Vancouver Canucks Audience in United States

Vancouver Canucks logo

Vancouver Canucks has an estimated audience of 1,807,678 people in United States. 32.3% are female, 67.7% are male, average age 36.6. Top regions: California, New York, Florida. Top brand affinities: Toronto Maple Leafs, Connor McDavid, Calgary Flames, Ottawa Senators, Winnipeg Jets.

The average Vancouver Canucks fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Toronto Maple Leafs, Connor McDavid, Calgary Flames, with strongest over-indexing on Toronto Maple Leafs (101.95× the country average). Demographically, the Vancouver Canucks audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Ice hockey

Demographics of Vancouver Canucks fans

Demographic split for Vancouver Canucks audience in United States
MetricValue
Female32.3%
Male67.7%
Average age36.6
Estimated audience size1,807,678

Audience persona

The typical Vancouver Canucks fan in United States is more male, around 36.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Toronto Maple Leafs.

Top regions in United States

Top regions ranked by reach for Vancouver Canucks in United States
RegionReachAffinity
California204,8971.03×
New York107,1591.06×
Florida95,6630.78×
Washington92,4062.55×
Texas82,8390.53×
Missouri70,9382.43×
Minnesota66,4342.56×
Michigan60,0091.27×
Arizona59,8961.62×
Illinois59,0110.98×
Pennsylvania58,7270.96×
Massachusetts43,2131.21×
Ohio41,8520.75×
New Jersey41,8400.91×
Colorado35,9111.26×
Nevada35,0452×
North Carolina34,5730.64×
Oregon27,1011.31×
Hawaii24,4373.14×
Virginia24,0360.55×
Tennessee22,6570.62×
Georgia21,8640.39×
Utah20,6911.28×
Indiana19,1270.58×
Wisconsin18,9300.7×
Maryland15,8390.51×
South Carolina12,9500.48×
Connecticut12,8860.71×
Iowa11,3240.76×
Louisiana10,3230.44×
Kentucky9,6710.43×
Alabama9,0660.36×
Mississippi8,0650.54×
Montana7,8401.56×
Nebraska7,7960.86×
Idaho7,7210.85×
Kansas7,6090.53×
Oklahoma7,2840.36×
Arkansas6,9820.47×
New Hampshire6,9020.97×
North Dakota5,9161.59×
Rhode Island5,7661×
Maine5,5530.86×
South Dakota4,8261.16×
Alaska4,6511.2×
West Virginia4,0570.48×
New Mexico4,0020.44×
Washington, District of Columbia3,7760.69×
Delaware3,4200.69×
Wyoming3,3441.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vancouver Canucks audience
BrandAffinityCategory
Toronto Maple Leafs101.95×Sports
Connor McDavid83.23×Sports
Calgary Flames88.89×Sports
Ottawa Senators76.19×Sports
Winnipeg Jets34.73×Sports
Florida Panthers21.57×Sports
Evgeni Malkin93.18×Sports
Rome, New York70.27×Shopping
Harriet Tubman18.55×Politics & Society
Edmonton Oilers22.58×Sports
Slap Shot (film)75.97×Movies & TV
Dallas Stars13.33×Sports
New York–Penn League96.29×Sports
Buffalo Sabres16.3×Sports
Observer-Dispatch87×News
NHL (video game series)13.92×Games
Stanley Cup playoffs14.89×Sports
USA Hockey13.41×Sports
Colorado Avalanche12.2×Sports
Sidney Crosby16.44×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vancouver Canucks audience
TraitClusterScore
Luxury OrientationPREMIUM2.04
Risk AppetiteTHRILL1.83
TraditionCONSERVATISM1.49
Early Adopter MentalityPOWER1.24
Sports ActivityPOWER1.19
PatriotismCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for Vancouver Canucks
CountryShare
Canada54.0%
United States19.8%
China2.8%

See Vancouver Canucks audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Vancouver Canucks have in United States?

Vancouver Canucks has an estimated audience of 1,807,678 people in United States, concentrated in California and New York.

What is the gender split and age of Vancouver Canucks fans?

32.3% of Vancouver Canucks fans are female, 67.7% are male, with an average age of 36.6 years.

Which brands do Vancouver Canucks fans like most?

Vancouver Canucks fans show strongest brand affinity for Toronto Maple Leafs (101.95×), Connor McDavid (83.23×), and Calgary Flames (88.89×) over the country average.

Where do Vancouver Canucks fans live in United States?

Vancouver Canucks fans in United States are most concentrated in California (reach 204,897), New York (reach 107,159), and Florida (reach 95,663). These three regions account for the largest share of the active audience.

What other brands do Vancouver Canucks fans also like?

Beyond Vancouver Canucks itself, the audience over-indexes on Connor McDavid (83.23×), Calgary Flames (88.89×), Ottawa Senators (76.19×), and Winnipeg Jets (34.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vancouver Canucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.