Rascasse Audience Intelligence

Vancouver Canucks Audience in United States

A data profile of the people who buy, follow and care about Vancouver Canucks in United States — modelled from more than twelve digital signal sources. Vancouver Canucks has an estimated audience of 1,793,125 people in United States.

#40among Ice hockey in United States#255among Team in United States#1389in Sports

The average Vancouver Canucks fan in United States is 36.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Washington.

Top brand affinities include Toronto Maple Leafs, Calgary Flames, Connor McDavid, with strongest over-indexing on Toronto Maple Leafs (101.95× the country average).

Demographically, the Vancouver Canucks audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Need for Security, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vancouver Canucks fan in United States is more male, around 36.6 years old, with strong Need for Security tendencies and a notable affinity for Toronto Maple Leafs.

Category: Sports · Type: Team · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vancouver Canucks profile in United States.

Audience size
1.8M
in United States
Gender
32.3%♀
67.7% male
Age
36.6
average years
Country rank
#15504
Team in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vancouver Canucks fans

32.3% are female, 67.7% are male, average age 36.6.

Fig. 02

Gender split

32.3%
Female
67.7%
Male
Demographic split for Vancouver Canucks audience in United States
MetricValue
Female32.3%
Male67.7%
Average age36.6
Estimated audience size1,793,125
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Vancouver Canucks audience in United States
Age bracketShare%
16-1929%
20-2919%
30-3918%
40-4919%
50+16%
Fig. 04

Worldwide distribution

19.7%

of the worldwide Vancouver Canucks audience comes from United States.

Worldwide audience distribution share by country for Vancouver Canucks
CountryShare
Canada53.9%
United States19.7%
China2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vancouver Canucks audience in United States is strongest.

Fig. 05

Top regions by affinity

Vancouver Canucks fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K2.82×
02Minnesota~70K2.73×
03Washington~90K2.55×
04Nevada~30K1.89×
05North Dakota~6K1.70×
06Montana~8K1.64×
07Arizona~50K1.42×
08Alaska~5K1.38×
09Wyoming~3K1.29×
10Oregon~30K1.26×
11Rhode Island~7K1.23×
12Massachusetts~40K1.22×
13Colorado~30K1.22×
14South Dakota~5K1.18×
15Michigan~60K1.17×
16Utah~20K1.09×
17New Hampshire~8K1.07×
18California~200K1.03×
19New York~100K1.03×
20Pennsylvania~60K1.02×
21Missouri~30K0.98×
22Nebraska~9K0.98×
23New Jersey~40K0.93×
24Idaho~8K0.93×
25Maine~6K0.93×
26Illinois~50K0.87×
27Iowa~10K0.82×
28Delaware~4K0.80×
29Florida~90K0.76×
30Ohio~40K0.76×
31Wisconsin~20K0.76×
32Connecticut~10K0.76×
33West Virginia~6K0.73×
34North Carolina~40K0.71×
35Washington, District of Columbia~4K0.71×
36Tennessee~20K0.69×
37Mississippi~10K0.67×
38Kansas~9K0.62×
39Indiana~20K0.60×
40New Mexico~5K0.60×
41Arkansas~9K0.59×
42Virginia~20K0.56×
43Maryland~20K0.55×
44Texas~80K0.54×
45South Carolina~10K0.54×
46Kentucky~10K0.53×
47Louisiana~10K0.52×
48Oklahoma~10K0.51×
49Alabama~10K0.49×
50Georgia~20K0.43×
Fig. 06

Affinity by region

Affinity by region — Vancouver Canucks, United States
0.43×1.00×2.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vancouver Canucks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vancouver Canucks audience
#·InterestCategoryAffinity×
01Toronto Maple LeafsSports101.95×
02New York–Penn LeagueSports96.29×
03Evgeni MalkinSports93.18×
04Calgary FlamesSports88.89×
05Observer-DispatchNews87.00×
06Connor McDavidSports83.23×
07Ottawa SenatorsSports76.19×
08Slap Shot (film)Movies & TV75.97×
09Rome, New YorkShopping70.27×
10Winnipeg JetsSports34.73×
11Montreal CanadiensSports28.57×
12Edmonton OilersSports22.58×
13Florida PanthersSports21.57×
14Harriet TubmanPolitics & Society18.55×
15Buffalo SabresSports16.30×
16Stanley Cup playoffsSports14.89×
17Hurricanes (rugby union)Sports14.84×
18NHL (video game series)Games13.92×
19Dallas StarsSports13.33×
20Colorado AvalancheSports12.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vancouver Canucks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vancouver Canucks audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.38×
Community OrientationOPEN1.37×
PatriotismCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vancouver Canucks audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.82×
Design AffinityPREMIUM0.85×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vancouver Canucks have in United States?

Vancouver Canucks has an estimated audience of 1,793,125 people in United States, concentrated in California and New York.

02

What is the gender split and age of Vancouver Canucks fans?

32.3% of Vancouver Canucks fans are female, 67.7% are male, with an average age of 36.6 years.

03

Which brands do Vancouver Canucks fans like most?

Vancouver Canucks fans show strongest brand affinity for Toronto Maple Leafs (101.95×), Calgary Flames (88.89×), and Connor McDavid (83.23×) over the country average.

04

Where do Vancouver Canucks fans live in United States?

Vancouver Canucks fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Washington (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Vancouver Canucks fans also like?

Beyond Vancouver Canucks itself, the audience over-indexes on Calgary Flames (88.89×), Connor McDavid (83.23×), Ottawa Senators (76.19×), and Montreal Canadiens (28.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

Related rankings

See Vancouver Canucks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vancouver Canucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →