Rascasse Audience Intelligence

Sidney Crosby Audience in United States

A data profile of the people who buy, follow and care about Sidney Crosby in United States — modelled from more than twelve digital signal sources. Sidney Crosby has an estimated audience of 3,199,425 people in United States.

#25among Ice hockey in United States#1417among Person in United States#861in Sports

The average Sidney Crosby fan in United States is 40.7 years old, more male, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, New York, California.

Top brand affinities include Ethan Hawke, Connor McDavid, Wayne Gretzky, with strongest over-indexing on Ethan Hawke (265.99× the country average).

Demographically, the Sidney Crosby audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Sports Activity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sidney Crosby fan in United States is more male, around 40.7 years old, with strong Sports Activity tendencies and a notable affinity for Ethan Hawke.

Category: Sports · Type: Person · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sidney Crosby profile in United States.

Audience size
3.2M
in United States
Gender
24.9%♀
75.1% male
Age
40.7
average years
Country rank
#9741
Person in United States
Fig. 01

Search interest · 12-month trend

+52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sidney Crosby fans

24.9% are female, 75.1% are male, average age 40.7.

Fig. 02

Gender split

24.9%
Female
75.1%
Male
Demographic split for Sidney Crosby audience in United States
MetricValue
Female24.9%
Male75.1%
Average age40.7
Estimated audience size3,199,425
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Sidney Crosby audience in United States
Age bracketShare%
16-1920%
20-2914%
30-3919%
40-4923%
50+24%
Fig. 04

Worldwide distribution

42.3%

of the worldwide Sidney Crosby audience comes from United States.

Worldwide audience distribution share by country for Sidney Crosby
CountryShare
Canada44.6%
United States42.3%
Finland1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sidney Crosby audience in United States is strongest.

Fig. 05

Top regions by affinity

Sidney Crosby fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~500K4.62×
02West Virginia~30K1.84×
03Minnesota~70K1.71×
04North Dakota~10K1.60×
05Massachusetts~90K1.54×
06Vermont~8K1.51×
07New Hampshire~20K1.40×
08Washington, District of Columbia~10K1.31×
09Colorado~60K1.30×
10Maine~10K1.28×
11Delaware~10K1.27×
12New York~200K1.23×
13Ohio~100K1.23×
14Michigan~100K1.23×
15New Jersey~90K1.19×
16Montana~10K1.16×
17Connecticut~30K1.13×
18Alaska~7K1.07×
19Wisconsin~50K1.02×
20Rhode Island~10K1.02×
21Virginia~70K0.98×
22Maryland~50K0.97×
23Illinois~90K0.96×
24North Carolina~80K0.92×
25Utah~20K0.90×
26South Dakota~6K0.90×
27Missouri~40K0.83×
28Florida~200K0.81×
29Nevada~20K0.81×
30South Carolina~40K0.79×
31Nebraska~10K0.79×
32Iowa~20K0.75×
33Indiana~40K0.73×
34Washington~40K0.72×
35Idaho~10K0.70×
36Tennessee~40K0.69×
37Kansas~20K0.68×
38Kentucky~20K0.63×
39Oregon~20K0.63×
40Arizona~40K0.59×
41California~200K0.57×
42Hawaii~7K0.57×
43Georgia~50K0.56×
44New Mexico~8K0.52×
45Oklahoma~20K0.51×
46Texas~100K0.49×
47Alabama~20K0.49×
48Louisiana~20K0.45×
49Arkansas~10K0.44×
50Mississippi~10K0.41×
Fig. 06

Affinity by region

Affinity by region — Sidney Crosby, United States
0.41×1.00×4.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sidney Crosby audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sidney Crosby audience
#·InterestCategoryAffinity×
01Ethan HawkeMovies & TV265.99×
02Tuukka RaskSports186.77×
03Connor McDavidSports183.93×
04Brad MarchandSports168.82×
05Evgeni MalkinSports158.40×
06Giant slalomSports151.57×
07Wayne GretzkySports147.34×
08Mario LemieuxSports132.78×
09Buster PoseySports62.57×
10Mississippi State Bulldogs baseballSports57.41×
11Auston MatthewsSports48.93×
12New Jersey DevilsSports34.32×
13Carolina HurricanesSports22.38×
14Washington NationalsSports21.56×
15Montreal CanadiensSports20.59×
16Anya Taylor-JoyMovies & TV20.00×
17Minnesota WildSports19.51×
18Boston BruinsSports19.31×
19Colorado AvalancheSports18.54×
20Buffalo SabresSports18.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sidney Crosby audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sidney Crosby audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.06×
PatriotismCONSERVATISM1.01×
DIY MentalityTHRILL0.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sidney Crosby audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.61×
Luxury OrientationPREMIUM0.61×
Healthy LifestyleBALANCE0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sidney Crosby have in United States?

Sidney Crosby has an estimated audience of 3,199,425 people in United States, concentrated in Pennsylvania and New York.

02

What is the gender split and age of Sidney Crosby fans?

24.9% of Sidney Crosby fans are female, 75.1% are male, with an average age of 40.7 years.

03

Which brands do Sidney Crosby fans like most?

Sidney Crosby fans show strongest brand affinity for Ethan Hawke (265.99×), Connor McDavid (183.93×), and Wayne Gretzky (147.34×) over the country average.

04

Where do Sidney Crosby fans live in United States?

Sidney Crosby fans in United States are most concentrated in Pennsylvania (reach ~500K), New York (reach ~200K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sidney Crosby fans also like?

Beyond Sidney Crosby itself, the audience over-indexes on Connor McDavid (183.93×), Wayne Gretzky (147.34×), Brad Marchand (168.82×), and Mario Lemieux (132.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

See Sidney Crosby audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sidney Crosby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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