Motive (TV series) Audience in United States

Motive (TV series) logo

Motive (TV series) has an estimated audience of 694,233 people in United States. 53.4% are female, 46.6% are male, average age 35.0. Top regions: Texas, California, Florida. Top brand affinities: Kendra Scott, Pai gow, Corona (band), Figure painting (hobby), Elsword.

The average Motive (TV series) fan in United States is 35.0 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Kendra Scott, Pai gow, Corona (band), with strongest over-indexing on Kendra Scott (3.79× the country average). Demographically, the Motive (TV series) audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Motive (TV series) fans

Demographic split for Motive (TV series) audience in United States
MetricValue
Female53.4%
Male46.6%
Average age35.0
Estimated audience size694,233

Audience persona

The typical Motive (TV series) fan in United States is balanced, around 35.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for Motive (TV series) in United States
RegionReachAffinity
Texas100,2151.68×
California77,5291.02×
Florida42,3790.9×
Georgia34,2131.6×
Illinois31,6961.37×
New York26,7770.69×
Ohio25,4541.19×
Tennessee22,5621.62×
North Carolina21,3331.02×
Pennsylvania21,1540.9×
Michigan16,6180.92×
New Jersey15,9170.9×
Virginia14,0870.83×
Indiana12,9611.02×
South Carolina12,6141.21×
Arizona11,8400.84×
Missouri11,4701.02×
Washington11,3210.81×
Wisconsin11,0651.06×
Colorado10,7600.98×
Alabama10,4751.08×
Louisiana9,9681.11×
Minnesota9,5200.96×
Kentucky9,0521.04×
Maryland8,8230.74×
Massachusetts8,6250.63×
Oklahoma7,7301×
Iowa7,7201.35×
Utah7,4821.2×
Arkansas7,4011.29×
Nevada7,2501.08×
Oregon6,4190.81×
Kansas6,1661.13×
Mississippi6,1141.07×
Nebraska5,3021.52×
Idaho4,6311.33×
Connecticut4,6120.66×
New Mexico4,5361.3×
Montana2,2441.17×
North Dakota2,0421.43×
West Virginia1,9510.6×
Wyoming1,7801.73×
New Hampshire1,6870.62×
South Dakota1,6271.01×
Hawaii1,4300.48×
Delaware1,2470.65×
Washington, District of Columbia1,1320.54×
Maine1,1090.45×
Rhode Island9810.44×
Alaska7880.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Motive (TV series) audience
BrandAffinityCategory
Kendra Scott3.79×Fashion & Accessoires
Pai gow20×Games
Corona (band)4.35×Music & Radio
Figure painting (hobby)4.07×Arts & Culture
Elsword11.75×Games
Grace Slick6.29×Music & Radio
Non-celiac gluten sensitivity7.06×Health
Huesca24.26×Travel & Leisure
Khaadi3.73×Fashion & Accessoires
Hog Hunting1.84×Sports
Jesse Plemons1.84×Movies & TV
Personality3.2×Business & Career
Home staging2.73×Home & Garden
Cherish (group)5.59×Music & Radio
JDSU1.55×Business & Career
Celestial marriage17.53×Kids & Family
Personalised Gifts2.16×Home & Garden
Kanna Hashimoto14.4×Movies & TV
Mortgage insurance2.04×Business & Career
Guy Fieri1.74×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Motive (TV series) audience
TraitClusterScore
Luxury OrientationPREMIUM1.91
Pet OwnershipJOY1.75
Quality AwarenessPREMIUM1.67
IndulgenceJOY1.65
Risk AppetiteTHRILL1.49
Family OrientationCONSERVATISM1.43

Worldwide distribution

Worldwide audience distribution share by country for Motive (TV series)
CountryShare
United States36.3%
Canada7.5%
South Africa5.5%

See Motive (TV series) audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Motive (TV series) have in United States?

Motive (TV series) has an estimated audience of 694,233 people in United States, concentrated in Texas and California.

What is the gender split and age of Motive (TV series) fans?

53.4% of Motive (TV series) fans are female, 46.6% are male, with an average age of 35.0 years.

Which brands do Motive (TV series) fans like most?

Motive (TV series) fans show strongest brand affinity for Kendra Scott (3.79×), Pai gow (20×), and Corona (band) (4.35×) over the country average.

Where do Motive (TV series) fans live in United States?

Motive (TV series) fans in United States are most concentrated in Texas (reach 100,215), California (reach 77,529), and Florida (reach 42,379). These three regions account for the largest share of the active audience.

What other brands do Motive (TV series) fans also like?

Beyond Motive (TV series) itself, the audience over-indexes on Pai gow (20×), Corona (band) (4.35×), Figure painting (hobby) (4.07×), and Elsword (11.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Motive (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.