Evgeni Malkin Audience in United States

Evgeni Malkin has an estimated audience of 304,556 people in United States. 27.5% are female, 72.5% are male, average age 32.9. Top regions: Pennsylvania, New York, California. Top brand affinities: Calgary Flames, Toronto Maple Leafs, Columbus Blue Jackets, Dallas Stars, Sidney Crosby.

The average Evgeni Malkin fan in United States is 32.9 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New York, California. Top brand affinities include Calgary Flames, Toronto Maple Leafs, Columbus Blue Jackets, with strongest over-indexing on Calgary Flames (200× the country average). Demographically, the Evgeni Malkin audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Ice hockey

Demographics of Evgeni Malkin fans

Demographic split for Evgeni Malkin audience in United States
MetricValue
Female27.5%
Male72.5%
Average age32.9
Estimated audience size304,556

Audience persona

The typical Evgeni Malkin fan in United States is more male, around 32.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Calgary Flames.

Top regions in United States

Top regions ranked by reach for Evgeni Malkin in United States
RegionReachAffinity
Pennsylvania77,5247.56×
New York23,3451.37×
California17,7780.53×
Florida16,7370.81×
Ohio13,0141.39×
Texas11,0520.42×
Massachusetts10,8021.8×
New Jersey9,8031.27×
Michigan9,2751.16×
Illinois9,1520.9×
North Carolina8,5250.93×
Virginia7,7781.05×
Minnesota5,9901.37×
Maryland5,8471.12×
Colorado5,1591.07×
Georgia4,7610.51×
Washington4,3060.7×
Tennessee3,9000.64×
Arizona3,8870.63×
Indiana3,8170.69×
Missouri3,8090.78×
Connecticut3,6721.2×
Wisconsin3,6470.8×
South Carolina3,6170.79×
West Virginia3,6092.54×
New Hampshire2,5302.11×
Nevada2,3930.81×
Kentucky2,2950.6×
Alabama1,8560.44×
Oregon1,7630.5×
Utah1,6030.59×
Iowa1,5820.63×
Louisiana1,3640.35×
Oklahoma1,2990.38×
Maine1,2961.19×
Washington, District of Columbia1,1721.28×
Rhode Island1,0961.13×
Kansas1,0820.45×
Nebraska8560.56×
Delaware8230.98×
North Dakota8071.29×
Arkansas7660.31×
Idaho7160.47×
Mississippi6520.26×
Montana6470.77×
Vermont6321.18×
New Mexico5970.39×
Alaska5530.85×
Hawaii4470.34×
South Dakota4080.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Evgeni Malkin audience
BrandAffinityCategory
Calgary Flames200×Sports
Toronto Maple Leafs115.48×Sports
Columbus Blue Jackets100×Sports
Dallas Stars53.88×Sports
Sidney Crosby73.07×Sports
Nashville Predators73.13×Sports
San Jose Sharks55.98×Sports
Pittsburgh Penguins35.32×Sports
Vancouver Canucks61.62×Sports
Bauer Hockey51.77×Sports
Google Maps6.78×Internet & Social Media
Aaron Rodgers10.1×Sports
Ottawa Senators39.12×Sports
Florida Panthers20×Sports
Indeed.com6.16×Business & Career
Colorado Avalanche20×Sports
Buffalo Sabres20×Sports
Pittsburgh Steelers7.87×Sports
Enterprise Rent-A-Car7.68×Cars & Mobility
Los Angeles Kings20×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Evgeni Malkin audience
TraitClusterScore
Luxury OrientationPREMIUM2.84
Risk AppetiteTHRILL1.43
PatriotismCONSERVATISM1.32
TraditionCONSERVATISM1.2
Sports ActivityPOWER1.13
ExtroversionTHRILL1.07

Worldwide distribution

Worldwide audience distribution share by country for Evgeni Malkin
CountryShare
United States55.8%
Canada33.3%
Germany2.1%

See Evgeni Malkin audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Evgeni Malkin have in United States?

Evgeni Malkin has an estimated audience of 304,556 people in United States, concentrated in Pennsylvania and New York.

What is the gender split and age of Evgeni Malkin fans?

27.5% of Evgeni Malkin fans are female, 72.5% are male, with an average age of 32.9 years.

Which brands do Evgeni Malkin fans like most?

Evgeni Malkin fans show strongest brand affinity for Calgary Flames (200×), Toronto Maple Leafs (115.48×), and Columbus Blue Jackets (100×) over the country average.

Where do Evgeni Malkin fans live in United States?

Evgeni Malkin fans in United States are most concentrated in Pennsylvania (reach 77,524), New York (reach 23,345), and California (reach 17,778). These three regions account for the largest share of the active audience.

What other brands do Evgeni Malkin fans also like?

Beyond Evgeni Malkin itself, the audience over-indexes on Toronto Maple Leafs (115.48×), Columbus Blue Jackets (100×), Dallas Stars (53.88×), and Sidney Crosby (73.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Evgeni Malkin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.