Waymo Audience in United States
Waymo has an estimated audience of 4,371,348 people in United States. 32.5% are female, 67.5% are male, average age 40.2. Top brand affinities: War on Terror, Israel, Elsword, Wikia, Arrietty.
Top brand affinities include War on Terror, Israel, Elsword, with strongest over-indexing on War on Terror (25.2× the country average). Demographically, the Waymo audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Risk Appetite, Family Orientation.
Category: Cars & Mobility · Type: Brand · Subtype: Autonomous cars
Demographics of Waymo fans
| Metric | Value |
|---|---|
| Female | 32.5% |
| Male | 67.5% |
| Average age | 40.2 |
| Estimated audience size | 4,371,348 |
Audience persona
The typical Waymo fan in United States is more male, around 40.2 years old, with strong Risk Appetite tendencies and a notable affinity for War on Terror.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| War on Terror | 25.2× | Politics & Society |
| Israel | 2.51× | Travel & Leisure |
| Elsword | 15.11× | Games |
| Wikia | 2.96× | Internet & Social Media |
| Arrietty | 12.63× | Movies & TV |
| MK | 3.53× | Music & Radio |
| Life of Pi | 7.83× | Movies & TV |
| Hipster | 6.89× | Politics & Society |
| Barclays Center | 8.52× | Sports |
| Cam Ward | 2.53× | Sports |
| Hog Hunting | 2.21× | Sports |
| Kendra Scott | 1.84× | Fashion & Accessoires |
| Country Garden | 16.66× | Home & Garden |
| Notre Dame Fighting Irish women's basketball | 5.49× | Sports |
| Nebraska Cornhuskers football | 1.96× | Sports |
| Jesse Plemons | 1.83× | Movies & TV |
| Northrop Grumman | 3.39× | Business & Career |
| Eden Lake | 4.37× | Movies & TV |
| San Pellegrino | 3.76× | Food & Beverages |
| Academy Award for Best Film Editing | 7.02× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.17 |
| Family Orientation | CONSERVATISM | 1.91 |
| Urban Lifestyle | OPEN | 1.88 |
| Quality Awareness | PREMIUM | 1.62 |
| Need for Security | CONSERVATISM | 1.54 |
| Luxury Orientation | PREMIUM | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.3% |
| Japan | 5.8% |
| United Kingdom | 5.2% |
See Waymo audiences in other countries
More Autonomous cars audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Waymo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.