Rascasse Audience Intelligence

Seattle Kraken Audience in United States

A data profile of the people who buy, follow and care about Seattle Kraken in United States — modelled from more than twelve digital signal sources. Seattle Kraken has an estimated audience of 3,644,161 people in United States.

#22among Ice hockey in United States#172among Team in United States#766in Sports

The average Seattle Kraken fan in United States is 37.0 years old, more male, and lives primarily in Washington.

The audience is concentrated in Washington, California, Florida.

Top brand affinities include Ice Hockey World Championships, NHL, Ice hockey, with strongest over-indexing on Ice Hockey World Championships (12.21× the country average).

Demographically, the Seattle Kraken audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Seattle Kraken fan in United States is more male, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Ice Hockey World Championships.

Category: Sports · Type: Team · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Seattle Kraken profile in United States.

Audience size
3.6M
in United States
Gender
43.4%♀
56.6% male
Age
37.0
average years
Country rank
#8712
Team in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Seattle Kraken fans

43.4% are female, 56.6% are male, average age 37.0.

Fig. 02

Gender split

43.4%
Female
56.6%
Male
Demographic split for Seattle Kraken audience in United States
MetricValue
Female43.4%
Male56.6%
Average age37.0
Estimated audience size3,644,161
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Seattle Kraken audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

72.4%

of the worldwide Seattle Kraken audience comes from United States.

Worldwide audience distribution share by country for Seattle Kraken
CountryShare
United States72.4%
Canada18.4%
Germany1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Seattle Kraken audience in United States is strongest.

Fig. 05

Top regions by affinity

Seattle Kraken fans by region: top regions in United States
#RegionReachAffinity×
01Washington~1M15.78×
02Alaska~20K3.11×
03Montana~20K2.40×
04Oregon~100K2.37×
05Idaho~40K2.04×
06Nevada~40K1.21×
07North Dakota~8K1.08×
08South Dakota~8K0.92×
09Arizona~60K0.85×
10Wyoming~5K0.85×
11Utah~30K0.83×
12Hawaii~10K0.82×
13Colorado~40K0.77×
14Minnesota~40K0.77×
15Missouri~40K0.76×
16New Hampshire~10K0.71×
17Massachusetts~40K0.63×
18Pennsylvania~70K0.59×
19California~200K0.58×
20Maine~7K0.58×
21Michigan~50K0.57×
22New Mexico~10K0.57×
23Wisconsin~30K0.56×
24Rhode Island~6K0.56×
25New York~100K0.55×
26Iowa~20K0.54×
27Kansas~20K0.54×
28Nebraska~10K0.54×
29Illinois~60K0.53×
30Connecticut~20K0.52×
31Delaware~5K0.52×
32New Jersey~50K0.50×
33Washington, District of Columbia~5K0.50×
34Ohio~50K0.48×
35Florida~100K0.47×
36Tennessee~30K0.45×
37Indiana~30K0.43×
38North Carolina~40K0.41×
39West Virginia~7K0.41×
40Virginia~40K0.40×
41Kentucky~20K0.40×
42Maryland~20K0.39×
43Mississippi~10K0.39×
44Arkansas~10K0.39×
45Alabama~20K0.36×
46Louisiana~20K0.35×
47Oklahoma~10K0.35×
48Texas~100K0.34×
49South Carolina~20K0.34×
50Georgia~30K0.26×
Fig. 06

Affinity by region

Affinity by region — Seattle Kraken, United States
0.26×1.00×15.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Seattle Kraken audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Seattle Kraken audience
#·InterestCategoryAffinity×
01Ice Hockey World ChampionshipsSports12.21×
02Bauer HockeySports8.63×
03Montreal CanadiensSports4.92×
04Max VerstappenSports4.77×
05NHLSports3.25×
06Buffalo SabresSports3.20×
07Stanley CupSports3.05×
08Dallas StarsSports3.00×
09Colorado AvalancheSports2.94×
10Pittsburgh PenguinsSports2.72×
11Detroit Red WingsSports2.71×
12World SeriesSports2.55×
13Aaron RodgersSports2.47×
14Men's WearhouseFashion & Accessoires2.46×
15Ice hockeySports2.09×
16Seattle MarinersSports1.99×
17San Francisco 49ersSports1.94×
18Nordstrom rackFashion & Accessoires1.63×
19InnovationBusiness & Career1.62×
20Anime conventionLiterature1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Seattle Kraken audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Seattle Kraken audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.43×
IndulgenceJOY1.20×
Risk AppetiteTHRILL1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Seattle Kraken audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.88×
Social Media UsageJOY0.91×
MindfulnessBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Seattle Kraken have in United States?

Seattle Kraken has an estimated audience of 3,644,161 people in United States, concentrated in Washington and California.

02

What is the gender split and age of Seattle Kraken fans?

43.4% of Seattle Kraken fans are female, 56.6% are male, with an average age of 37.0 years.

03

Which brands do Seattle Kraken fans like most?

Seattle Kraken fans show strongest brand affinity for Ice Hockey World Championships (12.21×), NHL (3.25×), and Ice hockey (2.09×) over the country average.

04

Where do Seattle Kraken fans live in United States?

Seattle Kraken fans in United States are most concentrated in Washington (reach ~1M), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Seattle Kraken fans also like?

Beyond Seattle Kraken itself, the audience over-indexes on NHL (3.25×), Ice hockey (2.09×), Max Verstappen (4.77×), and Montreal Canadiens (4.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

Related rankings

See Seattle Kraken audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Seattle Kraken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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