Rascasse Audience Intelligence

Motive (TV series) Audience in United States

A data profile of the people who buy, follow and care about Motive (TV series) in United States — modelled from more than twelve digital signal sources. Motive (TV series) has an estimated audience of 868,681 people in United States.

#505among TV series in United States#2114among Movie / TV Show / Series in United States#4785in Movies & TV

The average Motive (TV series) fan in United States is 35.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Enterprise Rent-A-Car, The Day After Tomorrow, Sixt, with strongest over-indexing on Enterprise Rent-A-Car (19.14× the country average).

Demographically, the Motive (TV series) audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Motive (TV series) fan in United States is balanced, around 35.0 years old, with strong Indulgence tendencies and a notable affinity for Enterprise Rent-A-Car.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motive (TV series) profile in United States.

Audience size
869K
in United States
Gender
53.4%♀
46.6% male
Age
35.0
average years
Country rank
#25987
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motive (TV series) viewers

53.4% are female, 46.6% are male, average age 35.0.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Motive (TV series) audience in United States
MetricValue
Female53.4%
Male46.6%
Average age35.0
Estimated audience size868,681
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Motive (TV series) audience in United States
Age bracketShare%
16-1933%
20-2920%
30-3916%
40-4917%
50+14%
Fig. 04

Worldwide distribution

26.8%

of the worldwide Motive (TV series) audience comes from United States.

Worldwide audience distribution share by country for Motive (TV series)
CountryShare
United States26.8%
India25.3%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motive (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Motive (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~30K1.42×
02Texas~80K1.41×
03Wyoming~1K1.40×
04Tennessee~20K1.32×
05Louisiana~10K1.32×
06Mississippi~8K1.32×
07Nebraska~5K1.30×
08North Dakota~2K1.24×
09South Carolina~10K1.23×
10Arkansas~7K1.23×
11New Mexico~4K1.22×
12Illinois~30K1.20×
13California~90K1.17×
14Iowa~7K1.16×
15Idaho~4K1.16×
16Alabama~10K1.15×
17Kansas~6K1.14×
18North Carolina~20K1.11×
19Utah~7K1.08×
20Indiana~10K1.07×
21Ohio~20K1.05×
22Kentucky~9K1.05×
23Missouri~10K1.02×
24Oklahoma~8K1.02×
25Nevada~7K1.01×
26Montana~2K1.00×
27South Dakota~2K1.00×
28Michigan~20K0.99×
29Pennsylvania~20K0.98×
30Virginia~20K0.98×
31Florida~50K0.97×
32Wisconsin~10K0.97×
33Maryland~10K0.96×
34Hawaii~3K0.95×
35New Jersey~20K0.94×
36Arizona~10K0.94×
37New York~40K0.93×
38Delaware~2K0.93×
39Minnesota~9K0.90×
40Colorado~10K0.88×
41Washington~10K0.83×
42Alaska~1K0.83×
43Rhode Island~2K0.81×
44Oregon~6K0.79×
45Connecticut~5K0.79×
46West Virginia~3K0.78×
47Massachusetts~10K0.75×
48Washington, District of Columbia~2K0.74×
49New Hampshire~2K0.73×
50Maine~2K0.66×
Fig. 06

Affinity by region

Affinity by region — Motive (TV series), United States
0.66×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motive (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motive (TV series) audience
#·InterestCategoryAffinity×
01The Day After TomorrowMovies & TV55.45×
02SixtCars & Mobility44.39×
03White House DownMovies & TV33.45×
04Alamo Rent a CarCars & Mobility27.44×
05Dennis QuaidMovies & TV20.00×
06Basic InstinctMovies & TV20.00×
07Enterprise Rent-A-CarCars & Mobility19.14×
08Armageddon (1998 film)Movies & TV18.36×
09Cherry blossomHome & Garden17.45×
10SnappedMovies & TV16.75×
11Russell CroweMovies & TV13.00×
12Oxygen (TV channel)Movies & TV12.59×
13NazarethTravel & Leisure11.20×
14Everybody Loves RaymondMovies & TV10.71×
15Schindler's ListMovies & TV10.33×
16Inglourious BasterdsMovies & TV9.74×
17The RealRealFashion & Accessoires9.41×
18Heartland (Canadian TV series)Movies & TV8.66×
19Anne HathawayMovies & TV4.60×
20Public transportCars & Mobility3.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motive (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motive (TV series) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.98×
PatriotismCONSERVATISM1.87×
Quality AwarenessPREMIUM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motive (TV series) audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.87×
CreativityOPEN0.89×
Design AffinityPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Motive (TV series) have in United States?

Motive (TV series) has an estimated audience of 868,681 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Motive (TV series) viewers?

53.4% of Motive (TV series) fans are female, 46.6% are male, with an average age of 35.0 years.

03

Which brands do Motive (TV series) fans like most?

Motive (TV series) fans show strongest brand affinity for Enterprise Rent-A-Car (19.14×), The Day After Tomorrow (55.45×), and Sixt (44.39×) over the country average.

04

Where do Motive (TV series) fans live in United States?

Motive (TV series) fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Motive (TV series) fans also like?

Beyond Motive (TV series) itself, the audience over-indexes on The Day After Tomorrow (55.45×), Sixt (44.39×), Nazareth (11.2×), and Alamo Rent a Car (27.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Motive (TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Motive (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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