Payless Car Rental Audience in United States

Payless Car Rental logo

Payless Car Rental has an estimated audience of 463,571 people in United States. 47.8% are female, 52.2% are male, average age 36.7. Top regions: California, Florida, Texas. Top brand affinities: Tron, Sixt, Budget Rent a Car, National Car Rental, Turo.

The average Payless Car Rental fan in United States is 36.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Tron, Sixt, Budget Rent a Car, with strongest over-indexing on Tron (78.83× the country average). Demographically, the Payless Car Rental audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Payless Car Rental fans

Demographic split for Payless Car Rental audience in United States
MetricValue
Female47.8%
Male52.2%
Average age36.7
Estimated audience size463,571

Audience persona

The typical Payless Car Rental fan in United States is balanced, around 36.7 years old, with strong Quality Awareness tendencies and a notable affinity for Tron.

Top regions in United States

Top regions ranked by reach for Payless Car Rental in United States
RegionReachAffinity
California56,5721.11×
Florida55,1721.76×
Texas48,8261.23×
New York29,9871.16×
Pennsylvania20,3421.3×
Georgia14,4921.01×
Colorado13,6141.86×
Missouri12,5821.68×
Illinois12,2440.79×
Arizona10,6531.13×
New Jersey10,2650.87×
Michigan9,7300.8×
Ohio9,7280.68×
North Carolina9,2150.66×
Hawaii9,0494.54×
Nevada8,9782×
Tennessee8,3970.9×
Virginia8,2520.73×
Washington7,9620.86×
Massachusetts7,1630.78×
Kansas6,3831.75×
Indiana6,2850.74×
Minnesota5,8540.88×
Maryland5,2750.66×
Louisiana4,9110.82×
South Carolina4,3240.62×
Kentucky4,2370.73×
Utah4,2371.02×
Oregon4,1090.77×
Nebraska4,0361.74×
Connecticut3,8890.84×
Oklahoma3,8470.75×
Wisconsin3,6250.52×
New Mexico3,4611.49×
Alabama3,4370.53×
Iowa2,6540.69×
Mississippi2,0760.54×
Alaska1,8781.89×
Arkansas1,8090.47×
Delaware1,7461.37×
Rhode Island1,4120.96×
Idaho1,3110.56×
New Hampshire1,0430.57×
Washington, District of Columbia9680.69×
Montana8740.68×
Maine7930.48×
North Dakota6330.66×
West Virginia5560.26×
South Dakota4140.39×
Vermont4030.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Payless Car Rental audience
BrandAffinityCategory
Tron78.83×Movies & TV
Sixt88.74×Cars & Mobility
Budget Rent a Car153.6×Cars & Mobility
National Car Rental39.34×Cars & Mobility
Turo41.65×Cars & Mobility
Enterprise Rent-A-Car16.35×Cars & Mobility
Crucero62.2×Travel & Leisure
Disney, Oklahoma43.14×
Budget Truck Rental54.13×Cars & Mobility
Europcar91.41×Cars & Mobility
MapQuest20×Internet & Social Media
Enterprise Car Sales26.54×Cars & Mobility
Coamo, Puerto Rico121.23×Travel & Leisure
Alamo Rent a Car21.32×Cars & Mobility
Punta Cana International Airport60.1×Travel & Leisure
Final Destination4.52×Movies & TV
Forbes6.68×Business & Career
Zipcar27.99×Cars & Mobility
Day4.13×Business & Career
Long weekend13.06×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Payless Car Rental audience
TraitClusterScore
Quality AwarenessPREMIUM2.35
Urban LifestyleOPEN2.09
Family OrientationCONSERVATISM1.83
Price SensitivityPREMIUM1.8
TravellingTHRILL1.7
Risk AppetiteTHRILL1.67

Worldwide distribution

Worldwide audience distribution share by country for Payless Car Rental
CountryShare
United States69.4%
India5.2%
Costa Rica2.9%

See Payless Car Rental audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Payless Car Rental have in United States?

Payless Car Rental has an estimated audience of 463,571 people in United States, concentrated in California and Florida.

What is the gender split and age of Payless Car Rental fans?

47.8% of Payless Car Rental fans are female, 52.2% are male, with an average age of 36.7 years.

Which brands do Payless Car Rental fans like most?

Payless Car Rental fans show strongest brand affinity for Tron (78.83×), Sixt (88.74×), and Budget Rent a Car (153.6×) over the country average.

Where do Payless Car Rental fans live in United States?

Payless Car Rental fans in United States are most concentrated in California (reach 56,572), Florida (reach 55,172), and Texas (reach 48,826). These three regions account for the largest share of the active audience.

What other brands do Payless Car Rental fans also like?

Beyond Payless Car Rental itself, the audience over-indexes on Sixt (88.74×), Budget Rent a Car (153.6×), National Car Rental (39.34×), and Turo (41.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Payless Car Rental. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.