Rascasse Audience Intelligence

Payless Car Rental Target Market in United States

A data profile of the people who buy, follow and care about Payless Car Rental in United States — modelled from more than twelve digital signal sources. Payless Car Rental has an estimated audience of 452,501 people in United States.

#4011among Brand in United States#1084in Cars & Mobility

The average Payless Car Rental fan in United States is 36.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Tron, Sixt, Budget Rent a Car, with strongest over-indexing on Tron (78.83× the country average).

Demographically, the Payless Car Rental audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Travelling, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Payless Car Rental fan in United States is balanced, around 36.7 years old, with strong Travelling tendencies and a notable affinity for Tron.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Payless Car Rental profile in United States.

Audience size
453K
in United States
Gender
47.8%♀
52.2% male
Age
36.7
average years
Country rank
#38827
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Payless Car Rental

47.8% are female, 52.2% are male, average age 36.7.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Payless Car Rental audience in United States
MetricValue
Female47.8%
Male52.2%
Average age36.7
Estimated audience size452,501
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Payless Car Rental audience in United States
Age bracketShare%
16-1930%
20-2916%
30-3917%
40-4920%
50+17%
Fig. 04

Worldwide distribution

68.7%

of the worldwide Payless Car Rental audience comes from United States.

Worldwide audience distribution share by country for Payless Car Rental
CountryShare
United States68.7%
India5.3%
Costa Rica2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Payless Car Rental audience in United States is strongest.

Fig. 05

Top regions by affinity

Payless Car Rental customers by region in United States
#RegionReachAffinity×
01Hawaii~10K7.36×
02Kansas~7K1.86×
03Colorado~10K1.85×
04Nevada~8K1.75×
05Nebraska~4K1.75×
06Missouri~10K1.73×
07Florida~50K1.61×
08Pennsylvania~30K1.60×
09Alaska~2K1.58×
10Delaware~2K1.49×
11New Mexico~3K1.47×
12Arizona~10K1.18×
13Texas~50K1.17×
14California~60K1.16×
15Rhode Island~2K1.09×
16Utah~4K1.06×
17New York~30K0.98×
18Oregon~5K0.96×
19New Jersey~10K0.87×
20Georgia~10K0.86×
21Minnesota~6K0.84×
22Michigan~10K0.83×
23Washington~8K0.83×
24Tennessee~7K0.81×
25Illinois~10K0.78×
26Montana~1K0.78×
27Massachusetts~7K0.77×
28Louisiana~5K0.77×
29Connecticut~4K0.77×
30North Dakota<1K0.74×
31Kentucky~4K0.73×
32Indiana~6K0.70×
33Oklahoma~4K0.69×
34Vermont<1K0.69×
35Iowa~3K0.68×
36Washington, District of Columbia<1K0.68×
37Virginia~7K0.65×
38South Dakota<1K0.65×
39Ohio~9K0.64×
40Idaho~1K0.62×
41New Hampshire~1K0.62×
42North Carolina~8K0.59×
43Maryland~5K0.59×
44Mississippi~2K0.59×
45Maine<1K0.58×
46West Virginia~1K0.56×
47South Carolina~4K0.55×
48Alabama~3K0.52×
49Arkansas~2K0.52×
50Wisconsin~3K0.49×
Fig. 06

Affinity by region

Affinity by region — Payless Car Rental, United States
0.49×1.00×7.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Payless Car Rental audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Payless Car Rental audience
#·InterestCategoryAffinity×
01Budget Rent a CarCars & Mobility153.60×
02Coamo, Puerto RicoTravel & Leisure121.23×
03EuropcarCars & Mobility91.41×
04SixtCars & Mobility88.74×
05TronMovies & TV78.83×
06CruceroTravel & Leisure62.20×
07Punta Cana International AirportTravel & Leisure60.10×
08Budget Truck RentalCars & Mobility54.13×
09Disney, OklahomaPOI43.14×
10TuroCars & Mobility41.65×
11National Car RentalCars & Mobility39.34×
12ZipcarCars & Mobility27.99×
13Enterprise Car SalesCars & Mobility26.54×
14Alamo Rent a CarCars & Mobility21.32×
15MapQuestInternet & Social Media20.00×
16Long Island Rail RoadBusiness & Career20.00×
17Enterprise Rent-A-CarCars & Mobility16.35×
18Long weekendTravel & Leisure13.06×
19ForbesBusiness & Career6.68×
20DayBusiness & Career4.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Payless Car Rental audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Payless Car Rental audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.93×
Career OrientationPOWER2.38×
Urban LifestyleOPEN2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Payless Car Rental audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.97×
Healthy LifestyleBALANCE1.03×
CreativityOPEN1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Payless Car Rental's target market in United States?

Payless Car Rental's target market in United States covers an estimated 452,501 people, concentrated in California and Florida.

02

What is the gender split and age of Payless Car Rental customers?

47.8% of the Payless Car Rental audience are female, 52.2% are male, with an average age of 36.7 years.

03

Which brands do Payless Car Rental fans like most?

Payless Car Rental fans show strongest brand affinity for Tron (78.83×), Sixt (88.74×), and Budget Rent a Car (153.6×) over the country average.

04

Where do Payless Car Rental fans live in United States?

Payless Car Rental fans in United States are most concentrated in California (reach ~60K), Florida (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Payless Car Rental fans also like?

Beyond Payless Car Rental itself, the audience over-indexes on Sixt (88.74×), Budget Rent a Car (153.6×), National Car Rental (39.34×), and Turo (41.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Payless Car Rental audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Payless Car Rental. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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