Auston Matthews Audience in United States
Auston Matthews has an estimated audience of 1,166,214 people in United States. 36.3% are female, 63.7% are male, average age 29.3. Top regions: New York, California, Florida.
The average Auston Matthews fan in United States is 29.3 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Demographically, the Auston Matthews audience skews more male with an average age of 29.3, and over-indexes on personality traits such as Risk Appetite, Tradition.
Category: Sports · Type: Person · Subtype: Ice hockey
Demographics of Auston Matthews fans
| Metric | Value |
|---|---|
| Female | 36.3% |
| Male | 63.7% |
| Average age | 29.3 |
| Estimated audience size | 1,166,214 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 106,976 | 1.64× |
| California | 78,560 | 0.61× |
| Florida | 78,385 | 0.99× |
| Massachusetts | 71,616 | 3.12× |
| Pennsylvania | 57,911 | 1.47× |
| Michigan | 55,593 | 1.82× |
| Texas | 50,691 | 0.51× |
| Illinois | 49,319 | 1.27× |
| New Jersey | 40,793 | 1.38× |
| North Carolina | 32,138 | 0.92× |
| Ohio | 31,207 | 0.87× |
| Minnesota | 29,774 | 1.78× |
| Arizona | 28,513 | 1.2× |
| Virginia | 25,389 | 0.89× |
| Colorado | 25,063 | 1.36× |
| Missouri | 19,243 | 1.02× |
| Connecticut | 17,880 | 1.53× |
| Maryland | 17,308 | 0.86× |
| Georgia | 16,850 | 0.47× |
| Tennessee | 16,719 | 0.71× |
| Washington | 16,656 | 0.71× |
| Wisconsin | 15,906 | 0.91× |
| Indiana | 14,693 | 0.69× |
| South Carolina | 11,563 | 0.66× |
| New Hampshire | 11,500 | 2.5× |
| Nevada | 10,882 | 0.96× |
| Utah | 8,898 | 0.85× |
| Maine | 8,165 | 1.95× |
| Kentucky | 7,985 | 0.55× |
| Oregon | 7,609 | 0.57× |
| Iowa | 6,600 | 0.69× |
| Louisiana | 6,474 | 0.43× |
| Rhode Island | 6,391 | 1.72× |
| Alabama | 6,048 | 0.37× |
| Kansas | 4,857 | 0.53× |
| Oklahoma | 4,832 | 0.37× |
| Washington, District of Columbia | 4,315 | 1.23× |
| North Dakota | 4,009 | 1.67× |
| Vermont | 3,913 | 1.91× |
| Idaho | 3,585 | 0.61× |
| Arkansas | 3,541 | 0.37× |
| Nebraska | 3,436 | 0.59× |
| West Virginia | 3,151 | 0.58× |
| Montana | 2,975 | 0.92× |
| Mississippi | 2,592 | 0.27× |
| Alaska | 2,522 | 1.01× |
| Hawaii | 2,381 | 0.47× |
| Delaware | 2,168 | 0.67× |
| New Mexico | 2,123 | 0.36× |
| South Dakota | 1,884 | 0.7× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.36 |
| Tradition | CONSERVATISM | 1.65 |
| Community Orientation | OPEN | 1.25 |
| Sports Activity | POWER | 1.22 |
| Luxury Orientation | PREMIUM | 1.17 |
| Family Orientation | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 61.9% |
| United States | 25.9% |
| Germany | 1.7% |
See Auston Matthews audiences in other countries
More Ice hockey audiences in United States
- NHL (29,325,615)
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- Will Smith (7,705,744)
- Minnesota Wild (7,687,432)
- Dallas Stars (7,143,431)
How to read this data
Audience size is the estimated number of people in United States who actively search for Auston Matthews. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.