Waymo Audience in United States
Waymo has an estimated audience of 4,371,348 people in United States. 32.5% are female, 67.5% are male, average age 40.2. Top brand affinities: Enterprise Rent-A-Car, Autism Awareness, Carsharing, Autonomous car, Diabetes mellitus awareness.
Top brand affinities include Enterprise Rent-A-Car, Autism Awareness, Carsharing, with strongest over-indexing on Enterprise Rent-A-Car (15.53× the country average). Demographically, the Waymo audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Risk Appetite, Family Orientation.
Category: Cars & Mobility · Type: Brand · Subtype: Autonomous cars
Demographics of Waymo fans
| Metric | Value |
|---|---|
| Female | 32.5% |
| Male | 67.5% |
| Average age | 40.2 |
| Estimated audience size | 4,371,348 |
Audience persona
The typical Waymo fan in United States is more male, around 40.2 years old, with strong Risk Appetite tendencies and a notable affinity for Enterprise Rent-A-Car.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Enterprise Rent-A-Car | 15.53× | Cars & Mobility |
| Autism Awareness | 14.14× | Health |
| Carsharing | 25.2× | Cars & Mobility |
| Autonomous car | 39.26× | Cars & Mobility |
| Diabetes mellitus awareness | 8.54× | Health |
| Aaron Paul | 19.16× | Movies & TV |
| Microblogging | 8.67× | Technology & Electronics |
| Singer-songwriter | 3.89× | Music & Radio |
| James McAvoy | 18.49× | Movies & TV |
| Erin Andrews | 20× | Sports |
| Sixt | 18.2× | Cars & Mobility |
| Income tax | 9.09× | Business & Career |
| Kia Sportage | 15.11× | Cars & Mobility |
| Staples (Canada) | 3.48× | Business & Career |
| Day trading | 7.65× | Business & Career |
| AutoZone | 2.56× | Cars & Mobility |
| CarGurus | 3.48× | Cars & Mobility |
| Planet Fitness | 2.36× | Sports |
| Rim (wheel) | 9.17× | Cars & Mobility |
| Ryan Gosling | 5.86× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.17 |
| Family Orientation | CONSERVATISM | 1.91 |
| Urban Lifestyle | OPEN | 1.88 |
| Quality Awareness | PREMIUM | 1.62 |
| Need for Security | CONSERVATISM | 1.54 |
| Luxury Orientation | PREMIUM | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.3% |
| Japan | 5.8% |
| United Kingdom | 5.2% |
See Waymo audiences in other countries
More Autonomous cars audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Waymo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.