Rascasse Audience Intelligence

Auston Matthews Audience in United States

A data profile of the people who buy, follow and care about Auston Matthews in United States — modelled from more than twelve digital signal sources. Auston Matthews has an estimated audience of 993,165 people in United States.

#59among Ice hockey in United States#5311among Person in United States#2195in Sports

The average Auston Matthews fan in United States is 29.3 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Category: Sports · Type: Person · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Auston Matthews profile in United States.

Audience size
993K
in United States
Gender
36.3%♀
63.7% male
Age
29.3
average years
Country rank
#23779
Person in United States
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Auston Matthews fans

36.3% are female, 63.7% are male, average age 29.3.

Fig. 02

Gender split

36.3%
Female
63.7%
Male
Demographic split for Auston Matthews audience in United States
MetricValue
Female36.3%
Male63.7%
Average age29.3
Estimated audience size993,165
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the Auston Matthews audience in United States
Age bracketShare%
16-1955%
20-2914%
30-3912%
40-4911%
50+8%
Fig. 04

Worldwide distribution

25.7%

of the worldwide Auston Matthews audience comes from United States.

Worldwide audience distribution share by country for Auston Matthews
CountryShare
Canada59.8%
United States25.7%
Germany2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Auston Matthews audience in United States is strongest.

Fig. 05

Top regions by affinity

Auston Matthews fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~60K2.61×
02New Hampshire~10K2.18×
03Minnesota~40K2.11×
04Vermont~4K1.84×
05Michigan~60K1.81×
06North Dakota~4K1.77×
07Maine~7K1.74×
08Pennsylvania~60K1.57×
09New York~100K1.54×
10Rhode Island~6K1.54×
11Connecticut~20K1.41×
12New Jersey~40K1.32×
13Colorado~20K1.30×
14Washington, District of Columbia~4K1.21×
15Illinois~50K1.19×
16Arizona~30K1.16×
17Alaska~3K1.09×
18Missouri~20K1.00×
19Montana~3K1.00×
20Wisconsin~20K0.99×
21Nevada~10K0.97×
22Utah~10K0.95×
23Florida~70K0.93×
24Delaware~3K0.90×
25Ohio~30K0.89×
26South Dakota~2K0.88×
27North Carolina~30K0.87×
28Maryland~20K0.87×
29Virginia~20K0.86×
30Iowa~7K0.74×
31West Virginia~4K0.74×
32Tennessee~20K0.72×
33Indiana~20K0.71×
34Idaho~4K0.71×
35Washington~20K0.70×
36California~90K0.69×
37Nebraska~4K0.69×
38South Carolina~10K0.67×
39Kansas~6K0.62×
40Oregon~8K0.60×
41Kentucky~9K0.59×
42Hawaii~3K0.58×
43Texas~50K0.52×
44New Mexico~3K0.50×
45Georgia~20K0.49×
46Alabama~8K0.49×
47Oklahoma~6K0.47×
48Arkansas~5K0.47×
49Louisiana~7K0.46×
50Mississippi~4K0.44×
Fig. 06

Affinity by region

Affinity by region — Auston Matthews, United States
0.44×1.00×2.61×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Auston Matthews. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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