How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | NNHL | 29M | 41.6% | 37.1 | 35.7% | Ice hockey |
| 2 | TTim Horton | 12M | 8.1% | 40.1 | 52.1% | Ice hockey |
| 3 | WWill Smith | 7.7M | 34.2% | 37.2 | 35.3% | Ice hockey |
| 4 | MMinnesota Wild | 7.7M | 76.8% | 36.2 | 43.6% | Ice hockey |
| 5 | DDallas Stars | 7.1M | 73.3% | 38.5 | 34.3% | Ice hockey |
| 6 | DDetroit Red Wings | 6.6M | 64.6% | 38.1 | 34.4% | Ice hockey |
| 7 | PPittsburgh Penguins | 6.2M | 66.0% | 37.6 | 35.0% | Ice hockey |
| 8 | BBoston Bruins | 6M | 64.1% | 39.9 | 32.1% | Ice hockey |
| 9 | SStanley Cup | 5.9M | 34.7% | 35.3 | 34.4% | Ice hockey |
| 10 | FFlorida Panthers | 5.7M | 64.0% | 38.6 | 31.4% | Ice hockey |
| 11 | TTampa Bay Lightning | 5.6M | 60.3% | 38.8 | 39.3% | Ice hockey |
| 12 | CColorado Avalanche | 5.5M | 66.9% | 38.3 | 34.3% | Ice hockey |
| 13 | IIce Hockey World Championships | 5.2M | 6.6% | 33.2 | 34.8% | Ice hockey |
| 14 | JJack Hughes | 5.2M | 73.1% | 37.4 | 35.4% | Ice hockey |
| 15 | MMontreal Canadiens | 4.9M | 31.1% | 33.3 | 32.0% | Ice hockey |
| 16 | CChicago Blackhawks | 4.8M | 65.3% | 37.9 | 35.6% | Ice hockey |
| 17 | BBuffalo Sabres | 4.4M | 68.8% | 38.3 | 33.6% | Ice hockey |
| 18 | CCarolina Hurricanes | 4.2M | 63.2% | 39.1 | 35.5% | Ice hockey |
| 19 | VVegas Golden Knights | 4.2M | 63.5% | 38.0 | 42.3% | Ice hockey |
| 20 | SStanley Cup playoffs | 4.1M | 60.8% | 35.0 | 33.9% | Ice hockey |
| 21 | NNew York Rangers | 4M | 62.5% | 39.4 | 33.8% | Ice hockey |
| 22 | WWashington Capitals | 3.7M | 56.9% | 38.1 | 31.1% | Ice hockey |
| 23 | SSeattle Kraken | 3.7M | 74.0% | 37.9 | 45.2% | Ice hockey |
| 24 | LLos Angeles Kings | 3.6M | 65.9% | 37.8 | 32.3% | Ice hockey |
| 25 | SSan Jose Sharks | 3.5M | 59.3% | 38.6 | 31.8% | Ice hockey |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each ice hockey by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest ice hockey in United States?
NHL currently leads with an estimated audience of 29M people in United States.