Seattle Kraken Audience in United States

Seattle Kraken logo

Seattle Kraken has an estimated audience of 3,660,865 people in United States. 45.2% are female, 54.8% are male, average age 37.9. Top regions: Washington, California, Florida. Top brand affinities: Minnesota, Goop, Alaska, Governor of Michigan, Nebraska.

The average Seattle Kraken fan in United States is 37.9 years old, balanced, and lives primarily in Washington. The audience is concentrated in Washington, California, Florida. Top brand affinities include Minnesota, Goop, Alaska, with strongest over-indexing on Minnesota (2.77× the country average). Demographically, the Seattle Kraken audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Ice hockey

Demographics of Seattle Kraken fans

Demographic split for Seattle Kraken audience in United States
MetricValue
Female45.2%
Male54.8%
Average age37.9
Estimated audience size3,660,865

Audience persona

The typical Seattle Kraken fan in United States is balanced, around 37.9 years old, with strong Sports Activity tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Seattle Kraken in United States
RegionReachAffinity
Washington1,159,13815.78×
California225,9720.56×
Florida133,0490.54×
New York123,6130.6×
Texas114,4230.36×
Oregon94,4952.25×
Pennsylvania76,1060.62×
Illinois71,2710.58×
Arizona70,5560.94×
Michigan62,3420.65×
Ohio58,5600.52×
Massachusetts51,6500.72×
New Jersey51,5140.55×
North Carolina47,8900.43×
Missouri45,5240.77×
Colorado44,8890.78×
Nevada43,7761.24×
Minnesota40,1430.77×
Virginia39,0790.44×
Idaho33,2261.81×
Tennessee32,4460.44×
Wisconsin31,3780.57×
Georgia31,0720.28×
Indiana28,8670.43×
Utah27,2350.83×
Maryland26,3320.42×
Montana21,7602.14×
Alaska21,6252.76×
Connecticut20,0680.55×
Alabama18,4180.36×
South Carolina18,3380.33×
Kentucky17,4330.38×
Iowa16,6370.55×
Louisiana15,9490.34×
Kansas14,9110.52×
Oklahoma13,7950.34×
Hawaii12,1190.77×
New Hampshire10,0390.7×
Arkansas9,9720.33×
Mississippi9,8570.33×
Nebraska9,6770.53×
New Mexico9,0970.5×
North Dakota7,9431.06×
Maine7,6600.58×
South Dakota7,3650.87×
Rhode Island6,2180.53×
West Virginia5,7910.34×
Washington, District of Columbia5,7030.52×
Delaware4,6590.46×
Wyoming4,3410.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Seattle Kraken audience
BrandAffinityCategory
Minnesota2.77×Travel & Leisure
Goop7.74×Internet & Social Media
Alaska2.32×Travel & Leisure
Governor of Michigan9.13×Politics & Society
Nebraska2.98×Travel & Leisure
Grinch4.33×Movies & TV
Wok7.02×Food & Beverages
Vocal harmony4.7×Music & Radio
Elsword15.07×Games
Justice2.59×Politics & Society
headspace8.15×Health
Google Home5.55×Technology & Electronics
Sinaloa3.11×Travel & Leisure
Cherish (group)9.21×Music & Radio
Hibachi6.13×Food & Beverages
Grace Slick6.74×Music & Radio
Fairy godmother5.64×Literature
Hipster7.06×Politics & Society
Bank account1.8×Business & Career
JDSU2.22×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Seattle Kraken audience
TraitClusterScore
Sports ActivityPOWER1.21
Early Adopter MentalityPOWER1.18
SustainabilityBALANCE1.14
Design AffinityPREMIUM1.12
ExtroversionTHRILL1.09
Risk AppetiteTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for Seattle Kraken
CountryShare
United States74.1%
Canada17.2%
Germany1.5%

See Seattle Kraken audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Seattle Kraken have in United States?

Seattle Kraken has an estimated audience of 3,660,865 people in United States, concentrated in Washington and California.

What is the gender split and age of Seattle Kraken fans?

45.2% of Seattle Kraken fans are female, 54.8% are male, with an average age of 37.9 years.

Which brands do Seattle Kraken fans like most?

Seattle Kraken fans show strongest brand affinity for Minnesota (2.77×), Goop (7.74×), and Alaska (2.32×) over the country average.

Where do Seattle Kraken fans live in United States?

Seattle Kraken fans in United States are most concentrated in Washington (reach 1,159,138), California (reach 225,972), and Florida (reach 133,049). These three regions account for the largest share of the active audience.

What other brands do Seattle Kraken fans also like?

Beyond Seattle Kraken itself, the audience over-indexes on Goop (7.74×), Alaska (2.32×), Governor of Michigan (9.13×), and Nebraska (2.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Seattle Kraken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.