Rascasse Audience Intelligence

Seattle Kraken Fan Demographics in United States

Seattle Kraken has an estimated audience of 3.6M people in United States.

#21among Ice hockey in United States
#172among teams in United States#788in Sports

The average Seattle Kraken fan in United States is 37.7 years old, more male, and lives primarily in Washington.

By number of fans, Seattle Kraken ranks #16 among the 33 NHL teams in United States.

Its fans are 0.7 years younger than the group average of 38.4.

Women make up 43.4% of the fan base, 9.0 percentage points more than the group average.

Compared with the other 32 NHL teams, Seattle Kraken fans stand out for their interest in Ice Hockey World Championships, Bauer Hockey and Max Verstappen.

In Q3/2026, search interest was +1.2% on the same quarter a year earlier; the median across the group was +22.7%.

Interest is seasonal: January, April and October account for 40% of the year's searches, June is the quietest month.

Most fans live in Washington, California, New York.

Top affinities include Ice Hockey World Championships, Bauer Hockey, Montreal Canadiens, with strongest over-indexing on Ice Hockey World Championships (12.21× the country average).

Demographically, the Seattle Kraken audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Indulgence.

The typical Seattle Kraken fan in United States is more male, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Ice Hockey World Championships.

Category: Sports · Type: Team · Subtype: Ice hockey

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.6M
in United States
Gender
43.4%♀
56.6% male
Age
37.7
average years
Country rank
#9053
among all objects in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Seattle Kraken fans

43.4% are female, 56.6% are male, average age 37.7.

Fig. 02

Gender split

43.4%
Female
56.6%
Male
Demographic split for Seattle Kraken audience in United States
MetricValue
Female43.4%
Male56.6%
Average age37.7
Estimated audience size3.6M
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Seattle Kraken audience in United States
Age bracketShare%
16-2426%
25-3420%
35-4418%
45-5418%
55+17%
Fig. 04

Worldwide distribution

71.1%

of the worldwide Seattle Kraken audience comes from United States.

Worldwide audience distribution share by country for Seattle Kraken
CountryShare
United States71.1%
Canada20.5%
Germany1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Seattle Kraken fans by region: top regions in United States
#RegionReachAffinity×
01Washington~1.5M15.78×
02Alaska~20K3.11×
03Montana~30K2.40×
04Oregon~100K2.37×
05Idaho~40K2.04×
06Nevada~40K1.21×
07North Dakota~9K1.08×
08South Dakota~9K0.92×
09Arizona~70K0.85×
10Wyoming~5K0.85×
11Utah~30K0.83×
12Hawaii~10K0.82×
13Colorado~50K0.77×
14Minnesota~50K0.77×
15Missouri~50K0.76×
16New Hampshire~10K0.71×
17Massachusetts~50K0.63×
18Vermont~4K0.60×
19Pennsylvania~80K0.59×
20California~200K0.58×
21Maine~8K0.58×
22Michigan~60K0.57×
23New Mexico~10K0.57×
24Wisconsin~40K0.56×
25Rhode Island~6K0.56×
26New York~100K0.55×
27Iowa~20K0.54×
28Kansas~20K0.54×
29Nebraska~10K0.54×
30Illinois~70K0.53×
31Connecticut~20K0.52×
32Delaware~6K0.52×
33New Jersey~50K0.50×
34Ohio~60K0.48×
35Florida~100K0.47×
36Tennessee~40K0.45×
37Indiana~30K0.43×
38North Carolina~50K0.41×
39West Virginia~8K0.41×
40Virginia~40K0.40×
41Kentucky~20K0.40×
42Maryland~30K0.39×
43Arkansas~10K0.39×
44Mississippi~10K0.39×
45Alabama~20K0.36×
46Louisiana~20K0.35×
47Oklahoma~10K0.35×
48Texas~80K0.34×
49South Carolina~20K0.34×
50Georgia~30K0.26×
Fig. 06

Affinity by region

Affinity by region — Seattle Kraken, United States
0.26×1.00×15.78×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Seattle Kraken audience vs. the country average
#·InterestCategoryAffinity×
01Ice Hockey World ChampionshipsSports12.21×
02Bauer HockeySports8.63×
03Montreal CanadiensSports4.92×
04Max VerstappenSports4.77×
05NHLSports3.25×
06Buffalo SabresSports3.20×
07Colorado AvalancheSports2.94×
08Pittsburgh PenguinsSports2.72×
09Detroit Red WingsSports2.71×
10World SeriesSports2.55×
11Aaron RodgersSports2.47×
12Men's WearhouseFashion & Accessoires2.46×
13Luka DončićSports2.23×
14Ice hockeySports2.09×
15Seattle MarinersSports1.99×
16San Francisco 49ersSports1.94×
17Bleacher ReportSports1.79×
18Nordstrom RackFashion & Accessoires1.63×
19InnovationBusiness & Career1.62×
20Anime conventionLiterature1.62×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Seattle Kraken audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Seattle Kraken audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.43×
IndulgenceJOY1.20×
Risk AppetiteTHRILL1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Seattle Kraken audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.88×
Social Media UsageJOY0.91×
MindfulnessBALANCE0.92×
0×1.00× baseline2×
Appendix

Explore more audiences

More Ice hockey audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Seattle Kraken over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/seattle-kraken-10008199” · Methodology