
Maryland49,7800.98×
Washington44,4720.75×
Wisconsin42,4570.95×
Tennessee42,1340.71×
Missouri41,8290.88×
Indiana40,6050.75×
South Carolina35,6400.8×
Arizona35,0420.58×
Connecticut34,6011.17×
Nevada25,3510.89×
Utah25,3360.96×
West Virginia23,5071.71×
Kentucky22,5180.61×
Oregon20,3170.6×
Iowa18,7580.77×
New Hampshire18,4221.58×
Louisiana17,0100.45×
Alabama15,2160.37×
Oklahoma15,1660.46×
Kansas14,8500.64×
Maine14,5981.38×
Nebraska11,2370.76×
Washington, District of Columbia10,5511.19×
Arkansas10,1290.42×
Rhode Island10,0341.07×
Idaho9,8310.66×
Montana9,7971.19×
North Dakota9,4851.56×
Mississippi8,1330.33×
Delaware7,6450.94×
Vermont7,4441.43×
New Mexico6,8600.46×
Hawaii6,3200.5×
South Dakota5,5930.82×
Alaska5,4530.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sidney Crosby audience
BrandAffinityCategory
Ethan Hawke265.99×Movies & TV
Connor McDavid183.93×Sports
Wayne Gretzky147.34×Sports
Brad Marchand168.82×Sports
Evgeni Malkin158.4×Sports
Mario Lemieux132.78×Sports
Giant slalom151.57×Sports
Jaromír Jágr107.82×Sports
Tuukka Rask186.77×Sports
Minnesota Wild19.51×Sports
Auston Matthews48.93×Sports
Anya Taylor-Joy20×Movies & TV
Florida Panthers21.72×Sports
Buster Posey62.57×Sports
Boston Bruins19.31×Sports
New Jersey Devils34.32×Sports
Mississippi State Bulldogs baseball57.41×Sports
Washington Nationals21.56×Sports
Carolina Hurricanes22.38×Sports
Skate (video game)50.01×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sidney Crosby audience
TraitClusterScore
Risk AppetiteTHRILL2.07
Luxury OrientationPREMIUM1.52
TraditionCONSERVATISM1.36
Sports ActivityPOWER1.16
Community OrientationOPEN1.15
PatriotismCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for Sidney Crosby
CountryShare
Canada49.2%
United States38.7%
Finland1.8%

See Sidney Crosby audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Sidney Crosby have in United States?

Sidney Crosby has an estimated audience of 2,955,549 people in United States, concentrated in Pennsylvania and New York.

What is the gender split and age of Sidney Crosby fans?

24.9% of Sidney Crosby fans are female, 75.1% are male, with an average age of 40.7 years.

Which brands do Sidney Crosby fans like most?

Sidney Crosby fans show strongest brand affinity for Ethan Hawke (265.99×), Connor McDavid (183.93×), and Wayne Gretzky (147.34×) over the country average.

Where do Sidney Crosby fans live in United States?

Sidney Crosby fans in United States are most concentrated in Pennsylvania (reach 445,918), New York (reach 219,075), and California (reach 186,455). These three regions account for the largest share of the active audience.

What other brands do Sidney Crosby fans also like?

Beyond Sidney Crosby itself, the audience over-indexes on Connor McDavid (183.93×), Wayne Gretzky (147.34×), Brad Marchand (168.82×), and Evgeni Malkin (158.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sidney Crosby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.