Sixt Audience in United States

Sixt logo

Sixt has an estimated audience of 1,697,876 people in United States. 35.9% are female, 64.1% are male, average age 39.8. Top regions: California, Florida, New York. Top brand affinities: Enterprise Rent-A-Car, Alamo Rent a Car, Sharon Osbourne, Turo, Europcar.

The average Sixt fan in United States is 39.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Enterprise Rent-A-Car, Alamo Rent a Car, Sharon Osbourne, with strongest over-indexing on Enterprise Rent-A-Car (51.7× the country average). Demographically, the Sixt audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car rental / sharing

Demographics of Sixt fans

Demographic split for Sixt audience in United States
MetricValue
Female35.9%
Male64.1%
Average age39.8
Estimated audience size1,697,876

Audience persona

The typical Sixt fan in United States is more male, around 39.8 years old, with strong Quality Awareness tendencies and a notable affinity for Enterprise Rent-A-Car.

Top regions in United States

Top regions ranked by reach for Sixt in United States
RegionReachAffinity
California300,0231.61×
Florida277,1682.41×
New York195,4022.06×
Texas146,6511×
Illinois72,5661.28×
New Jersey68,6921.59×
Georgia61,7111.18×
Virginia55,1501.33×
Massachusetts54,2561.62×
Washington53,4651.57×
Pennsylvania46,6530.82×
Colorado46,6411.74×
North Carolina42,4600.83×
Arizona36,9641.07×
Maryland34,4511.18×
Hawaii31,2864.29×
Nevada30,2961.84×
Michigan27,7230.62×
Ohio27,7020.53×
Minnesota22,5590.93×
Tennessee21,5260.63×
Connecticut21,1521.24×
Indiana20,9820.68×
Oregon20,2411.04×
Wisconsin16,8170.66×
Utah15,4491.02×
Missouri15,0480.55×
South Carolina14,6460.57×
Washington, District of Columbia13,6552.68×
Alabama11,0450.47×
Louisiana9,8700.45×
Kentucky8,7210.41×
Oklahoma7,6390.41×
New Hampshire6,8341.02×
Kansas6,7530.5×
New Mexico5,3440.63×
Rhode Island5,1880.96×
Iowa5,0610.36×
Maine4,8900.8×
Idaho4,8330.57×
Arkansas4,4880.32×
Alaska4,0531.12×
Mississippi3,6380.26×
Nebraska3,2540.38×
Montana2,7970.59×
Vermont2,7840.93×
Delaware2,7590.59×
West Virginia2,2880.29×
Wyoming1,7630.7×
South Dakota1,3360.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sixt audience
BrandAffinityCategory
Enterprise Rent-A-Car51.7×Cars & Mobility
Alamo Rent a Car55.62×Cars & Mobility
Sharon Osbourne31×Movies & TV
Turo26.01×Cars & Mobility
Europcar92.49×Cars & Mobility
Chevron Corporation13.71×Home & Garden
Payless Car Rental75.82×Cars & Mobility
Zipcar42.87×Cars & Mobility
Sixt+93.52×Cars & Mobility
Motive (TV series)44.39×Movies & TV
Gwendoline Christie20.42×Movies & TV
National Car Rental13.48×Cars & Mobility
Car2Go72.5×Cars & Mobility
JetBlue5.37×Travel & Leisure
Nathan Fillion10.67×Movies & TV
Bugatti12.1×Cars & Mobility
Damages (TV series)19.41×Movies & TV
Waymo10.99×Cars & Mobility
Michael Caine12.04×Movies & TV
American Airlines2.66×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sixt audience
TraitClusterScore
Quality AwarenessPREMIUM3.21
Urban LifestyleOPEN2.94
Luxury OrientationPREMIUM2.38
TravellingTHRILL1.91
Career OrientationPOWER1.9
Family OrientationCONSERVATISM1.77

Worldwide distribution

Worldwide audience distribution share by country for Sixt
CountryShare
United States13.1%
France12.9%
Germany11.4%

See Sixt audiences in other countries

More Car rental / sharing audiences in United States

Frequently asked questions

How many fans does Sixt have in United States?

Sixt has an estimated audience of 1,697,876 people in United States, concentrated in California and Florida.

What is the gender split and age of Sixt fans?

35.9% of Sixt fans are female, 64.1% are male, with an average age of 39.8 years.

Which brands do Sixt fans like most?

Sixt fans show strongest brand affinity for Enterprise Rent-A-Car (51.7×), Alamo Rent a Car (55.62×), and Sharon Osbourne (31×) over the country average.

Where do Sixt fans live in United States?

Sixt fans in United States are most concentrated in California (reach 300,023), Florida (reach 277,168), and New York (reach 195,402). These three regions account for the largest share of the active audience.

What other brands do Sixt fans also like?

Beyond Sixt itself, the audience over-indexes on Alamo Rent a Car (55.62×), Sharon Osbourne (31×), Turo (26.01×), and Europcar (92.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sixt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.