Rascasse Audience Intelligence

Waymo Target Market in United States

A data profile of the people who buy, follow and care about Waymo in United States — modelled from more than twelve digital signal sources. Waymo has an estimated audience of 4,281,726 people in United States.

#777among Brand in United States#290in Cars & Mobility

The average Waymo fan in United States is 39.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Carsharing, Autonomous car, Enterprise Rent-A-Car, with strongest over-indexing on Carsharing (43.98× the country average).

Demographically, the Waymo audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Waymo fan in United States is more male, around 39.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Carsharing.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Waymo profile in United States.

Audience size
4.3M
in United States
Gender
31.0%♀
69.0% male
Age
39.9
average years
Country rank
#7595
Brand in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Waymo

31.0% are female, 69.0% are male, average age 39.9.

Fig. 02

Gender split

31.0%
Female
69.0%
Male
Demographic split for Waymo audience in United States
MetricValue
Female31.0%
Male69.0%
Average age39.9
Estimated audience size4,281,726
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Waymo audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3920%
40-4920%
50+22%
Fig. 04

Worldwide distribution

65.4%

of the worldwide Waymo audience comes from United States.

Worldwide audience distribution share by country for Waymo
CountryShare
United States65.4%
Japan7.1%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Waymo audience in United States is strongest.

Fig. 05

Top regions by affinity

Waymo customers by region in United States
#RegionReachAffinity×
01Arizona~300K3.37×
02California~1.5M3.20×
03Washington, District of Columbia~30K2.33×
04Georgia~300K2.06×
05Florida~500K1.72×
06Texas~600K1.68×
07Tennessee~100K1.63×
08Nevada~60K1.44×
09Colorado~90K1.33×
10Washington~100K1.25×
11Maryland~90K1.21×
12Massachusetts~100K1.18×
13Pennsylvania~200K1.14×
14New York~300K1.10×
15Minnesota~70K1.05×
16Oregon~50K1.03×
17Illinois~100K0.96×
18Michigan~100K0.94×
19New Jersey~100K0.94×
20Missouri~60K0.91×
21Virginia~90K0.89×
22Louisiana~50K0.89×
23North Carolina~100K0.82×
24Hawaii~20K0.82×
25Connecticut~40K0.81×
26Vermont~6K0.78×
27New Hampshire~10K0.74×
28Delaware~9K0.74×
29Idaho~20K0.72×
30South Carolina~50K0.71×
31Utah~30K0.71×
32Rhode Island~10K0.71×
33Montana~9K0.71×
34Alabama~40K0.70×
35Maine~10K0.70×
36Alaska~7K0.70×
37Nebraska~10K0.65×
38North Dakota~6K0.65×
39Ohio~90K0.64×
40Wisconsin~40K0.64×
41Kentucky~30K0.64×
42Kansas~20K0.64×
43South Dakota~6K0.64×
44Indiana~50K0.63×
45Iowa~20K0.62×
46Oklahoma~30K0.61×
47New Mexico~10K0.61×
48Arkansas~20K0.60×
49Mississippi~20K0.58×
50West Virginia~10K0.55×
Fig. 06

Affinity by region

Affinity by region — Waymo, United States
0.55×1.00×3.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Waymo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Waymo audience
#·InterestCategoryAffinity×
01Autonomous carCars & Mobility44.65×
02CarsharingCars & Mobility43.98×
03Citi BikePolitics & Society30.31×
04James McAvoyMovies & TV20.00×
05Erin AndrewsSports20.00×
06SixtCars & Mobility10.99×
07Bryan CranstonMovies & TV8.09×
08Rim (wheel)Cars & Mobility8.09×
09City carCars & Mobility7.94×
10Anna FarisMovies & TV7.46×
11Enterprise Rent-A-CarCars & Mobility6.87×
12Ryan GoslingMovies & TV6.58×
13Public StorageBusiness & Career5.73×
14Kwik TripShopping5.44×
15Family carCars & Mobility5.36×
16UberCars & Mobility4.38×
17Tesla MotorsCars & Mobility2.97×
18Advance Auto PartsCars & Mobility2.76×
19O'Reilly Auto PartsCars & Mobility2.67×
20AutoZoneCars & Mobility2.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Waymo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Waymo audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.28×
Family OrientationCONSERVATISM2.16×
Need for SecurityCONSERVATISM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Waymo audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.76×
Pet OwnershipJOY0.76×
MindfulnessBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Waymo's target market in United States?

Waymo's target market in United States covers an estimated 4,281,726 people, concentrated in California and Texas.

02

What is the gender split and age of Waymo customers?

31.0% of the Waymo audience are female, 69.0% are male, with an average age of 39.9 years.

03

Which brands do Waymo fans like most?

Waymo fans show strongest brand affinity for Carsharing (43.98×), Autonomous car (44.65×), and Enterprise Rent-A-Car (6.87×) over the country average.

04

Where do Waymo fans live in United States?

Waymo fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Waymo fans also like?

Beyond Waymo itself, the audience over-indexes on Autonomous car (44.65×), Enterprise Rent-A-Car (6.87×), James McAvoy (20×), and Erin Andrews (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Waymo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Waymo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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