Rascasse Audience Intelligence

Evgeni Malkin Audience in United States

A data profile of the people who buy, follow and care about Evgeni Malkin in United States — modelled from more than twelve digital signal sources. Evgeni Malkin has an estimated audience of 396,748 people in United States.

#98among Ice hockey in United States#10339among Person in United States#4151in Sports

The average Evgeni Malkin fan in United States is 32.9 years old, more male, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, New York, California.

Top brand affinities include Sidney Crosby, Montreal Canadiens, Calgary Flames, with strongest over-indexing on Sidney Crosby (158.4× the country average).

Demographically, the Evgeni Malkin audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Evgeni Malkin fan in United States is more male, around 32.9 years old, with strong Patriotism tendencies and a notable affinity for Sidney Crosby.

Category: Sports · Type: Person · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Evgeni Malkin profile in United States.

Audience size
397K
in United States
Gender
27.5%♀
72.5% male
Age
32.9
average years
Country rank
#41807
Person in United States
Fig. 01

Search interest · 12-month trend

+188%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Evgeni Malkin fans

27.5% are female, 72.5% are male, average age 32.9.

Fig. 02

Gender split

27.5%
Female
72.5%
Male
Demographic split for Evgeni Malkin audience in United States
MetricValue
Female27.5%
Male72.5%
Average age32.9
Estimated audience size396,748
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Evgeni Malkin audience in United States
Age bracketShare%
16-1939%
20-2918%
30-3917%
40-4917%
50+9%
Fig. 04

Worldwide distribution

58.4%

of the worldwide Evgeni Malkin audience comes from United States.

Worldwide audience distribution share by country for Evgeni Malkin
CountryShare
United States58.4%
Canada30.5%
Germany3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Evgeni Malkin audience in United States is strongest.

Fig. 05

Top regions by affinity

Evgeni Malkin fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~80K7.76×
02West Virginia~4K2.67×
03New Hampshire~2K1.64×
04Massachusetts~9K1.53×
05Minnesota~7K1.49×
06Ohio~10K1.38×
07Delaware~1K1.35×
08New Jersey~10K1.29×
09New York~20K1.28×
10Washington, District of Columbia~1K1.21×
11North Dakota<1K1.19×
12Vermont<1K1.18×
13Maine~1K1.12×
14Maryland~6K1.08×
15Connecticut~3K1.06×
16Colorado~5K1.03×
17Michigan~8K1.02×
18Rhode Island<1K1.02×
19Virginia~7K1.01×
20Alaska<1K0.98×
21North Carolina~8K0.93×
22Montana<1K0.93×
23Illinois~8K0.84×
24South Dakota<1K0.84×
25Wisconsin~4K0.81×
26South Carolina~4K0.80×
27Florida~20K0.79×
28Nevada~2K0.77×
29Missouri~4K0.76×
30Nebraska~1K0.73×
31Indiana~4K0.71×
32Idaho~1K0.71×
33Iowa~2K0.70×
34Hawaii<1K0.69×
35Utah~2K0.67×
36Tennessee~4K0.66×
37Washington~4K0.66×
38Kentucky~3K0.65×
39New Mexico<1K0.65×
40Mississippi~2K0.64×
41Kansas~2K0.64×
42Arizona~4K0.61×
43Arkansas~2K0.61×
44Oregon~2K0.60×
45Alabama~2K0.58×
46Oklahoma~2K0.57×
47Louisiana~2K0.54×
48Georgia~5K0.51×
49California~20K0.49×
50Texas~10K0.42×
Fig. 06

Affinity by region

Affinity by region — Evgeni Malkin, United States
0.42×1.00×7.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Evgeni Malkin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Evgeni Malkin audience
#·InterestCategoryAffinity×
01Calgary FlamesSports186.78×
02Sidney CrosbySports158.40×
03Toronto Maple LeafsSports119.83×
04Montreal CanadiensSports116.12×
05Columbus Blue JacketsSports113.20×
06Nashville PredatorsSports100.65×
07San Jose SharksSports94.37×
08Vancouver CanucksSports93.18×
09Dallas StarsSports76.49×
10Connor McDavidSports62.18×
11Wayne GretzkySports55.09×
12Ottawa SenatorsSports44.47×
13Pittsburgh PenguinsSports41.05×
14Vegas Golden KnightsSports22.24×
15Buffalo SabresSports20.00×
16Colorado AvalancheSports20.00×
17Ice Hockey World ChampionshipsSports16.48×
18Carolina HurricanesSports15.26×
19Pittsburgh PiratesSports13.71×
20NHLSports9.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Evgeni Malkin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Evgeni Malkin audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.86×
TraditionCONSERVATISM2.04×
Risk AppetiteTHRILL1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Evgeni Malkin audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.66×
Quality AwarenessPREMIUM0.72×
SustainabilityBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Evgeni Malkin have in United States?

Evgeni Malkin has an estimated audience of 396,748 people in United States, concentrated in Pennsylvania and New York.

02

What is the gender split and age of Evgeni Malkin fans?

27.5% of Evgeni Malkin fans are female, 72.5% are male, with an average age of 32.9 years.

03

Which brands do Evgeni Malkin fans like most?

Evgeni Malkin fans show strongest brand affinity for Sidney Crosby (158.4×), Montreal Canadiens (116.12×), and Calgary Flames (186.78×) over the country average.

04

Where do Evgeni Malkin fans live in United States?

Evgeni Malkin fans in United States are most concentrated in Pennsylvania (reach ~80K), New York (reach ~20K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Evgeni Malkin fans also like?

Beyond Evgeni Malkin itself, the audience over-indexes on Montreal Canadiens (116.12×), Calgary Flames (186.78×), Toronto Maple Leafs (119.83×), and San Jose Sharks (94.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Evgeni Malkin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Evgeni Malkin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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