Rascasse Audience Intelligence

Waymo Target Market in United States

Waymo has an estimated audience of 4.7M people in United States.

#783among brands in United States#277in Cars & Mobility

The average Waymo fan in United States is 40.6 years old, more male, and lives primarily in California.

Most fans live in California, Texas, Florida.

Top affinities include Autonomous car, Carsharing, James McAvoy, with strongest over-indexing on Autonomous car (44.65× the country average).

Demographically, the Waymo audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation.

The typical Waymo fan in United States is more male, around 40.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Autonomous car.

Category: Cars & Mobility · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4.7M
in United States
Gender
31.0%♀
69.0% male
Age
40.6
average years
Country rank
#7109
among all objects in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Waymo

31.0% are female, 69.0% are male, average age 40.6.

Fig. 02

Gender split

31.0%
Female
69.0%
Male
Demographic split for Waymo audience in United States
MetricValue
Female31.0%
Male69.0%
Average age40.6
Estimated audience size4.7M
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Waymo audience in United States
Age bracketShare%
16-2418%
25-3420%
35-4420%
45-5420%
55+22%
Fig. 04

Worldwide distribution

67.0%

of the worldwide Waymo audience comes from United States.

Worldwide audience distribution share by country for Waymo
CountryShare
United States67.0%
United Kingdom7.2%
Japan5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Waymo customers by region in United States
#RegionReachAffinity×
01Arizona~400K3.37×
02California~2M3.20×
03Washington, District of Columbia~20K2.33×
04Georgia~300K2.06×
05Florida~500K1.72×
06Texas~500K1.68×
07Tennessee~200K1.63×
08Nevada~70K1.44×
09Colorado~100K1.33×
10Washington~100K1.25×
11Maryland~100K1.21×
12Massachusetts~100K1.18×
13Pennsylvania~200K1.14×
14New York~300K1.10×
15Minnesota~90K1.05×
16Oregon~60K1.03×
17Illinois~200K0.96×
18Michigan~100K0.94×
19New Jersey~100K0.94×
20Missouri~80K0.91×
21Virginia~100K0.89×
22Louisiana~60K0.89×
23North Carolina~100K0.82×
24Hawaii~20K0.82×
25Connecticut~40K0.81×
26Vermont~7K0.78×
27New Hampshire~10K0.74×
28Delaware~10K0.74×
29Idaho~20K0.72×
30South Carolina~60K0.71×
31Utah~30K0.71×
32Montana~10K0.71×
33Rhode Island~10K0.71×
34Alabama~50K0.70×
35Maine~10K0.70×
36Alaska~7K0.70×
37Nebraska~20K0.65×
38North Dakota~7K0.65×
39Ohio~100K0.64×
40Wisconsin~50K0.64×
41Kentucky~40K0.64×
42Kansas~30K0.64×
43South Dakota~8K0.64×
44Indiana~60K0.63×
45Iowa~30K0.62×
46Oklahoma~30K0.61×
47New Mexico~20K0.61×
48Arkansas~30K0.60×
49Mississippi~20K0.58×
50West Virginia~10K0.55×
Fig. 06

Affinity by region

Affinity by region — Waymo, United States
0.55×1.00×3.37×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Waymo audience vs. the country average
#·InterestCategoryAffinity×
01Autonomous carCars & Mobility44.65×
02CarsharingCars & Mobility43.98×
03James McAvoyMovies & TV20.00×
04Erin AndrewsSports20.00×
05SixtCars & Mobility10.99×
06Larry PagePolitics & Society10.51×
07Bryan CranstonMovies & TV8.09×
08Rim (wheel)Cars & Mobility8.09×
09City carCars & Mobility7.94×
10Anna FarisMovies & TV7.46×
11Enterprise Rent-A-CarCars & Mobility6.87×
12Ryan GoslingMovies & TV6.58×
13Public StorageBusiness & Career5.73×
14Kwik TripShopping5.44×
15Family carCars & Mobility5.36×
16UberCars & Mobility4.38×
17Tesla MotorsCars & Mobility2.97×
18O'Reilly Auto PartsCars & Mobility2.67×
19AutoZoneCars & Mobility2.45×
20InnovationBusiness & Career2.30×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Waymo audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Waymo audience vs. the country average · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.28×
Family OrientationCONSERVATISM2.16×
Need for SecurityCONSERVATISM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Waymo audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.76×
Pet OwnershipJOY0.76×
MindfulnessBALANCE0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

More Cars & Mobility audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Waymo over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/waymo-10009711” · Methodology